| Revision as of 13:34, 16 February 2022 edit2011Windows7SP1 (talk | contribs)256 edits Updated edit← Previous edit | Revision as of 04:03, 20 February 2022 edit undoEmharx (talk | contribs)166 edits Added citation #1Lib1Ref #1Lib1Ref2022KwaraTags: Visual edit Mobile edit Mobile web editNext edit → | ||
| Line 19: | Line 19: | ||
| '''Raid''' is the brand name of a line of ] products produced by ], first launched in 1956. | '''Raid''' is the brand name of a line of ] products produced by ], first launched in 1956. | ||
| The initial active ingredient was the first synthetic ], ].{{ |
The initial active ingredient was the first synthetic ], ].<ref>{{Cite web|title=Allethrins - an overview {{!}} ScienceDirect Topics|url=https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/allethrins|access-date=2022-02-20|website=www.sciencedirect.com}}</ref> Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic ], another synthetic pyrethroid.{{citation needed|date=April 2016}} | ||
| Currently Raid Ant & Roach Killer contains pyrethroids, ], and ];<ref>{{cite web|title=US EPA, Pesticide Product Label, RAID ANT & ROACH 26, 08/01/2019| url=https://www3.epa.gov/pesticides/chem_search/ppls/004822-00596-20190801.pdf}}</ref> other products contain ], ] and ] as active ingredients.{{citation needed|date=April 2016}} Raid Flying Insect Killer, a spray, uses ] and D-].<ref>{{cite web|title=US EPA, Pesticide Product Label, RAID FORMULA 5 FLYING INSECT KILLER, 07/22/2011| url=https://www3.epa.gov/pesticides/chem_search/ppls/004822-00284-20110722.pdf}}</ref> | Currently Raid Ant & Roach Killer contains pyrethroids, ], and ];<ref>{{cite web|title=US EPA, Pesticide Product Label, RAID ANT & ROACH 26, 08/01/2019| url=https://www3.epa.gov/pesticides/chem_search/ppls/004822-00596-20190801.pdf}}</ref> other products contain ], ] and ] as active ingredients.{{citation needed|date=April 2016}} Raid Flying Insect Killer, a spray, uses ] and D-].<ref>{{cite web|title=US EPA, Pesticide Product Label, RAID FORMULA 5 FLYING INSECT KILLER, 07/22/2011| url=https://www3.epa.gov/pesticides/chem_search/ppls/004822-00284-20110722.pdf}}</ref> | ||
Revision as of 04:03, 20 February 2022
 | |
| Product type | Insecticide |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1956; 69 years ago (1956) |
| Markets | North America, United Kingdom, China, Taiwan, Hong Kong, European Union, Israel, Australia, Saudi Arabia, South Korea, Russia, Argentina, Chile |
| Tagline | "Kills Bugs Dead" (1956-2017) "It's Good to Be Tough" (2017-present) |
| Website | www |
Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, first launched in 1956.
The initial active ingredient was the first synthetic pyrethroid, allethrin. Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic cyfluthrin, another synthetic pyrethroid. Currently Raid Ant & Roach Killer contains pyrethroids, imiprothrin, and cypermethrin; other products contain tetramethrin, prallethrin and permethrin as active ingredients. Raid Flying Insect Killer, a spray, uses piperonyl butoxide and D-phenothrin.
"Raid Kills Bugs Dead" slogan
The product's advertising tagline, "Raid Kills Bugs Dead", was created by the advertising agency Foote, Cone & Belding. The phrase itself is often attributed to the poet Lew Welch, who worked for the agency at the time.
The line was first used in commerce in 1966 and was trademarked in 1986. Noted animation director Tex Avery was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years. Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.
Illicit use
In recent years, reports of the use of heavy duty bug sprays as an illicit drug have emerged from the United States. Although products such as Raid are advertised as relatively safe to humans (when used as intended), the act of huffing, smoking, or injecting Raid or other bug sprays can cause irreversible neurological damage, or even death.
In July 2019, it was announced that three people had died in West Virginia after overdosing on an unidentified wasp spray. Authorities have warned of a growing trend of ingesting bug spray in the southern United States, supposedly as a substitute for methamphetamine. Possible symptoms of ingesting bug poison include, but are not limited to: erratic behavior, nausea, headache, sore throat, extreme inflammation, redness of the hands and feet, convulsions, coma, and death.
Competition
Raid's main competitor in the insecticide market is Black Flag.
See also
References
- "Allethrins - an overview | ScienceDirect Topics". www.sciencedirect.com. Retrieved 2022-02-20.
- "US EPA, Pesticide Product Label, RAID ANT & ROACH 26, 08/01/2019" (PDF).
- "US EPA, Pesticide Product Label, RAID FORMULA 5 FLYING INSECT KILLER, 07/22/2011" (PDF).
- Saroyan, Aram. Genesis Angels: The Saga of Lew Welch and the Beat Generation. New York: William Morrow, 1979.
- Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 118. ISBN 0-8118-0936-6.
- Minovitz, Ethan (6 January 2012). "Don Pegler, 82, created bugs in "Raid" campaign". Big Cartoon News. Retrieved 6 January 2012.
- "People Are Using Heavy Duty Bug Sprays to Get High". ABC Action News.
- "Wasp spray used as alternative meth, contributed to three overdoses". WISH-TV.
- "People Are Overdosing on Wasp Spray in West Virginia". Livescience.
- Bradberry, SM (2005). "Poisoning due to pyrethroids". Toxicol Review. 2 (24): 93–106. PMID 16180929.
External links
| S. C. Johnson & Son | |
|---|---|
| People | |
| Brands |
|