| Revision as of 11:59, 14 June 2022 editCitation bot (talk | contribs)Bots5,418,203 edits Alter: title. Add: s2cid, doi. | Use this bot. Report bugs. | Suggested by FMSky | #UCB_toolbar← Previous edit | Revision as of 20:38, 14 June 2022 edit undo96.238.51.134 (talk)No edit summaryTags: Reverted Visual edit Mobile edit Mobile web editNext edit → | ||
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| | discontinued = | | discontinued = | ||
| | related = ] (in ASEAN markets like Philippines, Thailand and Indonesia) | | related = ] (in ASEAN markets like Philippines, Thailand and Indonesia) | ||
| Ridsect (in Malaysia and Thailand) | |||
| | markets = North America, United Kingdom, China, Taiwan, Hong Kong, European Union, Israel, Australia, Saudi Arabia, South Korea, Russia, Argentina, Chile | | markets = North America, United Kingdom, China, Taiwan, Hong Kong, European Union, Israel, Australia, Saudi Arabia, South Korea, Russia, Argentina, Chile | ||
| | previousowners = | | previousowners = | ||
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| <!-- Deleted image removed: ] TV commercial for Raid.]] --><!-- Why was the image deleted?! Stop deleting images!!--> | <!-- Deleted image removed: ] TV commercial for Raid.]] --><!-- Why was the image deleted?! Stop deleting images!!--> | ||
| The line was first used in commerce in 1966 and was trademarked in 1986. Noted ] director ] was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=118}}</ref> Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.<ref>{{cite news |url=http://blog.bcdb.com/don-pegler-82-created-bugs-raid-campaign-8644/ |title=Don Pegler, 82, created bugs in "Raid" campaign|first=Ethan |last=Minovitz|newspaper=] |date=6 January 2012 |accessdate=6 January 2012 }}</ref> | The line was first used in commerce in 1966 and was trademarked in 1986. Noted ] director ] was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=118}}</ref> throughout the years, the bugs had humanizations, and more bugs were created, such as Moth, Flea, Wasp, Hornet, Yellow Jacket, and Boss Bug (Who is an aqua colored Roach with a mustache and police hat), Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.<ref>{{cite news |url=http://blog.bcdb.com/don-pegler-82-created-bugs-raid-campaign-8644/ |title=Don Pegler, 82, created bugs in "Raid" campaign|first=Ethan |last=Minovitz|newspaper=] |date=6 January 2012 |accessdate=6 January 2012 }}</ref> | ||
| == Unreleased Products == | |||
| * Raid Lizard Repellent was gonna be planned to make walls too slippery for Lizards, however, Ridsect (who is a tweak of Raid), did Ridsect Lizard Repellent, and SC Johnson didn’t had any budget. | |||
| ==Illicit use== | ==Illicit use== | ||
Revision as of 20:38, 14 June 2022
 | |
| Product type | Insecticide |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1956; 69 years ago (1956) |
| Related brands | Baygon (in ASEAN markets like Philippines, Thailand and Indonesia) Ridsect (in Malaysia and Thailand) |
| Markets | North America, United Kingdom, China, Taiwan, Hong Kong, European Union, Israel, Australia, Saudi Arabia, South Korea, Russia, Argentina, Chile |
| Tagline | "Kills Bugs Dead" (1956-2017) "It's Good to Be Tough" (2017-present) |
| Website | raid |
Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, first launched in 1956.
The initial active ingredient was the first synthetic pyrethroid, allethrin. Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic cyfluthrin. Currently Raid Ant & Roach Killer contains pyrethroids, imiprothrin, and cypermethrin; other products contain tetramethrin, prallethrin and permethrin as active ingredients. Raid Flying Insect Killer, a spray, uses piperonyl butoxide and D-phenothrin.
"Raid Kills Bugs Dead" slogan
The product's advertising tagline, "Raid Kills Bugs Dead", was created by the advertising agency Foote, Cone & Belding. The phrase itself is often attributed to the poet Lew Welch, who worked for the agency at the time.
The line was first used in commerce in 1966 and was trademarked in 1986. Noted animation director Tex Avery was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years. throughout the years, the bugs had humanizations, and more bugs were created, such as Moth, Flea, Wasp, Hornet, Yellow Jacket, and Boss Bug (Who is an aqua colored Roach with a mustache and police hat), Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.
Unreleased Products
- Raid Lizard Repellent was gonna be planned to make walls too slippery for Lizards, however, Ridsect (who is a tweak of Raid), did Ridsect Lizard Repellent, and SC Johnson didn’t had any budget.
Illicit use
Main article: Wasp dopeIn recent years, reports of the use of heavy duty bug sprays as an illicit drug have gained notoriety. Although products such as Raid are relatively safe to humans (when used as intended), the act of huffing, smoking, snorting, vaping, plugging, drinking and/or injecting Raid or other bug sprays can cause irreversible neurological damage, or even death.
In July 2019, it was announced that three people had died in West Virginia after overdosing on an unidentified wasp spray. Authorities have warned of a growing trend of ingesting bug spray in the southern United States, supposedly as a substitute for methamphetamine. Possible symptoms of ingesting bug poison include, but are not limited to: erratic behavior, nausea, headache, sore throat, extreme inflammation, redness of the hands and feet, auditory hallucinations, convulsions, coma, and death.
Competition
Raid's main competitors in the insecticide market are Black Flag, Hot Shot (insecticide), Mortein and Baygon (also sister brand).
See also
References
- "Allethrins - an overview | ScienceDirect Topics". www.sciencedirect.com. Retrieved 2022-02-20.
- "SC Johnson". SC Johnson - What's Inside.
- "US EPA, Pesticide Product Label, RAID ANT & ROACH 26, 08/01/2019" (PDF).
- "US EPA, Pesticide Product Label, RAID FORMULA 5 FLYING INSECT KILLER, 07/22/2011" (PDF).
- Saroyan, Aram. Genesis Angels: The Saga of Lew Welch and the Beat Generation. New York: William Morrow, 1979.
- Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 118. ISBN 0-8118-0936-6.
- Minovitz, Ethan (6 January 2012). "Don Pegler, 82, created bugs in "Raid" campaign". Big Cartoon News. Retrieved 6 January 2012.
- "People Are Using Heavy Duty Bug Sprays to Get High". ABC Action News.
- "Wasp spray used as alternative meth, contributed to three overdoses". WISH-TV.
- "People Are Overdosing on Wasp Spray in West Virginia". Livescience.
- Bradberry, SM (2005). "Poisoning due to pyrethroids". Toxicological Review. 2 (24): 93–106. doi:10.2165/00139709-200524020-00003. PMID 16180929. S2CID 32523158.
External links
| S. C. Johnson & Son | |
|---|---|
| People | |
| Brands |
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