Misplaced Pages

MUD Jeans: Difference between revisions

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Browse history interactively← Previous editNext edit →Content deleted Content addedVisualWikitext
Revision as of 17:16, 4 March 2023 editLavenderLion (talk | contribs)102 edits Copy editing in introduction section for style, tone, and sounding less promotional like an advertisement would.Tags: Visual edit Newcomer task Newcomer task: copyedit← Previous edit Revision as of 14:49, 8 March 2023 edit undoY-71-JimmG (talk | contribs)445 editsNo edit summaryTag: Visual editNext edit →
Line 24: Line 24:
# Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner. As MUD Jeans promotes the philosophy of a circular economy, they discourage this last option in order to recycle jeans. # Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner. As MUD Jeans promotes the philosophy of a circular economy, they discourage this last option in order to recycle jeans.


When old jeans are returned back to the company, a quality check is carried out to determine whether they can be re-used through MUD' s vintage program or if they should be recycled.<ref>{{Cite web|url=https://circulareconomy.europa.eu/platform/en/good-practices/mud-jeans-circular-denims-almost-never-die|title=MUD jeans: circular denims (almost) never die {{!}} European Circular Economy Stakeholder Platform|website=circulareconomy.europa.eu|access-date=2020-01-30}}</ref> Once jeans are returned to be recycled, the jeans are sent back to the factory in Valencia, Spain, where the recycling process takes place. The denim fibres are reused in new jeans and sweaters. MUD Jeans currently sells sweaters which contain 85% recycled denim.<ref>{{Cite web|url=http://www.abetterplacejournal.com/product/sweater-by-mud-jeans/|title=Sweater by Mud Jeans UK & USA - A Better Place Journal|language=en-GB|access-date=2016-08-15}}</ref> Anyone can return (non-)MUD Jeans so that they can be recycled. When old jeans are returned back to the company, a quality check is carried out to determine whether they can be re-used through MUD' s vintage program or if they should be recycled.<ref>{{Cite web|url=https://circulareconomy.europa.eu/platform/en/good-practices/mud-jeans-circular-denims-almost-never-die|title=MUD jeans: circular denims (almost) never die {{!}} European Circular Economy Stakeholder Platform|website=circulareconomy.europa.eu|access-date=2020-01-30}}</ref> Once jeans are returned to be recycled, the jeans are sent back to the factory in ], Spain, where the recycling process takes place. The denim fibres are reused in new jeans and sweaters. MUD Jeans currently sells sweaters which contain 85% recycled denim.<ref>{{Cite web|url=http://www.abetterplacejournal.com/product/sweater-by-mud-jeans/|title=Sweater by Mud Jeans UK & USA - A Better Place Journal|language=en-GB|access-date=2016-08-15}}</ref> Anyone can return (non-)MUD Jeans so that they can be recycled.


== The Recycle Tour == == The Recycle Tour ==

Revision as of 14:49, 8 March 2023

Sustainable and fair trade certified denim brand based in The Netherlands Not to be confused with Mudd Jeans.
This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (February 2017) (Learn how and when to remove this message)
MUD Jeans
Established2012
FounderBert van Son
TypePrivate
HeadquartersLaren, The Netherlands
ProductsDenim apparel
Websitemudjeans.eu

MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable and fair trade certified products. The company adheres to the principles of the circular economy and utilizes 40% recycled content in its jeans, with the material sourced from discarded denim. The main business concept of MUD Jeans is to lease its products to consumers for a period of one year, after which they can choose to switch them for another pair and continue leasing, return them for recycling or upcycling, or keep them. This concept, known as Lease A Jeans, was launched in 2013 and includes free unlimited repair services.

History

The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. From May 2016 to August 2018, MUD Jeans was headquartered in Almere, The Netherlands. In September 2018, the "MUDquarters" relocated to Laren, Netherlands at the Groene Afslag.

Lease A Jeans

The 'Lease A Jeans' concept was launched in 2013. With this concept, MUD Jeans follows a circular economy where the mindset of the consumer changes from owing to using. The concept also promotes the return of the jeans, which will stimulate the recycling process. According to the Ellen MacArthur Foundation, Bert van Son came to notice that in order to promote the return of jeans he has to avoid selling it in the first place.

The consumer can lease a jeans for a period of one year. Around the eleventh month of the consumer's lease contract, MUD Jeans gives the consumer three choices concerning the jeans:

  1. Switch the current jeans for another pair and continue leasing the new pair of jeans. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
  2. Return the jeans without receiving a new pair. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
  3. Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner. As MUD Jeans promotes the philosophy of a circular economy, they discourage this last option in order to recycle jeans.

When old jeans are returned back to the company, a quality check is carried out to determine whether they can be re-used through MUD' s vintage program or if they should be recycled. Once jeans are returned to be recycled, the jeans are sent back to the factory in Valencia, Spain, where the recycling process takes place. The denim fibres are reused in new jeans and sweaters. MUD Jeans currently sells sweaters which contain 85% recycled denim. Anyone can return (non-)MUD Jeans so that they can be recycled.

The Recycle Tour

In May 2016, MUD Jeans travelled from Amsterdam to Valencia, where one of the factories is located. This road trip was planned to bring jeans back to the factory in order to close the circle. At the starting destination, Amsterdam, and along the way, jeans were collected from individuals who wished their jeans a next life. In Valencia, the MUD Team was able to see the whole recycling process and capture this to share with their followers. This initiative allowed them to bring back 3,000 pairs of jeans. The jeans that are recycled here, will be shredded and woven together with virgin denim into new fabric. The first batch of recycled denim jeans will be available as of fall 2016 and will be made of 20% recycled denim, which is the highest level of recycling that is possible with current technology. Throughout the road trip to Valencia, the MUD Team organised get togethers with other sustainable organisations and individuals, such as a beach clean up in collaboration with the Surfrider Foundation Europe.

Partnerships

RePack

On 6 June 2016, the first orders using RePackaging were sent to customers. RePack is a Finnish company offering the service of packaging which deliberately reduces the waste created when sending and returning packages. Packages used by firms can be used up to 20 times and customers and stores are incentivised to use RePack by offering discounts at connected brands.

References

  1. Blomquist, Christopher (2022-09-01). "Mud Jeans Goes Van Gogh". Sourcing Journal. Retrieved 2022-09-20.
  2. "Pioneering a lease model for organic cotton jeans". www.ellenmacarthurfoundation.org. Retrieved 2020-01-30.
  3. "H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas". The Huffington Post. 2015-08-25. Retrieved 2016-08-09.
  4. "Sustainable Brands". events.sustainablebrands.com. Archived from the original on 2017-05-10. Retrieved 2016-08-09.
  5. "Bert van Son « sb16syd". events.sustainablebrands.com. Archived from the original on 2016-10-07. Retrieved 2016-08-09.
  6. "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.
  7. "Welcome to the MUDquarters".
  8. "Mud Jeans - Lease je spijkerbroek". Retrieved 2016-08-12.
  9. "Case Studies - MUD Jeans". Ellen MacArthur Foundation. Retrieved 2016-08-15.
  10. Vaughn, Jessica (2014-07-10). "Five new ways the circular economy can build brand experience". The Guardian. ISSN 0261-3077. Retrieved 2016-08-15.
  11. "MUD jeans: circular denims (almost) never die | European Circular Economy Stakeholder Platform". circulareconomy.europa.eu. Retrieved 2020-01-30.
  12. "Sweater by Mud Jeans UK & USA - A Better Place Journal". Retrieved 2016-08-15.
  13. "Mud Jeans goes on tour - in pictures". The Guardian. 2016-08-09. ISSN 0261-3077. Retrieved 2016-08-15.
  14. "Mud Jeans verwerkt eerste 3000 Lease Jeans tot nieuwe broeken" (in Dutch). Retrieved 2016-08-15.
  15. "The Recycle Tour: B Corp Mud Jeans recycles 3.000 Lease Jeans into new jeans. The innovative success of the circular concept". bcorporation.eu. Archived from the original on 2016-07-29. Retrieved 2016-08-15.
  16. "THE RECYCLE TOUR: BEACH CLEAN UP". 2016-05-07. Archived from the original on 2016-09-15. Retrieved 2016-08-15.
  17. "MUD JEANS & REPACK - MUD JEANS". 2016-06-15. Retrieved 2016-08-15.
  18. "RePack". www.originalrepack.com. Archived from the original on 2016-03-06. Retrieved 2016-08-15.
Categories: