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Revision as of 18:20, 15 February 2007
| Company type | Private |
|---|---|
| Industry | Marketing |
| Founded | Melbourne, Australia 1997 |
| Headquarters |  Melbourne, Australia |
| Key people | Andrew Walsh, Chief Executive |
| Number of employees | 210 (2006) |
| Website | www.hitwise.com |
Hitwise is an internet monitor which collects data directly from ISP networks. Hitwise bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet.
In 2006 Hitwise was valued at £180m.
History
- 1997 – Hitwise was founded in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Adrian Giles is now Executive Director. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. Andrew Barlow is currently a large shareholder.
- 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
- 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
- 2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia
- 2003 – Hitwise launches in the United States
- 2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50
- 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
Products
- Hitwise Rankings - Marketshare comparison in 160 niche categories.
- Hitwise Search Intelligence - Which keywords users are typing into search engines to find websites.
- Hitwise Clickstream - How web traffic flows around the internet
- Hitwise Lifestyle - The best performinig sites judged by traffic and demographic information
- Hitwise Conversions - How customers interact on key locations within a website
- Hitwise Demographics - A report on websites' key demographic information; age, gender, location, etc.
Competitors
Awards
- 2003 Australian Entrepreneur of the Year Awards Finalist - Adrian Giles (founder)
- 2004 UK Revolution Awards - Winner Most Innovative UK Digital Business
- 2002 - 2006 - Deloitte Fast 50
References
- "Hitwise eyes up £180m sale". Hitwise value. Telegraph. 2006. Retrieved 2006-12-11.
- "Company History". Hitwise History. Hitwise. 2006. Retrieved 2006-12-11.
- "Hitwise Factsheet". About Hitwise - Factsheet. Hitwise. 2006. Retrieved 2006-12-11.