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| '''The Baby Einstein Company''' is a company that specializes in learning ]s and ] for ] and ]. It was founded by ] out of her home in suburban ]. The initial product was a ]/] called '''Baby Einstein''' (eventually renamed "Language Nursery") that would show different visuals that a ] or ] would find pleasing, such a toy in use or flashing colors, and would have a background speaker say a phrase or sing a song in English or one of 7 foreign languages. The purpose was to use the many different sounds and innotations of both English and other foreign languages to help very young children develop their ability to talk. ]'s own two daughters Aspen and Sierra as well as other children are shown playing at the end of the video. | '''The Baby Einstein Company''' is a company that specializes in learning ]s and ] for ] and ]. It was founded by ] out of her home in suburban ]. The initial product was a ]/] called '''Baby Einstein''' (eventually renamed "Language Nursery") that would show different visuals that a ] or ] would find pleasing, such a toy in use or flashing colors, and would have a background speaker say a phrase or sing a song in English or one of 7 foreign languages. The purpose was to use the many different sounds and innotations of both English and other foreign languages to help very young children develop their ability to talk. ]'s own two daughters Aspen and Sierra as well as other children are shown playing at the end of the video. | ||
| It was extremely popular with parents and soon other similar videos/]s were developed, first to deal with other basic concepts, such as art/color (]), rhyming and English word syntax (]), animals, and numbers; again done in a manner that appealed to the mindset of ] and ]. After the sale of the company to ] (see below) the concept was expanded with media to teach more complex topics that would appeal to pre-schoolers, such as ] which teaches about agriculture, and ] which teaches about the basic parts of the human body. | It was extremely popular with parents and soon other similar videos/]s were developed, first to deal with other basic concepts, such as art/color (]), rhyming and English word syntax (]), animals, and numbers; again done in a manner that appealed to the mindset of ] and ]. After the sale of the company to ] (see below) the concept was expanded with media to teach more complex topics that would appeal to pre-schoolers, such as ] which teaches about agriculture, and ] which teaches about the basic parts of the human body. | ||
| Because of the phenomenal short-term growth of the business, ] sold the business to ], who now produces the series. However, she still acts as a consultant and and is seen at the end of each of the videos touting the benefits of '''Baby Einstein''' | Because of the phenomenal short-term growth of the business, ] sold the business to ], who now produces the series. However, she still acts as a consultant and and is seen at the end of each of the videos touting the benefits of '''Baby Einstein''' | ||
Revision as of 17:31, 9 July 2005
The Baby Einstein Company is a company that specializes in learning toys and films for babies and toddlers. It was founded by Julie Aigner-Clark out of her home in suburban Denver. The initial product was a VHS/DVD called Baby Einstein (eventually renamed "Language Nursery") that would show different visuals that a baby or toddler would find pleasing, such a toy in use or flashing colors, and would have a background speaker say a phrase or sing a song in English or one of 7 foreign languages. The purpose was to use the many different sounds and innotations of both English and other foreign languages to help very young children develop their ability to talk. Julie Aigner-Clark's own two daughters Aspen and Sierra as well as other children are shown playing at the end of the video.
It was extremely popular with parents and soon other similar videos/DVDs were developed, first to deal with other basic concepts, such as art/color (Baby VanGogh), rhyming and English word syntax (Baby Shakespeare), animals, and numbers; again done in a manner that appealed to the mindset of babies and toddlers. After the sale of the company to Disney (see below) the concept was expanded with media to teach more complex topics that would appeal to pre-schoolers, such as Baby MacDonald which teaches about agriculture, and Baby DaVinci which teaches about the basic parts of the human body.
Because of the phenomenal short-term growth of the business, Julie Aigner-Clark sold the business to The Walt Disney Company, who now produces the series. However, she still acts as a consultant and and is seen at the end of each of the videos touting the benefits of Baby Einstein
External link
Other similiar baby videos can be found in the market today such as Galloping Minds, Brainy Baby, So Smart Baby.
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