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Mobil is the company's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes, and the Midwest. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Colombia, Canada, and Egypt, as well as formerly Japan and Malaysia, both the Esso and Mobil brands are used, in which the latter was rebranded as Petron in 2013, and ENEOS for the former in 2019, respectively. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore. Mobil is the company's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes, and the Midwest. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Colombia, Canada, and Egypt, as well as formerly Japan and Malaysia, both the Esso and Mobil brands are used, in which the latter was rebranded as Petron in 2013, and ENEOS for the former in 2019, respectively. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore.
==Criticism==
Exxon has publicly stated its commitment to the ] to lower the emissions of greenhouse gases for curbing ], while the internal documents show Exxon removed references to Paris agreement from an announcement as the executive feared that such statements can create potential commitments towards the Paris agreement.<ref>{{cite news |last1=Milman |first1=Oliver |title=Criticism intensifies after big oil admits ‘gaslighting’ public over green aims |url=https://www.theguardian.com/environment/2022/sep/17/oil-companies-exxonmobil-chevron-shell-bp-climate-crisis |access-date=2022-09-17 |work=] |date=2022-09-17}}</ref>
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Revision as of 08:17, 18 September 2022

American oil company This redirect is about the company prior to its merger with Mobil. For the company today after the merger, see ExxonMobil.Not to be confused with Exon.
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It has been suggested that this article be merged into ExxonMobil. (Discuss) Proposed since September 2022.

Exxon Corporation
Exxon Building (1251 Avenue of Americas), former headquarters of Exxon
Company typePrivate (1911–1920)
Public (1920-1999)
Traded asNYSEXON
IndustryPetroleum
Predecessor
  • Standard Oil of New Jersey (1911–1973)
  • Humble Oil (1911–1973)
FoundedJanuary 1, 1973; 51 years ago (1973-01-01)
FateMerged with Mobil to form ExxonMobil in 1999; Exxon remains as a brand
SuccessorExxonMobil
HeadquartersIrving, Texas, U.S.
Area servedWorldwide
Products
Brands
  • Esso
  • Enco (1960–1972)
  • Humble (–1972)
Websitewww.exxon.com

Exxon Corporation, formerly known as the Standard Oil Company of New Jersey (sometimes shortened to Jersey Standard) until 1973, was an American oil company and descendant of Standard Oil which merged with Mobil to form ExxonMobil in 1999. Once one of the Seven Sisters that dominated the global petroleum industry, Exxon was one of the largest companies in the world, being one of the top five companies on Fortune 500 between the first edition of the list and the year of its merger with Mobil and reaching the #1 spot on the list a few years between 1970 and 1995.

Today, Exxon is used as a brand name for some gas stations operated by the now-merged company, as well as for downstream operations selling motor fuel and related products (the highest concentration of which are located in New Jersey, Pennsylvania, Texas and in the Mid-Atlantic and Southeastern states).

History

Main article: History of ExxonMobil

Corporate image

First Exxon logo, launched in 1973. It contained the red and blue colors of the Esso, Enco and Humble brands

The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two 'X's interlinked together, was designed by noted industrial stylist Raymond Loewy. The interlinked 'X's are incorporated in the modern-day ExxonMobil corporate logo; in mid-2016, as part of a corporate rebranding accompanying the launch of ExxonMobil's "Synergy" fuel products, the mixed-case Exxon wordmark from the ExxonMobil corporate logo became the brand's main logo.

In 1985, Minolta introduced an autofocus SLR camera system named "Maxxum" in the United States. Originally, cameras (such as the Maxxum 7000) lenses and flashes used a logo with the X's crossed in 'MAXXUM'. Exxon considered this a violation of their trademark, and as a result, Minolta was allowed to distribute cameras already produced, but was forced to change the stylistic 'XX' and implement this as a change in new production. ExxonMobil similarly sued 21st Century Fox over its cable channel FXX, but the parties agreed to dismiss the suit in October 2015.

Branding

Map of Exxon stores in the United States

Exxon is ExxonMobil's primary retail gasoline brand in most of the United States, with the highest concentration of retail outlets located in New Jersey, Pennsylvania, Texas, and in the Mid-Atlantic and Southeastern states. The Exxon brand also has a market presence in the following metropolitan areas:

  • Atlanta
  • New Orleans
  • Baltimore
  • New York City Metro (New Jersey)
  • Birmingham
  • Philadelphia
  • Charlotte
  • Pittsburgh
  • Dallas
  • Raleigh
  • Houston
  • Richmond
  • Memphis
  • Miami
  • Virginia Beach/Norfolk/Newport News
  • Nashville
  • Washington, D.C.
  • St. Louis

Mobil is the company's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes, and the Midwest. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Colombia, Canada, and Egypt, as well as formerly Japan and Malaysia, both the Esso and Mobil brands are used, in which the latter was rebranded as Petron in 2013, and ENEOS for the former in 2019, respectively. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore.

References

  1. ^ Smith, William D. (June 22, 1972). "Jersey Standard Takes Giant Step". The New York Times.
  2. "Exxon Corporation | American company". Encyclopedia Britannica. Retrieved February 8, 2021.
  3. "A Guide to the ExxonMobil Historical Collection, 1790-2004: Part 1". Briscoe Center for American History. The University of Texas at Austin. Retrieved January 17, 2017.
  4. "Fortune 500: 1998 Archive Full List 1-100". Fortune. Retrieved February 16, 2022.
  5. Savov, Vlad (November 5, 2013). "Raymond Loewy: the man who designed everything". The Verge. Retrieved August 29, 2017.
  6. "ExxonMobil Debuts Synergy Fuel, Imaging". CSP Daily News. Retrieved September 20, 2018.
  7. "Minolta Maxxum camera with original crossed 'XX' logo".
  8. "Minolta Maxxum camera with modified double 'X' logo". Archived from the original on September 27, 2011. Retrieved July 3, 2010.
  9. "Fox, ExxonMobil Hit Brakes on "FXX" Trademark Dispute". The Hollywood Reporter. Retrieved September 20, 2018.

External links

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