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'''Strategic management''' is the process of specifying an ] objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's ] (CEO) and executive ]. | ||
| In broad terms it asks three questions: | |||
| # Where are we now? | # Where are we now? | ||
| # Where do we want to go? | # Where do we want to go? | ||
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| The process involves matching the companies' strategic advantages to the business environment the organization faces. | The process involves matching the companies' strategic advantages to the business environment the organization faces. | ||
| == Also see == | |||
| * ] | |||
Revision as of 03:16, 5 June 2003
Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team.
In broad terms it asks three questions:
- Where are we now?
- Where do we want to go?
- How do we get there?
The process involves matching the companies' strategic advantages to the business environment the organization faces.