| Revision as of 18:49, 17 December 2024 editIbjaja055 (talk | contribs)Autopatrolled, Extended confirmed users, IP block exemptions, New page reviewers13,927 edits Filled in 14 bare reference(s) with reFill 2← Previous edit | Revision as of 18:49, 17 December 2024 edit undoIbjaja055 (talk | contribs)Autopatrolled, Extended confirmed users, IP block exemptions, New page reviewers13,927 edits Declining submission: adv - Submission reads like an advertisement (AFCH)Next edit → | ||
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| {{Short description|Surmesur is a Canadian custom menswear retailer. Played crucial role during Covid for Quebec}} | {{Short description|Surmesur is a Canadian custom menswear retailer. Played crucial role during Covid for Quebec}} | ||
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Revision as of 18:49, 17 December 2024
Submission declined on 17 December 2024 by Ibjaja055 (talk).This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Misplaced Pages's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Misplaced Pages, please rewrite your submission to comply with these policies.
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|  |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2010 |
| Founders | Vincent and François Thériault |
| Area served | North America, Canada, United States, Mexico |
| Products | Custom menswear |
| Website | surmesur.com |
Surmesur is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec. Surmesur combines traditional tailoring with innovative technology, offering clients personalized experiences through its proprietary digital fitting tools and a wide range of customizable options.
History
The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010 after identifying a gap in the North American market for affordable, high-quality, made-to-measure menswear.
The first showroom opened in Quebec City, and the business quickly gained traction due to its unique approach to tailoring, which merges in-store consultations with digital fitting systems. By 2013, Surmesur expanded into Montreal and Toronto, marking its entry into Canada’s largest metropolitan market.
In 2016, the company launched its first U.S. store in Chicago, followed by Pittsburgh. In 2017, they introduced an augmented reality (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production. This innovation positioned Surmesur as a leader in fashion technology.
Surmesur operates showrooms in Ottawa, Laval, Mississauga, Waterloo, and Vancouver, with on-the-road services in Mexico.
In 2024, Surmesur became the official suit provider for the NHL Coaches’ Association.
Business Model
Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software called “Studio”, ensuring precision in measurements and design. Clients can choose from a wide array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.
Awards
Surmesur has received various recognitions, including:
- 2011: Bourse Jeune entreprise Desjardins
- 2016: E-commerce award from Canada Post
- 2022: Special Hermes prize awarded to Vincent Thériault and his wife Catherine Savoie by Laval University for their work during the pandemic.
COVID-19 Pandemic
During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.
Vincent and François Thériault co-authored Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic, alongside Elise Paradis.
Community Engagement
In 2023, Surmesur launched the 104 Foundation, aimed at fostering youth entrepreneurship and supporting local charities in Québec.
See Also
References
- Viscount, Patricia (December 19, 2018). "Custom Menswear Retailer 'Surmesur' Expanding Brick-and-Mortar Operations into New Markets".
- "Surmesur : quand l'habit fait la différence". TVA Nouvelles. October 6, 2014.
- "Electric Runway, 2016: Surmesur: Bringing Tailor-Made to the Modern Man".
- "Store Guide: Surmesur, a new custom men's clothing shop for guys intimidated by the tailor". Toronto Life. October 16, 2013.
- Sinichak, Jessica (May 8, 2017). "Cutting Edge: Custom Menswear Goes Digital with Augmented Reality".
- "Book an appointment". Surmesur.
- Toneguzzi, Mario (May 13, 2024). "Canadian Custom Clothing Brand 'Surmesur' Expanding with New Locations, and Partnership with NHL Coaches' Association [Interview]".
- Waltz, Amanda (May 11, 2017). "Surmesur boosts Pittsburgh's fashion clout with augmented reality shopping experience". NEXTpittsburgh.
- "Surmesur remporte la Bourse Jeune Entreprise Desjardins 2011". Magazine Prestige. May 11, 2011.
- Post, Canada (March 3, 2017). "Surmesur wins e-commerce award". Magazine | Canada Post.
- "Des personnalités d'exception pour la 40e cérémonie des prix Hermès". FSA ULaval.
- Castonguay, Alec (March 2, 2021). "À la chasse planétaire aux masques". L’actualité.
- ICI.Radio-Canada.ca, Zone Économie- (November 16, 2021). "« Tailler sa place » : récit d'une réussite entrepreneuriale en contexte pandémique". Radio-Canada.
- Paradis, Elise (2021). Tailler sa place : De l'entrepreneurial inspirant à la résilience. Simon Gauthier. ISBN 9798734164709.
- "104". www.action104.com.
