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| {{Infobox officeholder | |||
| | name = Mário Kertész | |||
| | image = Mario kértesz.png | |||
| | caption = | |||
| | office = ] of ] | |||
| | term_start = March 1979 | |||
| | term_end = November 1981 | |||
| | predecessor = Edvaldo Pereira de Brito | |||
| | successor = Renan Baleeiro | |||
| | 1blankname = {{nowrap|Vice Mayor}} | |||
| | 1namedata = | |||
| | office1 = ] of ] | |||
| | term_start1 = January 1, 1986 | |||
| | term_end1 = January 1, 1989 | |||
| | predecessor1 = Manoel Figueiredo Castro | |||
| | successor1 = Fernando José | |||
| | 1blankname1 = {{nowrap|Vice Mayor}} | |||
| | 1namedata1 = Marcelo Ferreira Duarte | |||
| | office2 = ] | |||
| | term_start2 = March 15, 1971 | |||
| | term_end2 = March 15, 1975 | |||
| | 1blankname2 = {{nowrap|Governor}} | |||
| | 1namedata2 = ] | |||
| | birth_name = Mário de Mello Kertész | |||
| | birth_date = {{Birth date and age|1944|03|21}} | |||
| | birth_place = ], ], ] | |||
| | party = ] {{Small|(1978–1980)}}<br>] {{Small|(1980–1988)}}<br>] {{Small|(1988–1990)}}<br>Partido Social Trabalhista {{Small|(1990–1993)}}<br>] {{Small|(2011–2012)}} | |||
| | spouse = Eliana Kertész<br>Silvania Rocha | |||
| | alma_mater = ] | |||
| | occupation = ], ] | |||
| }} | |||
| '''Mário de Melo Kertész''' (March 21, 1944) is a ] ], ], ], ] and broadcaster, the son of ], a ] father and an ] mother.<ref name=":0">{{Cite web |last=Macedo |first=Luciane |date=September 24, 2020 |title=“Sou branco e judeu, mas baiano pra cacete”, diz Kertész |url=https://www.brasil247.com/poder/sou-branco-e-judeu-mas-baiano-pra-cacete-diz-kertesz |url-status=live |archive-url=https://web.archive.org/web/20200929204420/https://www.brasil247.com/poder/sou-branco-e-judeu-mas-baiano-pra-cacete-diz-kertesz |archive-date=September 29, 2020 |access-date=December 24, 2024 |website=Brasil 247 |language=pt-br}}</ref><ref>{{Cite web |last=Köpp |first=Juliana |last2=Albinati |first2=Mariana |title=Políticas culturais de salvador na gestão Mário Kertész (1986 a 1989) - versão preliminar |url=http://www.cult.ufba.br/arquivos/cult_polcult_86_89.pdf |url-status=live |archive-url=https://web.archive.org/web/20240726123152/http://www.cult.ufba.br/arquivos/cult_polcult_86_89.pdf |archive-date=July 26, 2024 |access-date=December 24, 2024 |website=]}}</ref><ref>{{Cite web |last=Sales |first=Edvaldo |date=September 12, 2023 |title=Mário Kertész solta o verbo contra ACM: “Fez todas as sacanagens que podia comigo” |url=https://www.bnews.com.br/noticias/politica/mario-kertesz-solta-o-verbo-contra-acm-fez-todas-as-sacanagens-que-podia-comigo.html |url-status=live |archive-url=https://web.archive.org/web/20240620033510/https://www.bnews.com.br/noticias/politica/mario-kertesz-solta-o-verbo-contra-acm-fez-todas-as-sacanagens-que-podia-comigo.html |archive-date=June 20, 2024 |access-date=December 24, 2024 |website=Bnews |language=pt-br}}</ref><ref name=":3">{{Cite web |last=Souza |first=Maria |date=2007 |title=Culturas políticas na Bahia: mutações em campanhas eleitorais |url=http://www.repositorio.ufba.br/ri/handle/ri/10801 |url-status=live |archive-url=https://web.archive.org/web/20241224212756/https://repositorio.ufba.br/handle/ri/10801?mode=full |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=]}}</ref><ref>{{Cite web |last=Felício |first=César |date=June 16, 2024 |title=Esquerda perdeu eleições ganhas em Salvador |url=https://valor.globo.com/politica/pergunte-aos-dados/post/2024/06/esquerda-perdeu-eleicoes-ganhas-em-salvador.ghtml |url-status=live |archive-url=https://web.archive.org/web/20240621012752/https://valor.globo.com/politica/pergunte-aos-dados/post/2024/06/esquerda-perdeu-eleicoes-ganhas-em-salvador.ghtml |archive-date=June 21, 2024 |access-date=December 25, 2024 |website=] |language=pt-br}}</ref> | |||
| == Biography == | |||
| === Early years and education === | |||
| Born in ], the capital of the state of ], Mário Kertész is the son of an ] mother and a ] father of ] origin.<ref name=":1">{{Cite web |last= |first= |date=June 1, 2024 |title="Governo Lula melhorou muitas coisas, mas o Brasil segue dividido", diz Mário Kertész |url=https://www.brasil247.com/midia/governo-lula-melhorou-muitas-coisas-mas-o-brasil-segue-dividido-diz-mario-kertesz |url-status=live |archive-url=https://web.archive.org/web/20240602001741/https://www.brasil247.com/midia/governo-lula-melhorou-muitas-coisas-mas-o-brasil-segue-dividido-diz-mario-kertesz |archive-date=June 2, 2024 |access-date=December 24, 2024 |website=Brasil 247 |language=pt-br}}</ref> Mário became a polyglot, speaking ], ], ], ] and ].<ref name=":0" /> | |||
| He graduated in ] from the ] (UFBA).<ref>{{Cite web |date=August 3, 2016 |title=Próximos Eventos {{!}} Mário Kertész fala sobre Mídia na Escola de Administração |url=https://agenda.ufba.br/?tribe_events=mario-kertesz-fala-sobre-midia-na-escola-de-administracao |url-status=live |archive-url=https://web.archive.org/web/20241224152823/https://agenda.ufba.br/?tribe_events=mario-kertesz-fala-sobre-midia-na-escola-de-administracao |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=Agenda UFBA}}</ref> He did postgraduate studies abroad, studying in ] and ].<ref name=":2">{{Cite web |title=Mário de Melo Kertész |url=https://www.academiaadmbahia.org/cadeira-8-m%C3%A1rio-de-melo-kert%C3%A9sz |url-status=live |archive-url=https://web.archive.org/web/20241224154245/https://www.academiaadmbahia.org/cadeira-8-m%C3%A1rio-de-melo-kert%C3%A9sz |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=Academia Baiana de Administração}}</ref> | |||
| === Political === | |||
| He began his public life at the age of 22, as chief of staff to Finance Secretary Luís Sande, during the administration of the then mayor of Salvador, ], in 1967.<ref name=":2" /><ref name=":6">{{Cite book |last=Maklouf |first=Luiz |url=https://books.google.com.br/books/about/Jo%C3%A3o_Santana.html?id=Ta55BgAAQBAJ&source=kp_book_description&redir_esc=y |title=João Santana: Um marqueteiro no poder |date=2015-01-09 |publisher=Editora Record |isbn=978-85-01-10340-6 |language=pt-BR}}</ref> | |||
| During Antõnio Carlos Magalhães' first term as governor of Bahia, between 1971 and 1975, Kertész, at the age of 26, was the first head of the Secretariat of Planning, Science and Technology, the body responsible for setting up the {{Interlanguage link|Bahia Administrative Center|pt|Centro Administrativo da Bahia}}, the {{Interlanguage link|Pituaçu Metropolitan Park|lt=Pituaçu Metropolitan Park|pt|Parque Metropolitano de Pituaçu}} and the first stage of the renovation of ].<ref>{{Cite web |last=Gonzalez |first=Daniela |date=June 27, 2024 |title=Reserva de resistência: Há 50 anos enfrentando especulação imobiliária, Parque de Pituaçu vai passar por revitalização |url=https://www.metro1.com.br/noticias/jornal-da-metropole/152096,reserva-de-resistencia-ha-50-anos-enfrentando-especulacao-imobiliaria-parque-de-pituacu-vai-passar-por-revitalizacao |url-status=live |archive-url=https://web.archive.org/web/20240704231644/https://www.metro1.com.br/noticias/jornal-da-metropole/152096,reserva-de-resistencia-ha-50-anos-enfrentando-especulacao-imobiliaria-parque-de-pituacu-vai-passar-por-revitalizacao |archive-date=July 4, 2024 |access-date=December 24, 2024 |website=Metro 1 |language=pt-br}}</ref><ref>{{Cite journal |date=January 23, 1971 |title=Bahia já estabelece prioridade |url=https://memoria.bn.gov.br/DocReader/DocReader.aspx?bib=030015_09&pesq=%22M%C3%A1rio%20Kert%C3%A9sz%22&pasta=ano%20197&hf=memoria.bn.gov.br&pagfis=202824 |journal=] |volume=80 |issue=248 |pages=3}}</ref> | |||
| He served as Magalhães' chief of staff when the politician took over the presidency of the state-owned company ] between 1975 and 1978.<ref name=":1" /> He was appointed mayor of Salvador by Magalhães, as a '{{Interlanguage link|Bionic office|lt=bionic mayor|pt|Cargo biônico }}' - the name given to mayors appointed by allies of the Brazilian military dictatorship - in his second administration.<ref>{{Cite web |last=Mendes |first=Mariana |date=December 2, 2008 |title=Mário Kertész aguarda confiante a cirurgia |url=http://www.atarde.uol.com.br/bahia/salvador/noticias/1270927-mario-kertesz-aguarda-confiante-a-cirurgia |url-status=dead |archive-url=https://web.archive.org/web/20180508055256/http://www.atarde.uol.com.br/bahia/salvador/noticias/1270927-mario-kertesz-aguarda-confiante-a-cirurgia |archive-date=May 8, 2018 |access-date=May 8, 2018 |website=]}}</ref> The main works and achievements of this first administration were the creation of Limpurb (Empresa de Limpeza Urbana de Salvador), responsible for the city's garbage collection, and Transur (Companhia de Transportes Urbanos de Salvador), all in 1979.<ref>{{Cite journal |date=December 21, 1979 |title=Bahia espera 250 mil turistas neste verão |url=https://memoria.bn.gov.br/DocReader/DocReader.aspx?bib=030015_09&Pesq=%22Transur%22&pagfis=170983 |journal=] |volume=89 |issue=257 |pages=18}}</ref> Transur was later abolished in 1997.<ref>{{Cite web |title=Transur |url=https://acervodoonibusnabahia.blogspot.com/p/transur.html |url-status=live |archive-url=https://web.archive.org/web/20231204135337/https://acervodoonibusnabahia.blogspot.com/p/transur.html |archive-date=December 4, 2023 |access-date=December 24, 2024 |website=Acervo do Ônibus na Bahia |language=pt-BR}}</ref> | |||
| At the end of his term as mayor of Salvador in 1981, Mário Kertész broke with “Carlism” (the name given to the political movement that emerged in Bahia under the leadership of Antonio Carlos Magalhães) and joined the ] (PMDB), making his then-wife, {{Interlanguage link|Eliana Kertész|pt|Eliana Kertész}}, the most voted ] in Salvador in 1982, receiving more than 50 000 votes.<ref>{{Cite journal |last=Gonçalves |first=Roberto |date=November 19, 1982 |title=Mulher de Kertész bate recorde votos para a Câmara |url=https://memoria.bn.gov.br/DocReader/DocReader.aspx?bib=030015_10&pesq=%22Eliana%20Kert%C3%A9sz%22&pasta=ano%20198&hf=memoria.bn.gov.br&pagfis=84342 |journal=] |volume=92 |issue=225 |pages=7}}</ref> | |||
| After the opening of direct elections to the mayors of the capitals with the end of the Military Dictatorship in {{Interlanguage link|1985 Mayor election in Salvador|lt=1985|pt|Eleições municipais em Salvador em 1985 }}, he defeated federal deputy Marcelo Cordeiro at the party convention, becoming a candidate for mayor of Salvador.<ref>{{Cite journal |date=July 8, 1985 |title=Leite vence as convenções do PMDB no Rio |url=https://memoria.bn.gov.br/DocReader/DocReader.aspx?bib=030015_10&pesq=%22Marcelo%20Cordeiro%22&pasta=ano%20198&hf=memoria.bn.gov.br&pagfis=148273 |journal=] |volume=95 |issue=91 |pages=1}}</ref> On November 15 of the same year, he was elected the first mayor of Salvador by popular vote, beating {{Interlanguage link|Edvaldo Brito|pt|Edvaldo Brito }}, with the support of the ] parties like ] (PDT) and ] (PSB), after 21 years of military rule.<ref>{{Citation |last=Luiz Pereira Oliveira |first=Cloves |title=The New Bahia Enigma: Why Has Black Rome Never Elected a Black Mayor? A Case Study of the 1985 Municipal Election Campaigns of Edivaldo Brito and Mário Kertész |date=2024 |work=Black Lives Matter in Latin America |pages=173–203 |editor-last=Luiz Pereira Oliveira |editor-first=Cloves |url=https://link.springer.com/10.1007/978-3-031-39904-6_7 |access-date=2024-12-24 |place=Cham |publisher=Springer Nature Switzerland |language=en |doi=10.1007/978-3-031-39904-6_7 |isbn=978-3-031-39903-9 |editor2-last=Mitchell-Walthour |editor2-first=Gladys Lanier |editor3-last=Morrison |editor3-first=Minion K. C}}</ref> | |||
| During his second term, he helped to elect ] governor of Bahia in {{Interlanguage link|1986 Bahia gubernatorial election|pt|Eleições estaduais na Bahia em 1986|lt=1986}}, with the support of other 'ex-Charlistas', such as then senators ] and ], then federal deputy {{Interlanguage link|Ruy Bacelar|pt|Ruy Bacelar}} and the former mayor of ], {{Interlanguage link|Nilo Coelho|pt|Nilo Coelho}}, his friend from youth, chosen as vice-president on the ticket of one of the leaders of the PMDB's “historic group”.<ref>{{Cite web |last=Souza |first=Berlarmino |date=2013 |title=A conquista da Bahia - O sudoeste baiano na eleição de Waldir Pires (1986) e as disputas pela municipalidade em vitória da conquista |url=https://www.snh2013.anpuh.org/resources/anais/27/1364678744_ARQUIVO_Textocompleto-BelarminoSouza.pdf |url-status=live |archive-url=https://web.archive.org/web/20240805220550/https://www.snh2013.anpuh.org/resources/anais/27/1364678744_ARQUIVO_Textocompleto-BelarminoSouza.pdf |archive-date=August 5, 2024 |access-date=December 24, 2024 |website=]}}</ref><ref>{{Cite web |last=Kertész |first=Mário |date=December 12, 2014 |title=Reunião em 1986, na casa de Roberto Santos, com Ulisses Guimarães, Waldir Pires e eu. |url=https://x.com/marioksz/status/543363308045496321 |url-status=live |access-date=December 12, 2024 |website=]}}</ref> It was during this second administration that Mário Kertész carried out the works designed by ] and the Rio de Janeiro architect ], known as “Lelé”. Among others, the {{Interlanguage link|Tomé de Sousa Palace|pt|Palácio Tomé de Sousa }}, the current headquarters of Salvador City Hall, built in steel and glass in 14 days and inaugurated on May 16, 1986<ref>{{Cite web |last=Gomes |first=Nardele |date=May 16, 2016 |title=Com arquitetura arrojada de Lelé, Palácio Thomé de Souza completa 30 anos - Metro 1 |url=https://www.metro1.com.br/noticias/cidade/16856,com-arquitetura-arrojada-de-lele-palacio-thome-de-souza-completa-30-anos |url-status=live |archive-url=https://web.archive.org/web/20240810181149/https://www.metro1.com.br/noticias/cidade/16856,com-arquitetura-arrojada-de-lele-palacio-thome-de-souza-completa-30-anos |archive-date=August 10, 2024 |access-date=December 24, 2024 |website=Metro 1 |language=pt-br}}</ref>; The installation of the Fábrica de Cidades (FAEC) in an area of 140. 000 m², with the aim of producing large-scale reinforced mortar pieces for the construction of various community facilities with quality, speed and low cost, such as municipal schools built in reinforced mortar<ref>{{Cite web |title=Quem foi Lelé – Projeto Lelé |url=https://www.caubr.gov.br/projetolele/?page_id=80 |url-status=live |archive-url=https://web.archive.org/web/20240414204642/https://www.caubr.gov.br/projetolele/?page_id=80 |archive-date=April 14, 2024 |access-date=December 24, 2024 |website=Conselho de Arquitetura e Urbanismo do Brasil |language=pt-BR}}</ref>; It also created of the Official Gazette of the Municipality.<ref name=":8">{{Cite web |date=September 1, 2015 |title=Democrata propõe honraria a Mário Kertész |url=https://web.archive.org/web/20241224210655/https://www.al.ba.gov.br/midia-center/noticias/20069 |url-status=live |archive-url=https://www.al.ba.gov.br/midia-center/noticias/20069 |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=]}}</ref> | |||
| He organized the candidacy of ], president of the {{Interlanguage link|Gregório de Mattos Foundation|pt|Fundação Gregório de Mattos |lt=Gregório de Mattos Foundation}}, to succeed him in {{Interlanguage link|1988 Mayor election in Salvador|pt|Eleições municipais em Salvador em 1988|lt=1988}}, which was vetoed by governor Waldir Pires.<ref name=":1" /><ref>{{Cite web |last=Pitombo |first=João |date=March 30, 2019 |title='Prefeito que não foi', Gilberto Gil era empossado vereador de Salvador há 30 anos |url=https://www1.folha.uol.com.br/poder/2019/03/prefeito-que-nao-foi-gilberto-gil-era-empossado-vereador-de-salvador-ha-30-anos.shtml |url-status=live |archive-url=https://web.archive.org/web/20240417150113/https://www1.folha.uol.com.br/poder/2019/03/prefeito-que-nao-foi-gilberto-gil-era-empossado-vereador-de-salvador-ha-30-anos.shtml |archive-date=April 17, 2024 |access-date=December 24, 2024 |website=] |language=pt-BR}}</ref> As a result, he teamed up with communications businessman Pedro Irujo to launch the candidacy of broadcaster {{Interlanguage link|Fernando José (Brazilian broadcaster)|pt|Fernando José |lt=Fernando José}} for mayor of the capital, who was elected in that election. | |||
| The following year, 1989, Fernando José broke off political agreements, abandoned ongoing projects, terminated contracts, stopped work and, with the support of the ] newspaper, launched a fierce campaign against Kertész.<ref>{{Cite web |last=Silva |first=Rodrigo |date=March 2, 2023 |title=A arte da traição: história mostra que deslealdade entre Criador e criatura marca a política baiana |url=https://www.metro1.com.br/noticias/jornal-da-metropole/133659,a-arte-da-traicao-historia-mostra-que-deslealdade-entre-criador-e-criatura-marca-a-politica-baiana |url-status=live |archive-url=https://web.archive.org/web/20230307103828/https://www.metro1.com.br/noticias/jornal-da-metropole/133659,a-arte-da-traicao-historia-mostra-que-deslealdade-entre-criador-e-criatura-marca-a-politica-baiana |archive-date=March 7, 2023 |access-date=December 24, 2024 |website=Metro 1 |language=pt-br}}</ref> He ran again for mayor of Salvador in {{Interlanguage link|1992 Mayor election in Salvador|pt|Eleição municipal de Salvador em 1992 |lt=1992}}. He lost the election to Lídice da Mata and abandoned his political career to dedicate himself to private enterprise. | |||
| ] | |||
| At the invitation of the PMDB, he joined the party in 2011 and was launched as a candidate for Mayor of Salvador, after 19 years away from party politics. <ref>{{Cite web |date=July 7, 2011 |title=PMDB terá candidato a prefeito em 24 capitais, diz Raupp |url=https://www1.folha.uol.com.br/poder/942182-pmdb-tera-candidato-a-prefeito-em-24-capitais-diz-raupp.shtml |url-status=live |archive-url=https://web.archive.org/web/20110716052556/https://www1.folha.uol.com.br/poder/942182-pmdb-tera-candidato-a-prefeito-em-24-capitais-diz-raupp.shtml |archive-date=July 16, 2011 |access-date=December 24, 2024 |website=]}}</ref><ref>{{Cite web |last= |date=September 22, 2011 |title=Mário Kértesz anuncia disposição de se filiar ao PMDB |url=https://www.acordacidade.com.br/variedades/mario-kertesz-anuncia-disposicao-de-se-filiar-ao-pmdb/ |url-status=live |archive-url=https://web.archive.org/web/20241224194517/https://www.acordacidade.com.br/variedades/mario-kertesz-anuncia-disposicao-de-se-filiar-ao-pmdb/ |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=Acorda Cidade - Portal de notícias de Feira de Santana |language=pt-BR}}</ref> In the 2012 elections, he only came third in the first round and broke with the PMDB, which supported the Carlist candidate ], to support the ] candidate, {{Interlanguage link|Nelson Pelegrino|pt|Nelson Pelegrino|lt=Nelson Pelegrino}}.<ref>{{Cite web |title=Mário Kertész sai do PMDB e declara apoio a Pelegrino: “É a melhor opção para Salvador” |url=https://ujs.org.br/blog/noticias/mario-kertesz-sai-do-pmdb-e-declara-apoio-a-pelegrino-e-a-melhor-opcao-para-salvador/ |url-status=live |archive-url=https://web.archive.org/web/20241224194746/https://ujs.org.br/blog/noticias/mario-kertesz-sai-do-pmdb-e-declara-apoio-a-pelegrino-e-a-melhor-opcao-para-salvador/ |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=União Juventude Socialista |language=pt-BR}}</ref><ref>{{Cite web |last= |date=October 11, 2012 |title=Mário Kertész anuncia apoio a Pelegrino e desfiliação do PMDB |url=https://www.ibahia.com/salvador/mario-kertesz-anuncia-apoio-a-pelegrino-e-desfiliacao-do-pmdb |url-status=live |archive-url=https://web.archive.org/web/20241224195036/https://www.ibahia.com/salvador/mario-kertesz-anuncia-apoio-a-pelegrino-e-desfiliacao-do-pmdb |archive-date=December 24, 2024 |access-date=December 24, 2024 |website=iBahia |language=pt-br}}</ref> | |||
| == Private initiative == | |||
| While serving as Mayor of Salvador, Mário Kertész began his journey as a radio host, using the platform to report on his administration. He hosted a radio program to share updates on municipal projects and initiatives, aligning with the political vision that had brought him back to the Tomé de Souza Palace for a second term.<ref>{{Cite web |last=Oliveira |first=Geovana |last2=Àdele |first2=Àdele |date=June 19, 2023 |title=O rádio como um meio para a inovação no jornalismo |url=https://repositorio.ufba.br/bitstream/ri/37579/1/Memorial-TCC-Adele-Geovana.docx%20%283%29.pdf |url-status=live |archive-url=https://web.archive.org/web/20240414232829/https://repositorio.ufba.br/bitstream/ri/37579/1/Memorial-TCC-Adele-Geovana.docx%20(3).pdf |archive-date=April 14, 2024 |access-date=December 25, 2024 |website=]}}</ref> This vision aimed to bridge the gap between government and the people, symbolized by the relocation of the government headquarters to {{Interlanguage link|Praça Thomé de Souza|pt|Praça Thomé de Souza |lt=Praça Thomé de Souza}}, the first public square representing the three ] of government in Brazil. Through this program, Kertész established a direct line of communication with the population, broadcasting across multiple radio stations. | |||
| The growing influence of the program, however, led to threats against the broadcasting network, as most radio concessionaires feared political reprisals. At the time, Antonio Carlos Magalhães (ACM), a declared political adversary of Kertész, served as Brazil's Minister of Communications (1985–1990).<ref>{{Cite web |last=Nery |first=André |date=June 7, 2007 |title=Confira a biografia política do senador ACM |url=https://g1.globo.com/Noticias/Politica/0,,MUL55684-5601,00-CONFIRA+A+BIOGRAFIA+POLITICA+DO+SENADOR+ACM.html |url-status=live |archive-url=https://web.archive.org/web/20230831140250/https://g1.globo.com/Noticias/Politica/0,,MUL55684-5601,00-CONFIRA+A+BIOGRAFIA+POLITICA+DO+SENADOR+ACM.html |archive-date=August 31, 2023 |access-date=December 24, 2024 |website=]}}</ref><ref name=":7">{{Cite web |last=Rubim |first=Antonio |date=January 1997 |title=Rádio e TV na Bahia: o partido eletrônico de ACM |url=https://facom.ufba.br/pex/1996_2/jane.pdf |url-status=live |archive-url=https://web.archive.org/web/20221125041124/https://facom.ufba.br/pex/1996_2/jane.pdf |archive-date=November 25, 2022 |access-date=December 25, 2024 |website=]}}</ref> | |||
| To ensure the continuity of the political project, a group led by businessman Alceu Lisboa, active in the education sector, acquired three financially struggling radio stations, which had suffered from the wave of concessions issued during the ] administration.<ref name=":3" /><ref name=":7" /> | |||
| When Kertész decided to step away from politics, effectively halting the project, Alceu Lisboa’s group lost interest in maintaining the radio stations and sold them. Subsequently, Kertész’s family acquired the stations but later divested {{Interlanguage link|Itaparica FM|pt|Itaparica FM |lt=Itaparica FM}} and unsuccessfully negotiated the sale of Rádio Clube to the ].<ref name=":4">{{Cite AV media |url=https://www.youtube.com/watch?v=P3dLf7miPO8&t=2553s |title=Brasil Agora - Mário Kertesz explica o Brasil e o mundo; Greve dos servidores da educação federal |date=May 31, 2024 |last= |type=Video |language=pt-br |publisher=Brasil 247 |access-date=December 24, 2024 |via=]}}</ref> The family retained Rádio Cidade, which eventually became {{Interlanguage link|Metrópole Radio|pt|Rádio Metrópole (Salvador) |lt=Rádio Metrópole}}.<ref name=":4" /><ref>{{Cite web |last=Martinho |first=Kamille |date=December 2, 2022 |title=Ao vivaço: experiências com radiojornalismo |url=https://repositorio.ufba.br/bitstream/ri/36531/1/MEMORIAL%20-%20KAMILLE%20MARTINHO.pdf |url-status=live |archive-url=https://web.archive.org/web/20240203072427/https://repositorio.ufba.br/bitstream/ri/36531/1/MEMORIAL%20-%20KAMILLE%20MARTINHO.pdf |archive-date=February 3, 2024 |access-date=December 25, 2024 |website=]}}</ref> | |||
| Over time, Kertész expanded his journalistic endeavors, launching new projects: ''Metrópole Magazine in 2007'', the ''Jornal da Metrópole'', in afollowing year a free tabloid distributed at key locations across Salvador and even TV Metrópole, hosted on the radio station’s website.<ref name=":5">{{Cite web |last=Gomes |first=Nardele |date=November 23, 2023 |title=Sempre no pé de quem faz besteira: Jornal Metropole chega a sua 800ª edição |url=https://www.metro1.com.br/noticias/jornal-da-metropole/143443,sempre-no-pe-de-quem-faz-besteira-jornal-metropole-chega-a-sua-800a-edicao |url-status=live |archive-url=https://web.archive.org/web/20231204113647/https://www.metro1.com.br/noticias/jornal-da-metropole/143443,sempre-no-pe-de-quem-faz-besteira-jornal-metropole-chega-a-sua-800a-edicao |archive-date=December 4, 2023 |access-date=December 24, 2024 |website=Metro 1 |language=pt-br}}</ref> During this period, Kertész also completed his professional training as a radio broadcaster.<ref name=":5" /> | |||
| === ''Jornal da Bahia'' === | |||
| Founded and presided over by {{Interlanguage link|João Falcão|pt|João Falcão (jornalista) |lt=João Falcão}}, a ] activist, the ''{{Interlanguage link|Jornal da Bahia|pt|Jornal da Bahia |lt=Jornal da Bahia}}'' emerged as a voice of opposition to the dictatorship and to Antônio Carlos Magalhães government.<ref>{{Cite web |last=Vasconelos |first=Levi |date=November 29, 2019 |title=João Falcão, o homem que vendeu um banco para brigar com ACM |url=https://atarde.com.br/colunistas/levivasconcelos/joao-falcao-o-homem-que-vendeu-um-banco-para-brigar-com-acm-1102322 |url-status=live |archive-url=https://web.archive.org/web/20241225114617/https://atarde.com.br/colunistas/levivasconcelos/joao-falcao-o-homem-que-vendeu-um-banco-para-brigar-com-acm-1102322 |archive-date=December 25, 2024 |access-date=December 25, 2024 |website=] |language=pt-BR}}</ref><ref>{{Cite web |last=Quaresma |first=Vinicius |date=August 30, 2017 |title=Memória e jornalismo: a trajetória de dois intelectuais - João Falcão e João Gomes - e o Jornal da Bahia durante a ditadura civil-militar brasileira |url=http://www2.uesb.br/ppg/ppgmls/wp-content/uploads/2018/03/Disserta%C3%A7%C3%A3o-Vin%C3%ADcius-Pales-Quaresma.pdf |url-status=live |archive-url=https://web.archive.org/web/20191005092518/http://www2.uesb.br/ppg/ppgmls/wp-content/uploads/2018/03/Disserta%C3%A7%C3%A3o-Vin%C3%ADcius-Pales-Quaresma.pdf |archive-date=October 5, 2019 |access-date=December 25, 2024 |website=]}}</ref> The newspaper went into decline after being sold in 1983 to ACM himself, who had long sought to shut it down. The end of the military dictatorship, coupled with its sale to its primary adversary, caused the ''Jornal da Bahia'' to lose the qualities that had once attracted and inspired its readers, further exacerbating its already precarious financial situation.<ref>{{Cite web |date=January 24, 2001 |title=Uma vocação tirânica |url=https://istoe.com.br/reportagens/41890_UMA%2BVOCACAO%2BTIRANICA |url-status=dead |archive-url=https://web.archive.org/web/20150926235029/https://istoe.com.br/reportagens/41890_UMA+VOCACAO+TIRANICA |archive-date=September 26, 2015 |access-date=September 26, 2015 |website=]}}</ref> | |||
| In 1990, amid the ongoing crisis, the shareholders decided to bring in an external executive. ''Mário Kertész'' was elected at a shareholders' meeting to serve as President of the Executive Board for a two-year term and was re-elected once.<ref>{{Cite web |date=June 17, 2024 |title=O candidato do PMDB à prefeitura de Salvador, Mário Kertész, ao lado de seu publicitário, Duda Mendonça, lendo o Jornal da Bahia que fazia oposição ao carlismo, e tendo como um dos proprietários, o comunista e empresário João Falcão. Mário Kertész foi eleito o primeiro prefeito da capital dos baianos depois de 21 anos de ditadura militar instaurada em 1964, e o quarto prefeito eleito pelo voto popular da história da cidade. Salvador, 15 de novembro de 1985. |url=https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fbauhistoricodabahia%2Fp%2FC8VoyXWJOk7%2F&is_from_rle |url-status=live |access-date=December 25, 2024 |website=]}}</ref> During his tenure, from 1990 to 1994, Kertész adopted a more popular editorial approach for the Jornal da Bahia, inspired by '']'' – a popular newspaper based in ]. He reduced the number of pages and relocated the editorial office to the same building as {{Interlanguage link|Metrópole Radio|pt|Rádio Metrópole (Salvador) |lt=Rádio Cidade}} to cut costs.<ref name=":6" /> | |||
| However, these efforts were largely undone by the economic recession that hit Brazil, marked by ] (1,200% annually) during the José Sarney administration and the {{Interlanguage link|Confiscation of savings (Brazil)|pt|Confisco da poupança |lt=monetary confiscation}} imposed by the ] government. These factors ultimately led to the newspaper's closure in February 1994.<ref>{{Cite web |last=Jucá |first=Felipe |date=November 11, 2021 |title=Uma estátua esquecida |url=https://www.recantodasletras.com.br/cronicas/7396490 |archive-url=https://web.archive.org/web/20241225115847/https://www.recantodasletras.com.br/cronicas/7396490 |archive-date=December 25, 2024 |access-date=December 25, 2024 |website=Recanto das Letras |language=pt-BR}}</ref> | |||
| == Personal life == | |||
| He has five children, including ], president of ] HealthE.<ref>{{Cite web |last=Albuqurque |first=Rafael |date=April 29, 2014 |title=Executiva Duda Kertész, filha de Mário, é capa da Veja desta semana |url=https://www.bnews.com.br/noticias/personalidade/34850-executiva-duda-kertesz-filha-de-mario-e-capa-da-veja-desta-semana.html |url-status=live |archive-url=https://web.archive.org/web/20241225121103/https://www.bnews.com.br/noticias/personalidade/34850-executiva-duda-kertesz-filha-de-mario-e-capa-da-veja-desta-semana.html |archive-date=December 25, 2024 |access-date=December 25, 2024 |website=Bnews |language=pt-br}}</ref> He married three times. Initially, to Alzira, with whom he had a son.<ref name=":8" /><ref>{{Cite web |date=December 18, 2019 |title=MK exalta vida e obra de Eliana Kertész: 'Nunca abriu mão dos princípios'; ouça |url=https://www.metro1.com.br/noticias/editorial/84816,mk-exalta-vida-e-obra-de-eliana-kertesz-nunca-abriu-mao-dos-principios-ouca |url-status=live |archive-url=https://web.archive.org/web/20191219143949/https://www.metro1.com.br/noticias/editorial/84816,mk-exalta-vida-e-obra-de-eliana-kertesz-nunca-abriu-mao-dos-principios-ouca |archive-date=December 19, 2019 |access-date=December 25, 2024 |website=Metro 1 |language=pt-br}}</ref> Later, he married the politician and artist {{Interlanguage link|Eliana Kertész|pt|Eliana Kertész}}, with whom he had four children.<ref>{{Cite web |last= |first= |date=March 26, 2017 |title=Morre na BA, aos 71 anos, a artista plástica e ex-vereadora Eliana Kertész |url=https://g1.globo.com/bahia/noticia/2017/03/morre-na-ba-aos-71-anos-artista-plastica-e-ex-vereadora-eliana-kertesz.html |url-status=live |archive-url=https://web.archive.org/web/20241202061302/https://g1.globo.com/bahia/noticia/2017/03/morre-na-ba-aos-71-anos-artista-plastica-e-ex-vereadora-eliana-kertesz.html |archive-date=December 2, 2024 |access-date=December 25, 2024 |website=] |language=pt-br}}</ref> Eliana died at the age of 71 in 2017, victim of ].<ref>{{Cite web |last= |first= |date=March 26, 2017 |title=Familiares celebram memória de Eliana Kertész: 'Nem na doença cedeu' |url=https://g1.globo.com/bahia/noticia/2017/03/familiares-celebram-memoria-de-eliana-kertesz-nem-na-doenca-cedeu.html |url-status=live |archive-url=https://web.archive.org/web/20221026220632/https://g1.globo.com/bahia/noticia/2017/03/familiares-celebram-memoria-de-eliana-kertesz-nem-na-doenca-cedeu.html |archive-date=October 26, 2022 |access-date=December 25, 2024 |website=] |language=pt-br}}</ref> After widowhood, he remarried in 2019, to Silvania Rocha, in a ceremony in Salvador.<ref>{{Cite web |last= |first= |date=June 23, 2019 |title=Mário Kertesz e Silvania Rocha se casam em discreta cerimônia |url=https://aloalobahia.com/notas/mario-kertsz-e-silvania-rocha-se-casam-durante-discreta-cerimonia |url-status=live |archive-url=https://web.archive.org/web/20200926120643/https://aloalobahia.com/notas/mario-kertsz-e-silvania-rocha-se-casam-durante-discreta-cerimonia |archive-date=September 26, 2020 |access-date=December 25, 2024 |website=Alô Alô Bahia |language=pt-br}}</ref> | |||
| == References == | == References == | ||
Revision as of 13:46, 25 December 2024