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MSC Cruises

Company type	Privately held company
Industry	Transportation
Founded	1988; 36 years ago (1988) Naples, Italy
Founder	Gianluigi Aponte
Headquarters	Geneva, Switzerland
Area served	Worldwide
Products	Cruises
Number of employees	23,500
Parent	Mediterranean Shipping Company
Subsidiaries	Explora Journeys
Website	msccruises.com

MSC Cruises (Italian: MSC Crociere) is a Swiss-Italian global cruise line based in Geneva, with operations offices in Naples, Genoa and Venice. It was founded in 1988 in Naples, Italy, as part of the Mediterranean Shipping Company (MSC). In addition to being the world's largest privately held cruise company, employing about 23,500 people worldwide and with offices in 45 countries as of 2017, MSC Cruises is the third-largest cruise company in the world, after Carnival Corporation & plc and Royal Caribbean Group, with a 10.2% share of all passengers carried in 2021.

History

StarLauro Cruises

In 1988 Gianluigi Aponte, founder of Mediterranean Shipping Company cargo shipping company, decided to enter the cruise industry and purchased the Achille Lauro from Flotta Lauro Line. He retained "Lauro" in the company name in honour of his mentor, naming the new cruise line StarLauro Cruises. The original Lauro Lines (Italian: Flotta Lauro) was originally founded in Naples, Italy by Achille Lauro in the 1940s.

In 1990 Mediterranean Shipping Co. purchased the Monterey to sail for their StarLauro Cruises brand. The ship would retain her original name that she had since sailing with Matson Lines. Both the Monterey and Archille Lauro would sail under the StarLauro Cruises banner into the early 1990s. In November 1994 the Archille Lauro caught fire off the coast of Somalia while en route to South Africa, with 979 passengers and crew aboard, and loss of life of 2 during the evacuation.

StarLauro line would go on to acquire the Enrico C from Costa Cruises, renaming the ship Symphony, and the former Cunard Princess, renaming the ship Rhapsody to the fleet.

MSC Cruises

In 1995, StarLauro Cruises was rebranded as MSC Cruises, with the livery changed from the blue funnel star logo to a white funnel with the MSC Logo.

In 1997 MSC purchased the Atlantic from Premier Cruise Lines, and renamed the ship Melody.

In the early 2000s, MSC initiated a rapid expansion program, and placed its first new build orders with Chantiers de l’Atlantique shipyard, for 65,000-ton ships. Based on a similar design to the French yard's platform for Festival Cruises, the two-ship order would start the aggressive expansion of the cruise line. The lines first new build, the MSC Lirica, would debut in 2003. The Lirica also became the first MSC ship to be christened by Sophia Loren, a tradition that has continued for all but one of the company’s new-builds. The Liraca would be followed by sister ship MSC Opera in 2004.

In 2004, MSC Cruises would acquire the fairly newly built European Vision and European Stars from the bankrupt Festival Cruises, renaming the ships MSC Armonia and MSC Sinfonia.

In 2006 the first of the four Muscia Class would debut, also build at STX France. The MSC Musica, would be followed by the MSC Orchestra, MSC Poesia, and the final slightly modified MSC Magnifica in 2010.

In 2015, MSC Cruises announced that the four Mistral class ships underwent renovation under the "Renaissance Programme".

In July 2018, the company announced that it would build a second cruise terminal at PortMiami for its World-class cruise ships as an expansion of its North American program. It is scheduled to be completed in October 2022. In October 2018, MSC announced an order for four luxury ships of 64,000 gross tons each. These ultra-luxury vessels were to be based on the cruise line's luxury concept, the "MSC Yacht Club."

In January 2019, MSC Cruises unveiled the world's first virtual personal cruise assistant — ZOE, an artificial intelligence device designed by Harman International. It is currently featured on MSC Bellissima and MSC Grandiosa and will be featured on future newbuilds upon their delivery.

In mid-2020, MSC Cruises suspended most (or all) of their operations for over six months during the COVID-19 pandemic. On 7 January 2021, MSC announced it would restart cruises with the MSC Grandiosa and MSC Magnifica in the Mediterranean. Passengers were initially limited to residents of the Schengen Area.

In June 2021, MSC announced a new luxury subsidiary brand named Explora Journeys, with four vessels planned beginning with the Explora I.

In March 2022, MSC Cruises signed a multi-year deal with Formula 1 to become their official cruise partner. They were the title sponsor of the 2023 Belgian Grand Prix.

In January 2023, MSC Cruises announced a new multi-year partnership agreement with the New York Knicks. The deal gets MSC promotion during Knicks home games, including LED signage, virtual-on-court signage, and the opportunity to serve as the presenting partner during in-game t-shirt tosses.

In August 2024, Shipping Italy reported rumors that MSC was in talks with Meyer Turku to build a class of four ships with a gross tonnage of 270,000, which would make it bigger than any other cruise ship at the time.

Ocean Cay MSC Marine Reserve

In December 2015, MSC Cruises signed a 100-year lease for the private island of Ocean Cay in the Bahamas to develop the land for an exclusive island experience. The site had previously been used to mine white Aragonite sand for decades, and after the original owners abandoned the 95 acre island, the land had to be restored to remove all of the old mining equipment, with MSC Cruises committing $200 million for the project involving restoration and conversion of the island into a private resort.

The restoration required the work of many scientists to bring the area back into a functioning marine habitat. And, once the Bahamian government granted the site marine reserve status, the project was then officially named the Ocean Cay MSC Marine Reserve and was set to open in mid-November 2019, but weather delays pushed the date to 5 December 2019.

Fleet

Current fleet

Ship	Built	Builder	Joined MSC	Gross tonnage	Flag	Notes	Image
Mistral-class
MSC Armonia	2001	Chantiers de l'Atlantique	May 2004	65,542	Panama	Built as the MS European Vision for Festival Cruises
MSC Sinfonia	2002		March 2005	65,542	Panama	Built as the MS European Stars for Festival Cruises
MSC Lirica	2003		March 2003	65,591	Panama	First purpose built newbuild for MSC Cruises
MSC Opera	2004		March 2004	65,591	Panama
Musica class
MSC Musica	2006	Aker Yards (Saint-Nazaire)	July 2006	92,409	Panama
MSC Orchestra	2007		May 2007	92,409	Panama
MSC Poesia	2008	Aker Yards/STX Europe (Saint-Nazaire)	Oct 2008	92,627	Panama
MSC Magnifica	2010	STX Europe (Saint-Nazaire)	March 2010	95,128	Panama	Modified Musica class
Fantasia class
MSC Fantasia	2008	Aker Yards/STX Europe (Saint-Nazaire)	Dec 2008	137,936	Panama
MSC Splendida	2009		July 2009	137,936	Panama
MSC Divina	2012	STX Europe (Saint-Nazaire)	June 2012	139,400	Panama	Modified Fantasia class
MSC Preziosa	2013		March 2013	139,400	Panama	Modified Fantasia class
Seaside class
MSC Seaside	2017	Fincantieri	Nov 2017	153,516	Malta
MSC Seaview	2018		June 2018	153,516	Malta
Seaside EVO-class
MSC Seashore	2021	Fincantieri	August 2021	170,412	Malta
MSC Seascape	2022		November 2022	170,400	Malta
Meraviglia class
MSC Meraviglia	2017	STX Europe (Saint-Nazaire)	May 2017	171,598	Malta
MSC Bellissima	2019	Chantiers de l'Atlantique	March 2019	171,598	Malta
Meraviglia Plus-class
MSC Grandiosa	2019	Chantiers de l'Atlantique	November 2019	181,541	Malta
MSC Virtuosa	2021		May 2021	181,541	Malta
MSC Euribia	2023		May 2023	184,011	Malta	Second ship powered by liquid natural gas (LNG) to join the fleet.
World Class
MSC World Europa	2022	Chantiers de l'Atlantique	December 2022	215,863	Malta	Originally named MSC Europa Largest ship built for MSC Cruises and first in the fleet powered by LNG with solid oxide fuel cell (SOFC) and having "G"-shape bow design

Future ships

MSC is also in negotiations with finnish, italan and frensh yards for newbuilts.

Former ships

Ship	Built	Builder	In Service for MSC	Gross tonnage	Notes	Image
Achille Lauro	1947	Scheepsbouw-Maatschappij De Schelde, Vlissingen, Netherlands	1988- 1994	23,629	Built for Royal Rotterdam Lloyd as the MS Willem Ruys. Sank after catching fire in 1994.
Monterey	1952	Bethlehem Shipbuilding Corp., Maryland, United States	1990- 2006	20,000	Originally known as SS Free State Mariner. Previously Monterey for Matson Lines and Monterey for Aloha Pacific Cruises. Scrapped in 2007.
Symphony	1951	Swan Hunter and Wigham Richardson, England	1994- 2000	16,000	Previously Provence for SGTM Line and Enrico C for Costa Cruises. Scrapped in 2001.
Rhapsody	1977	Burmeister & Wain, Denmark	1995- 2009	17,095	Previously Cunard Conquest and Cunard Princess for Cunard Line. Scrapped in 2022.
Melody	1982	CNIM (La Seyne-sur-Mer), France	1997- 2013	35,143	Previously Atlantic for Home Lines and StarShip Atlantic for Premier Cruise Line. Scrapped in 2018.

References

1. "MSC Cruises Company Profile - MSC Fleet - Mediterranean Way of Life". Archived from the original on 15 November 2017. Retrieved 12 February 2019.
2. "Cruise Market Watch - Market Share". Cruise Market Watch. Retrieved 19 October 2022.
3. "MSC Cruises - Our History".
4. "Achille Lauro Sinks Off Coast of Somalia". New York Times. 3 December 1994.
5. "Cunard's Former Princess Becomes Latest Cruise Ship Sold for Scrap". The Maritime Executive.
6. "About MSC History". MSC Cruises USA. MSC Cruises. Retrieved 10 August 2010.
7. "MSC Cruises' First Newbuilds Completes 20 Years in Service - Cruise Industry News | Cruise News". Cruise Industry News.
8. Genoa (undefined), Ian Lewis (22 July 2004). "MSC Cruises buys last Festival ship". TradeWinds | Latest shipping and maritime news.
9. "RENAISSANCE PROGRAMME MOVES INTO PHASE TWO AS MSC SINFONIA ENTERS DRY DOCK". www.mscpressarea.com. 5 November 2021.
10. "MSC Cruises to Build Second Cruise Terminal in Miami - MSC Cruises". www.cruisecritic.com. Retrieved 12 July 2018.
11. ^ "MSC places order for four luxury vessels: Travel Weekly". www.travelweekly.com. Retrieved 12 September 2019.
12. "MSC Cruises Officially Unveils "Zoe" the World's First Personal Cruise Assistant". www.cruisecritic.com. Archived from the original on 28 May 2023. Retrieved 15 February 2019.
13. Mathisen, Monty (1 February 2019). "MSC Unveils Zoe Virtual Personal Assistant". www.cruiseindustrynews.com. Retrieved 12 September 2019.
14. ^ "CRUISE & ITINERARY UPDATES". MSC. 7 January 2021. Retrieved 11 January 2021. For all cancelled cruises please refer to the FAQ Which cruises benefit from the compensation packages policy?
15. Payne, Holly (10 June 2021). "Steel cut for Explora I, first vessel in MSC Cruises' luxury Explora Journeys fleet". Seatrade Cruise News. Retrieved 5 February 2022.
16. "Brand Reveal". explorajourneys.com. Retrieved 5 February 2022.
17. Formula 1 (21 March 2022). "Formula 1 announces MSC Cruises as a Global Partner for the 2022 season". Formula 1. Retrieved 2 April 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
18. Pettit, Carl (31 July 2023). "MSC Cruises and Formula 1 Have Something to Celebrate". Cruise Hive. Retrieved 1 August 2023.
19. "New York Knicks and MSC Cruises Partner on Multi-Year Marketing Plan". www.travelmarketreport.com. Retrieved 18 January 2023.
20. Capuzzo, Nicola (27 August 2024). "Royal Caribbean ordina ancora a Meyer Turku e Msc Crociere negozia una serie di navi da record". Shipping Italy (in Italian). Retrieved 19 October 2024.
21. Staff, C. I. N. (17 December 2015). "Confirmed: MSC Closes Deal on Private Island in Bahamas". www.cruiseindustrynews.com. Archived from the original on 15 November 2019. Retrieved 15 November 2019.
22. Arlene Satchell, Arlene. "MSC Cruises plans $200 million private Bahamian island". Sun-Sentinel.com. South Florida Sun-Sentinel. Retrieved 18 April 2023.
23. "MSC Cruises Announces New Opening Date for Ocean Cay Marine Reserve". TravelPulse.
24. "MSC Cruises-UK News: MSC Cruises Welcomes MSC Preziosa". Msccruises.co.uk. Retrieved 15 February 2014.
25. "New MSC Seascape Delivered from Fincantieri". 16 November 2022. Retrieved 16 November 2022.
26. "MSC SEASCAPE, THE LARGEST AND MOST TECHNOLOGICALLY ADVANCED CRUISE SHIP EVER BUILT IN ITALY, JOINS THE FLEET". 16 November 2022. Retrieved 16 November 2022.
27. ^ Williamson, Jeannine (31 October 2019). "MSC Cruises Takes Delivery of first Meraviglia Plus Class Ship, MSC Grandiosa". www.cruisecritic.com.au. Retrieved 5 February 2022.
28. "MSC Begins Construction of Euribia, Its Most Environmentally-Advanced Ship". 28 June 2021. Retrieved 28 June 2021.
29. Ebelthite, Shaun (29 June 2021). "MSC begins construction of third Meraviglia-Plus class ship, MSC Euribia -". cruise-arabia.com. Retrieved 5 February 2022.
30. Kalosh, Anne (29 June 2020). "Chantiers de l'Atlantique lays keel for LNG-powered MSC World Europa". Seatrade Cruise News. Retrieved 29 June 2020.
31. "MSC and Chantiers Mark Double Newbuild Milestones". www.cruiseindustrynews.com. 2 December 2021. Retrieved 5 February 2022.
32. "MSC World Europa". msccruisesusa.com. Retrieved 19 October 2024.
33. "Msc guarda all'ambiente, ecco 'Europa': a Saint Nazaire il taglio della prima lamiera". Primocanale.it (in Italian). Retrieved 15 November 2019.
34. "MSC CRUISES CUTS STEEL ON MSC WORLD AMERICA, SECOND INNOVATIVE WORLD CLASS SHIP". 24 October 2022. Retrieved 24 October 2022.
35. ^ "MSC Names Next New Ship World America". 24 October 2022. Retrieved 24 October 2022.
36. ^ McCarthy, Daniel (21 January 2020). "MSC Cruises Adds Two World Class Vessels, New Ship Class to Expansion Plans". Travel Market Report. Retrieved 4 July 2020.
37. ^ "New Cruise Ships - MSC Cruises | New Ships - World Class". Archived from the original on 13 August 2016. Retrieved 17 June 2016.
38. "MSC Cruises Holds Steel Cutting Ceremony for MSC World Asia". 9 April 2024. Retrieved 9 April 2024.
39. https://www.ttgmedia.com/cruise/msc-cruises-confirms-talks-under-way-with-shipyards-over-new-ship-class-49216
40. https://travelweekly.co.uk/news/cruise/msc-cruises-to-take-the-bar-higher-with-next-generation-of-ships
41. https://cruiseweekly.com.au/news/msc-going-bigger/80807
42. https://www.seereisenportal.de/news/kreuzfahrt-news-schifffahrtsnachrichten/msc-cruises-hebt-mit-der-naechsten-schiffsgeneration-die-standards-an/

External links

• Official website

  External videos
  The Secret Life of the Cruise – a 2018 documentary film directed by Ben Ryder showcasing the operations and management of a MSC cruise (Tubi, full episode)

• MSC Cruises
• Italian companies established in 1960
• Cruise lines
• Transport companies established in 1960