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'''MUD Jeans''' is a denim brand based in ] that specializes in sustainable denim products.<ref>{{Cite web |last=Blomquist |first=Christopher |date=2022-09-01 |title=Mud Jeans Goes Van Gogh |url=https://sourcingjournal.com/denim/denim-brands/mud-jeans-van-gogh-museum-amsterdam-self-portrait-with-gray-felt-hat-368157/ |access-date=2022-09-20 |website=Sourcing Journal |language=en-US}}</ref> The company is a certified B-Corporation and adheres to the principles of the ]. They do this by using up to 40% post-consumer ] content in their jeans, with the material sourced from discarded denim.<ref>{{Cite web |title=Pioneering a lease model for organic cotton jeans |url=https://www.ellenmacarthurfoundation.org/case-studies/pioneering-a-lease-model-for-organic-cotton-jeans |access-date=2020-01-30 |website=www.ellenmacarthurfoundation.org}}</ref> This discarded denim also comes from MUD Jeans customers, who can send their old jeans to the brand for free. Apart from selling their jeans, MUD Jeans' customers can also lease their jeans for a monthly fee, over a one year period. After one year, customers can either keep their jeans, switch them for a new pair at a 10% monthly discount or return them for recycling or ]. '''MUD Jeans''' is a denim brand based in ] that specializes in sustainable denim products.<ref>{{Cite web |last=Blomquist |first=Christopher |date=2022-09-01 |title=Mud Jeans Goes Van Gogh |url=https://sourcingjournal.com/denim/denim-brands/mud-jeans-van-gogh-museum-amsterdam-self-portrait-with-gray-felt-hat-368157/ |access-date=2022-09-20 |website=Sourcing Journal |language=en-US}}</ref> The company is a certified B-Corporation and adheres to the principles of the ]. They do this by using up to 40% post-consumer ] content in their jeans, with the material sourced from discarded denim.<ref>{{Cite web |title=Pioneering a lease model for organic cotton jeans |url=https://www.ellenmacarthurfoundation.org/case-studies/pioneering-a-lease-model-for-organic-cotton-jeans |access-date=2020-01-30 |website=www.ellenmacarthurfoundation.org}}</ref> This discarded denim also comes from MUD Jeans customers, who can send their old jeans to the brand for free. In addition to regular purchasing, customers can also lease their jeans for a monthly fee, over a one year period. After one year, customers can either keep their jeans, switch them for a new pair at a 10% monthly discount or return them for recycling or ].


MUD Jeans uses specific production methods to reduce the environmental impact of the production of their jeans. Through reverse osmosis, their jeans manufacturing partner recycles 95% of the water used during production. Through the dry indigo method, their fabric manufacturing partner replaces traditional dyeing methods, which typically involve multiple dyeing baths, with a high pressure dyeing foam application. To measure the exact environmental impact of their jeans, MUD Jeans carries out an annual Life-cycle assessment on each of their products. Through this, they communicate the water and CO2 impact of their products on their website. This concept, known as Lease A Jeans, was launched in 2013 and includes free repair services.<ref>{{Cite web |title=Sustainable Brands |url=http://events.sustainablebrands.com/sb16syd/2015/09/08/mud-jeans/ |url-status=dead |archive-url=https://web.archive.org/web/20170510104207/http://events.sustainablebrands.com/sb16syd/2015/09/08/mud-jeans/ |archive-date=2017-05-10 |access-date=2016-08-09 |website=events.sustainablebrands.com}}</ref> MUD Jeans uses specific production methods to reduce the environmental impact of the production of their jeans. Through reverse osmosis, their jeans manufacturing partner recycles 95% of the water used during production. Through the dry indigo method, their fabric manufacturing partner replaces traditional dyeing methods, which typically involve multiple dyeing baths, with a high pressure dyeing foam application. To measure the exact environmental impact of their jeans, MUD Jeans carries out an annual Life-cycle assessment on each of their products. Through this, they communicate the water and CO2 impact of their products on their website. This concept, known as Lease A Jeans, was launched in 2013 and includes free repair services.<ref>{{Cite web |title=Sustainable Brands |url=http://events.sustainablebrands.com/sb16syd/2015/09/08/mud-jeans/ |url-status=dead |archive-url=https://web.archive.org/web/20170510104207/http://events.sustainablebrands.com/sb16syd/2015/09/08/mud-jeans/ |archive-date=2017-05-10 |access-date=2016-08-09 |website=events.sustainablebrands.com}}</ref>


== History == == History ==
The company was re-launched by Bert van Son after acquiring the brand in 2012.<ref>{{Cite web|url=http://events.sustainablebrands.com/sb16syd/speakers/bert-van-son/|title=Bert van Son « sb16syd|website=events.sustainablebrands.com|access-date=2016-08-09|archive-url=https://web.archive.org/web/20161007192312/http://events.sustainablebrands.com/sb16syd/speakers/bert-van-son/|archive-date=2016-10-07|url-status=dead}}</ref> Bert van Son had a new vision for the company and decided to invest in MUD Jeans.<ref>{{Cite web|url=http://fd.nl/Print/Bijlage/FD_Uitzicht/1095762/consumenten-willen-niet-groen-kopen-die-willen-gewoon-een-gaaf-merk|title=Article {{!}} Het Financieele Dagblad|last=|first=|date=|website=fd.nl|publisher=|access-date=2016-08-09}}</ref> From May 2016 to August 2018, MUD Jeans was headquartered in ]. In September 2018, the "MUDquarters" relocated to Laren, Netherlands at the Groene Afslag.<ref>{{Cite web|url=https://mudjeans.eu/blog-welcome-to-the-mudquarters/|title = Welcome to the MUDquarters}}</ref> The company was re-launched by Bert van Son after acquiring the brand in 2012.<ref>{{Cite web|url=http://events.sustainablebrands.com/sb16syd/speakers/bert-van-son/|title=Bert van Son « sb16syd|website=events.sustainablebrands.com|access-date=2016-08-09|archive-url=https://web.archive.org/web/20161007192312/http://events.sustainablebrands.com/sb16syd/speakers/bert-van-son/|archive-date=2016-10-07|url-status=dead}}</ref> Bert van Son had a new vision for the company and decided to invest in MUD Jeans.<ref>{{Cite web|url=http://fd.nl/Print/Bijlage/FD_Uitzicht/1095762/consumenten-willen-niet-groen-kopen-die-willen-gewoon-een-gaaf-merk|title=Article {{!}} Het Financieele Dagblad|last=|first=|date=|website=fd.nl|publisher=|access-date=2016-08-09}}</ref> From May 2016 to August 2018, MUD Jeans was headquartered in ]. In September 2018, the company relocated to Laren, Netherlands at the Groene Afslag.<ref>{{Cite web|url=https://mudjeans.eu/blog-welcome-to-the-mudquarters/|title = Welcome to the MUDquarters}}</ref>


== Lease A Jeans == == Lease A Jeans ==
The 'Lease A Jeans' concept was launched in 2013.<ref>{{Cite web|url=http://mvonederland.nl/praktijkvoorbeeld/mud-jeans-lease-je-spijkerbroek|title=Mud Jeans - Lease je spijkerbroek|access-date=2016-08-12}}</ref> With this concept, MUD Jeans follows a circular economy where the mindset of the consumer changes from owing to using. The concept also promotes the return of the jeans, which will stimulate the recycling process. According to the Ellen MacArthur Foundation, Bert van Son came to notice that in order to promote the return of jeans he has to avoid selling it in the first place.<ref>{{Cite web|url=https://www.ellenmacarthurfoundation.org/case-studies/pioneering-a-lease-model-for-organic-cotton-jeans|title=Case Studies - MUD Jeans|last=|first=|date=|website=Ellen MacArthur Foundation|publisher=|access-date=2016-08-15}}</ref> The 'Lease A Jeans' concept was launched in 2013.<ref>{{Cite web|url=http://mvonederland.nl/praktijkvoorbeeld/mud-jeans-lease-je-spijkerbroek|title=Mud Jeans - Lease je spijkerbroek|access-date=2016-08-12}}</ref> With this concept, MUD Jeans follows a circular economy where the consumer moves from owning to using. The concept also promotes the return of the jeans, which will stimulate the recycling process.<ref>{{Cite web|url=https://www.ellenmacarthurfoundation.org/case-studies/pioneering-a-lease-model-for-organic-cotton-jeans|title=Case Studies - MUD Jeans|last=|first=|date=|website=Ellen MacArthur Foundation|publisher=|access-date=2016-08-15}}</ref>


The consumer can lease a jeans for a period of one year. Around the eleventh month of the consumer's lease contract, MUD Jeans gives the consumer three choices concerning the jeans:<ref>{{Cite news|url=https://www.theguardian.com/sustainable-business/five-ways-circular-economy-brand-experience|title=Five new ways the circular economy can build brand experience|last=Vaughn|first=Jessica|date=2014-07-10|newspaper=The Guardian|language=en-GB|issn=0261-3077|access-date=2016-08-15}}</ref> The consumer can lease a pair of jeans for a period of one year. In the eleventh month of the consumer's lease contract, the consumer is given three choices concerning the jeans:<ref>{{Cite news|url=https://www.theguardian.com/sustainable-business/five-ways-circular-economy-brand-experience|title=Five new ways the circular economy can build brand experience|last=Vaughn|first=Jessica|date=2014-07-10|newspaper=The Guardian|language=en-GB|issn=0261-3077|access-date=2016-08-15}}</ref>
# Switch the current jeans for another pair and continue leasing the new pair of jeans. The old pair will be recycled or sold as vintage depending on the condition of the jeans. # Switch the current jeans for another pair and continue leasing the new pair of jeans at a 10% monthly discount. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
# Return the jeans without receiving a new pair. The old pair will be recycled or sold as vintage depending on the condition of the jeans. # Return the jeans without receiving a new pair. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
# Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner. As MUD Jeans promotes the philosophy of a circular economy, they discourage this last option in order to recycle jeans. # Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner.


When old jeans are returned back to the company, a quality check is carried out to determine whether they can be re-used through MUD' s vintage program or if they should be recycled.<ref>{{Cite web|url=https://circulareconomy.europa.eu/platform/en/good-practices/mud-jeans-circular-denims-almost-never-die|title=MUD jeans: circular denims (almost) never die {{!}} European Circular Economy Stakeholder Platform|website=circulareconomy.europa.eu|access-date=2020-01-30}}</ref> Once jeans are returned to be recycled, the jeans are sent back to the factory in ], Spain, where the recycling process takes place. The denim fibres are reused in new jeans and sweaters. MUD Jeans currently sells sweaters which contain 85% recycled denim.<ref>{{Cite web|url=http://www.abetterplacejournal.com/product/sweater-by-mud-jeans/|title=Sweater by Mud Jeans UK & USA - A Better Place Journal|language=en-GB|access-date=2016-08-15}}</ref> Anyone can return (non-)MUD Jeans so that they can be recycled. When old jeans are returned back to the company, a quality check is carried out to determine whether they can be reused through the brand's vintage program or if they should be recycled.<ref>{{Cite web|url=https://circulareconomy.europa.eu/platform/en/good-practices/mud-jeans-circular-denims-almost-never-die|title=MUD jeans: circular denims (almost) never die {{!}} European Circular Economy Stakeholder Platform|website=circulareconomy.europa.eu|access-date=2020-01-30}}</ref> Once jeans are returned to be recycled, the jeans are sent back to the recycling factory Recover in ], Spain, where the recycling process takes place. The denim fibres are reused in new jeans.<ref>{{Cite web|url=http://www.abetterplacejournal.com/product/sweater-by-mud-jeans/|title=Sweater by Mud Jeans UK & USA - A Better Place Journal|language=en-GB|access-date=2016-08-15}}</ref> Anyone can return (non-)MUD Jeans so that they can be recycled.


== The Recycle Tour == == The Recycle Tour ==

Revision as of 14:52, 20 April 2023

Sustainable and fair trade certified denim brand based in The Netherlands Not to be confused with Mudd Jeans.
This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (February 2017) (Learn how and when to remove this message)
MUD Jeans
Established2012
FounderBert van Son
TypePrivate
HeadquartersLaren, The Netherlands
ProductsDenim apparel
Websitemudjeans.eu

MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable denim products. The company is a certified B-Corporation and adheres to the principles of the circular economy. They do this by using up to 40% post-consumer recycled content in their jeans, with the material sourced from discarded denim. This discarded denim also comes from MUD Jeans customers, who can send their old jeans to the brand for free. In addition to regular purchasing, customers can also lease their jeans for a monthly fee, over a one year period. After one year, customers can either keep their jeans, switch them for a new pair at a 10% monthly discount or return them for recycling or upcycling.

MUD Jeans uses specific production methods to reduce the environmental impact of the production of their jeans. Through reverse osmosis, their jeans manufacturing partner recycles 95% of the water used during production. Through the dry indigo method, their fabric manufacturing partner replaces traditional dyeing methods, which typically involve multiple dyeing baths, with a high pressure dyeing foam application. To measure the exact environmental impact of their jeans, MUD Jeans carries out an annual Life-cycle assessment on each of their products. Through this, they communicate the water and CO2 impact of their products on their website. This concept, known as Lease A Jeans, was launched in 2013 and includes free repair services.

History

The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. From May 2016 to August 2018, MUD Jeans was headquartered in Almere, The Netherlands. In September 2018, the company relocated to Laren, Netherlands at the Groene Afslag.

Lease A Jeans

The 'Lease A Jeans' concept was launched in 2013. With this concept, MUD Jeans follows a circular economy where the consumer moves from owning to using. The concept also promotes the return of the jeans, which will stimulate the recycling process.

The consumer can lease a pair of jeans for a period of one year. In the eleventh month of the consumer's lease contract, the consumer is given three choices concerning the jeans:

  1. Switch the current jeans for another pair and continue leasing the new pair of jeans at a 10% monthly discount. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
  2. Return the jeans without receiving a new pair. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
  3. Keep the jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner.

When old jeans are returned back to the company, a quality check is carried out to determine whether they can be reused through the brand's vintage program or if they should be recycled. Once jeans are returned to be recycled, the jeans are sent back to the recycling factory Recover in Valencia, Spain, where the recycling process takes place. The denim fibres are reused in new jeans. Anyone can return (non-)MUD Jeans so that they can be recycled.

The Recycle Tour

In May 2016, MUD Jeans travelled from Amsterdam to Valencia, where one of the factories is located. This road trip was planned to bring jeans back to the factory in order to close the circle. At the starting destination, Amsterdam, and along the way, jeans were collected from individuals who wished their jeans a next life. In Valencia, the MUD Team was able to see the whole recycling process and capture this to share with their followers. This initiative allowed them to bring back 3,000 pairs of jeans. The jeans that are recycled here, will be shredded and woven together with virgin denim into new fabric. The first batch of recycled denim jeans will be available as of fall 2016 and will be made of 20% recycled denim, which is the highest level of recycling that is possible with current technology. Throughout the road trip to Valencia, the MUD Team organised get togethers with other sustainable organisations and individuals, such as a beach clean up in collaboration with the Surfrider Foundation Europe.

Partnerships

RePack

On 6 June 2016, the first orders using RePackaging were sent to customers. RePack is a Finnish company offering the service of packaging which deliberately reduces the waste created when sending and returning packages. Packages used by firms can be used up to 20 times and customers and stores are incentivised to use RePack by offering discounts at connected brands.

References

  1. Blomquist, Christopher (2022-09-01). "Mud Jeans Goes Van Gogh". Sourcing Journal. Retrieved 2022-09-20.
  2. "Pioneering a lease model for organic cotton jeans". www.ellenmacarthurfoundation.org. Retrieved 2020-01-30.
  3. "Sustainable Brands". events.sustainablebrands.com. Archived from the original on 2017-05-10. Retrieved 2016-08-09.
  4. "Bert van Son « sb16syd". events.sustainablebrands.com. Archived from the original on 2016-10-07. Retrieved 2016-08-09.
  5. "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.
  6. "Welcome to the MUDquarters".
  7. "Mud Jeans - Lease je spijkerbroek". Retrieved 2016-08-12.
  8. "Case Studies - MUD Jeans". Ellen MacArthur Foundation. Retrieved 2016-08-15.
  9. Vaughn, Jessica (2014-07-10). "Five new ways the circular economy can build brand experience". The Guardian. ISSN 0261-3077. Retrieved 2016-08-15.
  10. "MUD jeans: circular denims (almost) never die | European Circular Economy Stakeholder Platform". circulareconomy.europa.eu. Retrieved 2020-01-30.
  11. "Sweater by Mud Jeans UK & USA - A Better Place Journal". Retrieved 2016-08-15.
  12. "Mud Jeans goes on tour - in pictures". The Guardian. 2016-08-09. ISSN 0261-3077. Retrieved 2016-08-15.
  13. "Mud Jeans verwerkt eerste 3000 Lease Jeans tot nieuwe broeken" (in Dutch). Retrieved 2016-08-15.
  14. "The Recycle Tour: B Corp Mud Jeans recycles 3.000 Lease Jeans into new jeans. The innovative success of the circular concept". bcorporation.eu. Archived from the original on 2016-07-29. Retrieved 2016-08-15.
  15. "THE RECYCLE TOUR: BEACH CLEAN UP". 2016-05-07. Archived from the original on 2016-09-15. Retrieved 2016-08-15.
  16. "MUD JEANS & REPACK - MUD JEANS". 2016-06-15. Archived from the original on 2016-09-15. Retrieved 2016-08-15.
  17. "RePack". www.originalrepack.com. Archived from the original on 2016-03-06. Retrieved 2016-08-15.
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