| Revision as of 08:10, 15 November 2006 edit75.35.236.156 (talk) →External links← Previous edit | Revision as of 22:32, 20 November 2006 edit undoSemangelof (talk | contribs)103 editsNo edit summaryNext edit → | ||
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| The franchise is named after and pays significant royalties to the estate of deceased physicist ]. | The franchise is named after and pays significant royalties to the estate of deceased physicist ]. | ||
| ==Series Listing== | |||
| * Baby Bach Musical Adventure (English/French/Spanish DVD, VHS) | |||
| * Baby Beethoven Symphony Of Fun (English/French/Spanish DVD, VHS) | |||
| * Baby da Vinci From Head To Toe (English/French/Spanish DVD, VHS) | |||
| * Baby Galileo Discovering The Sky (English/French/Spanish DVD) | |||
| * Baby MacDonald A Day On The Farm (English/French/Spanish DVD, VHS) | |||
| * Baby Monet Discovering The Seasons (English/French/Spanish DVD, VHS) | |||
| * Baby Mozart Music Festival (English/French/Spanish DVD) | |||
| * Baby Neptune Discovering Water (English/French/Spanish DVD) | |||
| * Baby Newton Discovering Shapes (English/French/Spanish DVD, VHS) | |||
| * Baby Noah Animal Expedition (English/French/Spanish DVD, VHS) | |||
| * Baby Santa's Music Box (English/French/Spanish DVD, VHS) | |||
| * Baby Shakespeare World Of Poetry (English/French/Spanish DVD, VHS) | |||
| * Baby Van Gogh World Of Colors (English/French/Spanish DVD, VHS) | |||
| * Baby Wordsworth First Words - Around The House (English/French/Spanish DVD, VHS) | |||
| * Baby's Favorite Places First Words - Around Town (English/French/Spanish DVD) | |||
| * (English/French/Spanish DVD) | |||
| * Language Nursery (English/French/Spanish DVD, VHS) | |||
| * Meet the Orchestra - First Instruments (English/French/Spanish DVD) | |||
| * Neighborhood Animals (English/French/Spanish DVD, VHS) | |||
| * Numbers Nursery (English/French/Spanish DVD, VHS) | |||
| * On The Go - Riding, Sailing and Soaring (English/French/Spanish DVD) | |||
| * World Animals (English/French/Spanish DVD) | |||
| ==CFCC Complaint to FCC== | ==CFCC Complaint to FCC== | ||
| In ], ], the ] filed a lawsuit and a complaint to the ] against the makers of Baby Einstein and similar series geared towards very young children. They cite false advertising by these companies, due to the ] recommendation that children under two do not watch television , and a study showing that only 6% of parents are aware of the recommendation, yet 49 percent of parents think educational videos like these are very important in the intellectual development of children. | In ], ], the ] filed a lawsuit and a complaint to the ] against the makers of Baby Einstein and similar series geared towards very young children. They cite false advertising by these companies, due to the ] recommendation that children under two do not watch television , and a study showing that only 6% of parents are aware of the recommendation, yet 49 percent of parents think educational videos like these are very important in the intellectual development of children. | ||
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| ==External links== | ==External links== | ||
| * | * | ||
| * Disney's Official Baby Einstein DVD & VHS listing | |||
| * | * | ||
Revision as of 22:32, 20 November 2006
Baby Einstein is a multimedia series and toy line that specializes in learning activities for children aged six months to three years old. Each video of the series is designed to capture the attention and stimulate the mind of its young audience. Subjects such as classical music, art, and poetry are prominently explored.
The Baby Einstein Company was founded in 1997 by Julie Aigner-Clark from her home in suburban Denver, Colorado. Aigner-Clark and her husband Bill Clark invested $18,000 of their savings to produce the initial product, a VHS/DVD video called Baby Einstein, later sold as Language Nursery.
The video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. This first video was extremely popular with parents, and Aigner-Clark eventually convinced a national retailer to test-market the video in six of its stores. Eventually, the video was successful enough to market across the United States. Other videos followed, some featuring the Clarks' two daughters, Aspen and Sierra.
Baby Einstein became a multi-million dollar franchise that eventually attracted the attention of The Walt Disney Company, which purchased the company in 2001. As a subsidiary of Disney, the production budgets were increased and the concept was expanded to teach more complex topics that would appeal to pre-schoolers, including Baby MacDonald, a video about agriculture. A line of educational toys was also developed.
In 2005, the franchise inspired a Disney Channel animated television series called Little Einsteins.
Although Julie Aigner-Clark no longer owns or operates the company she founded, she is visibly active as a consultant and spokesperson for the series. In each video, she can be seen in advertisements promoting the series.
The official Baby Einstein website is available in seven languages, with specific content for twelve different countries.
The franchise is named after and pays significant royalties to the estate of deceased physicist Albert Einstein.
Series Listing
- Baby Bach Musical Adventure (English/French/Spanish DVD, VHS)
- Baby Beethoven Symphony Of Fun (English/French/Spanish DVD, VHS)
- Baby da Vinci From Head To Toe (English/French/Spanish DVD, VHS)
- Baby Galileo Discovering The Sky (English/French/Spanish DVD)
- Baby MacDonald A Day On The Farm (English/French/Spanish DVD, VHS)
- Baby Monet Discovering The Seasons (English/French/Spanish DVD, VHS)
- Baby Mozart Music Festival (English/French/Spanish DVD)
- Baby Neptune Discovering Water (English/French/Spanish DVD)
- Baby Newton Discovering Shapes (English/French/Spanish DVD, VHS)
- Baby Noah Animal Expedition (English/French/Spanish DVD, VHS)
- Baby Santa's Music Box (English/French/Spanish DVD, VHS)
- Baby Shakespeare World Of Poetry (English/French/Spanish DVD, VHS)
- Baby Van Gogh World Of Colors (English/French/Spanish DVD, VHS)
- Baby Wordsworth First Words - Around The House (English/French/Spanish DVD, VHS)
- Baby's Favorite Places First Words - Around Town (English/French/Spanish DVD)
- Baby's First Moves (English/French/Spanish DVD)
- Language Nursery (English/French/Spanish DVD, VHS)
- Meet the Orchestra - First Instruments (English/French/Spanish DVD)
- Neighborhood Animals (English/French/Spanish DVD, VHS)
- Numbers Nursery (English/French/Spanish DVD, VHS)
- On The Go - Riding, Sailing and Soaring (English/French/Spanish DVD)
- World Animals (English/French/Spanish DVD)
CFCC Complaint to FCC
In May, 2006, the Campaign for a Commercial-Free Childhood filed a lawsuit and a complaint to the FCC against the makers of Baby Einstein and similar series geared towards very young children. They cite false advertising by these companies, due to the American Academy of Pediatrics recommendation that children under two do not watch television , and a study showing that only 6% of parents are aware of the recommendation, yet 49 percent of parents think educational videos like these are very important in the intellectual development of children.
External links
- Official website
- Baby Einstein Videos Disney's Official Baby Einstein DVD & VHS listing
- Baby Einstein DVD & Video