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| Milk & Mocha Bear | |
|---|---|
 Milk on left and Mocha on right | |
| Author(s) | Melani Sie |
| Website | https://klovastudios.com/ https://milkmochabear.com |
| Launch date | 2016 |
Milk & Mocha are two bear characters popular on many forms of social media. The brand was created by Melani Sie in 2016, an Indonesian artist. The characters started as stickers on the LINE messaging app and have since expanded to many platforms and are popular in many countries.
Background
Sie created Milk & Mocha in 2016 as stickers to be used by Indonesian users on the LINE messaging app. LINE started in Japan and has become very popular in Indonesia and other southeast Asian countries. Stickers are popular on the app as a form of detailed and large emoji, and can be purchased by users. Originally a user-submitted series of stickers, LINE made them an official part of the Indonesian platform in 2018. Due to its popularity in Indonesia, Milk & Mocha stickers began to be released in other Asian countries including Thailand and Taiwan in 2019, and went from being only static graphics to also being animated.
By 2020, the characters had also become popular in the United States and India.
As its popularity grew, merchandise also began to be offered, as well as a weekly comic strip. Sie joined with another creator to create Klova Studios as the corporate head of the franchise in 2018.
Characters
Milk is a white bear and Mocha is a brown bear.
Sie first conceived of the pair as a panda and a polar bear before redesigning them, but the concept was generally inspired by other "cute" characters, and their personalities were not developed at first. Milk is usually cheerful and Mocha is rather gloomy.
References
- ^ (15 July 2019). Milk & Mocha, Stiker Karya Kreator Surabaya Ini Diluncurkan di Thailand dan Taiwan, iniSURABAYA (in Indonesian)
- (10 July 2019). Stiker Lokal Milk & Mocha Hadir di Custom Stickers Line, Liputan 6 (in Indonesian)
- Kurnia, Tommy (27 May 2018) Bangga, Stiker Chatting Karya Anak Bangsa Ini Bisa Go International, Liputan 6 (in Indonesian)
- (20 July 2018) Milk & Mocha, Stiker Asal Indonesia yang Terbang ke Thailand, Kumparan (in Indonesian)
- ^ Lee, Giacomo (14 February 2020)Milk & Mocha's creators on making the most romantic app stickers ever, Digital Arts