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| '''Robert (Bob) Lord''' is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and . Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it core to IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016. | |||
| '''Robert Lord''' (born March 12, 1963) is IBM's first Chief Digital Officer. He is responsible for overseeing the Digital Platforms team, Digital Sales organization, Digital Marketing, Routes to Market and Offering teams, and IBM's Developer and Startup Ecosystem<ref>{{cite news|url=http://www.recode.net/2016/4/3/11585822/ibm-bob-lord-aol-chief-digital-officer|title=IBM Taps Bob Lord as Chief Digital Officer}}</ref> | |||
| In 2015, Lord became President of AOL, leading the company through its evolution into a leading, global advertising platform. Prior to AOL, Lord served as CEO of Razorfish in 2010, working with companies such as Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer. Notably, Lord was named one of CRN’s 50 “Most Influential” channel chiefs in 2022. He is also the co-author of “Converge: Transforming Business at the Intersection of Marketing and Technology.” | |||
| == Education == | == Education == | ||
Revision as of 15:21, 20 July 2022
For other uses, see Robert Lord (disambiguation).
| Bob Lord | |
|---|---|
| Born | Robert William Lord (1963-03-12) March 12, 1963 (age 61) Hackensack, New Jersey, United States |
| Occupation(s) | Senior Vice President, IBM |
Robert (Bob) Lord is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it core to IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016.
In 2015, Lord became President of AOL, leading the company through its evolution into a leading, global advertising platform. Prior to AOL, Lord served as CEO of Razorfish in 2010, working with companies such as Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer. Notably, Lord was named one of CRN’s 50 “Most Influential” channel chiefs in 2022. He is also the co-author of “Converge: Transforming Business at the Intersection of Marketing and Technology.”
Education
Lord graduated from Syracuse University with a BS in industrial engineering. While at Syracuse he was an Industrial Engineering and Co-Operative Educations honors student and a member of Sigma Chi (1981-1985). Furthering his education, he attended Harvard Business School and graduated with an MBA in Administration and Management.
Career
Lord began working at General Motors in June 1983 as a shift supervisor and industrial engineer where he stayed for a year. Then he began working for Corning Inc. as a senior industrial project engineer/marketing project engineer from June 1985- September 1988.
In 1990, Lord went on to become the senior principal consultant and project manager for Symmetrix and left in 1995. After leaving Symmetrix in 1995, he became the Area Vice President of Contract Services for NovaCare until leaving in 1996. After leaving NovaCare he joined Advanced Rehab Services (later renamed Prism Rehab Services) until 1998 when he was named Chief Operating Officer and Executive Vice President of Prism Rehab Services until 1999.
In 2000, Lord became the Vice President of Client Support Services for agility.com and left within the same year to become the Vice President of Corporate Alliances and Business Development at Pretzel Logic Software. In November 2000, Lord left Pretzel Logic to become the Executive Vice President of North America Razorfish.
In 2002, he became the Chief Operating Officer of Razorfish Inc, then in 2003 successfully sold Razorfish to SBI Inc. and became Executive Vice President of SBI-Razorfish Inc.
In 2004, he became the East Region President of Razorfish, a Subsidiary of aQuantive (AQNT) until 2007 where he became the East Region President of Razorfish, a Subsidiary of Microsoft and in 2010 became the Global CEO of Razorfish, Subsidiary of Publis Group.
In 2011, he went on to become the Global CEO of VivaKi Interactive at Razorfish until 2013. In 2013, Lord became the CEO of AOL Platforms until 2015 when he became the President of AOL. In early 2016, Lord became the Chief Digital Officer of IBM.
Lord is the co-author of the book Converge: Transforming Businesses at the Intersection of Marketing and Technology (ISBN 978-1480589827), which discusses how technology, media, and creativity are uniting and how this shift is revolutionizing marketing and business strategy.
He is a member of the Nantucket Project Advisory Board and a member of the Board of Directors of the Trustworthy Accountability Group (TAG).
In 2017, Lord joined the Board of Directors at Williams-Sonoma, Inc.
References
- "AOL Leadership".
- "Converge".
- "The Natucket Project". Archived from the original on December 14, 2013.
- "Trustworthy Accountability Group (TAG) Announces Board of Directors, Including Leaders From AOL, Colgate, Facebook, Google, McDonald's, Mondelez, P&G, Publicis, and More".
- "Williams-Sonoma Inc. Board of Directors".