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{{Short description|Thai sports equipment company}} {{Short description|Thai sports equipment company}}
{{More citations needed|date=February 2023}} {{Primary sources|date=December 2024}}
{{Use dmy dates|date=December 2024}}
{{Infobox company {{Infobox company
| name = Football Thai Factory Sporting Goods Co, Ltd. | name = Football Thai Factory Sporting Goods Co, Ltd.
| logo = FBT logo.png | logo = FBT logo.png
| logo_size = 150 | logo_size = 150
| type = ] | type = ]
| logo_caption = | logo_caption =
| foundation = {{Start date and age| September 30, 1952}} | foundation = {{Start date and age|1952|09|30|df=y}}
| founder = Kamol Chokephaibulkit | founder = Kamol Chokephaibulkit
| location = FBT Sport Complex Co.Ltd. FBT Sport Complex Hua Mark and Outlet. 537 ], Hua Mark sub-district, Bangkapi district
| location = Bangkok
| hq_location_city = Bangkok
| hq_location_city = FBT Sport Complex Co.Ltd. FBT Sport Complex Hua Mark and Outlet. 537 Ramkhamhaeng Road, Hua Mark sub-district, Bangkapi district,
13.8023° N , 100.7217° E
| hq_location_country = Thailand | hq_location_country = Thailand
| num_locations = | num_locations =
| area_served = Worldwide | area_served = Worldwide
| key_people =
| key_people = Kamol Chokephaibulkit<br><small>(])</small><br>Phaveena Chokephaibulkit<br><small> (])</small>
| industry = ]<br>] | industry = {{hlist|]|]}}
| products = ]s<br>]<br>] | products = {{hlist|]s|]|]}}
| num_employees = (November 2009) 2,800 | num_employees =
| market cap = | market cap =
| services = 02-718-4700-44 | services =
| revenue = | revenue =
| operating_income = | operating_income =
| net_income = | net_income =
| assets = | assets =
| equity = | equity =
| homepage = {{URL|https://fbtsports.com/|fbtsports.com}} | website = {{URL|fbtsports.com}}
| Area = 65,000 square meters (approximately 16 acres)
}} }}
'''Football Thai Factory Sporting Goods Co, Ltd.''', also known as '''FBT''', is a Thai sports equipment company that has the biggest sports store in Asia which is the FBT sport complex and also has over 300 stores nationwide. FBT exports to over 40 countries worldwide. In 2009 it had over 2,800 employees and an annual turnover of over US$50 million.


'''Football Thai Factory Sporting Goods Co, Ltd.''', known as '''FBT''', is a Thai sports equipment company founded in 1952. It operates over 300 stores nationwide and exports to over 40 countries worldwide.
The company has sponsored various sporting events in Thailand aiming to make people healthy and to improve the society through sports.


==History==
== History<ref>{{Cite web |title=ประวัติเอฟบีที |url=http://fbtsports.com/%E0%B8%A3%E0%B8%B9%E0%B9%89%E0%B8%88%E0%B8%B1%E0%B8%81-fbt/%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%A7%E0%B8%B1%E0%B8%95%E0%B8%B4%E0%B8%A8%E0%B8%B2%E0%B8%AA%E0%B8%95%E0%B8%A3%E0%B9%8C%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%AA%E0%B8%B3%E0%B8%84%E0%B8%B1%E0%B8%8D/ |access-date=2024-11-11 |website=FBT SPORTS |language=th}}</ref> ==
In 1947, Kamol Chokephaibulkit emigrated from China to Thailand. Initially working as a leather repairman, Chokephaibulkit’s interest in sports equipment began in 1950 when he was asked to repair an imported football. After studying its design, he began making footballs by hand, producing two to three balls per day from his home. He later sold these footballs through well-known sporting goods stores of the era, such as Nightingale Olympic and Malinee Department Store. In 1947, the founder of FBT, Kamol Chokephaibulkit emigrated from China to ], Thailand. Initially working as a leather repairman, his interest in sports equipment began in 1950, when he was asked to repair an imported football. After studying its design, he began making footballs by hand, producing two to three balls per day from his home. He later sold these footballs at local sporting goods stores and department stores, such as ].


In 1952, this endeavor led to the establishment of the Football Thai Factory, which expanded and became '''Football Thai Factory Sporting Goods Co., Ltd. (FBT)''' in 1954. The company’s first factory was located in Lad Krabang, Bangkok. By 1961, FBT had opened its first retail store in Siam Square, then known as Chamchuri Square. In 1963, Kamol Chokephaibulkit had the opportunity to present FBT-made footballs and rugby balls to King Bhumibol Adulyadej, Rama IX, during the Thai Products Exhibition, marking a significant milestone for the company. In 1952, Chokephaibulkit established the Football Thai Factory, located in ]. By 1954, it had expanded and become Football Thai Factory Sporting Goods Co., Ltd.—FBT for short. By 1961, FBT had opened its first retail store, in ]. In 1963, Chokephaibulkit had the opportunity to present FBT-made footballs and rugby balls to King ], during the Thai Products Exhibition.


FBT continued to grow and gained recognition at the 1966 Asian Games in Bangkok, where it served as an official sponsor. The company’s profile grew among Thai and international athletes, leading to the opening of FBT’s flagship retail store near Suphachalasai Stadium (National Stadium). In 1978, FBT became the first Asian company to receive certification from the Fédération Internationale de Football Association (FIFA) for its footballs, which were subsequently used in the 8th Asian Games in Bangkok. FBT continued to grow and gained recognition at the ], in Bangkok, where it served as the official sponsor. The company's profile grew among Thai and international athletes, leading to the opening of its flagship retail store, near ]. In 1978, FBT became the first Asian company to receive certification from ] for its footballs, which were subsequently used at the ], in Bangkok.


Throughout the 1980s and 1990s, FBT received multiple awards, including the Best Sporting Goods Manufacturer Award (1984) and the Prime Minister’s Export Award (1988). In 1992, FBT became the first Thai sports manufacturer to sponsor the National Olympic Committee of Thailand, supporting Thai teams in the SEA Games, Asian Games, and Olympic Games. This partnership with Thai sports organizations has continued for decades, including a long-standing sponsorship with The Football Association of Thailand. Throughout the 1980s and 1990s, FBT received multiple awards, including the Best Sporting Goods Manufacturer Award (1984) and the Prime Minister's Export Award (1988). In 1992, the company became the first Thai sports manufacturer to sponsor the ], supporting Thai teams in the ], Asian Games, and ]. This partnership with Thai sports organizations has continued for decades, including a long-standing sponsorship with the ].


The 1990s saw further expansion, including the opening of a second factory in 1993, which became one of Thailand’s largest sports equipment facilities, and the establishment of the FBT Sport Complex in 1995. By 1998, FBT was the main sponsor of the 12th Asian Games in Bangkok and gained rights to manufacture products for the 1998 World Cup in France. The 1990s saw further expansion, including the opening of a second factory in 1993, which became one of Thailand's largest sports equipment facilities, and the establishment of the FBT Sport Complex in 1995, which became the company's head office. In 1998, FBT was the main sponsor of the ], in Bangkok, and gained rights to manufacture products for the ], in France.


FBT celebrated its 50th anniversary in 2002 and has since continued to grow. In the 2000s, the company expanded its sponsorships and awards, receiving the Superbrands prize in 2005 and 2007. It also became the primary sponsor of the International Federation of Petanque. In 2008, FBT opened a new manufacturing building for sports clothing, followed by a fitness center in 2009 within the FBT Sport Complex. The company also actively supports local communities, providing a sports field in the Lad Krabang and Nong Chok districts. FBT celebrated its 50th anniversary in 2002. During that decade, the company expanded its sponsorships and awards, receiving the ] prize in 2005 and 2007. It also became the primary sponsor of the ]. In 2008, FBT opened a new manufacturing building for sports clothing, followed by a fitness center in 2009 within the FBT Sport Complex. The company also actively supported local communities, providing a sports field in the Lat Krabang and ]s.


In recent years, FBT has maintained a role as an official sponsor for multiple international and regional sports events, including the Deaf Futsal World Cup in 2015, the Asian Beach Games in 2016, and the SEA Games in 2017. Today, FBT remains a prominent name in Thailand’s sports industry, known for its contributions to sports development both locally and in the broader Southeast Asian region. FBT has subsequently maintained a role as an official sponsor for multiple international and regional sports events, including the ], the ], and the ].<ref>{{cite web|title=History |url=http://fbtsports.com/en/fbt-history/ |website=fbtsports.com |date=17 May 2019 |access-date=1 December 2024}}</ref><ref name="bangkokpost">{{Cite news |title=Ball maker achieves his goal |url=https://www.bangkokpost.com/business/general/325515/ball-maker-achieves-his-goal |access-date=11 November 2024 |work=Bangkok Post |date=11 December 2012 |last1=Keeratipipatpong |first1=Walailak }}</ref>

== Domestic Product<ref>{{Cite web |title=FBT Online SHOP |url=http://shop.fbtsports.com |access-date=2024-11-11 |website=FBT SPORTS ONLINE |language=th}}</ref> ==

=== FBT product ===

==== Team sport ====

* Football / Futsal
* Vollayball
* Basketball
* Handball
* Softball
* Baseball
* Hackey
* Rugby
* Takraw

==== Racket sport ====

* Batminton
* Tennin
* Table tennis
* Pickleball
* Squash

==== Fighting sport ====

* Boxing
* Taekwondo
* Karate
* Judo

==== Speed and Strength ====

* Swimming
* Running
* Gymnastic
* Fitness
* Cycling
* Petanque

==== Other ====
Other sport equipment such as water bottle, sport bag or stopwatch

== Export product ==
F.B.T. company at first sold various kinds of sport products that are now exported worldwide for over 40 countries and also have 16 partners including British, Australia, Canada, Russia, Malaysia, Singapore, Philippines, Myanmar, Lao, Vietnam, Papua New Guinea, Bhutan, Sri Lanka, Maldives, Nepal and Cambodia.<ref>{{Cite web |title=ตัวแทนเอฟบีทีในประเทศ |url=http://fbtsports.com/%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B8%A3%E0%B8%B0%E0%B8%AB%E0%B8%A7%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%97%E0%B8%A8/%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%81%E0%B8%97%E0%B8%99%E0%B8%88%E0%B8%B3%E0%B8%AB%E0%B8%99%E0%B9%88%E0%B8%B2%E0%B8%A2%E0%B9%83%E0%B8%99%E0%B8%95%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%9B%E0%B8%A3%E0%B8%B0/ |access-date=2024-11-11 |website=FBT SPORTS |language=th}}</ref> The company is a high-capacity manufacturer of sports equipment, producing over 10,000 sportswear items, 12,000 balls, 4,000 rackets, and 3,000 boxing products daily. Their products include customized sportswear, internationally certified balls (FIFA, FIBA, FIVB, IHF), tennis, badminton, and squash rackets, as well as boxing gear like gloves, headgear, and boxing rings used in major international events. All products can be customized with client branding to meet specific needs.

== Financial ==

=== '''Profit'''<ref name=":0">{{Cite web |title=บริษัท โรงงานฟุตบอลล์ไทย สปอร์ตติ้ง กู๊ดส์ จำกัด |url=https://data.creden.co/company/general/0105534118244 |access-date=2024-11-11 |website=data.creden.co}}</ref> ===
{| class="wikitable"
|+
!Year
!Profit (THB)
!Growth from the previous year (percentage)
|-
|2014
| -38,654,274
|
|-
|2015
| -72,670,906
| - 88
|-
|2016
| -707,756,908
| - 873.9
|-
|2017
|47,091,323
| + 106.7
|-
|2018
|1,333,532,866
| + 2731.8
|-
|2019
|58,403,479
| - 95.6
|-
|2020
|3,116,575
| - 94.7
|-
|2021
| -2,651,468
| - 185.1
|-
|2022
| -5,765,016
| - 117.4
|-
|2023
| -2,848,876
| + 50.6
|}

=== Net property<ref name=":0" /> ===
{| class="wikitable"
|+
!Year
!Net Property (THB)
!Growth from the previous year (percentage)
|-
|2014
|1,708,022,701
|
|-
|2015
|1,665,961,163
| - 2.5
|-
|2016
|1,459,618,062
| - 12.4
|-
|2017
|1,381,715,680
| - 5.3
|-
|2018
|1,176,612,213
| - 14.8
|-
|2019
|1,085,840,248
| - 7.7
|-
|2020
|853,469,367
| - 21.4
|-
|2021
|898,298,314
| + 5.3
|-
|2022
|934,136,555
| + 4
|-
|2023
|977,481,110
| + 4.6
|}

== Market ==

=== Key Aspects of FBT's Market Presence ===

==== Global Reach ====
FBT serves over '''40 countries''', making it a notable player in the international sports market.

==== Regional Markets ====
The company has a strong presence in various regions, particularly in '''Asia''' and '''Oceania'''. Some of the specific countries served include

* '''Bhutan'''
* '''Myanmar'''
* '''Laos'''
* '''Sri Lanka'''
* '''Cambodia'''
* '''Tonga'''

These markets indicate FBT’s focus on emerging markets in the Asia-Pacific region.

==== Notable Partnerships ====
FBT has partnered with various local and regional sports teams, enhancing its visibility and reputation in the sports community. Specific details about partnerships can vary, so checking their official communications might provide more insights.

FBT's diverse market presence reflects its commitment to providing quality sports products to various demographics, aligning with the growing demand as a sports equipment in these regions

== Market Position and Competitors ==
FBT operates mainly in the Southeast Asian sportswear market. It competes with other Thai brands, such as '''Grand Sport''' and '''Super Sports''', as well as international sportswear companies like '''Nike''', '''Adidas''', and '''Under Armour'''.<ref>{{Cite news |title=Ball maker achieves his goal |url=https://www.bangkokpost.com/business/general/325515/ball-maker-achieves-his-goal |access-date=2024-11-11 |work=Bangkok Post |date=11 December 2012 |language=en |last1=Keeratipipatpong |first1=Walailak }}</ref><ref>{{Cite news |title=Eye on the ball |url=https://www.bangkokpost.com/business/general/758848/eye-on-the-ball |access-date=2024-11-11 |work=Bangkok Post |date=9 November 2015 |language=en |last1=Wiriyapong |first1=Nareerat }}</ref> Grand Sport produces and markets similar sportswear and equipment in the region, while Super Sports is a retailer offering a broad selection of both domestic and global brands across Thailand.

FBT’s market presence is bolstered by its local manufacturing, which allows it to produce competitively priced products. Specific financial data for FBT is limited, but the company derives revenue largely from regional sales within Thailand and nearby countries

==Sponsorships==

===Boxing===
* {{flagicon|THA}} ]
* {{flagicon|THA}} ]

===Cricket===
* {{flagicon|ENG}} South Kirkby Colliery

=== Football ===
] home shirt worn during ] against ] in 2002.]]

=== Club Teams ===
* {{flagicon|BHU}} ]
* {{flagicon|BHU}} ]
* {{flagicon|CAM}} ]
* {{flagicon|CAM}} ]
* {{flagicon|ENG}} ]
* {{flagicon|ENG}} ]
* {{flagicon|ENG}} ]
* {{flagicon|ENG}} Woodbank
* {{flagicon|LAO}} ]
* {{flagicon|MDV}} ]
* {{flagicon|MAS}} ]
* {{flagicon|MYA}} ]
* {{flagicon|SIN}} ]
* {{flagicon|SIN}} ]
* {{flagicon|THA}} ]
* {{flagicon|THA}} ]
* {{flagicon|THA}} ]
* {{flagicon|THA}} ]

==== Former club teams ====
* {{flagicon|ENG}} ]<ref>{{cite web|title="FBT" บุกอังกฤษ! หนุนชุดแข่งทีม "ลูกเฟอร์กี"|url=http://www.manager.co.th/sport/ViewNews.aspx?NewsID=9590000013092|work=]|access-date=6 February 2016|date=5 February 2016|language=th|archive-date=6 February 2016|archive-url=https://web.archive.org/web/20160206220422/http://www.manager.co.th/Sport/ViewNews.aspx?NewsID=9590000013092|url-status=dead}}</ref> (2017–2019)
* {{flagicon|ENG}} ] (2017–2019)
* {{flagicon|CAM}} ] (?–2019)
* {{flagicon|CAM}} ] (2014–2023)
* {{flagicon|MYA}} ] (2010–2015)
* {{flagicon|MYA}} ]
* {{flagicon|MYA}} ] (2009–2016)
* {{flagicon|MYA}} ] (2010–2019)
* {{flagicon|MYA}} ]
* {{flagicon|SCO}} ] (2017–2019)
* {{flagicon|WAL}} ] (2019–2020)
* {{flagicon|WAL}} ] (2012–2014)
* {{flagicon|VIE}} ] (2020–2022)

===Multi-sport Event===
* ] and ]<ref>{{cite web|title="Official KL2017 apparel, merchandise on sale by mid-July"|url=https://www.nst.com.my/sports/others/2017/06/246361/official-kl2017-apparel-merchandise-sale-mid-july|access-date=17 September 2017|date=6 June 2017}}</ref>
* ]
* ]

=== Track and field ===
==== National teams ====
* {{flagicon|THA}} ]

==Awards==
* Super Brands Award


==References== ==References==
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] ]
] ]


{{Thailand-sport-stub}}
{{Asia-company-stub}}

Revision as of 14:42, 28 December 2024

Thai sports equipment company
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Football Thai Factory Sporting Goods Co, Ltd.
Company typeLimited
Industry
Founded30 September 1952; 72 years ago (1952-09-30)
FounderKamol Chokephaibulkit
HeadquartersFBT Sport Complex Co.Ltd. FBT Sport Complex Hua Mark and Outlet. 537 Ramkhamhaeng Road, Hua Mark sub-district, Bangkapi district, Bangkok, Thailand
Area servedWorldwide
Products
Websitefbtsports.com

Football Thai Factory Sporting Goods Co, Ltd., known as FBT, is a Thai sports equipment company founded in 1952. It operates over 300 stores nationwide and exports to over 40 countries worldwide.

History

In 1947, the founder of FBT, Kamol Chokephaibulkit emigrated from China to Bangkok, Thailand. Initially working as a leather repairman, his interest in sports equipment began in 1950, when he was asked to repair an imported football. After studying its design, he began making footballs by hand, producing two to three balls per day from his home. He later sold these footballs at local sporting goods stores and department stores, such as Nightingale–Olympic.

In 1952, Chokephaibulkit established the Football Thai Factory, located in Lat Krabang district. By 1954, it had expanded and become Football Thai Factory Sporting Goods Co., Ltd.—FBT for short. By 1961, FBT had opened its first retail store, in Siam Square. In 1963, Chokephaibulkit had the opportunity to present FBT-made footballs and rugby balls to King Bhumibol Adulyadej, during the Thai Products Exhibition.

FBT continued to grow and gained recognition at the 1966 Asian Games, in Bangkok, where it served as the official sponsor. The company's profile grew among Thai and international athletes, leading to the opening of its flagship retail store, near Suphachalasai Stadium. In 1978, FBT became the first Asian company to receive certification from FIFA for its footballs, which were subsequently used at the 1978 Asian Games, in Bangkok.

Throughout the 1980s and 1990s, FBT received multiple awards, including the Best Sporting Goods Manufacturer Award (1984) and the Prime Minister's Export Award (1988). In 1992, the company became the first Thai sports manufacturer to sponsor the National Olympic Committee of Thailand, supporting Thai teams in the SEA Games, Asian Games, and Olympic Games. This partnership with Thai sports organizations has continued for decades, including a long-standing sponsorship with the Football Association of Thailand.

The 1990s saw further expansion, including the opening of a second factory in 1993, which became one of Thailand's largest sports equipment facilities, and the establishment of the FBT Sport Complex in 1995, which became the company's head office. In 1998, FBT was the main sponsor of the 1998 Asian Games, in Bangkok, and gained rights to manufacture products for the 1998 World Cup, in France.

FBT celebrated its 50th anniversary in 2002. During that decade, the company expanded its sponsorships and awards, receiving the Superbrands prize in 2005 and 2007. It also became the primary sponsor of the International Federation of Pétanque. In 2008, FBT opened a new manufacturing building for sports clothing, followed by a fitness center in 2009 within the FBT Sport Complex. The company also actively supported local communities, providing a sports field in the Lat Krabang and Nong Chok districts.

FBT has subsequently maintained a role as an official sponsor for multiple international and regional sports events, including the 2015 Deaf Futsal World Cup, the 2016 Asian Beach Games, and the 2017 SEA Games.

References

  1. "History". fbtsports.com. 17 May 2019. Retrieved 1 December 2024.
  2. Keeratipipatpong, Walailak (11 December 2012). "Ball maker achieves his goal". Bangkok Post. Retrieved 11 November 2024.

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