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| == Equipment manufacturing == | == Equipment manufacturing == | ||
| ] | ] | ||
| The company was founded by Jason McCarthy<ref>{{cite web|url=http://www.goruck.com/about-us |title=About Us |publisher=GORUCK |date= |accessdate=2015-10-06}}</ref> to develop ] |
The company was founded by Jason McCarthy<ref>{{cite web|url=http://www.goruck.com/about-us |title=About Us |publisher=GORUCK |date= |accessdate=2015-10-06}}</ref> to develop ] for military and civilian use. McCarthy is a former ] and the company employs about 150 veterans of the United States Special Forces and Special Operations.<ref>{{cite web|url=https://www.jacksonville.com/shorelines/2016-12-30/goruck-challenges-mind-body-and-soul|title=GORUCK challenges the mind, body and soul}}</ref><ref>{{cite web | url=https://www.forbes.com/sites/amitchowdhry/2018/02/12/goruck-jason-mccarthy/ | title=How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand}}</ref> | ||
| == Event organization == | == Event organization == | ||
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| Founded | January 2008 |
|---|---|
| Founder | Jason McCarthy |
| Website | goruck |
GoRuck (official styled GoRuck) is a sporting equipment manufacturing company and an event organizing company.
Equipment manufacturing
The company was founded by Jason McCarthy to develop rucksacks for military and civilian use. McCarthy is a former Green Beret and the company employs about 150 veterans of the United States Special Forces and Special Operations.
Event organization
GoRuck Challenges are a way to field test the equipment in a memorable and convincing way similar to Obstacle Racing in addition to being based on Special Forces lessons and are meant to be teambuilding events with varying degrees of difficulty. To Ruck is defined as "To move with purpose while transporting gear". Depending on what level of event that is signed up for determines how far/long the event goes. After a fatality during an event, the company instituted a policy that every participant must have a high visibility reflective band on their rucksack so as to reduce the possibility of being struck by a car while in the dark. In addition to their three standard difficulties (Light, Challenge, Heavy) they offer special events. Events have been previously mistaken for protest matches on multiple occasions, but after the popularity explosion of Pokemon Go, Niantic and GORUCK partnered with the National Park Service to give back to the communities and parks by launching a series of events to give back to the communities and parks where many events happen
On 7 December 2018, the GoRuck team marched 20 miles in honor of the people killed on the Attack on Pearl Harbor by the surprise military strike by the Imperial Japanese Navy Air Service. The next day, the GoRuck team marched a further 10 miles.
References
- "About Us". GORUCK. Retrieved 2015-10-06.
- "GORUCK challenges the mind, body and soul".
- "How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand".
- "Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference".
- "What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself". itstactical.com. 2011-08-03. Retrieved 2015-10-06.
- "Mobile becomes obstacle course for GORUCK Challenge". AL.com. Retrieved 2015-10-06.
- "Syracuse man killed during GoRuck endurance challenge was first fatality ever, founder says". syracuse.com. Retrieved 2015-10-06.
- "While some celebrated State Patty's with a drink in their hand, 'GoRuck' chose another way".
- "From the 'in case you wondered too' file: The flag-bearing marchers". Retrieved 2018-09-27.
- "Ingress Community Helping Our National Parks with #OpClearField Events".
- Burkard, Caroline (8 December 2018). "GORUCK march in remembrance of Pearl Harbor". WECT. WECT News. Retrieved 13 December 2018.
