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Revision as of 17:24, 17 December 2024

Surmesur
Company type	Private
Industry	Retail
Founded	2010
Founders	Vincent and François Thériault
Area served	North America, Canada, United States, Mexico
Products	Custom menswear
Website	surmesur.com

Surmesur is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec. Surmesur combines traditional tailoring with innovative technology, offering clients personalized experiences through its proprietary digital fitting tools and a wide range of customizable options.

History

The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010 after identifying a gap in the North American market for affordable, high-quality, made-to-measure menswear.

The first showroom opened in Quebec City, and the business quickly gained traction due to its unique approach to tailoring, which merges in-store consultations with digital fitting systems. By 2013, Surmesur expanded into Montreal and Toronto, marking its entry into Canada’s largest metropolitan market.

In 2016, the company launched its first U.S. store in Chicago, followed by Pittsburgh. In 2017, they introduced an augmented reality (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production. This innovation positioned Surmesur as a leader in fashion technology.

Surmesur operates showrooms in Ottawa, Laval, Mississauga, Waterloo, and Vancouver, with on-the-road services in Mexico.

Business Model

Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software called “Studio”, ensuring precision in measurements and design. Clients can choose from a wide array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.

Awards

Surmesur has received various recognitions, including:

2011: Bourse Jeune entreprise Desjardins
2016: E-commerce award from Canada Post
2022: Special Hermes prize awarded to Vincent Thériault and his wife Catherine Savoie by Laval University for their work during the pandemic.

In 2024, Surmesur became the official suit provider for the NHL Coaches’ Association.

COVID-19 Pandemic

During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.

Vincent and François Thériault co-authored Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic, alongside Elise Paradis.

Community Engagement

In 2023, Surmesur launched the 104 Foundation, aimed at fostering youth entrepreneurship and supporting local charities in Québec.

References

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