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YouTube celebrities are those persons or groups who have grown to prominence due to their appearance in YouTube videos. In addition to fans, some YouTube celebrities have corporate sponsors, who pay for product placement in their clips or production of online ads. Some have quit their day jobs or changed careers to accommodate their YouTube filming schedules.

Product placement

Fast food chain Carl's Jr. partnered with Google and paid a number of popular YouTube users to advertise their new Portobello Mushroom Six Dollar Burger. They told them to produce videos that 'tell how you eat a burger and mention the product by name'. Sanyo did the same thing to promote a new camera. A handful are also official "YouTube Partners," meaning the company cuts them a share of ad revenue.

See also

• List of Internet phenomena
• Viral video

References

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108. Munarriz, Rick (2006-12-13). "YouTube Is a Pop Star". Motley Fool. Retrieved 2007-06-14. Whether it's the elderly Geriatric1927 reading a friend's Christmas poem or LisaNova taking part in an offbeat seasonal ditty, Coke has been able to stir up interest in its feature by populating it with established YouTube celebrities who have tens of thousands of subscribers.
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• YouTube
• Internet memes