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{{Cleanup-rewrite|date=February 2010}} |
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{{infobox brand |
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| logo = |
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| name = Doritos |
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| image = ] |
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| type = ] |
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| currentowner = ] |
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| origin = |
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| introduced = 1966 |
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| discontinued = |
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| related = ] |
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| markets = worldwide |
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| previousowners = |
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| trademarkregistrations = |
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| ambassador = |
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}} |
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'''Doritos''' ({{IPAc-en|icon|d|ɵ|ˈ|r|iː|t|oʊ|z}}) is a brand of seasoned ]s created by ] and produced since 1964 by the American food company ] (a division of ]).<ref></ref><ref name="PepHis">{{cite web |url=http://www.pepsico.com/PEP_Company/History/ |title=PepsiCo's History Timeline |accessdate=2007-07-02 }}</ref> |
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"Doritos" were released in the United States in 1964, the first tortilla chip to be launched nationally. |
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According to Information Resources International, in 1993, Doritos earned $1.3 billion in retail sales, one-third of the total Frito-Lay sales for the year. This made the chip the leading seller in the snack category, which also comprises cookies, crackers, cakes, and candies. Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger and 15% thinner. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned".<ref name=collins>{{Cite news|last=Collins|first=Glenn|title=Pepsico Pushes a Star Performer|date=November 3, 1994|newspaper=New York Times|url=http://query.nytimes.com/gst/fullpage.html?res=9906E2DE173EF930A35752C1A962958260|accessdate=2008-11-12|postscript=.}}</ref> The design change was the result of a two-year market research study that involved 5,000 chip eaters. The new design gave each chip rounded corners, making it easier to eat and reducing the scrap resulting from broken corners. Each chip was also given more seasoning, resulting in a stronger flavor. The improved chips were released in four flavors beginning in January 1995.<ref name=collins/> |
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Frito-Lay eliminated ] from all Doritos varieties in 2002. The same year, the Doritos brand began complying with ] labeling regulations, four years before the regulations became mandatory.<ref name=collier>{{Cite news|last=Collier|first=Gene|title=An expert weighs in on the Dorito case|date=January 7, 2004|newspaper=Pittsburgh Post-Gazette|location=Pittsburgh, PA|url=http://www.post-gazette.com/columnists/20040107gene0107p1.asp|accessdate=2008-11-12|postscript=.}}</ref> |
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The company was sued in 2003 by Charles Grady, who claimed that his throat had been damaged because of eating Doritos. According to him, the shape and rigidity of the chips made them inherently dangerous. Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips. The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.<ref name=collier/> |
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In 2005, Doritos sales in the United States fell by 1.7% to $595 million. To increase sales in 2006, the company launched several new flavors, a new label, and more bilingual advertising. Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history".<ref name=vanriper>{{Cite news|last=Van Riper|first=Tom|title=PepsiCo to Zest Up Doritos Campaign|newspaper=Forbes|date=January 9, 2006|url=http://www.forbes.com/markets/emergingmarkets/2006/01/09/pepsi-frito-lay-0109markets09.html|accessdate=2008-11-12|postscript=.}}</ref> |
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==Ingredients== |
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The plain chips are made of ground corn, vegetable oil, and salt. Other ingredients vary across the flavored chip varieties. Doritos made for the US market generally do not use pork derived animal ] in the making of the cheese flavorings used on the chips.<ref></ref> |
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*Nacho Cheese Doritos ingredients (US), in order of percent of product: whole corn, vegetable oil (corn, soybean, and/or sunflower oil), salt, cheddar cheese (milk, cheese cultures, salt, ]), ], wheat flour, ], ], buttermilk solids, romano cheese (part skim cow's milk, cheese cultures, salt, enzymes), ], onion powder, ] and ], corn flour, ], ], natural and artificial flavor, dextrose, tomato powder, spices, ], artificial color (including ], ], ]), citric acid, sugar, garlic powder, red and green bell pepper powder, ], ], ], nonfat milk solids, ], corn syrup solids<ref></ref> |
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== See also == |
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== See also == |
