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'''Superman''' is a ] and one of the most famous and popular ] ]es of all time.<ref>{{cite web| url = http://www.ohiohistorycentral.org/entry.php?rec=1521| title = Superman| accessdate = 2006-11-30| author = Ohio Historical Society| year = 2005| work = Ohio History Central: An Online Encyclopedia of Ohio| publisher = Ohio Historical Society| quote = In the early twenty-first century, Superman remains one of the most popular comic book characters of all time. He also has been an immense draw in movies and on television.}}</ref> ] writer ] and ]-born artist ] created Superman in 1932 while both were growing up in ]. Siegel and Shuster sold Superman to ] in 1938, the same year Superman debuted in '']'' #1 (June 1938). The character has since appeared in radio serials, ], ], ], ] and ], contributing to his long-standing ubiquity. '''Superman''' is a ] ], originally created by ] writer ] and ]-born artist ] and published by ]. Created in 1932, and rejected by a number of publishers, the character first appeared in '']'' #1 (June 1938). With a premise that taps adolescent fantasy, Superman is born '''Kal-El''' on the alien planet ], before being rocketed to ] as an infant by his ] father moments before the planet's destruction. Adopted and raised by a ] farmer and his wife, the child is raised as ''']'''. Upon reaching maturity the character develops ] abilities, resolving to use these for the benefit of humanity. With the success of his adventures Superman helped to create the superhero genre and establish its primacy within the ].<ref name="TCS11">Daniels (1998), p. 11.</ref> Superman is today widely considered to be both one of the most famous and popular comic book superheroes of all time, <ref>{{cite web| url = http://www.ohiohistorycentral.org/entry.php?rec=1521| title = Superman| accessdate = 2007-01-30| author = Ohio Historical Society| year = 2005| work = Ohio History Central: An Online Encyclopedia of Ohio| publisher = Ohio Historical Society| quote = In the early twenty-first century, Superman remains one of the most popular comic book characters of all time. He also has been an immense draw in movies and on television.}}</ref> and an American cultural icon.<ref>{{cite book | last=Holt | first=Douglas B. | authorlink=Douglas B. Holt | year=2004 | title=How Brands Become Icons: The Principles of Cultural Branding | publisher=] | location=] | page=1 | id=ISBN 1578517745 }}</ref><ref>{{cite book |editor= Koehler, Derek J., Harvey, Nigel. (eds.)| year=2004 | title=Blackwell Handbook of Judgment and Decision Making | publisher=Blackwell| page=519 | id=ISBN 1405107464 }}</ref><ref>{{cite book | last=Dinerstein | first=Joel | authorlink=Joel Dinerstein | year=2003 | title=Swinging the machine: Modernity, technology, and African American culture between the wars | publisher=University of Massachusetts Press| page=81 | id=ISBN 1558493832 }}</ref><ref name="TCS11"/>


Superman is born '''Kal-El''' on the alien planet ], and is rocketed to ] as an infant by his ] father moments before the planet's destruction. The ] lands on Earth, where the child is found by passing motorists who adopt him and give him the name ''']'''. As Clark reaches maturity, he learns that he has ] abilities, which he resolves to use to help others, fighting anything from petty crime to universal threats. He becomes Earth's champion, with the media giving him several nicknames including '''"The Man of Steel"''', '''"The Man of Tomorrow"''', and '''"The Last Son of Krypton"'''. To keep his identity secret when not fighting evil as Superman, Clark lives among humans as a "mild-mannered reporter" for the ] ] ''The ]'' (called the ''Daily Star'' in original stories)<!--Leave in this order-->. Clark works alongside reporter ], with whom he is romantically involved (and whom he marries in the current mainstream comics continuity). Whilst referred to less flatteringly as "the big blue Boy Scout" by some of his fellow super-heroes,<ref>{{cite news | first=Charlie | last=McCollum | pages= | title=Times change, but Superman endures as an American cultural icon | date=June, 2006 | publisher=The Mercury News | url=http://www.findarticles.com/p/articles/mi_kmtmn/is_200606/ai_n16560106| format=Registration required | accessdate = 2007-01-30}}</ref> Superman is hailed as '''"The Man of Steel"''', '''"The Man of Tomorrow"''', and '''"The Last Son of Krypton"''', by the general public within the comics. As Clark Kent, Superman lives among humans as a "mild-mannered ]" for the ] ] ''The ]'' (called the ''Daily Star'' in original stories)<!--Leave in this order-->. Here Clark works alongside reporter ], with whom he is romantically linked. This relationship has been consumated by marriage on numerous occasions across varying ], and the union is now firmly established within the current mainstream comics ].

The character's cast, powers and trappings have slowly expanded throughout the years. Superman's backstory was altered to allow for adventures as ], and other survivors of Krypton were discovered, including ] and ]. In addition, Superman has been licensed and adapted into a variety of media, from radio to televion and film. '']'' was released in 2006, with a performance at the international box office which exceeded expectations.<ref name="411BryanSinger">{{cite web |author=Epstein, Daniel Robert | url = http://forum.newsarama.com/showthread.php?t=78755 | title = 4:11 with Bryan Singer |accessdate=2007-01-30 |publisher = Newsarama|date=], ]}}</ref> The character has been revamped and updated, most recently in 1986. ] recreated the character, reducing Superman's powers and erasing several characters from the canon in a move which attracted media attention. Press coverage was again garnered in the ] with the '']'', a storyline which saw the character briefly killed.

Superman has also held fascination for scholars, with ], ] and ] alike exploring the character's impact and role in America and the wider world. ] was discussing the mythic qualities of the character in the early ], whilst ] has pondered the implications of a sexual relationship the character might enjoy with Lois Lane.<ref>{{cite web| url =http://www.larryniven.org/stories/Man_of_Steel_Woman_of_Kleenex.shtml | title =Man of Steel, Woman of Kleenex | accessdate =2007-01-30| last =Niven | first =Larry | authorlink =Larry Niven | year =1971 | work =All the Myriad Ways | publisher =Larry Niven }}</ref> The character's ] has often been the subject of dispute, with Siegel and Shuster twice suing for the return of legal ownership. The ] is again currently in dispute, with changes in copyright law allowing Siegel's wife and daughter to claim a share of the copyright, a move DC parent company ] disputes.


==Publication history== ==Publication history==

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This article is about the character. For other uses, see Superman (disambiguation). Comics character
Superman
File:Superman.jpgCover to Superman (2nd series) #204 (April 2004).
Pencils by Jim Lee, inks by Scott Williams.
Publication information
PublisherDC Comics
First appearanceHistorical:
Action Comics #1
(June 1938)
Modern:
The Man of Steel #1
(July 1986)
Created byJerry Siegel
Joe Shuster
In-story information
Alter egoKal-El , adopted as
Clark Joseph Kent
Place of originKrypton
Team affiliationsThe Daily Planet
Justice League
Team Superman
Notable aliasesGangbuster, Nightwing, Jordan Elliot, Nova, Superboy, Superman Blue, Superman Prime, Superman Red
AbilitiesSuperhuman strength, speed, stamina, invulnerability, freezing breath, super hearing, multiple extrasensory and vision powers, intelligence, longevity, flight, and regeneration.

Superman is a comic book superhero, originally created by American writer Jerry Siegel and Canadian-born artist Joe Shuster and published by DC Comics. Created in 1932, and rejected by a number of publishers, the character first appeared in Action Comics #1 (June 1938). With a premise that taps adolescent fantasy, Superman is born Kal-El on the alien planet Krypton, before being rocketed to Earth as an infant by his scientist father moments before the planet's destruction. Adopted and raised by a Kansas farmer and his wife, the child is raised as Clark Kent. Upon reaching maturity the character develops superhuman abilities, resolving to use these for the benefit of humanity. With the success of his adventures Superman helped to create the superhero genre and establish its primacy within the American comic book. Superman is today widely considered to be both one of the most famous and popular comic book superheroes of all time, and an American cultural icon.

Whilst referred to less flatteringly as "the big blue Boy Scout" by some of his fellow super-heroes, Superman is hailed as "The Man of Steel", "The Man of Tomorrow", and "The Last Son of Krypton", by the general public within the comics. As Clark Kent, Superman lives among humans as a "mild-mannered reporter" for the Metropolis newspaper The Daily Planet (called the Daily Star in original stories). Here Clark works alongside reporter Lois Lane, with whom he is romantically linked. This relationship has been consumated by marriage on numerous occasions across varying media, and the union is now firmly established within the current mainstream comics continuity.

The character's cast, powers and trappings have slowly expanded throughout the years. Superman's backstory was altered to allow for adventures as Superboy, and other survivors of Krypton were discovered, including Supergirl and Krypto the Superdog. In addition, Superman has been licensed and adapted into a variety of media, from radio to televion and film. Superman Returns was released in 2006, with a performance at the international box office which exceeded expectations. The character has been revamped and updated, most recently in 1986. John Byrne recreated the character, reducing Superman's powers and erasing several characters from the canon in a move which attracted media attention. Press coverage was again garnered in the 1990s with the Death of Superman, a storyline which saw the character briefly killed.

Superman has also held fascination for scholars, with cultural theorists, commentators and critics alike exploring the character's impact and role in America and the wider world. Umberto Eco was discussing the mythic qualities of the character in the early 1960s, whilst Larry Niven has pondered the implications of a sexual relationship the character might enjoy with Lois Lane. The character's ownership has often been the subject of dispute, with Siegel and Shuster twice suing for the return of legal ownership. The copyright is again currently in dispute, with changes in copyright law allowing Siegel's wife and daughter to claim a share of the copyright, a move DC parent company Warner Bros disputes.

Publication history

Creation

Jerry Siegel and Joe Shuster first created a bald telepathic villain bent on dominating the world. He appeared in "The Reign of the Superman", from Science Fiction #3 (1933), a science fiction fanzine that Siegel published, Siegel re-wrote the character in 1933 as a hero, bearing little or no resemblance to his villainous namesake, and began a six-year quest to find a publisher. Titling it The Superman, Siegel and Shuster offered it to Consolidated Book publishing, who had published a 48 page black-and-white comic book entitled Detective Dan: Secret Operative No. 48. Although they received an encouraging letter, Consolidated never published in the comic book market again. Shuster took this to heart, and destroyed all pages of the story, the cover surviving only because Siegel rescued it from the fire. Siegel and Shuster have both reported this version of the character as being comparable to Slam Bradley, a character the pair created in 1937 for the first issue of Detective Comics.

By 1934 the pair had once more re-envisioned the character. He became more of a hero in the mythic tradition, inspired by such characters as Samson and Hercules, who would right the wrongs of Siegel and Shuster's times, fighting for social justice and against tyranny. It was at this stage the costume was introduced, Siegel later recalling that they created a "kind of costume and let's give him a big S on his chest, and a cape, make him as colorful as we can and as distinctive as we can." The design was based in part on the costumes worn by characters in outer space settings published in pulp magazines, as well as comic strips such as Flash Gordon, and also partly suggested by the traditional circus strong-man outfit. However, the cape has been noted as being markedly different from the Victorian tradition, Gary Engle describing it as without "precedent in popular culture" in Superman at Fifty: The Persistence of a Legend. The pants-over-tights outfit was soon established as the basis for many future superhero outfits. This third version of the character was given extraordinary abilities, although this time of a physical nature as opposed to the mental abilities of the villainous Superman.

Although they were by now selling material to comic book publishers, notably Malcolm Wheeler-Nicholson's National Allied Publishing, the pair decided to feature this character in a comic strip format, rather than in the longer comic book story format which was slowly establishing itself at this time. They offered it to both M.C. Gaines, who passed, and to United Features Syndicate, who expressed interest initially but finally rejected the strip in a letter dated February 18, 1937. However, in what historian Les Daniels describes as "an incredibly convoluted turn of events", M.C. Gaines ended up positioning the strip as the lead feature in Wheeler-Nicholson's new publication, Action Comics. Vin Sullivan, editor of the new book, wrote to the pair requesting that the comic strips be refashioned to suit the comic book format, requesting "eight panels a page". However Siegel and Shuster ignored this, utilising their own experience and ideas to create page layouts, with Siegel also identifying the image used for the cover of Action Comics #1, Superman's first appearance, published in June, 1938.

Publication

See also: List of Superman comics
File:Action1.JPG
Action Comics #1 (June 1938), the debut of Superman. Cover art by Joe Shuster.

Superman's first appearance was in Action Comics #1, in 1938. In 1939 a self-titled series was launched. The first issue mainly reprinted adventures published in Action Comics, but despite this the book achieved greater sales. 1939 also saw the publication of New York World's Fair Comics, which by Summer of 1942 became World's Finest Comics. Superman had also began to feature in All Star Comics, making a first appearance in issue #7 (1941), and was established as an honorary member of the Justice Society of America.

Initially Jerry Siegel and Joe Shuster would provide the story and art for all the strips published. However Shuster's eyesight began to deteriorate, and the increasing appearances of the character saw an increase in the workload. This led Shuster to establish a studio to assist in the production of the art, although he insisted on drawing the face of every Superman the studio produced. Outside the studio, Jack Burnley began supplying covers and stories in 1940. Wayne Boring, initially employed in Shuster's studio began working for DC in his own right in 1942, providing pages for both Superman and Action Comics.

The scripting duties also became shared. In late 1939 a new editorial team assumed control of the character's adventures. Whitney Ellsworth, Mort Weisinger and Jack Schiff were brought in following Vin Sullivan's departure. This new editorial team brought in Edmond Hamilton, Manly Wade Wellman and Alfred Bester, established writers of science fiction. By 1943, Jerry Siegel was drafted into the army in a special celebration, and his duties there saw high contributions drop. Don Cameron and Alvin Schwartz joined the writing team, Schwartz teaming up with Wayne Boring to work on the Superman comic strip which had been launched by Siegel and Shuster in 1939.

In 1945 Superboy made his debut in More Fun Comics #101. The character moved to Adventure Comics in 1946, and his own title, Superboy, launched in 1949. The 1950s saw the launching of Superman's Pal Jimmy Olsen (1954) and Superman's Girlfriend Lois Lane (1958). By 1974 these titles had merged into Superman Family, although the series was cancelled in 1982. In 1986 a decision was taken to restructure the fictional universe the Superman character inhabited with other DC universe characters. This saw the publication of "Whatever Happened to the Man of Tomorrow", a two part story written by Alan Moore, with art by Curt Swan, George Perez and Kurt Schaffenberger. The story was published in Superman #423 and Action Comics #583, and presented what Les Daniels notes as "the sense of loss the fans might have experienced if this had really been the last Superman tale."

Superman was relaunched by writer artist John Byrne, initially in the limited series The Man of Steel (1986). 1986 also saw the cancellation of World's Finest Comics, the Superman title renamed The Adventures of Superman, with a second volume of Superman launched in 1987. In 2006 this second volume was cancelled and the original title reverted back from The Adventures of Superman to its original title. Superman: The Man of Steel was launched in 1991, running until 2003, whilst the quarterly book Superman: The Man of Tomorrow ran from 1995 to 1999. In 2003 Superman/Batman launched, followed by All Star Superman in 2005 and Superman Confidential in 2006.

Influences

See also: Cultural influences on Superman

An influence on early Superman stories is the context of the Great Depression. The left-leaning perspective of creators Shuster and Siegel is reflected in early storylines. Superman took on the role of social activist, fighting crooked businessmen and politicians and demolishing run-down tenements. This is seen by comics scholar Roger Sabin as a reflection of "the liberal idealism of Franklin Roosevelt's New Deal", with Shuster and Siegal initially portraying Superman as champion to a variety of social causes. In later Superman radio programs the character continued to take on such issues, tackling a version of the KKK in a 1946 broadcast.

Siegel himself noted that the many mythic heroes which exist in the traditions of many cultures bore an influence on the character, including Hercules and Samson. The character has also been seen by Scott Bukatman to be "a worthy successor to Lindhberg ... (and) also ... like Babe Ruth", and is also representative of the United States dedication to "progress and the 'new'" through his "invulnerable body ... on which history cannot be inscribed." Further, given that Siegel and Schuster were noted fans of pulp science fiction, it has been suggested that another influence may have been Hugo Danner. Danner was the main character of the novel Gladiator by Philip Wylie, and is possessed of same powers of the early Superman (along with many other pulp characters of the twenties and thirties).

Because Siegel and Shuster were both Jewish, it is thought that their creation was partly influenced by Moses, and other Jewish influences. Superman's Kryptonian name, "Kal-El," resembles the Hebrew words קל-אל, which means "vessel of God". Jewish legends of the Golem have been cited as worthy of comparison, a Golem being a mythical being created to protect and serve the persecuted Jews of 16th century Prague and later revived in popular culture in reference to their suffering at the hands of the Nazis in Europe during the 1930s and 1940s. Superman is often seen as being an analogy for Jesus, being a saviour of humanity.

Whilst the term Superman was initially coined by Nietzsche, it is unclear exactly how influential Nietzsche and his ideals were to Siegel and Schuster. Les Daniels has speculated that "Siegel picked up the term from other science fiction writers who had casually employed it", further noting that "his concept is remembered hundreds of millions who may barely know who Nietzsche is." However, it has also been argued that Siegel and Schuster "could not have been unaware of an idea that would dominate Hitler's National Socialism. The concept was certainly well discussed." It has also been argued that in many ways Superman and the Übermensch are polar opposites. Nietzsche envisioned the Übermensch as a man who had transcended the limitations of society, religion, and conventional morality while still being fundamentally human. Superman, although an alien gifted with incredible powers, chooses to honor human moral codes and social mores. Nietzsche envisioned the perfect man as being beyond moral codes; Siegel and Shuster envisioned the perfect man as holding himself to a higher standard of adherence to them.

Copyright issues

As part of the deal which saw Superman published in Action Comics, Siegel and Shuster sold the rights to the company in return for $130 and a contract to supply the publisher with material. The Saturday Evening Post reported in 1940 that the pair was each being paid $75,000 a year, a fraction of Detective's millions in Superman profits. Siegel and Shuster renegotiated their deal, but bad blood lingered and in 1947 Siegel and Shuster sued for their 1938 contract to be made void and the re-establishment of their ownership of the intellectual property rights to Superman. The pair also sued Detective in the same year over the rights to Superboy, which they claimed was a separate creation that Detective had published without authorization. Detective immediately fired them and took their byline off the stories, prompting a legal battle that ended in 1948, when a New York Supreme Court ruled that the 1938 contract should be upheld. However, a ruling from Justice J. Addison Young awarded them the rights to Superboy. A month after the Superboy judgement the two sides agreed a settlement. Detective paid Siegel and Shuster $94,000 for the rights to Superboy. The pair also acknowledged in writing the company's ownership of Superman, attesting that they held rights for "all other forms of reproduction and presentation, whether now in existence or that may hereafter be created", but DC refused to re-hire them.

In 1973 Siegel and Shuster again launched a suit claiming ownership of Superman, this time basing the claim on the Copyright Act of 1909 which saw copyright granted for 28 years but allowed for a renewal of an extra 28 years. Their argument was that they had only granted DC the copyright only for 28 years. The pair again lost this battle, both in a district court ruling of October 18, 1973 and an appeal court ruling of December 5 1974.

In 1975 after news reports of their pauper-like existences, Warner Communications gave Siegel and Shuster lifetime pensions of $20,000 per year and health care benefits. Jay Emmett, then executive vice president of Warner, was quoted in the New York Times as stating "There is no legal obligation, but I sure feel there is a moral obligation on our part." In addition, any media production which includes the Superman character were to include the credit "Superman created by Jerry Siegel and Joe Shuster".

Jerry Siegel, with wife Joanne and daughter Laura in 1976. Joanne and Laura Siegel filed a termination notice on Jerry Siegel's share of the copyright of Superman in 1999

The year after this settlement, 1976, saw the copyright term extended again, this time for another 19 years to a total of 75 years. However, this time a clause was inserted into the extension to allow a creator to reclaim their work, reflecting the arguments Siegel and Shuster had made in 1973. The new act came into power in 1978 and allowed a reclamation window in a period based on the previous copyright term of 56 years. This meant the copyright on Superman could be reclaimed between 1994 to 1999, based on the initial publication date of 1938. Joe Siegel having died in 1996, his wife and daughter filed a copyright termination notice in 1999. Although Joe Shuster died in 1993, no termination was filed at this time by his estate.

1998 saw copyright extended again, with the Sonny Bono Copyright Term Extension Act. This time the copyright term was extended to 95 years, with a further window for reclamation introduced. In January of 2004 Mark Peary, nephew and legal heir to Joe Shuster's estate, filed notice of his intent to reclaim Shuster's half of the copyright, the termination effective in 2013. The status of Siegel's share of the copyright is now the subject of a legal battle. Warner Brothers and the Siegels entered into discussions on how to resolve the issues raised by the termination notice, but these discussions were set aside by the Siegels and in October 2004 they filed suit alleging copyright infringement on the part of Warner Brothers. Warner Brothers counter sued, alleging the termination notice contains defects amongst other arguments. The copyright ownership of Superman currently appears uncertain, with a decision "the subject of ongoing negotiation" and an outcome "still pending".

A similar termination of copyright notice filed in 2002 by Siegel's wife and daughter concerning the Superboy character was ruled in their favour on March 23 2006.

Comic book character

Main article: History of Superman See also: Kal-L

Superman, given the serial nature of comic publishing and the length of the character's existence, has evolved as a character as his adventures have increased. The details of Superman's origin, relationships and abilities changed significantly during the course of the character's publication, from what is considered the Golden Age of comic books through the Modern Age. The powers and villains were developed through the 1940s, with Superman developing the ability to fly, and costumed villains introduced from 1941. The character was shown as learning of the existence of Krypton in 1949. The concept itself had originally been established to the reader in 1939, in the Superman comic strip.

The 1960s saw the introduction of a second Superman, Kal-L. DC had established a multiverse within the fictional universe it's characters shared. This allowed characters published in the 1940s to exist alongside updated counterparts published in the 1960s. This was explained to the reader through the notion that the two groups of characters inhabited parallel Earths. The second Superman was introduced to explain to the reader Superman's membership of both the 1940s superhero team the Justice Society of America and the 1960s superhero team the Justice League of America.

Art from Superman #75 (January 1993), where Superman dies in Lois Lane's arms. Pencils by Dan Jurgens.

The 1980s saw radical revisions of the character. DC Comics decided to remove the multiverse in a bid to simplify its comics line. This led to the rewriting of the back story of the characters DC published, Superman included. John Byrne rewrote Superman, removing many established conventions and characters from continuity, including Superboy and Supergirl. Byrne also re-established Superman's adoptive parents, The Kents, as characters. In the previous continuity the characters had been written as having died early in Superman's life (about the time of Clark Kent's graduation from high school). The 1990s saw Superman killed by the villain Doomsday, although the character was soon resurrected. Superman also marries Lois Lane in 1996. In the 2000's Superman becomes a vegetarian, and his origin is again revisited in 2004. In 2006 Superman is stripped of his powers, although these are restored within a fictional year.

Personality

In the original Siegel and Shuster stories, Superman's personality is rough and destructive. The character was seen stepping in to stop wife beaters, profiteers, a lynch mob and gangsters, with rather rough edges and a looser moral code than audiences may be used to today. Later writers have softened the character, and instilled a sense of idealism and moral code of conduct. Although not as cold-blooded as the early Batman, the Superman featured in the comics of the 1930s is unconcerned about the harm his strength may cause, tossing villainous characters in such a manner that fatalities would presumably occur, although these were seldom shown explicitly on the page. This came to an end late in 1940, when new editor Whitney Ellsworth instituted a code of conduct for his characters to follow, banning Superman from ever killing.

In Superman/Batman #3, Batman thinks, "It is a remarkable dichotomy. In many ways, Clark is the most human of us all. Then...he shoots fire from the skies, and it is difficult not to think of him as a god. And how fortunate we all are that it does not occur to him."

Powers and abilities

Main article: Powers and abilities of Superman

As an influential archetype of the superhero genre, Superman possesses extraordinary powers, with the character traditionally described as "faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound", a phrase coined by Jay Morton and first used in the Superman radio serials and Max Fleischer animated shorts of the 1940s as well as the TV series of the 1950s. For most of his existence, Superman's famous arsenal of powers include flight, super-strength, invulnerability, super-speed, vision powers (including x-ray, heat, telescopic, infra-red, and microscopic vision), super-hearing, and super-breath, which enables him to freeze objects by blowing on them, as well as exert the propulsive force of high-speed winds.

As originally conceived and presented in his early stories, Superman's powers were relatively limited, consisting of superhuman strength that allowed him to lift a car over his head, run at amazing speeds and leap one-eighth of a mile, as well as incredibly tough skin that could be pierced by nothing less than an exploding artillery shell. Siegel and Shuster compared his strength and leaping abilities to an ant and a grasshopper. When making the cartoons, the Fleischer Brothers found it difficult to keep animating him leaping and requested to DC to change his ability to flying. Writers gradually increased his powers to larger extents during the Silver Age, in which Superman could fly to other worlds and galaxies and even across universes with relative ease. He would often fly across the solar system to stop meteors from hitting the Earth, or sometimes just to clear his head. Writers found it increasingly difficult to write Superman stories in which the character was believably challenged, so DC Comics made a series of attempts to rein the character in. The most significant attempt, John Byrne's 1986 rewrite, established several hard limits on his abilities: He barely survives a nuclear blast, and his space flights are limited by how long he can hold his breath. Superman's power levels have again increased since then, with Superman currently possessing enough strength to hurl a mountain and withstand nuclear blasts with ease.

The source of Superman's powers has changed subtly over the course of his history. It was originally stated that Superman's abilities derived from his Kryptonian heritage, which made him eons more evolved than humans. This was soon amended, with the source for the powers now based upon the establishment of Krypton's gravity as having been stronger than that of the Earth. This situation mirrors that of Edgar Rice Burroughs' John Carter. As Superman's powers increased, the implication that all Kryptonians had possessed the same abilities became problematic for writers, making it doubtful that a race of such beings could have been wiped out by something as trifling as an exploding planet. In part to counter this, the Superman writers established that Kryptonians, whose native star Rao had been red, only possessed superpowers under the light of a yellow sun. More recent stories have attempted to find a balance between the two explanations.

Superman is most vulnerable to Kryptonite, mineral debris from Krypton transformed into radioactive material by the forces that destroyed the planet. Exposure to Kryptonite radiation nullifies Superman's powers and immobilizes him with pain; prolonged exposure will eventually kill him. The only mineral on Earth that can protect him from Kryptonite is lead, which blocks the radiation. Kryptonite was first introduced to the public in 1943 as a plot device to allow the radio serial voice actor, Bud Collyer, to take some time off. Green Kryptonite is the most commonly seen form but writers introduced other forms over the years, such as red, gold, blue and black, each with its own effect.

Supporting cast

Main article: Superman character and cast

Clark Kent, Superman's secret identity, was based partly on Harold Lloyd and named after Clark Gable and Kent Taylor, During the 1970s the character left the Daily Planet for a time to work for television, whilst the 1980s revamp by John Byrne saw the character become somewhat more aggressive.Cite error: A <ref> tag is missing the closing </ref> (see the help page). Alliterative names were common in early comics.

Team-ups with fellow comics icon Batman are common, inspiring many stories over the years. When paired, they are often referred to as the "World's Finest" in a nod to the name of the comic book series that features many team-up stories. In 2003, DC Comics began to publish a new series featuring the two characters titled Superman/Batman.

Superman also has a rogues gallery of enemies, including his most well-known nemesis, Lex Luthor, who has been envisioned over the years in various forms as either a rogue scientific genius with a personal vendetta against Superman, or a powerful but corrupt CEO of a conglomerate called LexCorp. In the 2000s, he even becomes President of the United States, and has been depicted at various stages, as well as currently, as a childhood friend of Clark Kent.

The alien android (in most incarnations) known as Brainiac is considered by Richard George to be the second most effective enemy of Superman. The enemy that accomplished the most, by actually killing Superman, is the raging monster Doomsday. Darkseid, one of the most powerful beings in the DC Universe, is also a formidable nemesis in most post-crisis comics. Other enemies who have featured in various incarnations of the character, from comic books to film and television include the fifth-dimensional imp Mr. Mxyzptlk, the reverse Superman known as Bizarro and the Kryptonian criminal General Zod.

Cultural impact

Superman has come to be seen as both an American cultural icon and the first comic book superhero. His adventures and popularity have established the character as an inspiring force within the public eye, with the character serving as inspiration for musicians, comedians and writers alike.

Inspiring a market

The character's initial success led to similar characters being created. Batman was the first to follow, Bob Kane commenting to Vin Sullivan that given the "kind of money (Siegel and Shuster were earning) you'll have one on Monday". Victor Fox, an accountant for DC, also noticed the revenue such comics generated, and commissioned Will Eisner to create a deliberately similar character to Superman. Wonder Man was published in May 1939, and although DC successfully sued, claiming plagiarism, Fox had decided to cease publishing the character. Fox later had more success with the Blue Beetle. Fawcett Comics' Captain Marvel, launched in 1940, was Superman's main rival for popularity throughout the 1940s, and was again the subject of a lawsuit, which Fawcett eventually settled in 1953, a settlement which involved the cessation of the publication of the character's adventures. Superhero comics are now established as the dominant genre in American comic book publishing, with many thousands of characters in the tradition having been created in the years since Superman's creation.

Merchandising

Superman became popular very quickly, with an additional title, Superman Quarterly quickly added. In 1940 the character was represented in the annual Macy's parade for the first time. In fact Superman had become popular to the extent that in 1942, with sales of the character's three titles standing at a combined total of over 1.5 million, Time was reporting that "the Navy Department (had) ruled that Superman comic books should be included among essential supplies destined for the Marine garrison at Midway Islands." The character was soon licensed by companies keen to cash in on this success through merchandising. The earliest paraphernalia appeared in 1939, a button proclaiming membership in the Supermen of America club. By 1940 the amount of merchandise available increased dramatically, with jigsaw puzzles, paper dolls, bubble gum and trading cards available, as well as wooden or metal figures. The popularity of such merchandise increased when Superman was licensed to appear in other media, and Les Daniels has written that this represents "the start of the process that media moguls of later decades would describe as 'synergy.'" By the release of Superman Returns, Warner Bros. had arranged a cross promotion with Burger King, and licensed many other products for sale. Superman's appeal to licensees rests upon the character's continuing popularity, cross market appeal and the status of the S-Shield, the magenta and gold S emblem Superman wears on his chest, as a fashion symbol.

Adaptations in other media

Main article: Superman in popular culture
File:Supermanflag.JPG
Christopher Reeve as Superman in Superman II

The character of Superman has appeared in various media aside from comic books. This is in some part seen to be owing to the character's cited standing as an American cultural icon, with the concept's continued popularity also being taken into consideration, but is also seen in part as due to good marketing initially. The character has been developed as a vehicle for serials on radio, television and film, as well as feature length motion pictures, and computer and video games have also been developed featuring the character on multiple occasions.

The first adaptation of Superman was as a daily newspaper comic strip, launching on January 16, 1939. The strip ran until May 1966, and significantly, Siegel and Shuster used the first strips to establish Superman's backstory, adding details such as the planet Krypton and Superman's father, Jor-El, concepts not yet established in the comic books. Following on from the success of this was the first radio series, The Adventures of Superman, which premiered on February 12, 1942 and featured the voice of Bud Collyer as Superman. The series ran until March, 1951. Collyer was also cast as the voice of Superman in the Fleischer Studios animated cartoons, distributed via movie theatres. Seventeen shorts were produced between 1941 and 1943. By 1948 Superman was back in the movie theatres, this time in a filmed serial, Superman, with Kirk Alyn becoming the first actor to portray Superman on screen. A second serial, Atom Man vs. Superman, followed in 1950. In 1951 a television series was commissioned, starring George Reeves, with the pilot episode of the series gaining a theatrical release as Superman and the Mole Men. The series ran for a 104 episodes, from 1952 - 1958. The next adaptation of Superman occurred in 1966, when Superman was adapted for the stage in the Broadway musical It's a Bird...It's a Plane...It's Superman. The show wasn't successful, closing after 128 performances, although a cast recording was released as an album. However, in 1975 the show was remade for television. Superman was again animated, this time for television, in the series "The New Adventures of Superman". 68 shorts were made and broadcast between 1966 and 1969. Bud Collyer again provided the voice for Superman. Then from 1973 until 1984 ABC broadcast the "Super Friends" series, this time animated by Hanna-Barbera.

Superman returned to movie theatres in 1978, with director Richard Donner's Superman starring Christopher Reeve. The film spawned three sequels, Superman II (1980), Superman III (1983) and Superman IV: The Quest For Peace (1987). In 1988 Superman returned to television in the Ruby Spears animated series Superman, and also in Superboy, a live action series which ran from 1988 until 1992. In 1993 Lois & Clark: The New Adventures of Superman premiered on television, starring Dean Cain as Superman and Teri Hatcher as Lois Lane. The series ran until 1997. Superman: The Animated Series was produced by Warner Bros. and ran from 1996 until 2000 on The WB Television Network. In 2001 the Smallville television series launched, focussing on the adventures of Clark Kent as a teenager before he dons the mantle of Superman. In 2006 Bryan Singer directed Superman Returns, starring Brandon Routh as Superman. Superman has also featured as an inspiration for musicians, with songs by numerous artists from several generations celebrating the character.

Musical references, parodies and homages

See also: Superman in popular music

Superman has also featured as an inspiration for musicians, with songs by numerous artists from several generations celebrating the character. Donovan's Billboard Hot 100 topping single "Sunshine Superman" utilised the character in both the title and the lyric, declaring "Superman and Green Lantern got nothing on me". Other tracks to reference the character include Genesis' "Land of Confusion", the video to which featured a Spitting Image puppet of Ronald Reagan dressed as Superman, and "Superman" by The Clique, a track later covered by R.E.M. on their 1986 album Lifes Rich Pageant. This cover is referenced by Grant Morrison in Animal Man, in which Superman meets the character, and the track comes on Animal Man's walkman immediately after.

Parodies of Superman did not take long to appear, with Mighty Mouse introduced in "The Mouse of Tomorrow" animated short in 1942. Whilst the character swiftly took on a life of its own, moving beyond parody, other animated characters soon took their turn to parody the character. In 1943 Bugs Bunny was featured in a short, Super-Rabbit, which sees the character gaining powers through eating fortified carrots. This short ends with Bugs stepping into a phone booth to change into a real "Superman", and emerging as a U.S. Marine. In 1956 Daffy Duck assumes the mantle of "Cluck Kent" in the short "Stupor Duck", a role later reprised in various issues of the Looney Tunes comic book. In the United Kingdom Monty Python created the character Bicycle Repairman, who fixes bicycles on a world full of Supermen, for a sketch in series of their BBC show. Also on the BBC was the sit-com "My Hero", which presented Thermoman as a slightly dense Superman pastiche, attempting to save the world and pursue romantic aspirations. In America, Saturday Night Live has often parodied the figure, with Margot Kidder reprising her role as Lois Lane in a 1979 episode. Jerry Seinfeld, a noted Superman fan, filled his series Seinfeld with references to the character, and in 1997 asked for Superman to co-star with him in a commercial for American Express. The commercial aired during the 1998 play offs and Super Bowl, Superman animated in the style of artist Curt Swan, again at the request of Seinfeld.

Superman has also been used as reference point for writers, with Steven T. Seagle's graphic novel Superman: It's a Bird exploring Seagle's feelings on his own mortality as he struggles to develop a story for a Superman tale. Brad Fraser used the character as a reference point for his play Poor Super Man, with The Independent noting the central character, a gay man who has lost many friends to AIDS as someone who "identifies all the more keenly with Superman's alien-amid-deceptive-lookalikes status."

Literary analysis

Superman has been interpreted and discussed in many forms in the years since his debut. The character's status as the first costumed superhero has allowed him to be used in many studies discussing the genre, Umberto Eco noting that "he can be seen as the representative of all his similars". Writing in Time Magazine in 1971, Gerald Clarke stated: "Superman's enormous popularity might be looked upon as signalling the beginning of the end for the Horatio Alger myth of the self-made man." Clarke viewed the comics characters as having to continuously update in order to maintain relevance, and thus representing the mood of the nation. He regarded Superman's character in the early seventies as a comment on the modern world, which he saw as a place in which "only the man with superpowers can survive and prosper." Andrew Arnold, writing in the early 21st century, has noted Superman's partial role in exploring assimilation, the character's alien status allowing the reader to explore attempts to fit in on a somewhat superficial level.

A.C. Grayling, writing in The Spectator, traces Superman's stances through the decades, from his 1930s campaign against crime being relevant to a nation under the influence of Al Capone, through the 1940s and World War II, a period in which Superman helped sell war bonds, and into the 1950s, where Superman explored the new technological threats. Grayling notes the period after the Cold War as being one where "matters become merely personal: the task of pitting his brawn against the brains of Lex Luthor and Brainiac appeared to be independent of bigger questions", and discusses events post 9/11, stating that as a nation "caught between the terrifying George W. Bush and the terrorist Osama bin Laden, America is in earnest need of a Saviour for everything from the minor inconveniences to the major horrors of world catastrophe. And here he is, the down-home clean-cut boy in the blue tights and red cape".

File:Clark-Kent.gif
Clark Kent, argued by Jules Feiffer to be the most innovative feature of Superman

Scott Bukatman has discussed Superman, and the superhero in general, noting the ways in which they humanize large urban areas through their use of the space, especially in Superman's ability to soar over the large skyscrapers of Metropolis. He writes that the character "represented, in 1938, a kind of Corbusierian ideal. Superman has X-ray vision: walls become permeable, transparent. Through his benign, controlled authority, Superman renders the city open, modernist and democratic; he furthers a sense that Le Corbusier described in 1925, namely, that 'Everything is known to us'."

Jules Feiffer has argued that Superman's real innovation lay in the creation of the Clark Kent persona, noting that what "made Superman extraordinary was his point of origin: Clark Kent." Feiffer develops the theme to establish Superman's popularity in simple wish fulfilment, a point Siegel and Shuster themselves supported, Siegel commenting that "If you're interested in what made Superman what it is, here's one of the keys to what made it universally acceptable. Joe and I had certain inhibitions... which led to wish-fulfillment which we expressed through our interest in science fiction and our comic strip. That's where the dual-identity concept came from" and Shuster supporting that as being "why so many people could relate to it".

Popularity

Superman, both the character and his various comic series, have received various awards over the years. The Reign of the Supermen is one of many storylines or works to have received a Comics Buyer's Guide Fan Award, winning the Favorite Comic Book Story category in 1993. Superman came at number 2 in VH1's Top Pop Culture Icons 2004. Works featuring the character have also garnered six Eisner Awards and three Harvey Awards, either for the works themselves or the creators of the works. The Superman films have, as of 2007, received a number of nominations and awards, with Christopher Reeve winning a BAFTA for his performance in Superman. The Smallville television series has garnered Emmys for crew members and various other awards. Superman as a character is still seen as being as relevant now as he has been in the more than sixty years of his existence.

Footnotes

  1. ^ Daniels (1998), p. 11.
  2. Ohio Historical Society (2005). "Superman". Ohio History Central: An Online Encyclopedia of Ohio. Ohio Historical Society. Retrieved 2007-01-30. In the early twenty-first century, Superman remains one of the most popular comic book characters of all time. He also has been an immense draw in movies and on television.
  3. Holt, Douglas B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press. p. 1. ISBN 1578517745.
  4. Koehler, Derek J., Harvey, Nigel. (eds.), ed. (2004). Blackwell Handbook of Judgment and Decision Making. Blackwell. p. 519. ISBN 1405107464. {{cite book}}: |editor= has generic name (help)CS1 maint: multiple names: editors list (link)
  5. Dinerstein, Joel (2003). Swinging the machine: Modernity, technology, and African American culture between the wars. University of Massachusetts Press. p. 81. ISBN 1558493832.
  6. McCollum, Charlie (June, 2006). "Times change, but Superman endures as an American cultural icon" (Registration required). The Mercury News. Retrieved 2007-01-30. {{cite news}}: Check date values in: |date= (help)
  7. Epstein, Daniel Robert (July 30, 2006). "4:11 with Bryan Singer". Newsarama. Retrieved 2007-01-30. {{cite web}}: Check date values in: |date= (help)
  8. Niven, Larry (1971). "Man of Steel, Woman of Kleenex". All the Myriad Ways. Larry Niven. Retrieved 2007-01-30.
  9. ^ Daniels (1998), p. 13.
  10. Daniels (1998), p. 17.
  11. Petrou, David Michael (1978). The Making of Superman the Movie, New York: Warner Books ISBN 0-446-82565-4
  12. ^ Daniels (1998), p. 18.
  13. Daniels (1998), p. 19.
  14. Morrison, Grant (September 29, 1998). "Seriously, Perilously". The Herald. p. 14. {{cite news}}: Check date values in: |date= (help)
  15. Engle, Gary (1987). ""What Makes Superman So Darned American?"". In Dennis Dooley and Gary Engle (eds.) (ed.). Superman at Fifty: The Persistence of a Legend. Cleveland, OH: Octavia. ISBN 0020429010. {{cite book}}: |editor= has generic name (help); Cite has empty unknown parameter: |coauthors= (help)
  16. Daniels (1998), pp. 25-31.
  17. ^ Daniels (1998), p. 44.
  18. Daniels (1998), p. 13.
  19. ^ Daniels (1998), p. 69.
  20. Daniels (1995), p. 28.
  21. Moore, Alan (w), Swan, Curt (p), Perez, George & Schaffenberger, Kurt (i). Superman: Whatever Happened to the Man of Tomorrow? (1997). DC Comics, ISBN 1-56389-315-0.
  22. Daniels (1998), p. 150.
  23. ^ Daniels (1995), pp. 22-23.
  24. ^ Sabin, Roger (1996). Comics, Comix & Graphic Novels (4th paperback edition ed.). Phaidon. ISBN 0-7148-3993-0. {{cite book}}: |edition= has extra text (help)
  25. von Busack, Richard (July 2-July 8, 1998). "Superman Versus the KKK". Metro. Retrieved 2007-01-28. {{cite news}}: Check date values in: |date= (help)
  26. Dubner, Stephen J (January 8, 2006). "Hoodwinked?". The New York Times. p. F26. Retrieved 2007-01-28. {{cite news}}: Check date values in: |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  27. ^ Bukatman, Scott (2003). Matters of Gravity: Special Effects and Supermen in the 20th Century. Duke University Press. ISBN 0822331322.
  28. Feeley, Gregory (2005). "When World-views Collide: Philip Wylie in the Twenty-first Century". Science Fiction Studies. 32 (95). ISSN 0091-7729. Retrieved 2006-12-06. {{cite journal}}: Unknown parameter |month= ignored (help)
  29. ^ Jacobson, Howard (March 5, 2005). "Up, up and oy vey". The Times. p. 5. {{cite news}}: Check date values in: |date= (help)
  30. ^ The Mythology of Superman (DVD). Warner Bros. 2006.
  31. Weinstein, Simcha (2006). Up, Up, and Oy Vey! (1st ed.). Leviathan Press. ISBN 978-1-881927-32-7.
  32. ^ Waldman, Steven (June 19, 2006). "Beliefwatch: Good Fight". Newsweek. The Washington Post Company. Retrieved 2007-01-28. {{cite news}}: Check date values in: |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  33. Skelton, Stephen. The Gospel According to the World's Greatest Superhero. Harvest House Publishers, 2006. ISBN 0-7369-1812-4.
  34. McCue, Greg S., Bloom, Clive (February 1, 1993). Dark Knights, LPC Group. ISBN 0745306632.
  35. Lawrence, John Shelton (2006). "Book Reviews: The Gospel According to Superheroes: Religion and Popular Culture". The Journal of American Culture. 29 (1): 101. doi:10.1111/j.1542-734X.2006.00313.x. Retrieved 2007-01-28. {{cite journal}}: Unknown parameter |month= ignored (help)
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  37. ^ MacDonald, Heidi. "Inside the Superboy Copyright Decision.' PW Comics Week (April 11, 2006). Available online at Publishers Weekly, Retrieved on 2006-12-08.
  38. ^ Dean (2004), p. 16.
  39. Dean (2004), p. 13.
  40. Daniels (1998), p. 73.
  41. Dean (2004), pp. 14-15.
  42. ^ Dean (2004), p. 17.
  43. Vosper, Robert (2005). "The Woman Of Steel". Inside Counsel. Retrieved 2007-01-26. DC isn't going to hand over its most valued asset without putting up one hell of a legal battle {{cite web}}: Unknown parameter |month= ignored (help)
  44. Brady, Matt (March 3, 2005). "Inside The Siegel/DC Battle For Superman". Newsarama. Retrieved 2007-01-26. While the complaint, response and counterclaim has been filed, no one even remotely expects a slam-dunk win for either side. Issues such as those named in the complaint will, if it goes to trial, possibly allow for an unprecedented referendum on issues of copyright. {{cite web}}: Check date values in: |date= (help)
  45. ^ Dean, Michael (June 2006). "Journal Datebook: Follow-Up: Superman Heirs Reclaim Superboy Copyright". The Comics Journal (276): 37.
  46. ^ Friedrich, Otto (Monday, March 14, 1988). "Up, Up and Awaaay!!!". Time Magazine. p. 9. Retrieved 2007-01-28. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  47. Daniels (1998), p. 67.
  48. ^ Daniels (1998), p. 42.
  49. O'Neil, Denny (w), Dillin, Dick (p), Greene, Sid (i). "Star Light, Star Bright--Death Star I See Tonight!" Justice League of America, vol. 1, no. 73 (August, 1969). DC Comics.
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  51. Jurgens, Dan, Ordway, Jerry, Simonson, Louise et al (w), Jurgens, Dan, Guice, Jackson, Bogdanove, Jon, et al (p), Rodier, Denis, Janke, Dennis, Breeding, Brett et al (i). The Death of Superman Ed. Mike Carlin. NY:DC Comics, April 14, 1993. ISBN 1-56389-097-6.
  52. Jurgens, Dan, Kesel, Karl, Simonson, Louise et al (w), Jurgens, Dan, Guice, Jackson, Bogdanove, Jon, et al (p), Rodier, Denis, Janke, Dennis, Breeding, Brett et al (i). The Return of Superman (Reign of the Supermen) Ed. Mike Carlin. NY:DC Comics, September 3, 1993. ISBN 1-56389-149-2.
  53. Waid, Mark (w), Yu, Leinil Francis (a). Superman: Birthright. NY:DC Comics, October 1, 2005. ISBN 1-4012-0252-7.
  54. Johns, Geoff (w), Jimenez, Phil, Perez, George, Ordway, Jerry et al (a). Infinite Crisis. NY:DC Comics, September 20, 2006. ISBN 1401209599 ISBN 978-1401209599
  55. Johns, Geoff, Busiek, Kurt (w), Woods, Peter, Guedes, Renato (a). Superman: Up, Up and Away! NY:DC Comics, 2006. ISBN 1401209548 ISBN 978-1401209544.
  56. Loeb, Jeph (w), McGuinness, Ed (p), Vines, Dexter (i). "Running Wild" Superman/Batman, vol. 1, no. 3 (December 2003). DC Comics.
  57. "Obituaries of note". St. Petersburg Times. Wire services. September 25, 2003. Retrieved 2006-12-08. {{cite news}}: Check date values in: |date= (help)
  58. ^ Daniels (1995), p. 80.
  59. Siegel, Jerry (w), Shuster, Joe (a). "A Scientific Explanation of Superman's Amazing Strength--!" Superman, vol. 1, no. 1 (Summer 1939). National Periodical Publications.
  60. Cabarga, Leslie, Beck Jerry, Fleischer, Richard (Interviewees). (2006). "First Flight: The Fleischer Superman Series" (supplementary DVD documentary). Superman II (Two-Disc Special Edition) . Warner Bros.
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  63. Lundegaard, Erik (July 3, 2006). "Sex and the Superman". MSNBC. Retrieved 2007-01-26. Even his origin kept changing. Initially Krypton was populated by a race of supermen whose physical structure was millions of years more advanced than our own. Eventually the red sun/yellow sun dynamic was introduced. {{cite web}}: Check date values in: |date= (help)
  64. Daniels (1998), pp. 106-107.
  65. Gross, John (December 15, 1987). "Books of the Times". New York Times. Retrieved 2007-01-29. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
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  67. Daniels (1998), p. 160.
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  72. Eury (2006), p. 116: "since Superman inspired so many different super-heroes".
  73. Hatfield, Charles. Alternative Comics: an emerging literature. University Press of Mississippi. p. 10. ISBN 1578067197. the various Superman-inspired "costume" comics
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  75. Lloyd L. Rich. "Protection of Graphic Characters". Publishing Law Center. Retrieved 2007-01-16. the court found that the character Superman was infringed in a competing comic book publication featuring the character Wonderman
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  78. South Carolina PACT Coach, English Language Arts Grade 5. Triumph Learning. 2006. ISBN 1598230778.
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  82. Karl Heitmueller (June 13 2006). "The 'Superman' Fanboy Dilemma, Part 4: Come On Feel The Toyz" (Flash). MTV News. Retrieved 2007-01-16. Warner Bros. has "Superman Returns" licensing deals with Mattel, Pepsi, Burger King, Duracell, Samsung, EA Games and Quaker State Motor Oil, to name a few. {{cite web}}: Check date values in: |date= (help)
  83. Lieberman, David (June 21, 2005). "Classics are back in licensed gear". USA Today. Retrieved 2007-01-29. {{cite news}}: Check date values in: |date= (help)
  84. "Warner Bros. Consumer Products Flies High with DC Comics' Superman at Licensing 2005 International; Franchise Set to Reach New Heights in 2005 Leading Up to Feature Film Release of Superman Returns in June 2006" (Press release). Business Wire. June 16, 2005. Retrieved 2007-01-16. With a super hero that transcends all demographics" ... and ... "S-Shield, which continues to be a fashion symbol and hot trend {{cite press release}}: Check date values in: |date= (help)
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  88. Daniels (1998), p. 111.
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  91. Daniels (1998), pp. 141-143
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  109. "Steven Seagle Talks It's a Bird". ugo.com. Retrieved 2007-01-16. the semi-autobiographical tale of Steven being given the chance to write a Superman comic, but stumbling when he can't figure out how to relate to the character. Through the course of the story, Seagle finds his way into Superman by looking at it through the lens of his own mortality.
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  112. Clarke, Gerald (December 13, 1971). "The Comics On The Couch". Time. Time Warner. pp. 1–4. ISSN 0040-781X. Retrieved 2007-01-29. {{cite news}}: Check date values in: |date= (help)
  113. Arnold, Andrew. "The Hard Knock Life". Time. Time Warner. ISSN 0040-781X. Retrieved 2007-01-29. much of The Quitter involves the classic American literary theme of assimilation. Though extremely popular in other mediums, this theme, again, has gotten little attention in comix except obliquely, through such genre works as Seigel and Shuster's Superman character.
  114. Daniels (1995), p. 64.
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