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WOMC is an FM radio station broadcasting on 104.3 in the Detroit, MI, USA area, and licensed to the Detroit suburb of Ferndale, Michigan. It plays music of the 1960s and 1970s and once again is going by the name "Oldies 104.3," recently rebranding from "The Motor City's 104.3" The station is home to Detroit radio legend Dick Purtan, who has hosted WOMC's morning show since 1996 and has signed a new five-year contract to keep him on the airwaves until 2011. Tom Ryan hosts afternoon drive. While the station is sometimes criticized by oldies aficionados for its tight playlist and its reluctance to play music older than 1965 (which is, to be fair, typical of many FM oldies stations), it is usually a top ten-rated station in Detroit and on at least one occasion has made it to #1 overall. Today, WOMC is programmed by legendary Oldies Program Director Scott Walker working in conjunction with Detroit based consultant Gary Berkowitz.

The station began operations in 1948 as WEXL-FM. The calls changed to WOMC ("Wayne, Oakland and Macomb Counties") a few years later. WOMC was for many years one of the most listened-to of Detroit's Beautiful Music FM stations, eventually evolving into Adult Contemporary by the 1980s. WOMC adopted its current oldies format in 1989 and, despite the fact that Detroit had several other oldies stations at the time (including WKSG-FM 102.7, CKLW-FM 93.9, and WHND-AM 560), eventually came to dominate as the most popular choice for oldies in the market.

WOMC has also had many memorable slogans, like "WOM-SEE" and "Detroit's Big O", and when the call letters are said, they're said with emphasis on the O ("W Ohhh M C").

WOMC's transmitter and studios are located on Woodward Heights (9 1/2 Mile Rd). near Interstate 75 in Ferndale, Michigan. WOMC broadcasts with an effective radiated power of 190,000 watts from an antenna 361 feet in height.

In May 2006, it was announced that WOMC would be a co-flagship station for broadcasts of University of Michigan football, the other station being CKLW across the river, in Windsor.

WOMC is also licensed for HD Radio operations and features "The History of Rock and Roll" on its secondary channel.

Airstaff

The current lineup (as of August 2007) is as follows

• Morning Show: Dick Purtan & Purtans People - Dick Purtan, Larry Lawson, Dana Mills, Big Al Muskavito,
  Jackie Purtan,John Ankle Stewart, Rebekah Rhodes & Dave Zoran
• Mid-Days: Rick Hunter
• Afternoon Drive: Ridin' Home with Ryan - Tom Ryan & Matinee Mindy
• Nighttime: Beau Derek
• Overnights: Don Phillips
• Weekend's/Fill-ins: Gary Bryan, Rick Hunter, Joe Johnson, Scott Moore, Jon Ray & Ron T.

On August 23, 2007, WOMC dismissed midday personality Dana Masucci to possibly bring back Tom Force, who was also let go in 2004. However, these are all rumors to who will continue to host the midday show, as currently, Rick Hunter covers Masucci's usual daytime shift.

Sources

1. Whitall, Susan (August 30, 2007). "Craig Fahle returns to host 'Detroit Today'". www.detnews.com. Retrieved 2007-08-30. {{cite web}}: Check date values in: |date= (help); Cite has empty unknown parameter: |coauthors= (help)

• Michiguide.com - WOMC History

External links

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