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	\| company_type = ] ({{Nasdaq\|BIDU}})		\| company_type = ] ({{Nasdaq\|BIDU}})
	\| genre =		\| genre =
	\| foundation = ], ], ]		\| foundation = ], ], 2000
	\| founder = ] and ]		\| founder = ] and ]
	\| location_city = {{flagicon\|China}} ]		\| location_city = {{flagicon\|China}} ]
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	\| url =		\| url =
	\| screenshot = ]		\| screenshot = ]
	\| caption = Baidu.com screenshot taken in ]		\| caption = Baidu.com screenshot taken in 2007
	\| website_type =		\| website_type =
	\| language = ]<br />] (baidu.jp)		\| language = ]<br />] (baidu.jp)
	\| advertising = ]		\| advertising = ]
	\| registration = Optional		\| registration = Optional
	\| launch_date = ], ]		\| launch_date = 11 October 1999
	\| current_status = Active		\| current_status = Active
	\| footnotes =		\| footnotes =
	\| intl = yes		\| intl = yes
	}}		}}
	'''Baidu''' ({{zh-cp\|c=]]\|p=Bǎidù}}) ({{Nasdaq\|BIDU}}) is the leading ] ] for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built ] (]), and a searchable keyword-based discussion forum.<ref>{{cite web\| url=http://www.cnanalyst.com/baidu.html\| title=Baidu's 57 Products/Services: Introduction and History\| publisher=China Analyst (CNAnalyst.com)}}</ref> As of ~~], ]~~, Baidu is ranked 19<sup>th</sup> overall in ].<ref>{{cite web\| url=http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none\| title=Alexa Web Search - Top 500\| accessdate=2008-01-29}}</ref> In December ] Baidu became the first Chinese company to be included in the ] index.<ref>{{cite web\|url=http://www.latimes.com/news/printedition/front/la-fi-baidu10dec10,1,7585164.story?ctrack=1&cset=true\|title=LA Times, 10 December 2007, "Baidu search yields success in China"}}</ref>		'''Baidu''' ({{zh-cp\|c=]]\|p=Bǎidù}}) ({{Nasdaq\|BIDU}}) is the leading ] ] for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built ] (]), and a searchable keyword-based discussion forum.<ref>{{cite web\| url=http://www.cnanalyst.com/baidu.html\| title=Baidu's 57 Products/Services: Introduction and History\| publisher=China Analyst (CNAnalyst.com)}}</ref> As of 21 March 2008, Baidu is ranked 19<sup>th</sup> overall in ].<ref>{{cite web\| url=http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none\| title=Alexa Web Search - Top 500\| accessdate=2008-01-29}}</ref> In December 2007 Baidu became the first Chinese company to be included in the ] index.<ref>{{cite web\|url=http://www.latimes.com/news/printedition/front/la-fi-baidu10dec10,1,7585164.story?ctrack=1&cset=true\|title=LA Times, 10 December 2007, "Baidu search yields success in China"}}</ref>

	Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files.<ref>{{cite web\| url=http://moneycentral.msn.com/investor/research/profile.asp?Symbol=BIDU\| title=MSN Money - BIDU\| publisher=MSN Money\| accessdate=2006-05-11}}</ref> The domain ''baidu.com'' attracted at least annually by 2008 according to a ] scentury.<ref>{{cite web\|url=http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-homeprofile\|title=Baidu website}}</ref>		Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files.<ref>{{cite web\| url=http://moneycentral.msn.com/investor/research/profile.asp?Symbol=BIDU\| title=MSN Money - BIDU\| publisher=MSN Money\| accessdate=2006-05-11}}</ref> The domain ''baidu.com'' attracted at least annually by 2008 according to a ] scentury.<ref>{{cite web\|url=http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-homeprofile\|title=Baidu website}}</ref>
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	Baidu started with a popular music search feature called "MP3 Search" and its ] based on download numbers. Baidu locates file formats such as ], ] and ]. The multimedia search feature is mainly used in searches for ]. While such works are ]ed under Chinese law, Baidu claims on its ] page that linking to these files does not break Chinese law.		Baidu started with a popular music search feature called "MP3 Search" and its ] based on download numbers. Baidu locates file formats such as ], ] and ]. The multimedia search feature is mainly used in searches for ]. While such works are ]ed under Chinese law, Baidu claims on its ] page that linking to these files does not break Chinese law.

	Chinese government and industry sources stated that Baidu received a license from ], which allows the search engine to become a fully-fledged news website. Thus Baidu will be able to provide its own reports, besides showing certain results as a search engine. The company is already getting its news department ready. Baidu is the first Chinese search engine to receive such a license.<ref>{{cite web\| url=http://www.gadget4boys.com/index.php?page=articles&catid=3&id=20\|title=Google's Lookalike is Expanding in China\|publisher=Gadget4boys.com\|date=] ]}}</ref>		Chinese government and industry sources stated that Baidu received a license from ], which allows the search engine to become a fully-fledged news website. Thus Baidu will be able to provide its own reports, besides showing certain results as a search engine. The company is already getting its news department ready. Baidu is the first Chinese search engine to receive such a license.<ref>{{cite web\| url=http://www.gadget4boys.com/index.php?page=articles&catid=3&id=20\|title=Google's Lookalike is Expanding in China\|publisher=Gadget4boys.com\|date=23 January 2007}}</ref>

	Baidu has started its own search engine in Japan found at ; it is the first regular service that the company provides outside of China. It includes a search bar for web page and image searches, user help and advanced services.<ref>{{cite web\| url=http://www.infoniac.com/hi-tech/china-google-in-japan.html\|title=China's Google in Japan\|publisher=Infoniac.com\|date=] ]}}</ref>		Baidu has started its own search engine in Japan found at ; it is the first regular service that the company provides outside of China. It includes a search bar for web page and image searches, user help and advanced services.<ref>{{cite web\| url=http://www.infoniac.com/hi-tech/china-google-in-japan.html\|title=China's Google in Japan\|publisher=Infoniac.com\|date=23 March 2007}}</ref>

	Baidu's MP3 Search feature has been criticized by the ]'s ] stating that “Baidu as the largest of an estimated seven or more		Baidu's MP3 Search feature has been criticized by the ]'s ] stating that “Baidu as the largest of an estimated seven or more
	China-based ‘MP3 search engines’ offering deep links to song files for downloads or streaming.”<ref>{{cite web\|url=http://www.ustr.gov/assets/Document_Library/Reports_Publications/2007/2007_Special_301_Review/asset_upload_file230_11122.pdf\|title=2007 Special 301 Report\|publisher=Office of the United States Trade Representative\|date=] ]}}</ref>		China-based ‘MP3 search engines’ offering deep links to song files for downloads or streaming.”<ref>{{cite web\|url=http://www.ustr.gov/assets/Document_Library/Reports_Publications/2007/2007_Special_301_Review/asset_upload_file230_11122.pdf\|title=2007 Special 301 Report\|publisher=Office of the United States Trade Representative\|date=30 April 2007}}</ref>

	Baidu's brand advertising feature can help the advertisers to show a branded message including images to largely increase brand awareness and click-through rate (up to 75%).<ref>{{cite web\|url=http://www.rockyfp.com/blog/wp-content/uploads/2008/04/brief-guide-to-baidu-whitepaper.pdf\|title=China Search Marketing With Baidu Whitepaper \|publisher=Rocky Fu's digital marketing blog\|date=] ]}}</ref>		Baidu's brand advertising feature can help the advertisers to show a branded message including images to largely increase brand awareness and click-through rate (up to 75%).<ref>{{cite web\|url=http://www.rockyfp.com/blog/wp-content/uploads/2008/04/brief-guide-to-baidu-whitepaper.pdf\|title=China Search Marketing With Baidu Whitepaper \|publisher=Rocky Fu's digital marketing blog\|date=14 April 2008}}</ref>

	''See: ]''		''See: ]''
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	==Advertising scandal==		==Advertising scandal==
	On ~~November~~ 15 and 16 2008, the state-owned ] exposed that Baidu uses fraudulent high-cost-per-click advertisements as its search results. Also, many smaller websites were blocked by Baidu as a result of not opting-in to Baidu's advertising programs. The news report was broadcast nationally during the lunch 30' news, which is one of the most popular programs for CCTV. <ref>{{cite web\|url=http://www.cnbeta.com/articles/69906.htm\|title=央视再查百度竞价排名灰幕:内部员工帮助造假 \|publisher=CCTV新闻30分\|date=] ]}}</ref>		On 15 and 16 November 2008, the state-owned ] exposed that Baidu uses fraudulent high-cost-per-click advertisements as its search results. Also, many smaller websites were blocked by Baidu as a result of not opting-in to Baidu's advertising programs. The news report was broadcast nationally during the lunch 30' news, which is one of the most popular programs for CCTV. <ref>{{cite web\|url=http://www.cnbeta.com/articles/69906.htm\|title=央视再查百度竞价排名灰幕:内部员工帮助造假 \|publisher=CCTV新闻30分\|date=16 November 2008}}</ref>

	On November ~~17,~~ 2008, Baidu issued an apology. The apology stated, "We put too much effort in competing technically with Google, and in doing so overlooked our advertising system and its management." <ref>(Chinese original:为了与Google这样全球领先的技术公司进行竞争,百度过多的关注了技术和研发,而对销售运营缺乏严格的管理和系统的投入){{cite web\|url=http://tech.sina.com.cn/i/2008-11-17/22162584794.shtml\|title=百度回应央视曝光问题:我们表示真诚的歉意 \|publisher=SINA\|date=] ]}}</ref>		On 17 November 2008, Baidu issued an apology. The apology stated, "We put too much effort in competing technically with Google, and in doing so overlooked our advertising system and its management." <ref>(Chinese original:为了与Google这样全球领先的技术公司进行竞争,百度过多的关注了技术和研发,而对销售运营缺乏严格的管理和系统的投入){{cite web\|url=http://tech.sina.com.cn/i/2008-11-17/22162584794.shtml\|title=百度回应央视曝光问题:我们表示真诚的歉意 \|publisher=SINA\|date=17 November 2008}}</ref>

	As a result of the exposure, Baidu's share price on NASDAQ shrank by approximately 25%. <ref>{{cite web\|url=http://www.forbes.com/feeds/ap/2008/11/17/ap5704302.html\|title=Baidu shares sink, analyst cites Chinese TV report \|publisher=AP/Associated Press\|date=] ]}}</ref>		As a result of the exposure, Baidu's share price on NASDAQ shrank by approximately 25%. <ref>{{cite web\|url=http://www.forbes.com/feeds/ap/2008/11/17/ap5704302.html\|title=Baidu shares sink, analyst cites Chinese TV report \|publisher=AP/Associated Press\|date=17 November 2008}}</ref>

	==See also==		==See also==

Revision as of 09:58, 20 November 2008

For the Ilkhanate ruler, see Baydu.

Baidu
百度

File:Baidu-Screenshot.JPGBaidu.com screenshot taken in 2007
Type of business	Public (Nasdaq: BIDU)
Available in	Chinese Japanese (baidu.jp)
Founded	Beijing, China, 2000
Headquarters	Beijing, China
Area served	China, Japan
Founder(s)	Robin Li and Eric Xu
Key people	Robin Li (Chair, CEO) Jennifer Li (CFO) Ye Peng (COO)
Industry	Internet search
Products	Search engine
Services	Internet search services
Revenue	¥1.74 billion (2007) (about $228 million)
Operating income	¥547.15 million (2007)
Profit	¥628.97 million (2007)
Employees	6,252
Subsidiaries	Baidu, Inc. (Japan)
URL	Baidu.com
Advertising	PPC
Registration	Optional
Launched	11 October 1999
Current status	Active

Baidu (Chinese: 百度; pinyin: Bǎidù) (Nasdaq: BIDU) is the leading Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built encyclopedia (Baidu Baike), and a searchable keyword-based discussion forum. As of 21 March 2008, Baidu is ranked 19 overall in Alexa's internet rankings. In December 2007 Baidu became the first Chinese company to be included in the NASDAQ-100 index.

Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files. The domain baidu.com attracted at least 5.5 million visitors annually by 2008 according to a Compete.com scentury.

Many people have asked about the meaning of our name. 'Baidu' was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compared the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. '...hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.' Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

Services

File:Baidu-July-2008.png

A search on Baidu

Baidu started with a popular music search feature called "MP3 Search" and its comprehensive lists of popular Chinese music based on download numbers. Baidu locates file formats such as MP3, WMA and SWF. The multimedia search feature is mainly used in searches for Chinese pop music. While such works are copyrighted under Chinese law, Baidu claims on its legalese page that linking to these files does not break Chinese law.

Chinese government and industry sources stated that Baidu received a license from Beijing, which allows the search engine to become a fully-fledged news website. Thus Baidu will be able to provide its own reports, besides showing certain results as a search engine. The company is already getting its news department ready. Baidu is the first Chinese search engine to receive such a license.

Baidu has started its own search engine in Japan found at www.baidu.jp; it is the first regular service that the company provides outside of China. It includes a search bar for web page and image searches, user help and advanced services.

Baidu's MP3 Search feature has been criticized by the Office of the United States Trade Representative's Special 301 report stating that “Baidu as the largest of an estimated seven or more China-based ‘MP3 search engines’ offering deep links to song files for downloads or streaming.”

Baidu's brand advertising feature can help the advertisers to show a branded message including images to largely increase brand awareness and click-through rate (up to 75%).

See: Intellectual property in the People's Republic of China

Censorship

In compliance with the Internet censorship policies of China, the Chinese language version of Baidu filters material from its search results as prescribed by the government.

Advertising scandal

On 15 and 16 November 2008, the state-owned China Central Television exposed that Baidu uses fraudulent high-cost-per-click advertisements as its search results. Also, many smaller websites were blocked by Baidu as a result of not opting-in to Baidu's advertising programs. The news report was broadcast nationally during the lunch 30' news, which is one of the most popular programs for CCTV.

On 17 November 2008, Baidu issued an apology. The apology stated, "We put too much effort in competing technically with Google, and in doing so overlooked our advertising system and its management."

As a result of the exposure, Baidu's share price on NASDAQ shrank by approximately 25%.

References

"Company Profile for Baidu.com Inc (BIDU)". Retrieved 2008-10-21.
"Baidu's 57 Products/Services: Introduction and History". China Analyst (CNAnalyst.com).
"Alexa Web Search - Top 500". Retrieved 2008-01-29.
"LA Times, 10 December 2007, "Baidu search yields success in China"".
"MSN Money - BIDU". MSN Money. Retrieved 2006-05-11.
"Baidu website".
"Google's Lookalike is Expanding in China". Gadget4boys.com. 23 January 2007.
"China's Google in Japan". Infoniac.com. 23 March 2007.
"2007 Special 301 Report" (PDF). Office of the United States Trade Representative. 30 April 2007.
"China Search Marketing With Baidu Whitepaper" (PDF). Rocky Fu's digital marketing blog. 14 April 2008.
"央视再查百度竞价排名灰幕:内部员工帮助造假". CCTV新闻30分. 16 November 2008.
(Chinese original:为了与Google这样全球领先的技术公司进行竞争,百度过多的关注了技术和研发,而对销售运营缺乏严格的管理和系统的投入)"百度回应央视曝光问题:我们表示真诚的歉意". SINA. 17 November 2008.
"Baidu shares sink, analyst cites Chinese TV report". AP/Associated Press. 17 November 2008.

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