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| Using a city-by-city marketing strategy, he and his partners began their '''''Love ‘76''''', Ad campaign on late-night TV in ] on ], ] targeting all six New York metropolitan channels 70 to 100 times a week. The album, ''Do I Love You'', a two-record set took off slowly at first selling 43,000 copies in New York, ] and ] in 13 weeks. After signing with ], in April 1976 they began the same campaign in ] and ]<ref> “The $390,000 Man” Time; Monday, May. 31, 1976</ref> and the album began to sell on an unprecedented level attracting widespread media attention. | Using a city-by-city marketing strategy, he and his partners began their '''''Love ‘76''''', Ad campaign on late-night TV in ] on ], ] targeting all six New York metropolitan channels 70 to 100 times a week. The album, ''Do I Love You'', a two-record set took off slowly at first selling 43,000 copies in New York, ] and ] in 13 weeks. After signing with ], in April 1976 they began the same campaign in ] and ]<ref> “The $390,000 Man” Time; Monday, May. 31, 1976</ref> and the album began to sell on an unprecedented level attracting widespread media attention. | ||
| Lemongello came up with the idea after a failed ] career and repeated appearances on national TV including three on ].<ref>http://www.imdb.com/name/nm1711180/ IMBd Direct</ref> After the success of the Ad campaign he performed at ],
] and The Lincoln Center For The Performing Arts |
Lemongello came up with the idea after a failed ] career and repeated appearances on national TV including three on ].<ref>http://www.imdb.com/name/nm1711180/ IMBd Direct</ref> After the success of the Ad campaign he performed at ], ] and The Lincoln Center For The Performing Arts. | ||
| Lemongello was spoofed in the episode of ] that originally aired May 22, 1976, with ] playing a singer named Peter Lemon Moodring. Chase would also invoke Peter Lemongello as an alias in his 1989 movie ]. | Lemongello was spoofed in the episode of ] that originally aired May 22, 1976, with ] playing a singer named Peter Lemon Moodring. Chase would also invoke Peter Lemongello as an alias in his 1989 movie ]. | ||
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| * The Official Peter Lemongello Website | * The Official Peter Lemongello Website | ||
| * Big Beat Productions Retrieved ] 2007. | |||
| * “The $390,000 Man” Time Magazine; Monday, ] ] Retrieved 9 May 2007 | * “The $390,000 Man” Time Magazine; Monday, ] ] Retrieved 9 May 2007 | ||
| * Charles Rapp Enterprises Retrieved 5 May 2007 | |||
Revision as of 09:24, 12 May 2009
| Peter Lemongello |
|---|
Peter Lemongello is an American singer from Islip, Long Island, New York. In 1976, he became the first person to sell a million records through a television direct marketing campaign. He also was the first entertainer to underwrite a television direct Ad campaign selling shares in the project to private investors.
Using a city-by-city marketing strategy, he and his partners began their Love ‘76, Ad campaign on late-night TV in New York, New York on January 1, 1976 targeting all six New York metropolitan channels 70 to 100 times a week. The album, Do I Love You, a two-record set took off slowly at first selling 43,000 copies in New York, Connecticut and New Jersey in 13 weeks. After signing with Private Stock Records, in April 1976 they began the same campaign in Los Angeles and Las Vegas and the album began to sell on an unprecedented level attracting widespread media attention.
Lemongello came up with the idea after a failed cabaret career and repeated appearances on national TV including three on The Tonight Show Starring Johnny Carson. After the success of the Ad campaign he performed at Carnegie Hall, Madison Square Garden and The Lincoln Center For The Performing Arts.
Lemongello was spoofed in the episode of Saturday Night Live that originally aired May 22, 1976, with Chevy Chase playing a singer named Peter Lemon Moodring. Chase would also invoke Peter Lemongello as an alias in his 1989 movie Fletch Lives.
Lemongello made headlines again twice in 1982, first when he was suspected of an Arson For Proift scheme on Long Island, but the charges were later dropeed, and seconddly when his cousin, former major league pitcher Mark Lemongello was arrested in connection with a scheme to kidnap him.
Lemongello frequently schedules singing tours across the United States.
References
- http://www.charlesrapp.com/Details.aspx?mId=136 Charles Rapp Enterprises – Peter Lemongello Retrieved 5 May 2007
- http://mailman.xmission.com/pipermail/exotica/2002-September/006055.html Exotica@mailman.xmission.com Exotica .com
- “The $390,000 Man” Time; Monday, May. 31, 1976
- http://www.imdb.com/name/nm1711180/ IMBd Direct
- http://query.nytimes.com/gst/fullpage.html?res=9C01EEDC1E38F930A15752C0A964948260
External links
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