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{{short description|Mascot of American food chain Burger King}} {{short description|Monarch :D}}
{{For|the restaurant chain|Burger King}} {{For|the restaurant chain|Burger King}}
{{Infobox character {{Infobox character
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| caption = The original Burger King as used in print campaigns from the 1950s to the late 1960s. | caption = The original Burger King as used in print campaigns from the 1950s to the late 1960s.
| gender = Male | gender = Male
| occupation = ] mascot for the ] ] chain | occupation = Monarch
| first = 1955 | first = 1955
| portrayer = Dick Gjonola (1976-1980s) | portrayer = himself (1976-1980s)
| voice = ] (1968–1976) | voice = himself (1968–1976)
}} }}
'''The Burger King''' is the current ruling monarch of the House of Whopper, and the successor of the Dairy Queen. He was born in Jacksonville, Florida on July 23, 1954, and succeeded the Dairy Queen in 1961.
'''The Burger King''' is a ] character used as the primary ] for the ]. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in ], ], in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s, Burger King started using a small and animated version of the King in its children's advertising, voiced by ]. In 1976, the original animated King was replaced by the "Marvelous Magical Burger King" which was a red-bearded and ]-era king who ruled the ] and performed magic tricks that were mostly sleight-of-hand but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The Burger King Kingdom advertisements were discontinued in the late 1980s in favor of the BK Kids Club Gang and other advertising programs.

When ]-based advertising agency ] took over advertising of Burger King in 2003, they created a ]d rendition of the Burger King character from the Burger King Kingdom advertising campaign now simply called "the King".{{Citation needed|date=March 2023}} During the use of CP+B's new version of the King, ads generated significant ] for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and CP+B used in its ads. However, this iteration of the King failed to provide a consistent message regarding the company and its products, prompting the company to terminate its relationship with CP+B upon the takeover of Burger King by ] in 2010 and announced the following year that the character would be retired.

Five years later, the company brought back the King in May 2015 with a paid appearance as a member of ]'s entourage before the ]. The next was an appearance in the grandstands at the ], with the character standing behind ], the ] of ].<!--"Pharoah" is misspelled deliberately; don't fix.--> The King returned in 2017 and onward in commercials promoting the new "Mac and Cheetos" and flame-grilled ]s.

==History==
===1960s–1980s===
During the late 1960s to early 1970s, the Burger King was introduced as a small and animated king character in its children's advertising voiced by ]. The animated King was featured in a series of advertisements in which he would visit a Burger King outlet for an interview with a television reporter or see a former court wizard who now worked for the chain. In all ads the King would present children with small gifts or buy them some Burger King food. Many of these commercials featured the King reciting the restaurant's slogan, "Burger King, where kids are king!" In 1973, the Burger King met Cap'n Crunch, which launched various promotional collaborations between the two's respective brands.<ref>{{Cite web|last=crunchatizemecaptain|date=2020-07-19|title=Crunch and The King|url=https://crunchfacts.com/2020/07/19/crunch-and-the-king/|access-date=2020-07-19|website=Crunch Facts|language=en|archive-date=2020-07-19|archive-url=https://web.archive.org/web/20200719142341/https://crunchfacts.com/2020/07/19/crunch-and-the-king/|url-status=live}}</ref>

In 1976, the animated king was replaced by the "Marvelous Magical Burger King" which was a red-bearded and Tudor-era king played by Dick Gjonola,<ref>{{cite web|title=Richard Joseph Gjonola|url=http://www.saukvalley.com/2009/10/28/richard-joseph-gjonola/au18wkv/|url-status=dead|archive-url=https://web.archive.org/web/20170412143915/http://www.saukvalley.com/2009/10/28/richard-joseph-gjonola/au18wkv/|archive-date=April 12, 2017|access-date=April 11, 2017|publisher=Saukvalley.com}}</ref><ref>{{cite book|title=Obituaries in the Performing Arts, 2009: Film, Television, Radio, Theatre, Dance, Music, Cartoons and Pop Culture|last=Lenz|first=Harris|publisher=]|year=2010|isbn=9780786441747|page=205}}</ref> who ruled the ] and performed magic tricks that were mostly sleight-of-hand but sometimes relied on camera tricks or involved his "Magic Ring." The King was accompanied by usually two or more children and notable characters such as "Sir Shake-a-Lot" (a ] that has a craving for milkshakes), the "Burger Thing" (a ]-esque hamburger portrait), "The Duke of Doubt" who often doubted the King's abilities and the robotic "Wizard of Fries". This campaign paralleled ] ] children's commercials, which featured "]", "The Hamburglar" and "Mayor McCheese" among other characters and mascots. The Burger King Kingdom advertising campaign was discontinued by the late 1980s in favor of the ] ads.

<gallery>
Kurger Bing.jpg|The animated version of the Burger King used during the late 1960s and early 1970s.
Magical Burger King.jpg|The Marvelous Magical Burger King used in the ] commercials from 1976 to 1989.
</gallery>


When Burger was born, he was a baron, but over time rised the ranks to become Burger Prince and later Burger King
===2004–2011=== ===2004–2011===
After ]-based advertising firm ] (CP+B) took over advertising of Burger King on January 27, 2003,<ref>{{cite web |url=http://www.hispanicbusiness.com/news/2004/1/22/burger_king_corporation_selects_crispin_porter.htm |title=Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency |author=PRNewswire |publisher=HispanicBusiness.com |date=23 January 2006 |url-status=dead |archive-url=https://web.archive.org/web/20110824194853/http://www.hispanicbusiness.com/news/2004/1/22/burger_king_corporation_selects_crispin_porter.htm |archive-date=24 August 2011 }}</ref> they began using a new ]d iteration of the Burger King character who was simply called "the King". During production, an employee at CP+B found a 1970s'-era oversized Burger King head for sale on ] which was originally used as inspiration for brainstorming; it was eventually decided to restore the head and use it in a campaign.<ref>{{cite web |url=http://www.slate.com/id/2107697/ |title=Burger King is resurrecting a dubious icon. Why? |first=Seth |last=Stevenson |work=] |date=2004-10-01 |access-date=2007-10-09 |archive-date=2007-10-13 |archive-url=https://web.archive.org/web/20071013103015/http://slate.com/id/2107697 |url-status=live }}</ref> The King appeared in commercials for Burger King starting in 2004.<ref name=TimeCreepy>"The (Burger) King Is Dead". '']'' magazine. September 9, 2011. page 56.</ref> In this incarnation, the King is an unnamed actor who wears an oversized grinning mask that resembles the 1970s version of the King and who often appears in various unexpected places such as in bed with people or behind doors and walls, only to offer them Burger King food. Employing the advertising technique called ], CP+B's ads generated significant ] for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK has come to favor and CP+B uses in its ads.<ref name=heavyweights>{{cite episode |url=http://www.foodnetwork.com/heavyweights/big-burger-business-mcdonalds-and-burger-king/index.html |title=Big Burger Business: McDonald's and Burger King |series=Heavyweights |network=] |airdate=2008-04-21 |season=2 |number=3 |url-status=dead |archive-url=https://web.archive.org/web/20120919161141/http://www.foodnetwork.com/heavyweights/big-burger-business-mcdonalds-and-burger-king/index.html |archive-date=2012-09-19 }}</ref> After ]-based advertising firm ] (CP+B) took over advertising of Burger King on January 27, 2003,<ref>{{cite web |url=http://www.hispanicbusiness.com/news/2004/1/22/burger_king_corporation_selects_crispin_porter.htm |title=Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency |author=PRNewswire |publisher=HispanicBusiness.com |date=23 January 2006 |url-status=dead |archive-url=https://web.archive.org/web/20110824194853/http://www.hispanicbusiness.com/news/2004/1/22/burger_king_corporation_selects_crispin_porter.htm |archive-date=24 August 2011 }}</ref> they began using a new ]d iteration of the Burger King character who was simply called "the King". During production, an employee at CP+B found a 1970s'-era oversized Burger King head for sale on ] which was originally used as inspiration for brainstorming; it was eventually decided to restore the head and use it in a campaign.<ref>{{cite web |url=http://www.slate.com/id/2107697/ |title=Burger King is resurrecting a dubious icon. Why? |first=Seth |last=Stevenson |work=] |date=2004-10-01 |access-date=2007-10-09 |archive-date=2007-10-13 |archive-url=https://web.archive.org/web/20071013103015/http://slate.com/id/2107697 |url-status=live }}</ref> The King appeared in commercials for Burger King starting in 2004.<ref name=TimeCreepy>"The (Burger) King Is Dead". '']'' magazine. September 9, 2011. page 56.</ref> In this incarnation, the King is an unnamed actor who wears an oversized grinning mask that resembles the 1970s version of the King and who often appears in various unexpected places such as in bed with people or behind doors and walls, only to offer them Burger King food. Employing the advertising technique called ], CP+B's ads generated significant ] for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK has come to favor and CP+B uses in its ads.<ref name=heavyweights>{{cite episode |url=http://www.foodnetwork.com/heavyweights/big-burger-business-mcdonalds-and-burger-king/index.html |title=Big Burger Business: McDonald's and Burger King |series=Heavyweights |network=] |airdate=2008-04-21 |season=2 |number=3 |url-status=dead |archive-url=https://web.archive.org/web/20120919161141/http://www.foodnetwork.com/heavyweights/big-burger-business-mcdonalds-and-burger-king/index.html |archive-date=2012-09-19 }}</ref>

Revision as of 03:11, 1 June 2024

Monarch :D For the restaurant chain, see Burger King. Fictional character
The Burger King
Burger King character
The original Burger King as used in print campaigns from the 1950s to the late 1960s.
First appearance1955
Portrayed byhimself (1976-1980s)
Voiced byhimself (1968–1976)
In-universe information
GenderMale
OccupationMonarch

The Burger King is the current ruling monarch of the House of Whopper, and the successor of the Dairy Queen. He was born in Jacksonville, Florida on July 23, 1954, and succeeded the Dairy Queen in 1961.

When Burger was born, he was a baron, but over time rised the ranks to become Burger Prince and later Burger King

2004–2011

After Miami-based advertising firm Crispin Porter + Bogusky (CP+B) took over advertising of Burger King on January 27, 2003, they began using a new caricatured iteration of the Burger King character who was simply called "the King". During production, an employee at CP+B found a 1970s'-era oversized Burger King head for sale on eBay which was originally used as inspiration for brainstorming; it was eventually decided to restore the head and use it in a campaign. The King appeared in commercials for Burger King starting in 2004. In this incarnation, the King is an unnamed actor who wears an oversized grinning mask that resembles the 1970s version of the King and who often appears in various unexpected places such as in bed with people or behind doors and walls, only to offer them Burger King food. Employing the advertising technique called viral marketing, CP+B's ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK has come to favor and CP+B uses in its ads.

Due to sluggish sales and customer aversion, Burger King retired the 2000s version of the Burger King character in 2011 following a "food-centric" marketing approach. Burger King chief financial officer Josh Kobza explained that the reason behind the removal of the "creepy" character was because he "scare away women and children" from the chain.

  • An updated rendition of the Burger King character used in the advertising for Burger King Kids Club during the mid-2000s. An updated rendition of the Burger King character used in the advertising for Burger King Kids Club during the mid-2000s.
  • The "creepy" iteration of the Burger King used from 2004 to 2011 and since 2015. The "creepy" iteration of the Burger King used from 2004 to 2011 and since 2015.

2015–present

The character returned when Burger King paid $1 million to have him included in Floyd Mayweather Jr.'s entourage for his May 2015 fight with Manny Pacquiao. The King then appeared in a Burger King commercial for the return of US$1.49 chicken nuggets in June 2015.

Horse trainer Bob Baffert was paid $200,000 to allow the King to stand behind him in the grandstands during the televised broadcast of the 2015 Belmont Stakes, where American Pharoah won the Triple Crown. Baffert had turned down $150,000 to allow the mascot to appear with him at the 2015 Preakness Stakes. The King was also on hand with Baffert when at the 2018 Belmont Stakes, he became the second trainer to win two Triple Crowns with Justify.

Advertising campaigns

Video games

The first appearance of the Burger King in a video game is in the boxing game Fight Night Round 3 from EA Sports, starting with the Xbox 360 release in February 2006. The King is available as the in-ring round guy, and later he is selectable as the player's boxing manager.

In October 2006, Burger King announced that it would be releasing three video games for the Xbox and Xbox 360 consoles, starring the King and other mascots such as the Subservient Chicken. In Pocketbike Racer, the mascots face off in a minibike race. Big Bumpin' pits them against each other in a game of bumper cars and finally in Sneak King, players control the King in a third-person perspective stealth game where the King must sneak up behind hungry people and offer them Burger King products. Players are graded on how elaborately they deliver the food. The games were available at Burger King restaurants from November 19 to December 24, 2006. They were priced at US$3.99 each ($4.99 Canadian) with purchase of a value meal, and have each been rated "E for Everyone" by the ESRB. All three received low ratings from various game critics.

In 2008, a series of games were developed by Seattle, Washington, based mobile content provider Mobliss. The games, designed to run on mobile phones, were promoted in U.S. locations on menus and packaging. According to Mobliss, the goal of the first game is to become the King's protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. The games could be purchased and downloaded using an SMS shortcode, and were available on all major US carriers that Mobliss had direct publishing agreements with: Sprint Nextel, AT&T Mobility, Verizon Wireless, Alltel, and T-Mobile.

See also

References

  1. PRNewswire (23 January 2006). "Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency". HispanicBusiness.com. Archived from the original on 24 August 2011.
  2. Stevenson, Seth (2004-10-01). "Burger King is resurrecting a dubious icon. Why?". Slate.com. Archived from the original on 2007-10-13. Retrieved 2007-10-09.
  3. ^ "The (Burger) King Is Dead". Time magazine. September 9, 2011. page 56.
  4. "Big Burger Business: McDonald's and Burger King". Heavyweights. Season 2. Episode 3. 2008-04-21. Food Network. Archived from the original on 2012-09-19.
  5. Wong, Venessa (March 25, 2014). "How the Average McDonald's Makes Twice as Much as Burger King". Businessweek. Archived from the original on March 26, 2014. Retrieved March 26, 2014.
  6. "Burger King reportedly paid $1 million to get its mascot in Floyd Mayweather's entourage". Business Insider. Archived from the original on 2015-05-08. Retrieved 2015-05-05.
  7. Paulick, Ray (June 8, 2015). "Bafferts Make Whopper Of A Donation To Equine Charities". Paulick Report. Archived from the original on June 10, 2015. Retrieved June 8, 2015.
  8. Michael Donahue, "Forced Guests: Cameos that make us sceam 'Yessss!'" in Electronic Gaming Monthly 226 (March 2008): 34.
  9. ^ Aun, Fred (2007-10-08). "Burger King Makes Foray into Mobile Phone Gaming". ClickZ. Archived from the original on 2013-01-19. Retrieved 2007-10-09.
  10. Sinclair, Brendan (2006-10-02). "Burger King orders up Xbox games". GameSpot. Archived from the original on 2007-09-30. Retrieved 2007-10-08.
  11. Sneak King isn't a good game, but it's so crazy and so cheap that it still manages to be weirdly compelling. Archived 2007-09-29 at the Wayback Machine GameSpot review of Sneak King
  12. Pocketbike Racer is a bad kart-racing game that's often broken. Archived 2007-09-29 at the Wayback Machine Gamespot review of Pocketbike Racer
  13. Big Bumpin' might have worked as a part of a large minigame collection, but on its own, it's sort of lame. Archived 2007-09-30 at the Wayback Machine Gamespot review of Big Bumpin'
  14. Ray, Bill (2007-10-08). "Do you want a high-score with that?". The Register. Archived from the original on 2007-10-11. Retrieved 2007-10-08.
  15. Hefflinger, Mark (2007-10-08). "Burger King Taps Mobliss to Develop Mobile Games". Digital Media Wire. Archived from the original on 2008-08-30. Retrieved 2007-10-08.

External links

  • RetroJunk.com A 1985 Burger King Kingdom commercial featuring the Burger King and the Duke of Doubt on Retro Junk.
  • TV Acres.com The evolution of The Burger King
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