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#REDIRECT |
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<b>Pepsi</b> (]) is a carbonated ] similar to ]. |
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Pepsi originated the marketing strategy known as |
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<b>The Pepsi Generation</b>. This strategy was a constant |
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repetitious advertising of Pepsi aimed at young people. |
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It worked under the assumption that there are new |
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consumers coming of age every day and if you stop marketing |
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to the newest comsumers, you will have a shrinking |
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base of established consumers of your product. |
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Pepsi may have derived its name from ''']''', an enzyme produced in the mucosal lining of the stomach that acts to degrade protein. Similar inspiration may have led to the naming of ], first produced by Dr. ], whose bookkeeper, Nellie Horton, suggested that he put pepsin into gum "since so many people buy pepsin for digestion and gum for no reason at all." |
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Soft drinks produced by Pepsi include: ], ] and ]. |
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Run by , the company also owns and operates ], ], ], ] and ]. |
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Until the mid-1990's, it also owned ], ], and ], but these ]s were spun off |
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into ]. |
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