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Cowboy Carter
Digital cover
Studio album by Beyoncé
Released	March 29, 2024 (2024-03-29)
Recorded	2020–2024
Genre	Country Western
Length	79:03
Label	Parkwood Columbia
Producer	Beyoncé 070 Shake BAH Jon Batiste Cadenza Cam Miley Cyrus D.A. Got That Dope Derek Dixie Dixson Ian Fitchuk Harry Edwards Shawn Everett Nathan Ferraro Ink Tyler Johnson Paul McCartney No I.D. Nova Wav Dave Hamelin Killa B Nick Kobe Mamii Simon Mårtensson Pharrell Williams Jack Ro Raphael Saadiq Sean Solymar Sounwave Swizz Beatz The-Dream Khirye Tyler
Beyoncé chronology
Renaissance (2022) Cowboy Carter (2024)
Singles from Cowboy Carter
"Texas Hold 'Em" Released: February 11, 2024 "16 Carriages" Released: February 11, 2024

Cowboy Carter (also referred to as Act II: Cowboy Carter) is the eighth studio album by American singer-songwriter Beyoncé. Released on March 29, 2024, via Parkwood Entertainment and Columbia Records, the album is the second installment of Beyoncé's trilogy project conceived during the COVID-19 pandemic, following Renaissance (2022). Mostly labeled a country album with R&B and pop tendencies, Cowboy Carter also contains elements of genres such as hip hop, blues, soul, rock and folk music.

Conceptually, Cowboy Carter is presented as a broadcast by a fictional radio station (called KNTRY Radio, or KNTRY Radio Texas) in Texas, with country singers Dolly Parton, Linda Martell and Willie Nelson acting as radio DJs. Its songs were inspired by a range of Western films. The album also features lesser known country artists such as Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, Shaboozey and Willie Jones, alongside collaborations with musicians Miley Cyrus, Post Malone, Rhiannon Giddens, Stevie Wonder, Nile Rodgers, Raye, Ryan Beatty and Jon Batiste. Two co-lead singles—"Texas Hold 'Em" and "16 Carriages"—supported the album, with the former topping the Billboard Hot 100.

Upon release, Cowboy Carter was met with universal critical acclaim for its vocal performance and subject matter. Reviews also complimented Beyoncé's embrace of country music and interpreted the album as an ode to the genre's Black roots. Publications reported that the album helped increase the listenership of Black country artists on streaming platforms and country radio.

Background and development

I grew up going to the Houston rodeo every year. It was this amazing diverse and multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers, and fried turkey legs. One of my inspirations came from the overlooked history of the American Black cowboy. Many of them were originally called cowhands, who experienced great discrimination and were often forced to work with the worst, most temperamental horses. They took their talents and formed the Soul Circuit. Through time, these Black rodeos showcased incredible performers and helped us reclaim our place in western history and culture.

Beyoncé was born and raised in Houston, amid the city's cowboy heritage and country and zydeco music. She listened to country music from an early age, particularly because of her paternal grandfather; her family attended the Houston Livestock Show and Rodeo every year in western clothing. She performed at the Rodeo four times between 2001 and 2007, and has continued to celebrate her country and Southern roots throughout her career.

Beyoncé's first notable association with country music came in 2007, when she performed a bluegrass-inspired version of her hit "Irreplaceable" with country duo Sugarland at the American Music Awards. She first released an original country song in 2016: the track "Daddy Lessons" on her sixth studio album Lemonade. Beyoncé, together with the Chicks (who had previously covered the song), performed the track at the 50th Annual Country Music Association Awards on November 2, 2016. The performance was largely praised by critics and gave the Country Music Association Awards their highest viewership in history; however, it was also met with backlash, with some country music fans criticizing Beyoncé's attendance and claiming she did not belong in the genre. The Country Music Association deleted all promotional posts about Beyoncé's performance, which was seen as succumbing to the pressure in an attempt to prevent backlash against the organization.

This experience led to the creation of Cowboy Carter. Beyoncé said how it was made clear to her that she was not welcome in the country music space, but instead of letting the criticism force her out of the genre, it made her push past the limitations put on her. She delved into the history of country music and Western culture and researched its African-American roots. She studied "our rich musical archive" and learned from educators who had long advocated for a re-education on the black roots of country music. She also read that historically half of cowboys were black. "After understanding where the word 'cowboy' came from, I realized how much of the Black, brown and Native cowboy stories are missing in American history", she said. This was the inspiration for her 2021 "Ivy Park Rodeo" clothing collection. Following this research, Beyoncé decided that she wanted to reclaim Americana and country music from a Black perspective, according to stage designer Es Devlin. Collaborator Rhiannon Giddens said Beyoncé did not intend to create a typical crossover country album, but instead wanted to explore her family's roots through music.

Cowboy Carter was over five years in the making. Beyoncé began to write the album in 2019, then recorded during the COVID-19 pandemic, which she described as her most creative period. The album forms the second installment ("Act II") of a trilogy project that Beyoncé recorded during this period. The first act, Renaissance (2022), is primarily a house and disco record highlighting and celebrating the Black progenitors of dance music, leading some to believe that each album of the trilogy would aim to explore the Black roots of a different musical genre. Cowboy Carter was originally intended to be released before Renaissance but Beyoncé changed the order as a response to the pandemic.

Between 2020 and 2024, Dolly Parton said on multiple occasions that she would like Beyoncé to cover her song "Jolene". She first said that "nobody's ever had a really big hit record on " in a December 5, 2020, interview with The Big Issue. She said that even though "the song has been recorded worldwide over 400 times in lots of different languages, by lots of different bands, always hoped somebody might do someday, someone like Beyoncé." On March 10, 2022, when asked by Trevor Noah on The Daily Show about her 2020 statement, she said "I would just love to hear 'Jolene' done in just a big way, kind of like how Whitney did my 'I Will Always Love You', just someone that can take my little songs and make them like powerhouses. That would be a marvelous day in my life if she ever does do 'Jolene'." After publicly showing her support for Beyoncé's 2024 venture into country in February, on March 8, 2024, in an interview with Knox News for the 2024 season opening of Dollywood, Parton said "I think she's recorded 'Jolene' and I think it's probably gonna be on her country album, which I'm very excited about..."

Composition

The joy of creating music is that there are no rules. The more I see the world evolving the more I felt a deeper connection to purity. With artificial intelligence and digital filters and programming, I wanted to go back to real instruments, and I used very old ones. I didn't want some layers of instruments like strings, especially guitars, and organs perfectly in tune. I kept some songs raw and leaned into folk. All the sounds were so organic and human, everyday things like the wind, snaps and even the sound of birds and chickens, the sounds of nature.

— Beyoncé on Cowboy Carter

Beyoncé recorded around 100 songs for the album. Each song is its own reimagined version of a Western film. These include Five Fingers For Marseilles (2017), Urban Cowboy (1980), The Hateful Eight (2015), Space Cowboys (2000), The Harder They Fall (2021), Killers of the Flower Moon (2023), Thelma & Louise (1991), and O Brother, Where Art Thou? (2000).

Cowboy Carter is generally described as a country and Western album, and blends together various genres including blues, soul, rock, rhythm and blues, zydeco, folk, bluegrass, opera, go-go, flamenco, funk carioca, fado, classic rock, rap, pop, house and Jersey club. The album is presented as a broadcast by a fictional Texas radio station, with country singers Dolly Parton, Linda Martell and Willie Nelson acting as radio DJs. The album features rising country artists Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, Shaboozey and Willie Jones, and also features contributions by musicians such as Stevie Wonder, Nile Rodgers, Raye, and Jon Batiste. The album is cyclical, with the final note looping seamlessly into the beginning of the first track (which begins "Nothing really ends") in the same manner as James Joyce's Finnegans Wake (1939), according to the The Washington Post's Shane O'Neill.

Promotion and release

Beyoncé originally intended to release Cowboy Carter as the first installment of her trilogy project, but explained that "with the pandemic, there was too much heaviness in the world", and so released Renaissance first, because " deserved to dance." The then-untitled album was first announced on February 11, 2024, during Super Bowl LVIII, when Verizon Communications aired a Super Bowl commercial, titled "Can't B Broken", in which Beyoncé tried to "break the Internet" through increasingly outlandish means, such as releasing a jazz saxophone record, performing on top of the Las Vegas Sphere, building an artificial intelligence (AI) version of herself, launching a "BarBey" (portmanteau of Barbie and Beyoncé) collection, announcing her candidacy for a fictional political position, and flying into space for a performance. After all of the ideas proved unsuccessful, Beyoncé concluded the commercial by remarking: "Okay, they ready. Drop the new music".

Following the broadcast, Beyoncé released a teaser video for Act II on Instagram. Directed by British artist and filmmaker Nadia Lee Cohen, the video pays homage to Paris, Texas (1984), references border blasters and features Chuck Berry's 1955 track "Maybellene". The same day, the singer's official website was updated to announce her eighth studio album, with the placeholder name Act II, scheduled for release on March 29. Subsequently, the album's two lead singles, "Texas Hold 'Em" and "16 Carriages", were simultaneously made available for digital download and streaming. On March 12, Beyoncé announced the album would be titled Cowboy Carter via a teaser poster of a western saddle with a sash. With this she listed album merchandise of limited-edition CDs with a bonus track, T-shirts, and vinyl variants in red, white, blue and standard black.

On March 19, 2024, Beyoncé revealed the album cover via Instagram, and said there would be "surprises" and collaborations on the album. On March 20, she revealed a limited edition exclusive cover, wearing a sash that reads "act ii BEYINCÉ", referencing her mother Tina's generational family surname. Taglines and film stills for the album were projected onto various museums in New York City. One of these was an unauthorized projection onto the Solomon R. Guggenheim Museum, who genially responded by posting Franz Marc's 1910 painting Three Horses Drinking with the Texas Hold 'Em-inspired caption "This ain't Texas". Beyoncé also posted co-ordinates to the museum on her Instagram story.

This album has been over five years in the making. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history. The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work. I hope that you can hear my heart and soul, and all the love and passion that I poured into every detail and every sound. I focused on this album as a continuation of RENAISSANCE…I hope this music is an experience, creating another journey where you can close your eyes, start from the beginning and never stop. This ain't a Country album. This is a "Beyoncé" album.

— Beyoncé via Instagram in March 2024

On March 27, Beyoncé posted a graphic to Instagram of the album's tracklist inspired by vintage posters from the Chitlin' Circuit era. It revealed collaborations with Dolly Parton and Willie Nelson, as well as a cover of the former's "Jolene", and "The Linda Martell Show". The latter song references Linda Martell, the first Black woman to achieve commercial success in the country genre.

The CD release comes in four variants, each with a different rear cover depicting Beyoncé, namely "Snake Face", "Bead Face", "Cowboy Hat" and "Blonde Hair". It was released in Japan on March 29 and will be released on April 12 in Europe. After the album's release, fans reported that their pre-ordered physical vinyl and CD copies were missing numerous tracks, with some asking for refunds.

Cover artwork

The Cowboy Carter album cover was shot by Texan photographer Blair Caldwell. Much like the cover for Renaissance—which saw Beyoncé sitting atop a stationary disco ball horse—the Cowboy Carter artwork sees Beyoncé atop a gray Lipizzan at full gallop. She rides the horse sidesaddle (historically a style associated with high-status women), dressed in a red, white and blue one-piece, a cowboy hat, and a sash reading "Cowboy Carter". She holds the horse's reins in one hand and a large American flag in the other. The imagery is reminiscent of rodeo queens, who similarly carry the flag while riding their horse after winning the title.

The album cover was a topic of discussion and dissection by critics. Francesca T Royster, professor at DePaul University and author of Black Country Music: Listening for Revolutions, wrote: "The aesthetic choice is bold and seems to be signaling the ways that Beyoncé is putting herself into conversations about nationalism, a theme very much central to discourses about country music, patriotism and authenticity, from the times of its origins." Critics suggested a variety of inspirations and allusions for the cover, including presidential portraits, Jacques-Louis David's Napoleon Crossing the Alps (1801–1805), Marina Abramović's The Hero (2001), Kehinde Wiley's Equestrian Portrait of King Philip II (Michael Jackson) (2009), the Bill Pickett Invitational Rodeo, and Eadweard Muybridge's The Horse in Motion (1878).

Critical reception

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.9/10
Metacritic	92/100
Review scores
Source	Rating
AllMusic
The Daily Telegraph
The Guardian
HipHopDX	4.8/5
The Independent
The Irish Times
The Line of Best Fit	7/10
Pitchfork	8.4/10
Rolling Stone
The Times

Cowboy Carter was met with universal critical acclaim upon release, with some describing it as a "masterpiece". Critics praised Beyoncé's blending of diverse musical genres and vocal performance, and described the album as both a grand political statement and a personal ode to Beyoncé's roots. On the review aggregator website Metacritic, the album received a weighted average score of 92 from 100 based on sixteen reviews, indicating "universal acclaim".

Critics lauded Cowboy Carter as an exploration and reinvention of Americana, as well as a celebration of Black southern culture and its contribution to the country music genre. The Atlantic's Spencer Kornhaber and The Evening Standard's Gemma Samways noted that the album experiments with the touchstones and musical traditions of country and Americana in order to explore its Black cultural roots. Maria Sherman of the Associated Press wrote that the "eclectic" and "epic" album "redefines American style" and requires close examination of its references, themes and messages for full enjoyment. HipHopDX's Tai Saint-Louis described the album as a reclamation of both the "deep roots from which Beyoncé has crafted her artistry" and "the many branches that have sprouted from Black music in America". Variety's chief music critic Chris Willman characterized the album as a "piece of agitprop and socially significant performance art" that both reflects and impacts the history of Black music and country.

Critics commended the album for what they described as its ambitious experimentation with genre, with Beyoncé reimagining country music in her image. Neil McCormick of The Telegraph felt the album pushed the boundaries of genres and mixed diverse musical styles as a polemic against the conservatism of the country genre. The New York Times critic Ben Sisario described the album as a "broad essay" both on popular music and on the nature of genre itself. The Independent's Helen Brown and The Sydney Morning Herald's Robert Moran opined that Beyoncé's genre experimentation is in the service of celebrating the overlooked pioneers of country music while spotlighting up-and-coming Black musicians.

Many critics praised the album's "ambitious" scope and "cinematic" grandiosity, likening it to a Western epic. The Financial Times's Ludovic Hunter-Tilney compared the album to a blockbuster historical epic, with its "impressive, very American aura of importance" and "the sense that history is not only being told but also made". NPR's Sidney Madden equated each of the tracks to a "full-length film full of scenic grandeur, character and conflicts" that can be dissected and discussed. Some critics felt that the album would fare better if it were split by musical style. Petridis wrote that while the album may have worked better as a double-disc, "its wild lurches into eclecticism are the point" and demonstrates Beyoncé's "impressive" ability to "bend musical styles to her will".

Commercial performance

Upon release, Cowboy Carter became the most-streamed album in a single day in 2024 on Spotify. It garnered over 76 million streams globally in its first day on the platform, making it the 6th highest first-day stream count for any female album and the highest for any album by a black woman. The album also marks the most first-day streams for a country album by a female artist in the history of Amazon Music.

Impact

Beyoncé preserves the best of country past and evolves us into a country future that we have never seen... It's such a full-circle moment for me that I almost want to cry. I wanted to see a Black woman get to the top of the charts, and now I can retire.

In less than a week since its full release, the album already has a cultural impact. According to NPR, Cowboy Carter sparked conversations on the inclusion of Black artists within the country genre. Cowboy Carter marked a cultural shift for country music and made it accessible to a wider audience, according to CBS News.

BBC News' Daisy Woodward wrote that Beyoncé's embrace of country music "galvanises" the reclamation of western culture by those who have felt excluded by it and subverts the traditional image of cowboys. American author and country songwriter Alice Randall, in an interview for The Washington Post, opined that Beyoncé "is spotlighting and building on a profound tradition" which started with Modern Sounds in Country and Western Music by Ray Charles, stressing that " is going to take it even further if the things she's already done in country is any indication," even if Charles was not prized by the music genre at the time. NBC News's Emi Tuyetnhi Tran felt the album has potential to redefine what it means to be a country artist "in the cultural consciousness".

The album spotlighted Black musicians in the country music space and boosted their listenership. Black female country musicians saw a significant increase in streams due to the album, such as Reyna Roberts (250 percent), Rissi Palmer (110 percent), Tanner Adell (188 percent) and K. Michelle (185 percent). Linda Martell, dubbed the first commercially successful Black female country artist by Billboard, experienced a 275 percent increase in streams. Other musicians who saw an increase in demand include Adia Victoria, Amira Unplugged, Brittney Spencer, Mickey Guyton, Rhiannon Giddens, and Sacha. Black-led country organizations such as the Black Opry also received a significant increase in followers. According to NPR's Amanda Marie Martínez writes, the album revealed the "strong demand" for country music made by Black artists and a "growing community" of Black country fans. In The Nashville Tennessean, Andrea Williams opined that Beyoncé opened the door for others in country music, proving Black songwriters, producers, and musicians belong in the genre.

Sirius XM host Mike Muse told Good Morning America that the album is sparking a "global conversation" and "social discourse" on country music and increasing public interest in the genre. Beyoncé's country music will "open the floodgates" for other country musicians, according to BBC News. Roisin O'Connor, music editor at The Independent, said that the album is "a tipping point" for country music, spreading the genre to new audiences. Programmers in a number of country stations reported that the album increased the reception of their radio stations. Country musicians such as Dolly Parton, Maren Morris, Mickey Guyton, and Brandi Carlile complimented the album and Beyoncé's venture into country music.

Beyoncé's embrace of country music and culture further ignited fashion trends and boosted sales of Western wear. Google searches for "bolo tie", "cowboy hat", and "cowboy boots" surged following the announcement of the album.

Track listing

Notes

• Initial vinyl pressings of the album do not include "Spaghettii", "Flamenco", "The Linda Martell Show", "Ya Ya" and "Oh Louisiana".
• Initial CD pressings of the album do not include "Spaghettii", "The Linda Martell Show", "Ya Ya" and "Oh Louisiana".
• indicates a co-producer
• indicates an additional producer

Samples and interpolations

• "Blackbiird" is a cover of the 1968 Beatles song "Blackbird".
• "Smoke Hour ★ Willie Nelson" features snippets of "Grinnin' in Your Face" by Son House, "Maybellene" by Chuck Berry, "Don't Let Go" by Roy Hamilton and "Down by the River Side" by Rosetta Tharpe.
• "Jolene" is a cover of the 1973 Dolly Parton song of the same name, with some lyric changes.
• "Daughter" interpolates the aria "Caro Mio Ben", written and composed by Tommaso Giordani.
• "Spaghettii" features spoken word by Linda Martell, and contains a sample of O Mandrake's song "Aquecimento das Danadas".
• "II Most Wanted" interpolates Fleetwood Mac's song "Landslide", written by Stevie Nicks.
• "Ya Ya" contains a sample of "These Boots Are Made for Walkin'", written by Lee Hazelwood and originally performed by Nancy Sinatra; it also interpolates the Beach Boys' song "Good Vibrations", written by Brian Wilson and Mike Love.
• "Oh Louisiana" contains a sample of Chuck Berry's song of the same name, written by Berry.
• "II Hands II Heaven" contains a sample of Underworld's song "Born Slippy Nuxx", written by Rick Smith, Karl Hyde and Darren Emerson.
• "Sweet ★ Honey ★ Buckiin' " interpolates Patsy Cline's song "I Fall to Pieces", written by Hank Cochran and Harlan Howard.

Release history

See also

• 2024 in country music
• Black cowboys
• African-American trail rides

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• 2024 albums
• Albums impacted by the COVID-19 pandemic
• Albums produced by Beyoncé
• Albums produced by Dave Hamelin
• Beyoncé albums
• Columbia Records albums
• Parkwood Entertainment albums
• Sequel albums
• Country albums by American artists
• Gospel albums by American artists