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Ploughman's lunch

A ploughman's lunch consisting of bread, butter, sliced onion, wedges of cheese, and a mug of ale
Course	main
Place of origin	United Kingdom
Created by	traditional ingredients, marketed by Cheese Bureau
Serving temperature	ambient temperature
Main ingredients	Bread • cheese • onion • pickle
Variations	ham or other cold meats
Food energy (per serving)	965  kcal
Media: Ploughman's lunch

A ploughman's lunch is an English cold meal of bread, cheese, and onions, usually accompanied by butter and pickles, served separately as opposed to combined, as in a sandwich. Beer, bread, and cheese have been combined in the English diet since antiquity, and have been served together in inns for centuries.

The specific term "ploughman's lunch" is believed to date from the 1950s, when the Cheese Bureau, a marketing body, began promoting it in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s.

The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins.

The 1983 film The Ploughman's Lunch, from a screenplay by Ian McEwan, has a subtext that is "the way countries and people re-write their own history to suit the needs of the present". The title is a reference to the way the supposed traditional meal was apparently used as a way to get people to eat meals in pubs.

Additional items such as ham, green salad, hard boiled eggs and apple can be added. As its name suggests, it is most commonly eaten at lunchtime, is particularly associated with pubs, and often accompanied with beer.

History

Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented with a little lard and butter, forming the main source of fats and protein; onions and leeks, in the absence of expensive seasoning, were the "favoured condiment". The reliance on cheese rather than meat protein was especially strong in the south of the country. As late as the 1870s, farmworkers in Devon were said to eat "bread and hard cheese at 2d. a pound, with cider very washy and sour" for their midday meal. While this diet was associated with rural poverty, it also gained associations with more idealised images of rural life. Anthony Trollope in The Duke's Children has a character comment that "A rural labourer who sits on the ditch-side with his bread and cheese and an onion has more enjoyment out of it than any Lucullus".

The Oxford English Dictionary notes the first recorded use of the phrase "ploughman's luncheon" as 1837, from the Memoirs of the Life of Sir Walter Scott by John G. Lockhart, but this stray early use may have meant merely the sum of its parts, "a lunch for a ploughman".

While farm labourers usually carried their food with them to eat in the fields, similar food was for a long time served in public houses as a simple, cheap meal. In 1815 William Cobbett recalled how farmers going to market in Farnham, forty years earlier, would often add "2d. worth of bread and cheese" to the pint of beer they drank at the inn stabling their horses. The OED's next reference is from the July 1956 Monthly Bulletin of the Brewers' Society, which describes the activities of the Cheese Bureau, a marketing body affiliated with the J. Walter Thompson advertising agency. It describes how the Bureau

exists for the admirable purpose of popularising cheese and, as a corollary, the public house lunch of bread, beer, cheese and pickle. This traditional combination was broken by rationing; the Cheese Bureau hopes, by demonstrating the natural affinity of the two parties, to effect a remarriage.

This implies that a "traditional combination" of bread, beer, cheese, and pickle was popular before rationing in the United Kingdom (during and after World War II). Indeed, many pubs served little else: in 1932 Martin Armstrong described stopping at village inns for a lunch of bread, cheese and beer, noting that "On these occasions in country inns when bread, cheese and beer seem so extraordinarily good, the alternative is generally nothing; and compared with nothing bread, cheese, and beer are beyond compare".

By the 1950s the meal was certainly being referred to by forms of the name later used to promote it. In 1956, author Adrian Bell reported: "There's a pub quite close to where I live where ... all you need say is, 'Ploughboy's Lunch, Harry, please'. And in a matter of minutes a tray is handed across the counter to you on which is a good square hunk of bread, a lump of butter and a wedge of cheese, and pickled onions, along with your pint of beer". Only one year later, in June 1957, another edition of the Monthly Bulletin of the Brewers' Society, referred to a ploughman's lunch using exactly that name, and said that it consisted of "cottage bread, cheese, lettuce, hard-boiled eggs, cold sausages and, of course, beer". The Glasgow newspaper The Bulletin from 15 April 1958 and The Times from 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle.

See also

• Branston (food)
• English cheese
• Cheese and pickle sandwich, sometimes referred to by retailers as a "ploughman's sandwich"

References

1. How many calories are in your pub grub? Daily Telegraph, 18-07-15
2. ^ Hessayon, The new vegetable and herb expert, 2014, p.73
3. "In Search of the Ploughman's Lunch". h2g2 (The Hitchhiker's Guide to the Galaxy) - an unconventional guide to Life, The Universe and Everything. United Kingdom: British Broadcasting Corporation (BBC). 10 November 2005. Retrieved 29 April 2009. The ploughman's is a simple meal consisting of the traditional ingredients of cheese, bread, butter and pickles. Every pub chef will have his or her own version of what constitutes a ploughman's and there are many variations, some better than others.
4. Taylor, D. J. (1 October 2010). "State of Emergency: Britain 1970-1974, By Dominic Sandbrook". The Independent. Retrieved 15 April 2013.
5. Lippert, "The choice is cheese", Hotelier and Caterer, v.22 (1989), 71
6. Brown, Simon. "Ploughman's Lunch, The". BFI Screenonline. London W1T 1LN, United Kingdom: British Film Institute. Retrieved 29 April 2009. The subtext of the film is the way countries and people re-write their own history to suit the needs of the present.{{cite web}}: CS1 maint: location (link)
7. ^ zythophile (16 July 2007). "The ploughman's lunch — guilty or innocent?". WordPress.com. Retrieved 29 April 2009. Ploughman's Lunch. Traditional English fare. ... In fact it's the invention of an advertising campaign they ran in the early sixties to encourage people to eat in pubs. A completely successful fabrication of the past, the Ploughman's Lunch was.
8. Thirsk and Clay (eds.) Chapters from the Agrarian History of England and Wales: Volume 2, CUP, 1990, p.216
9. Fussell, The English countryman: his life and work from Tudor Times to the Victorian Era, 1981, p.56
10. Royle, Modern Britain: A Social History 1750–2011, 2016, p.192
11. Royle, 2016, p.193
12. Trollope, The Duke's Children, 1902, p.253
13. "ploughman's lunch, n.". Oxford English Dictionary (Online ed.). Oxford University Press. (Subscription or participating institution membership required.); citing Lockhart, J. G. (1837). Memoirs of the Life of Sir Walter Scott. Vol. 4. Edinburgh: Robert Cadell. p. 161. The surprised poet swung forth to join them, with an extemporized sandwich, that looked like a ploughman's luncheon, in his hand.
14. Cobbett, "To the Chancellor of the Exchequer", Weekly Political Register, 15 Dec 1815, 329
15. Armstrong, "Comparatively speaking", in The Weekend Review v.6 (1932), 128
16. "The Minister Who Slept On Slag Heaps". The Bulletin. 15 April 1958. It was called a ploughman's lunch and consisted of a chunk of bread, butter, cheese and pickles.
17. "ploughman (draft revision)". OED Online. Oxford OX2 6DP, United Kingdom: Oxford University Press. January 2006. Archived from the original on 8 July 2007. Retrieved 29 April 2009. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: location (link)

Further reading

• Rees, Nigel (1987). Why Do We Say...?: Words and Sayings and Where They Come From. Poole, Dorset, UK: Blandford Press. ISBN 0-7137-1944-3. OCLC 300118856.

• Use dmy dates from June 2011
• Cheese dishes
• Food combinations
• English cuisine
• English phrases
• Meals