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Revision as of 14:12, 9 August 2010

For other uses, see Wizards of Waverly Place (disambiguation). 2007 American TV series or program

Wizards of Waverly Place
File:Wowp poster.pngJustin, Alex and Max Russo.
Genre	Teen sitcom, Contemporary fantasy
Created by	Todd J. Greenwald
Starring	Selena Gomez David Henrie Jake T. Austin Jennifer Stone Maria Canals Barrera David DeLuise Bridgit Mendler
Theme music composer	John Adair and Steve Hampton
Opening theme	"Everything Is Not What It Seems", performed by Selena Gomez
Country of origin	United States
Original language	English
No. of seasons	3
No. of episodes	75 (aired) (list of episodes)
Production
Executive producers	Todd J. Greenwald Peter Murrieta (Season 1-3) Vince Cheung Ben Montanio
Production locations	New York City (setting) Hollywood Center Studios, Hollywood, California (taping location)
Camera setup	Videotape; Multi-camera
Running time	approx. 22-23 minutes
Original release
Network	Disney Channel
Release	October 12, 2007 – Present

Wizards of Waverly Place is a Disney Channel original fantasy television sitcom which premiered on October 12, 2007. It won a Primetime Emmy Award in 2009 for "outstanding children's program" and was nominated for another in 2010. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three wizard siblings with magical abilities. Further main cast includes Jennifer Stone, Maria Canals Barrera and David DeLuise.

The series began filming its third season on July 7, 2009. It began airing in High Definition with the third season's premiere episode, "Franken Girl", on October 9, 2009, making this the second of three Disney Channel Shows to transition from Standard Definition to High Definition. The series wrapped up filming its third season on March 26, 2010. On June 3, 2010 Disney Channel announced that they had renewed Wizards of Waverly Place for a fourth season, which started production on August 2, 2010, according to Jake T. Austin's Twitter account. . Season 4 is set to debut in fall 2010 or possibly early 2011. It was also announced that a second film based on the series has been greenlit.

Selena Gomez confirmed in a recent MTV interview that the fourth season of Wizards of Waverly Place will be its last and production will end following the second Wizards film, which has yet to be named.

Premise

Set on Waverly Place in Manhattan, New York's Greenwich Village neighborhood, Wizards of Waverly Place centers on the Italian-Mexican Russo family, which includes Alex (Selena Gomez), her older brother Justin (David Henrie) and their younger brother Max (Jake T. Austin). The three Russo siblings are wizards in training and live with their Italian-American father Jerry (David DeLuise), a former wizard, and their Mexican-American mother, Theresa (Maria Canals Barrera) who is a mortal. Alex's best friend Harper (Jennifer Stone) also found out about the Russos' wizard powers in Season 2 in the episode "Harper Knows". The siblings have to keep their secret safe while living in the mortal world. When they become adults, the three siblings will have a wizard competition to decide who will become the family wizard of their generation and keep their powers forever while the other will lose theirs and become mortal. The magical world tends to be very eccentric and surreal.

Production

The series was created and as executive produced by Todd J. Greenwald, who began developing the show after working as a writer and consulting producer during the first season of Hannah Montana. The show is produced by It's a Laugh Productions and Disney Channel Original Productions. The theme song, "Everything Is Not What It Seems", written by John Adair and Steve Hampton, is of techno-pop style and is performed by Selena Gomez. The series is filmed at Hollywood Center Studios in Hollywood, California. Selena Gomez confirmed in an interview that season 4 of Wizards of Waverly Place will be the last season.

Cast

Main article: List of Wizards of Waverly Place characters

Selena Gomez as Alex Russo - The middle child also known as rebel Russo. She often gets in trouble by misusing magic and is frequently the first suspect when anything magical goes wrong with the family. She does poorly in regular school and the wizard training, although this is because of lack of effort, not the lack of ability. Her street smarts, tricks, ability to quickly create lies, however, are always right on target, as she is often smooth talking her way out of things everyone suspects of her. Despite how little she tries, she won the wizard competition against her brother Justin in Wizards of Waverly Place: The Movie.

David Henrie as Justin Russo - The oldest and smartest child of the family. He always focuses on his schoolwork as well as his magical studies and is more advanced as a wizard than any of his siblings. Justin is very confident in winning the wizard competition But unlike his sister Alex, he does not have very much common sense or deceptive abilities (he once accidentally reported his girlfriend and her family to the monster hunter council). As of season 3, he has finished his wizard studies and is now taking a monster hunting course as part of his independent studies. He believes he is destined to become his family's full wizard due to his advanced magical abilities and advances in wizard studies. However, Justin loses his powers to Alex during the wizard competition during the Wizards of Waverly Place: The Movie.

Jake T. Austin as Max Russo - The youngest child in the family. While Justin is book smart, and Alex is street smart, Max doesn't excel in either category. He often spends his time doing very odd things (by both wizard and mortal standards), such as walking dogs to buy "cups on a chain" with his mortal friend. Like Alex, he often uses magic incorrectly but not as serious or as troublesome and is not doing well in school or his wizard studies. He is not smart, although it is mentioned in the episode "Wizard for Day" when Alex gets the Merlin's Hat as a birthday present for Jerry so he could be a wizard again for a day that he has a C- in math, to which Alex replies, "Wait, a C-? How are you doing better than me?". He had a magical tutor, with whom he excelled in learning past wizard lessons he failed with, named Tutor Hatchback in "My Tutor, Tutor". In Wizards of Waverly Place: The Movie, he did not compete with Alex and Justin in the wizard competition because by that time he was erased from the world due to Alex's wish.

David DeLuise as Jerry Russo - Father of Justin, Max, and Alex and also their wizard teacher. Justin, Max and Alex believe that he lost his wizard competition with his siblings, but he actually won and gifted his abilities to his brother, Kelbo (Jeff Garlin) as revealed in Season 1 Episode 16 "Alex in the Middle".
Maria Canals Barrera as Theresa Russo Mother of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with her husband Jerry; and is also the slightly more serious one out the couple. Theresa is Mexican American.

Jennifer Stone as Harper Finkle - Alex's best friend. She learns about magic in the episode "Harper Knows" when Alex unwillingly attends a festival in order to help out the Wizard Council and upsets Harper. She is terrified of Alex's use of magic. When she is under pressure or when Alex has done something wrong and she knows about it, Harper will give an excuse to leave, such as "See you in PE!", then flee the room. Her last name was "Evans" in season one and in the novelizations.

Episodes

Main article: List of Wizards of Waverly Place episodes

	Episodes	Originally aired
1	21	October 12, 2007 - August 31, 2008
2	30	September 12, 2008 - August 21, 2009
The Movie	TV film	August 28, 2009
3	35	October 9, 2009 - 2010
4	TBA	2010 - 2011

Films

Main article: Wizards of Waverly Place: The Movie

The Disney Channel Original Movie, based on the series, premiered on August 28, 2009 on Disney Channel. Wizards of Waverly Place: The Movie was filmed in Puerto Rico, Los Angeles, and New York City from February 16 to March 27, 2009. The movie received 11.4 million viewers on its premiere, making it the second-most-viewed DCOM premiere after High School Musical 2. It was also cable's No. 1 scripted telecast of 2009 in total viewers. On June 3, 2010, Disney Channel announced via press release the sequel to Wizards of Waverly Place The Movie is in development.

Merchandise

Merchandise based on the series was released in Fall 2009. A video game and a soundtrack based on the series were released in August 2009.

DVD releases

Name	Episodes	Region 1	Region 2	DVD extras
Wizards of Waverly Place: Wizard School	Wizard School Part 1, Wizard School Part 2, Curb Your Dragon, Disenchanted Evening	July 29, 2008	TBA	Work It Like a Wizard - Selena, Jake and David's favorite things to do.
Wizards of Waverly Place: Supernaturally Stylin'	Credit Check, Smarty Pants, Beware Wolf, Graphic Novel	February 10, 2009	TBA	Fashionista Presto Chango! - Go behind the scenes with the stars for some wardrobe magic!
Wizards of Waverly Place: Wizards Vs Vampire	Wizards Vs Vampire, Wizards Vs Vampire: Tasty Bites, Wizards Vs Vampire: Dream Date, Wizards And Vampire Vs Zombie	June , 2010	TBA

The show's complete first season was released on September 10, 2009 in Germany, on October 1, 2009 in Spain, on March 3, 2010 in France and on March 12, 2010 in Poland. The first season of the show was released in volumes in the UK and Brazil on October 5, 2009. The complete second season will be released on May 6, 2010 in Germany. Season 2 Voume 1 will be released in the UK on 29 September 2010.

Season 1 was released in Australia between March 1, 2010 to August 3, 2010. Volume 1 was released March 1. Volume 2 was released May 31. Volume 3 was released August 3.

Awards and nominations

Year	Award	Category	Recipient(s)	Outcome
2008	Alma Award	"Outstanding Male Performance in a Comedy Television Series"	Jake T. Austin	Nominated
	Alma Award	"Outstanding Female Performance in a Comedy Television Series"	Selena Gomez
	Imagen Award	"Best Actress - Television"
2009	Image Award	"Outstanding Performance in a Youth/Children's Program - Series or Special"
	Nickelodeon Kids' Choice Awards	"Favorite TV Actress"		Won
	Young Artist Award	"Best Performance in a TV Series - Leading Young Actress"		Nominated
	Primetime Emmy	"Outstanding Children's Program"	Cast	Won
	Alma Award	"Special Achievement Comedy - Television - Actress"	Selena Gomez	Won
	Alma Award	"Special Achievement Comedy - Television - Actress"	Maria Canals Barrera	Nominated
	Imagen Award	"Best Actress - Television"	Selena Gomez
2010	Image Award	"Outstanding Performance in a Youth/Children's Program - Series or Special"
	Nickelodeon Kids' Choice Awards	"Favorite TV Actress"		Won
	Nickelodeon Kids' Choice Awards	"Favorite TV Show"	Cast	Pending
	Teen Choice Awards	"Choice TV Show: Comedy"	Cast
		"Choice TV Actress: Comedy"	Selena Gomez
		"Choice TV Star: Summer	David Henrie
	Primetime Emmy	"Outstanding Children's Program"	Cast

Release

The show debuted on Disney Channel on October 12, 2007 after the premiere of Twitches Too, gathering 5.9 million viewers. In February 2009, the episode "Helping Hand" broke the record for the largest audience in the 7:00 PM (Eastern Time) time period on the Disney Channel, with a total of 4.5 million viewers. In January 2010, "Wizards vs. Werewolves" one-hour special episode became the series' most-watched episode with 6.2 million viewers, surpassing the 6 million viewers of "Paint By Committee" episode.

In 2009, the series was the top scripted telecast for teens between the age of 9-14 (1.63 million/6.7 rating) and second in kids 6-11 (1.81 million/7.4 rating), which was only slightly behind “The Suite Life on Deck”(1.82 million/7.4 rating.)

Actress Selena Gomez who plays Alex Russo on the show says that after she finishes the last season of the show that is currently airing, the cast will make a sequel to Wizards of Waverly Place: The Movie and end with a tour.

International release

Country/Region	Network(s)	Series premiere	Series Title in Country
Turkey	Digiturk	October 24, 2007	Waverly Büyücüleri
Turkey	Disney Channel Turkey	October 12, 2007	Wizards of Waverly Place
United States	Disney Channel
Pakistan	Disney Channel
Australia	Disney Channel Australia	October 19, 2007
Australia	Seven Network	October 4, 2008
New Zealand	Disney Channel New Zealand	October 19, 2007
New Zealand	TV3
United Kingdom	Disney Channel UK & Ireland	November 4, 2007
Ireland	Disney Channel UK & Ireland	November 3, 2007
Canada (English)	Family	October 26, 2007
India	Disney Channel India	May 5, 2008
Sri Lanka
Bangladesh
Malaysia	Disney Channel Malaysia (Airs in Malay and English Language)	March 9, 2008
Arab World	Disney Channel Middle East (Airing with Arabic subtitles)	February 29, 2008
The Netherlands	Disney Channel (Netherlands & Belgium)	October 3, 2009
Belgium	Disney Channel (Netherlands & Belgium)	November 1, 2009
Hong Kong	Disney Channel Asia (Airing the show with Indonesian, Malay and Chinese Subtitles) (Dubbed in Hong Kong, Thailand, and South Korea, Vietnam)	March 9, 2008
Indonesia
Philippines
Singapore
Thailand
South Korea			우리가족마법사
Vietnam			Những phù thủy xứ Waverly
South Africa	Disney Channel South Africa (airs in English)
Canada (French)	VRAK.TV	August 24, 2009	Les Sorciers de Waverly Place
France	Disney Channel France	January 22, 2008
France	NRJ12	August 31, 2009
Israel	Disney Channel Israel	June 2008	המכשפים מווברלי פלייס
Bulgaria	BNT 1	March 28, 2009	Магьосниците от Уейвърли Плейс
Bulgaria	Disney Channel Bulgaria	September 19, 2009	Магьосниците от Уейвърли Плейс
Greece	Disney Channel Greece	November 7, 2009	Οι Μάγοι του Γουέβερλυ
Greece	ERT	January 5, 2010	Οι Μάγοι του Γουέβερλυ
Italy	Disney Channel Italy	January 26, 2008	I Maghi Di Waverly
Italy	Italia 1	January 12, 2010	I Maghi Di Waverly
Poland	Disney Channel Poland	February 29, 2008	Czarodzieje z Waverly Place
Finland	Disney Channel Scandinavia		Waverly Placen velhot
Denmark			Magi på Waverly Place
Sweden			Magi på Waverly Place
Norway			Magikerne på Waverly Place
Germany	Disney Channel Germany	March 8, 2008	Die Zauberer vom Waverly Place
Germany	Super RTL	September 1, 2008
Switzerland	SF Zwei	April 11, 2009
Austria	ORF 1	June 20, 2009
Spain	Disney Channel Spain	January 18, 2008	Los Magos de Waverly Place
Spain	Antena 3		Los Magos de Waverly Place
Portugal	Disney Channel Portugal		Os Feiticeiros de Waverly Place
Portugal	SIC
Brazil	Disney Channel Brasil	June 29, 2009
Brazil	Disney Channel Latin America	March 23, 2008 (Advance) April 11, 2008 (Premiere)
Dominican Republic		March 23, 2008 (Advance) April 14, 2008 (Premiere)	Los Hechiceros de Waverly Place
Argentina
Bolivia
Colombia
Ecuador
Haiti
Mexico
Peru
Paraguay
Uruguay
Venezuela
Taiwan	Disney Channel Taiwan	March 28, 2008	《少年魔法師》
Japan	Disney Channel Japan	April 18, 2008	ウェイバリー通りのウィザードたち
Albania	Digitalb	July, 2009	Magjistaret e sheshit Uejverli
Chile	Disney Channel Latin America	March 23, 2008 (Advance) April 14, 2008 (Premiere)	Los Hechiceros de Waverly Place'
Chile	Canal 13 (Chile)	March 6, 2010	Los Hechiceros de Waverly Place'
Romania	Disney Channel Romania	September 19, 2009	Magicienii Din Waverly Place
Czech Republic	Disney Channel East Europe	February 2009	Kúzelníci z Waverly
Slovakia			Kúzelníci z Waverly
Hungary			Varázslók a Waverly helyből
Russia	СТС	November 2, 2009	Волшебники из Вэйверли Плэйс
Russia	Disney Channel (Russia)	August 14, 2010	Волшебники из Вэйверли Плэйс
Serbia	Radio Television of Serbia	June 27, 2010	Чаробњаци са Вејверли плејса
Serbia	Disney Channel Serbia	June 27, 2010	Чаробњаци са Вејверли плејса
Slovenia	Kanal A	August 1, 2010	Čarovniki s trga Waverly

References

External links

v t e Wizards of Waverly Place
Episodes	Season 1 Season 2 "Wizards on Deck with Hannah Montana" Season 3 Season 4
Films	Wizards of Waverly Place: The Movie (2009) The Wizards Return: Alex vs. Alex (2013)
Characters	Alex Russo
Video games	Wizards of Waverly Place (2009) Spellbound (2010)
Related	Soundtrack Wizards Beyond Waverly Place

It's a Laugh Productions

Series

Current

Wizards Beyond Waverly Place (since 2024)

Former

The Suite Life of Zack & Cody (2005–2008)
Hannah Montana (2006–2011)
Cory in the House (2007–2008)
Wizards of Waverly Place (2007–2012)
The Suite Life on Deck (2008–2011)
Sonny with a Chance (2009–2011)
Jonas (2009–2010)
I'm in the Band (2009–2011)
Good Luck Charlie (2010–2014)
Pair of Kings (2010–2013)
Shake It Up (2010–2013)
A.N.T. Farm (2011–2014)
So Random! (2011–2012)
Kickin' It (2011–2015)
Jessie (2011–2015)
Austin & Ally (2011–2016)
Lab Rats (2012–2016)
Crash & Bernstein (2012–2014)
Dog with a Blog (2012–2015)
Liv and Maddie (2013–2017)
Mighty Med (2013–2015)
I Didn't Do It (2014–2015)
Girl Meets World (2014–2017)
K.C. Undercover (2015–2018)
Best Friends Whenever (2015–2016)
Gamer's Guide to Pretty Much Everything (2015–2017)
Bunk'd (2015–2024)
Lab Rats: Elite Force (2016)
Bizaardvark (2016–2019)
Raven's Home (2017–2023)
Coop & Cami Ask the World (2018–2020)
Sydney to the Max (2019–2021)
The Villains of Valley View (2022–2023)

Films

Hannah Montana: The Movie (2009)
Wizards of Waverly Place: The Movie (2009)
The Suite Life Movie (2011)
Good Luck Charlie, It's Christmas! (2011)

Crossovers

"That's So Suite Life of Hannah Montana" (2006)
"Take This Job and Love It" (2007)
"Wizards on Deck with Hannah Montana" (2009)
"Weasels on Deck" (2010)
"Charlie Shakes it Up" (2011)
"Austin & Jessie & Ally All Star New Year" (2012)
"Good Luck Jessie: NYC Christmas" (2013)
"Jessie's Aloha Holidays with Parker and Joey" (2014)
"Karate Kid-tastrophe" (2015)
"Lab Rats vs. Mighty Med" (2015)
"Raven About Bunk'd" (2020)

TV specials

The Wizards Return: Alex vs. Alex (2013)

v t e Current Disney Channel original programming
Big City Greens (since 2018) Chibiverse (since 2022) Hamster & Gretel (since 2022) Monsters at Work (since 2023) Moon Girl and Devil Dinosaur (since 2023) Kiff (since 2023) Zombies: The Re-Animated Series (since 2024) Primos (since 2024) Wizards Beyond Waverly Place (since 2024)

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