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| The brand was launched with a model search televised on VH1.<ref name="Daniels 2008 p. 26">{{cite book | last=Daniels | first=C. | title=Ghetto Nation: Dispatches from America's Culture War | publisher=Broadway Books | year=2008 | isbn=978-0-7679-2240-1 | url=https://books.google.com/books?id=bR9OE-80RbsC&pg=PA26 | access-date=January 3, 2018 | page=26}}</ref> It quickly became popular in the hip hop community, and is referenced in various rap songs, including ]'s "]", ]'s "36-24-36", T-Pain's "Applebottom Jeans", DaCav5's "Tetris", ]'s "]", and ]'s "]". In 2006, it was the sixth most popular denim brand, based on Google searches.<ref>{{Cite news|url=http://stylophane.com/wwdmay06zoom.html |title=Denim's biggest hits |last=Hall |first=Cecily |date=May 25, 2006 |work=Women's Wear Daily |access-date=January 24, 2015 |deadurl=yes |archiveurl=https://web.archive.org/web/20140717041256/http://stylophane.com/wwdmay06zoom.html |archivedate=July 17, 2014 }}</ref> | The brand was launched with a model search televised on VH1.<ref name="Daniels 2008 p. 26">{{cite book | last=Daniels | first=C. | title=Ghetto Nation: Dispatches from America's Culture War | publisher=Broadway Books | year=2008 | isbn=978-0-7679-2240-1 | url=https://books.google.com/books?id=bR9OE-80RbsC&pg=PA26 | access-date=January 3, 2018 | page=26}}</ref> It quickly became popular in the hip hop community, and is referenced in various rap songs, including ]'s "]", ]'s "36-24-36", T-Pain's "Applebottom Jeans", DaCav5's "Tetris", ]'s "]", and ]'s "]". In 2006, it was the sixth most popular denim brand, based on Google searches.<ref>{{Cite news|url=http://stylophane.com/wwdmay06zoom.html |title=Denim's biggest hits |last=Hall |first=Cecily |date=May 25, 2006 |work=Women's Wear Daily |access-date=January 24, 2015 |deadurl=yes |archiveurl=https://web.archive.org/web/20140717041256/http://stylophane.com/wwdmay06zoom.html |archivedate=July 17, 2014 }}</ref> | ||
| The brand's last ad campaign was in 2010, and featured Nelly.<ref>{{Cite news|url = http://racked.com/archives/2012/03/19/where-have-all-the-bedazzled-designer-jeans-gone.php|title = So, What Are 2006's Most Googled Denim Brands Up To Now?|last = Yanetta|first = Tiffany|date = March 19, 2012|work = Racked|access-date = January 24, 2015}}</ref> | |||
| ==References== | ==References== | ||
Revision as of 16:39, 3 September 2018
Apple Bottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
The brand was launched with a model search televised on VH1. It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", T-Pain's "Applebottom Jeans", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most popular denim brand, based on Google searches.
The brand's last ad campaign was in 2010, and featured Nelly.
References
- Bailey, E.J. (2008). Black America, Body Beautiful: How the African American Image is Changing Fashion, Fitness, and Other Industries: How the African American Image is Changing Fashion, Fitness, and Other Industries. Non-Series. ABC-CLIO. p. 3. ISBN 978-0-275-99596-6. Retrieved January 3, 2018.
- "Apple Bottoms makes a booty call". Metro. November 26, 2009. Retrieved January 3, 2018.
- Coyle, Anthony (October 1, 2016). "What Happened to Nelly - News & Updates". The Gazette Review. Retrieved January 3, 2018.
- Daniels, C. (2008). Ghetto Nation: Dispatches from America's Culture War. Broadway Books. p. 26. ISBN 978-0-7679-2240-1. Retrieved January 3, 2018.
- Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Archived from the original on July 17, 2014. Retrieved January 24, 2015.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015.