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Revision as of 04:40, 14 March 2008 editRhode Island Red (talk | contribs)Extended confirmed users14,311 edits →History: Not necessary. The information is about NAI and not relevant to NSA; it is also mentioned in the wikilinked article on NAI← Previous edit Revision as of 04:50, 14 March 2008 edit undoRhode Island Red (talk | contribs)Extended confirmed users14,311 edits →History: rewrite of Simpson detailsNext edit →
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NSA had some legal troubles in 1993, as the ]'s office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the U.S. decreased that year, requiring the layoff of dozens of employees.<ref>{{cite news|title=Corporate - NSA returns to marketing focus, trims Memphis staff|publisher='']''|date=August 31, 1993|author=Laurel Campbell}}</ref> NSA had some legal troubles in 1993, as the ]'s office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the U.S. decreased that year, requiring the layoff of dozens of employees.<ref>{{cite news|title=Corporate - NSA returns to marketing focus, trims Memphis staff|publisher='']''|date=August 31, 1993|author=Laurel Campbell}}</ref>


Former professional athlete ] signed a multi-year six-figure contract with NSA in January 1994 and became an official celebrity endorser of Juice Plus. Simpson, who was tried and later acquitted for the June 12, 1994 murder of his ex-wife ] and her friend, ], was videotaped in March 2004 telling 4,000 Juice Plus distributors at a sales meeting that the product had cured his arthritis, improved his golf game, and freed him from using anti-arthritic drugs.<ref name=RogerFriedman>{{cite news|publisher='']''|date=November 21, 2006|author=Friedman, Roger|title=If O.J. Simpson did it, this is how| url=http://www.foxnews.com/story/0,2933,231034,00.html| accessdate = 2007-09-15}}</ref><ref name=deutsch>{{cite news|publisher='']''|date=July 19, 1995|author=Deutsch, Linda|title=Simpson exercise video shown in murder trial. Defendant jokes about punching wives}}</ref><ref name=sjmn>{{cite news|publisher='']''|date=February 17, 1995|author=|title=Simpson said capsules killed his arthritis pain|accessdate = 2007-09-15|pages = 15A|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&s_site=mercurynews&p_multi=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB71E1D6BE78109&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM}}</ref><ref name=mlmw2/> However, during his ] in 1995 and ] in 1997 (and in his 2007 book '']'')<ref name=morrison>{{cite news|publisher='']''|date=September 14, 2007|author=Morrison, Patt|title=Book review: After 'yuck,' the farce of O.J. Simpson's book -- 'If I Did It' reads like a self-absorbed counseling session| url=http://www.calendarlive.com/books/cl-et-book14sep14,0,6714241.story?coll=cl-books-util| accessdate = 2007-09-15}}</ref> Simpson claimed that he was too incapacitated by arthritis to have committed the murders and that he had continued to take a variety of potent anti-inflammatory drugs, including ] and ].<ref name=shearer>{{cite news| publisher='']''| date=October 29, 1996| author=Shearer, Harry|title=O.J. by the sea| url=http://www.slate.com/id/3801/entry/24305| accessdate = 2007-09-15}}</ref><ref name=RogerFriedman2>{{cite news| publisher='']''| date=June 03, 2004| author=Friedman, Roger|title=O.J. defense doctor: 'some guilty people are set free'| url=http://www.foxnews.com/story/0,2933,121622,00.html| accessdate = 2007-09-15}}</ref><ref name=cnntranscript>{{cite news| publisher='']''| date=October 24, 1995| author=|title=Partial transcript of Simpson civil trial (Regina D. Chavez official reporter)| url=http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.october/10.24.transcript.html| accessdate = 2007-09-15}}</ref><ref name=cnntranscript2>{{cite news| publisher='']''| date=January 6, 1997| author=|title=Simpson civil trial transcript (Regina D. Chavez official reporter)| url=http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.january/01.06.transcript.html| accessdate = 2007-09-15}}</ref><ref name=mlmw2/> After controversy surrounding Simpson erupted, NSA cancelled his endorsement contract and stopped using the Simpson videotape to promote Juice Plus.<ref name=mscc/><ref name=ucbwl1/>
In January 1994, NSA signed athlete ] as the company's official celebrity endorser of Juice Plus, on a multi-year six-figure contract. For the year of 1994, NAI reported sales of $34 million and net income of $1.9 million, with a total of 250 distributors.<ref name=union-1995>{{cite news|publisher='']''|date=February 22, 1995|author=Frank Green|title=O.J. plug is a plus. The prosecution mentions Juice Plus, and sales are up.}}</ref> However, after Simpson's arrest for the murder of his wife in mid-1994, NSA suspended Simpson's contract. The Juice Plus product was brought up during his ], and a video was displayed of Simpson at a Juice Plus sales rally in Dallas a few months before his arrest. The product was actually the subject of some of the trial discussions. The defense had claimed that Simpson could not have performed the murder because of an ] condition. However, jurors were shown a videotape of Simpson giving a motivational speech in March 1994, three months before the murders, saying that Juice Plus had cured his arthritis pain and improved his ] game.<ref>{{cite news|publisher='']''|date=July 19, 1995|author=Linda Deutsch|title=Simpson exercise video shown in murder trial. Defendant jokes about punching wives.}}</ref> The resulting publicity further increased sales.<ref name=union-1995/>


The company has expanded from the United States, and as of 2000 is selling products in 33 countries,<ref>{{cite news|publisher='']''|date=November 26, 2000|title=Business notes}}</ref> The company has expanded from the United States, and as of 2000 is selling products in 33 countries,<ref>{{cite news|publisher='']''|date=November 26, 2000|title=Business notes}}</ref>

Revision as of 04:50, 14 March 2008

File:National Safety Associates.gif
For other companies with similar initials, see NSA (disambiguation)

National Safety Associates (NSA) is a privately-owned marketing company based in Collierville, Tennessee, best known for selling a line of water and air filters, and then the nutritional supplement Juice Plus, via multi-level marketing.

History

The company was founded in 1970 by Jay Martin, a schoolteacher-turned-entrepreneur, who continues as CEO as of 2007. NSA initially sold home fire-protection equipment via door-to-door salespeople. In the late 1970s, they expanded into water filtration products. In 1986, they began using multilevel marketing, then expanding their product line to air filters and educational games for pre-schoolers.

In 1993, they began selling the nutritional supplement Juice Plus, which was manufactured by Natural Alternatives International in San Marcos, California.

NSA had some legal troubles in 1993, as the Attorney General's office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the U.S. decreased that year, requiring the layoff of dozens of employees.

Former professional athlete O. J. Simpson signed a multi-year six-figure contract with NSA in January 1994 and became an official celebrity endorser of Juice Plus. Simpson, who was tried and later acquitted for the June 12, 1994 murder of his ex-wife Nicole Brown Simpson and her friend, Ronald Goldman, was videotaped in March 2004 telling 4,000 Juice Plus distributors at a sales meeting that the product had cured his arthritis, improved his golf game, and freed him from using anti-arthritic drugs. However, during his criminal trial in 1995 and civil trial in 1997 (and in his 2007 book If I Did It) Simpson claimed that he was too incapacitated by arthritis to have committed the murders and that he had continued to take a variety of potent anti-inflammatory drugs, including sulfasalazine and ibuprofen. After controversy surrounding Simpson erupted, NSA cancelled his endorsement contract and stopped using the Simpson videotape to promote Juice Plus.

The company has expanded from the United States, and as of 2000 is selling products in 33 countries,

As of December 2007, NSA is no longer producing water filters, choosing to concentrate on their Juice Plus brand. The company will continue to offer water filters until their current supplies are exhausted.>

References

  1. "Company history page". nsavirtualfranchise.com. Retrieved 2007-06-29.
  2. Laurel Campbell (August 31, 1993). "Corporate - NSA returns to marketing focus, trims Memphis staff". The Commercial Appeal. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. Friedman, Roger (November 21, 2006). "If O.J. Simpson did it, this is how". Fox News. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. Deutsch, Linda (July 19, 1995). "Simpson exercise video shown in murder trial. Defendant jokes about punching wives". Fort Worth Star-Telegram. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  5. "Simpson said capsules killed his arthritis pain". San Jose Mercury News. February 17, 1995. pp. 15A. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Cite error: The named reference mlmw2 was invoked but never defined (see the help page).
  7. Morrison, Patt (September 14, 2007). "Book review: After 'yuck,' the farce of O.J. Simpson's book -- 'If I Did It' reads like a self-absorbed counseling session". LA Times. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  8. Shearer, Harry (October 29, 1996). "O.J. by the sea". Slate. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  9. Friedman, Roger (June 03, 2004). "O.J. defense doctor: 'some guilty people are set free'". Fox News. Retrieved 2007-09-15. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  10. "Partial transcript of Simpson civil trial (Regina D. Chavez official reporter)". CNN. October 24, 1995. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  11. "Simpson civil trial transcript (Regina D. Chavez official reporter)". CNN. January 6, 1997. Retrieved 2007-09-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  12. Cite error: The named reference mscc was invoked but never defined (see the help page).
  13. Cite error: The named reference ucbwl1 was invoked but never defined (see the help page).
  14. "Business notes". Jefferson City News-Tribune. November 26, 2000. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)

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