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Nijisanji (にじさんじ)

Industry	Virtual YouTuber
Founded	8 February 2018
Brands	Nijisanji (JP, ID, KR, IN, EN) Virtual Real
Owner	Ichikara Inc.
Website	www.nijisanji.jp (Japanese)

Ichikara Inc.

Company type	Kabushiki-gaisha
Industry	Entertainment industry Virtual reality software
Founded	2 May 2017; 7 years ago (2017-05-02)
Founder	Riku Tazumi
Headquarters	Chiyoda, Tokyo, Japan
Key people	Riku Tazumi (CEO and founder) Iwanaga (Manager of Nijisanji)
Website	www.ichikara.co.jp/en/

Nijisanji (にじさんじ, Also shorten as 2434) is a Virtual Youtuber(VTuber) talent agency owned by Ichikara Inc. The agency was founded in 2018 with the purpose of promoting the use of Live2D models and streaming as opposed to the 3D and clips format popularized by Kizuna AI. As of March 2021, there are 176 active VTubers (or Livers are they are called by Nijisanji) operating under Nijisanji, their various overseas branches and partnered program. Notable Nijisanji member include Kuzuha, Tsukino Mito, Kanae, Himawari Honma and Suzuhara Lulu.

Overview (UNORGANIZED FOR NOW)

In the beginning of 2018, Ichikara Inc. founded the VTuber agency Nijisanji. Nijisanji helped popularise the use of Live2D models instead of the prior focus on 3D models as well as the shift towards livestreaming instead of edited video and clips that was the standard for VTubers like Kizuna Ai.

In May 2019, Ichikara lauch its "Nijisanji Network" service where it would support other content creator and affiliated companies through the use of Nijisanji management and support resource. They also announce the first and only participants of the program being Indie VTuber Fairys-chan and Tenkai Tukasa. The service would eventually be shut down on 31 December 2019 with all its participants continuing activities on their own.

In September 2020, Ichikara created an "Aggressive Acts and Slander Countermeasure Team" to offer counselling to victims of harassment and take legal measures against perpetrators of harassment, specifically the online harassment plaguing the Japanese entertainment industry. This announcement came in the wake of Hololive VTuber Mano Aloe's retirement after only two weeks of activity due to online harassment.

Technology

The center piece of Nijisanji operation is their custom facial recognition app. Utilizing the iPhone X native Animoji feature to capture the user facial expression to animate the Live2D avatar. The app can connect with streaming software. (NEED BETTER SOURCE)

Livers

Nijisanji (Japan)

First Wave

Second Wave

Gamers
Nijisanji Gamers was later merged with the first Nijisanji group and Nijisanji SEEDS in December 2018 becoming a single group name Nijisanji.

SEEDs
Nijisanji SEEDS was later merged with the first Nijisanji group and Nijisanji Gamers in December 2018 becoming a single group name Nijisanji.

VOIZ
Originally created in June 2018 as an all-male group focusing on music and voice drama, the group was quickly disbanded with two of its members transferred into SEEDS(which later merged into the main branch) by the end of the year.

2019 Wave

2020 Wave

Nijisanji NetWORK (former members; program terminated)

These two are still active VTubers but they are no longer officially affiliated with Nijisanji.

• Tenkai Tukasa
• Fairys-chan

NIJISANJI ID (Indonesia)

NIJISANJI IN (India)

Was temporary rebranded as Nijisanji EN (Nijisanji English) before reverting back to Nijijsanji IN.

• Aadya
• Noor
• Vihaan

NIJISANJI KR (South Korea)

1.5 Wave
These members were formerly part of an agency named 541 E&C, which merged with Nijisanji KR on 25 January, 2020.

• Moarin (retired)
• Gaon
• Kaen (retired)
• Lorou (retired)
• Han Chiho
• Hakuren (retired)

VirtuaReal (China)

VirtuaReal is a branch of Nijisanji that was created in partnership with the Chinese media site, Bilibili. Apart from their VTubers/VUP's (what VTubers are called in Chinese), VirtuaReal has a producer named Tokimori Seisa.

VirtuaReal Star (China)

Members of VirtuaReal Star are the VTuber identities of popular, pre-established Chinese content creators and celebrities on Bilibili.

• Ling Yuan Yousa - Identity: Ling Yuan Yousa, singer and Vocaloid producer
• Sakura Haruka - Identity: Ruanruanbing, MC and vlogger
• Nanako - Identity: Cai Ming, actress
• Zuya Naxi
• Hanser

VirtuaReal Link (China)

VirtuaReal Link is similar to the former Nijisanji NetWORK partnership program such that independent VTubers are given technical support from Ichikara Inc. "Super Virtual High School" (SVHS) is the unit name for four members.

References

1. 公開, 日時. "尖ったメンバーばかりのVTuberグループ"にじさんじ"の魅力を紹介". Dengeki Online. Retrieved 28 January 2021.
2. Ichikara Inc. (10 May 2019). "VTuberコミュニティサービス「にじさんじネットワーク」始動！VTuberを「流行り」から「文化」へ。". PR TIMES. Retrieved 19 March 2021.
3. Ichikara Inc. (31 December 2019). "にじさんじネットワーク 公式サイト" [Notice of termination of "Nijisanji Network" service]. にじさんじネットワーク 公式サイト (in Japanese). Retrieved 19 March 2021.{{cite web}}: CS1 maint: url-status (link)
4. Morrissy, Kim (4 September 2020). "Bushiroad and NIJISANJI Are Taking Online Harassment Seriously". Anime News Network. Retrieved 8 September 2020.
5. Ichikara Inc. (11 January 2018). "iPhoneXのAnimojiでバーチャルYoutuberに！バーチャルライブアプリ「にじさんじ」配信声優を募集！". PR TIMES. Retrieved 19 March 2021.{{cite web}}: CS1 maint: url-status (link)
6. ^ Ichikara Inc. (13 December 2018). "にじさんじが1つのグループに！既存3グループを「にじさんじ」へ順次統合！". PR TIMES. Retrieved 19 March 2021.
7. Ichikara Inc. (8 June 2018). "にじさんじプロジェクトから"初"男性グループ「VOIZ（ボイズ）」がデビュー!!". PR TIMES. Retrieved 19 March 2021.
8. Ichikara Inc. (25 September 2018). "「にじさんじSEEDs」より5名が新たにデビュー！本日より始動！". PR TIMES. Retrieved 19 March 2021.
9. Ichikara Inc. (9 August 2018). "「にじさんじSEEDs」より7名が新たにデビュー！本日より始動！". PR TIMES. Retrieved 19 March 2021.

External links

• www.example.com

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