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| KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young people like “underground movements” and want to feel like they are changing the world. KONY 2012 taps into these needs to bring about something that is not “hip” or “underground” at all: A military operation in Uganda. Not only that, it urges the participants of the movement to order stuff, to wear bracelets that are associated with an online profile and to record their actions in social media. This makes KONY 2012 the first artificially created movement that is fully track-able, monitor-able and quantifiable by those who engendered it. In other words, what appears to be a movement “from the people” is actually a new way for the elite to advance its agenda. | KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young people like “underground movements” and want to feel like they are changing the world. KONY 2012 taps into these needs to bring about something that is not “hip” or “underground” at all: A military operation in Uganda. Not only that, it urges the participants of the movement to order stuff, to wear bracelets that are associated with an online profile and to record their actions in social media. This makes KONY 2012 the first artificially created movement that is fully track-able, monitor-able and quantifiable by those who engendered it. In other words, what appears to be a movement “from the people” is actually a new way for the elite to advance its agenda. | ||
| Russell was arrested | |||
| ==Biography== | ==Biography== | ||
| Russell graduated from the USC Production Film School. He founded ]. | Russell graduated from the USC Production Film School. He founded ]. | ||
Revision as of 20:32, 16 March 2012
Jason Russell is an American political activist responsible for the campaign "Kony 2012". This is a viral sensation that swept the entire world in less than 24 hours during March 2012. Its main subject is the African rebel leader Joseph Kony, his war crimes and the clearly defined “movement” to stop him. Countless celebrities endorsed the movement, news sources reported it and social media buzzed with it. While the problem of guerrilla warfare and child soldiers has plagued Africa for decades, and several documentaries have already been produced regarding the issue, this particular 29-minute video managed to obtain mass exposure and support.
KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young people like “underground movements” and want to feel like they are changing the world. KONY 2012 taps into these needs to bring about something that is not “hip” or “underground” at all: A military operation in Uganda. Not only that, it urges the participants of the movement to order stuff, to wear bracelets that are associated with an online profile and to record their actions in social media. This makes KONY 2012 the first artificially created movement that is fully track-able, monitor-able and quantifiable by those who engendered it. In other words, what appears to be a movement “from the people” is actually a new way for the elite to advance its agenda.
Biography
Russell graduated from the USC Production Film School. He founded Invisible Children, Inc.
Russell is an evangelist Christian and has spoken about his religion and its relation to his work in a speech at Liberty University.
Russell has a son, and a daughter whom he doesn't talk about in the video.
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