| Revision as of 14:45, 26 August 2010 edit209.249.216.68 (talk) →Customers← Previous edit | Revision as of 13:30, 6 October 2010 edit undoH3llBot (talk | contribs)Bots134,512 editsm BOT: Checking dead links; Added 1 archived Wayback linkNext edit → | ||
| Line 34: | Line 34: | ||
| | date = 2006-06-12 | | date = 2006-06-12 | ||
| | url = http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y | | url = http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y | ||
| | accessdate = 2007-05-09 |archiveurl = http://web.archive.org/web/20070927212906/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y <!-- Bot retrieved archive --> |archivedate = 2007-09-27}} | |||
| | accessdate = 2007-05-09 }} | |||
| {{refend}} | {{refend}} | ||
Revision as of 13:30, 6 October 2010
IntelliTXT is an "in-text" advertisement platform developed by Vibrant Media, and is an example of keyword advertising. Website authors insert a script into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT.
The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while ads flash on and pause before disappearing.
Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue. Some publishers choose to offer a help link inside the IntelliTXT ad box that leads to a page that offers to let you turn off IntelliTXT. Note that deactivation requires the use of HTTP cookie technology. If a user deletes or refreshes their cookies the service will be re-activated automatically and ads will continue to appear on the page. Since the cookie is stored by publisher, it also means that turning off the feature for one publisher has no effect on the other publishers that use these popups.
Customers
According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. Nike, Sony and Microsoft are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.
Competitors
References
- Einstein, David (2006-06-12). "Computing Q&A: Satellite radio choices are pretty equal". San Francisco Chronicle. Retrieved 2007-05-09.
- Morrissey, Brian (2006-06-12). "Video Ads Spread to Links". Adweek.com. Archived from the original on 2007-09-27. Retrieved 2007-05-09.
External links
- The IntelliTXT Website
- Vibrant Media Privacy Statement
- Disable IntelliTXT pop-ups in IE
- Disable IntelliTXT Bookmarklet For Firefox
- Javascript Blacklist for Safari
- Disable Text Ads Userscript for Greasemonkey and Opera's UserJS