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Revision as of 01:34, 11 February 2024
To looksmax, or looksmaxxing, is a practice that involves a variation of skin-care, hair care, dietary restrictions, and other routines in an attempt to improve one’s physical appearance, especially among young men. A product of youth culture in the 2020s, the practice is based on the Incel subculture and originated from the internet forum Looksmax.org, until gaining widespread popularity on social media platform TikTok.
The phenomenon has birthed extreme physical exercises, including "Mewing" which involves tongue exercises to develop a more defined jaw structure. "Hardmaxxers" refer to people involved in cosmetic procedures such as chin implants, rhinoplasty, and injectables.
The movement has received criticism for raising body insecurities and supporting the involuntary celibate culture.
References
- Sharma, Ruchira (2023-06-07). "Women Want One Thing in Men, and It's 'Hunter Eyes'". Vice. Retrieved 2024-02-11.
- Bernstein, Joseph (2023-11-06). "Young Men Seek Answers to an Age-Old Question: How to Be Hot". The New York Times. ISSN 0362-4331. Retrieved 2024-02-11.
- Rosdahl, Jamilla (2024-01-31). "'Looksmaxxing' is the disturbing TikTok trend turning young men into incels". The Conversation. Retrieved 2024-02-11.
- Notopoulos, Katie. "'Looksmaxxing' is the new TikTok trend for young men who want to be hot". Business Insider. Retrieved 2024-02-11.
- Bellot, Carmen (2023-12-22). "Can TikTok Tips Really Create a More Defined Jawline?". Esquire. Retrieved 2024-02-11.
- Nejam, Abderrahemane (2023-11-08). "'The majority of looksmaxxers are in their late teens': Inside the bizarre trend that's exploding in popularity among young men". The Daily Dot. Retrieved 2024-02-11.
- Jennings, Rebecca (2018-08-06). "Why Incels Swap Skincare Tips". Racked. Retrieved 2024-02-11.