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| '''Anshe Chung''' is an online business acting as a broker and arbiter of virtual items and currencies. It is also the name of the avatar usually used to represent the business in virtual worlds. |
'''Anshe Chung''' is an online business acting as a broker and arbiter of virtual items and currencies. It is also the name of the avatar usually used to represent the business in virtual worlds. Anshe Chung is run by a German husband-and-wife team, Ailin Graef and Guntram Graef; the actual registered name of the company is ''Graef IT Consulting''. Used as the name of an individual, "Anshe Chung" - being a woman's name - is usually taken to refer to Ailin, but both members of the company are known to control the avatar on occasion. | ||
| Anshe Chung began by making large amount of purely virtual money on MMORPGs such as ] and ]. Their "big break" came when they entered ], a virtual world MMORPG in which the in-game currency, "] Dollars", can be 'officially' exchanged for real money. Players of ] can also buy areas of game land, for either in-game or real money; holding land requires an increased subscription fee. Anshe Chung earned an initial stake by selling custom avatar animations at the time while these were a new feature of ]; using this money they participated successfully in the emerging market for land. Anshe Chung now owns over 100 servers worth of land, most of which are rented or sold to other users. | Anshe Chung began by making large amount of purely virtual money on MMORPGs such as ] and ]. Their "big break" came when they entered ], a virtual world MMORPG in which the in-game currency, "] Dollars", can be 'officially' exchanged for real money. Players of ] can also buy areas of game land, for either in-game or real money; holding land requires an increased subscription fee. Anshe Chung earned an initial stake by selling custom avatar animations at the time while these were a new feature of ]; using this money they participated successfully in the emerging market for land. Anshe Chung now owns over 100 servers worth of land, most of which are rented or sold to other users. | ||
Revision as of 21:30, 17 January 2006
Anshe Chung is an online business acting as a broker and arbiter of virtual items and currencies. It is also the name of the avatar usually used to represent the business in virtual worlds. Anshe Chung is run by a German husband-and-wife team, Ailin Graef and Guntram Graef; the actual registered name of the company is Graef IT Consulting. Used as the name of an individual, "Anshe Chung" - being a woman's name - is usually taken to refer to Ailin, but both members of the company are known to control the avatar on occasion.
Anshe Chung began by making large amount of purely virtual money on MMORPGs such as Star Wars Galaxies and Shadowbane. Their "big break" came when they entered Second Life, a virtual world MMORPG in which the in-game currency, "Linden Dollars", can be 'officially' exchanged for real money. Players of Second Life can also buy areas of game land, for either in-game or real money; holding land requires an increased subscription fee. Anshe Chung earned an initial stake by selling custom avatar animations at the time while these were a new feature of Second Life; using this money they participated successfully in the emerging market for land. Anshe Chung now owns over 100 servers worth of land, most of which are rented or sold to other users.
Anshe also exercises control over what may be placed on these land areas, ensuring that zoning rules are obeyed; this is a contrast from other land in Second Life which is unzoned, creating common difficulties where multiple different types of business or housing are located in adjacent areas. Philip Rosedale, the CEO of Linden Lab - the company that produces Second Life - has referred to Anshe as "the government of SL", but this claim is contested by many residents.
Anshe also buys and sells Linden Dollars for US$ separately from Linden Lab's own exchange service, and has recently set up a similar service buying and selling IMVU credits.
Anshe is frequently used in publicity for Second Life, with the claim being offered that she made over 100,000 US dollars in a year by buying and selling land. Anshe herself has contested this figure, and many residents believe this is poor publicity, since a number of differing factors in the land market at the current time - including Anshe's presence - are likely to make this feat impossible for any newcomer who is attracted by the publicity.
Anshe's business practices have attracted complaints from users on several occasions. Although Anshe is not generally considered a monopoly, she is considered by some to have engaged in tactics such as predatory pricing. Anshe's "sale" of land on dedicated Second Life servers ("private islands") has also been contested; because of the nature of dedicated servers on Second Life, the server owner - Anshe - always retains certain land control rights that cannot be surrendered, meaning that describing the land as "sold" to another buyer is considered a misrepresentation by some.
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