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| <b>Pepsi</b> is a carbonated ]. | <b>Pepsi</b> (]) is a carbonated ] similar to ]. | ||
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| base of established consumers of your product. | base of established consumers of your product. | ||
| Soft drinks produced by Pepsi include: ], ] and ]. | |||
| Run by , the company also owns and operates ], ], ], ], ], ] and ]. | |||
Revision as of 05:10, 6 November 2001
Pepsi (Pepsi-Cola) is a carbonated soft drink similar to Coca-Cola.
Pepsi originated the marketing strategy known as
The Pepsi Generation. This strategy was a constant
repetitious advertising of Pepsi aimed at young people.
It worked under the assumption that there are new
consumers coming of age every day and if you stop marketing
to the newest comsumers, you will have a shrinking
base of established consumers of your product.
Soft drinks produced by Pepsi include: Diet Pepsi, Mountain Dew and Pepsi Max.
Run by Pepsico, the company also owns and operates Kentucky Fried Chicken, 7Up, Taco Bell, Quaker Oats, Gatorade, Frito-Lay and Tropicana.