| Revision as of 13:15, 15 January 2011 editSticks66 (talk | contribs)Autopatrolled, Extended confirmed users, Pending changes reviewers38,640 edits →Merged businesses← Previous edit | Revision as of 13:37, 15 January 2011 edit undoSticks66 (talk | contribs)Autopatrolled, Extended confirmed users, Pending changes reviewers38,640 edits →LeadershipNext edit → | ||
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| ==Leadership== | ==Leadership== | ||
| George Patterson Y&R |
George Patterson Y&R offices operated with a system of local office CEOs for Sydney, Melbourne, Brisbane & Auckland until June 2009 when Russel Howcroft was appointed national CEO. Howcroft is known to Australian television audiences for his regular appearances on ]. | ||
| In mid-2010 Howcroft was promoted to CEO Y&R Brands Aust & NZ giving him a responsibility including some other Australasian WPP owned businesses. | |||
| ==References== | ==References== | ||
Revision as of 13:37, 15 January 2011
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George Patterson Y&R (GPYR) is an Australasian advertising agency with offices in Melbourne, Sydney, Brisbane, Canberra and Auckland. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).
Merged businesses
TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. Known as "Patts" in the industry, the business had been George Patterson Advertising from its formation in 1934 when George Patterson demerged the Sydney & Melbourne business he had started in 1918 from Catts-Patterson; George Patterson Bates from the 1990s, when the agency's long-standing Asian affiliation with Bates Worldwide was formalised with an acquisition by Bates, then one of the two worldwide network holdings of Saatchi & Saatchi PLC; and George Patterson Partners at the time of the WPP acquisition, having been primed for sale under that name by the TCG management-buyout group since 2003.
WPP merged the Australian offices of its worldwide Young & Rubicam brand with George Patterson.
Leadership
George Patterson Y&R offices operated with a system of local office CEOs for Sydney, Melbourne, Brisbane & Auckland until June 2009 when Russel Howcroft was appointed national CEO. Howcroft is known to Australian television audiences for his regular appearances on The Gruen Transfer. In mid-2010 Howcroft was promoted to CEO Y&R Brands Aust & NZ giving him a responsibility including some other Australasian WPP owned businesses.