| Revision as of 17:16, 16 May 2003 editRTC (talk | contribs)Extended confirmed users7,103 editsm dictionary← Previous edit | Revision as of 18:06, 16 May 2003 edit undoInfrogmation (talk | contribs)Administrators88,152 editsmNo edit summaryNext edit → | ||
| Line 1: | Line 1: | ||
| '''Moxie''', a ] ], is considered to be the ]'s first mass produced ]. Created in ] in ] by Dr. Augustin Thompson, Moxie was marketed under the product name "Moxie Nerve Food" and originally sold as a "cure all" medicine (]). Later in the ], it was sold in carbonated form and merchandised as an envigorating drink, which claimed to endow the drinker with "spunk." The name entered the ], when a person was said to be "full of Moxie", meaning that the person was skillful, or spirited. | '''Moxie''', a ] ], is considered to be the ]'s first mass produced ]. Created in ] in ] by Dr. Augustin Thompson, Moxie was marketed under the product name "Moxie Nerve Food" and originally sold as a "cure all" medicine (]). Later in the ], it was sold in carbonated form and merchandised as an envigorating drink, which claimed to endow the drinker with "spunk." The name entered the ], when a person was said to be "full of Moxie", meaning that the person was skillful, or spirited. Moxie became unusual as the name of a commerically produced soda included in dictionaries. | ||
| The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president ] was known to have favored the drink. | The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president ] was known to have favored the drink. | ||
| Line 10: | Line 10: | ||
| * '''The Book of Moxie''' by Frank Potter | * '''The Book of Moxie''' by Frank Potter | ||
| * '''The Moxie Encyclopedia''' by Q. David Bowers | * '''The Moxie Encyclopedia''' by Q. David Bowers | ||
| *A bit of trivia: Moxie is the only soda ever to be included in the dictionary. | |||
Revision as of 18:06, 16 May 2003
Moxie, a carbonated beverage, is considered to be the USA's first mass produced soft drink. Created in 1884 in Lowell, Massachusetts by Dr. Augustin Thompson, Moxie was marketed under the product name "Moxie Nerve Food" and originally sold as a "cure all" medicine (snake oil). Later in the 20th century, it was sold in carbonated form and merchandised as an envigorating drink, which claimed to endow the drinker with "spunk." The name entered the American language, when a person was said to be "full of Moxie", meaning that the person was skillful, or spirited. Moxie became unusual as the name of a commerically produced soda included in dictionaries.
The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president Calvin Coolidge was known to have favored the drink.
Falling out of favor due to competition from Coca Cola, demand for the soft drink has waned in recent years, although demand for it still exists in the New England area of the USA.
One of the key ingredients of Moxie is "Gentian Root Extractives" and probably contributes noticibly to its unique flavor.
For detailed information on Moxie, consult the works below:
- The Book of Moxie by Frank Potter
- The Moxie Encyclopedia by Q. David Bowers