Flor de Caña: Difference between revisions

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Revision as of 21:50, 18 January 2010

Flor de Caña (Spanish, translated to "Flower of the Sugarcane") is a brand of rum distributed by Compañía Licorera de Nicaragua which is headquartered in Managua, Nicaragua.

History

Flor de Caña is made by Compañía Licorera de Nicaragua, S.A, (CLNSA) a member of Grupo Pellas. Compañía Licorera de Nicaragua was founded in 1937. Initially the company sought to develop a large sugarcane plantation so they built their first distillery in Chichigalpa (about 120km from Managua) in 1890.

After building the distillery, it was not until 1937 that Flor De Cana was introduced by CLNSA. Grupo Pellas was founded in 1950. It was the first company to distribute the rum, and in 1959 it was first exported to Venezuela, Costa Rica and other Central American countries.

During 1963 and 1965 the plantation in Chichigalpa underwent modernization updates. 8 years later a second distillery was constructed in Honduras. The Plantation in Chichigalpa was completely modernized in 1996.

On November 9, 2007, the Compañía Licorera de Nicaragua, which produces Flor de Caña, launched a new rum called "Zeta". Zeta combines 4 year old rums with citrus. The rum is targeted toward young adults 18 and over.

Recognition

Flor De Caña is renowned as one of the best rums in Latin America, having won more than 100 international awards since 2000 and has been the most award-winning rum brand during this period. It has captured gold, silver, and bronze medals and has received high recommendations from wine and liquor enthusiasts.

Pepper Patch, a Tennessee-based specialty foods firm, regards Flor De Cana as the "perfect rum" and has added a rum cake to their product list made with the award winning 12-year-old Centenario rum.

Product

Flor de Caña produces both white and dark rums.

Column-generating template families

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Column templates
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Float	"columns-start"	Yes	Yes	{{columns-start}}	{{column}}	{{columns-end}}
Columns	"div col"	Yes	Yes	{{div col}}	–	{{div col end}}
Columns	"columns-list"	No	Yes	{{columns-list}} (wraps div col)	–	–
Flexbox	"flex columns"	No	Yes	{{flex columns}}	–	–
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Can template handle the basic wiki markup {| | || |- |} used to create tables? If not, special templates that produce these elements (such as {{(!}}, {{!}}, {{!!}}, {{!-}}, {{!)}})—or HTML tags (<table>...</table>, <tr>...</tr>, etc.)—need to be used instead.

Flor de Caña
File:FlorDeCanaLimon-LR.jpg Limón - 4 years	File:FlorDeCanaExtraDry4YR-LR.jpg Extra Seco - 4 years	File:FlorDeCanaGrandReserve7YR-LR.jpg Gran Reserva - 7 years	File:FlorDeCanaCentenario12YR-LR.jpg Centenario - 12 years	File:FlorDeCanaCentenarioGold18YR-LR.jpg Centenario - 18 years

Criticism

Some Nicaraguan consumer groups have started a boycott against Flor de Caña rum and other products of Grupo Pellas, in support to the protests of former sugar cane workers of Grupo Pellas, who demand compensation for the chronic kidney disease they claim was caused by the chemicals used in Grupo Pellas's plantations.

Grupo Pellas, Compañía Licorera de Nicaragua (producer of Flor de Caña Rum), and Nicaragua Sugar Estates Limited (owner of Ingenio San Antonio), deny these accusations and declare that each of their production practices are in full compliance with the provisions stipulated under all applicable labor and environmental Nicaraguan laws, as well as meet the strictest international quality and production standards.

Brand symbol

A distinctive aspect of Flor de Caña is its brand symbol present on all bottles. The logo depicts a road, with palm trees on the sides, that continues on to the horizon. A chain of volcanoes is also seen on the horizon. The symbol was inspired by the railroad, along with the palm trees on the sides, that led to the San Antonio sugar mill located in Chichigalpa, Nicaragua, where the Flor de Caña rum was first produced, and where it continues to be produced today. The volcano in the center seen on the horizon is the San Cristobal volcano, the tallest in Nicaragua.

References

External links

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