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| '''Maggi''' is a ] marketed by ] which produces instant ], ] and ]. It was founded by the Maggi family in ] in the 19th century, and merged with Nestlé in 1947. | '''Maggi''' is a ] marketed by ] which produces instant ], ] and ]. It was founded by the Maggi family in ] in the 19th century, and merged with Nestlé in 1947. | ||
Revision as of 07:23, 6 March 2006
- For the Italian scholar, see Girolamo Maggi.
Maggi is a brand marketed by Nestlé which produces instant soups, stocks and noodles. It was founded by the Maggi family in Switzerland in the 19th century, and merged with Nestlé in 1947.
The alimentary company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at the improvement of the nutrition of worker families. It was the first to bring protein-rich legume meal to the market, which was followed by ready-made soup based on legume meal in 1886.
In German-speaking Europe, "Maggi" is still synonymous with the brand's "Maggi-Würze" (Maggi spice), a dark sauce which is very similar to Asian soy sauce. It was also introduced in 1886, as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland and especially in Germany.
Before Maggi finally became a mere brand, it also introduced the bouillon cube in 1908, which was another meat substitution product.
Today Maggi is particularly well known in India, Australia, Malaysia and Singapore for its instant noodles, to the extent that "Maggi noodles" are synonymous with instant noodles in those countries. A popular dish served in the latter two countries is known as Maggi goreng (fried Maggi noodles).
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