Misplaced Pages

Revision as of 09:18, 27 December 2010

Part of a series on
Sociology
History Outline Index
Key themes Society Globalization Human behavior Human environmental impact Identity Industrial revolutions 3 / 4 / 5 Popularity Social complexity Social environment Social equality Social equity Social power Social stratification Social structure Social cycle theory
Perspectives Conflict theory Critical theory Structural functionalism Positivism Social constructionism Social darwinism Symbolic interactionism
Branches Aging Architecture Art Astrosociology Body Criminology Consciousness Culture Death Demography Deviance Disaster Economic Education Emotion (Jealousy) Environmental Family Feminist Fiscal Food Gender Generations Health Historical Immigration Industrial Internet Jewry Knowledge Language Law Leisure Literature Marxist Mathematic Medical Military Music Peace, war, and social conflict Philosophy Political Public Punishment Race and ethnicity Religion Rural Science (History of science) Social movements Social psychology Sociocybernetics Sociology Space Sport Technology Terrorism Urban Utopian Victimology Visual
Methods Quantitative Qualitative Comparative Computational Ethnographic Conversation analysis Historical Interview Mathematical Network analysis Social experiment Survey
Major theorists 1700s: Comte · Sieyès 1800s: Martineau · Tocqueville · Marx · Spencer · Le Bon · Ward · Pareto · Tönnies · Veblen · Simmel · Durkheim · Addams · Mead · Weber · Du Bois · Mannheim · Elias 1900s: Fromm · Adorno · Gehlen · Aron · Merton · Nisbet · Mills · Bell · Schoeck · Goffman · Bauman · Foucault · Luhmann · Habermas · Baudrillard · Bourdieu · Giddens
Lists Bibliography Terminology Journals Organizations People Timeline By country
Society portal
v t e

Computer-assisted personal interviewing (CAPI) is an interviewing technique similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. Either the respondent or the interviewer sits at a computer terminal and enters the answers. If no interviewer is present, the term Computer-assisted self interviewing (CASI) may be used.

• Either the respondent or an interviewer sits at a computer terminal and answers a questionnaire using using the keyboard or mouse.
• Help screens and courteous error messages are provided.
• Colorful screens and on and off-screen stimuli can add to the respondent's interest and involvement in the task.
• This method has been classified as a personal interview technique since an interviewer is usually present to serve as a host and to guide the respondent.
• This approach is used in shopping malls, preceded by the intercept and screening process.
• It is also used to conduct business-to-business research at trade shows or conventions.

For example, CAPI is used as the method of data collection for the British Crime Survey.

Advantages

This form of interview is substantially cheaper when a large number of respondents is required, because

• There is no need to recruit or pay interviewers.
• There is no need to transcribe the results into a computer form. The computer program can be constructed so as to place the results directly in a format that can be read by statistical analysis programs such as PSPP or DAP.
• The program can be placed on a web site, potentially attracting a world-wide audience.

Disadvantages

• The survey is likely to attract only respondents who are "computer savvy", thus introducing potential bias to the survey.

This software article is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

• Software stubs
• Statistical software
• Data collection
• Market research