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==Product placement== ==Product placement==
A recurring feature of ''Seinfeld'' was its use of specific products as plot points, especially various ] products. These products might be a central feature of a plot narrative (e.g. ], ], ], and ]), or associating the candy with a guest character (e.g. ] bars), or simply discussing the merits of the candy in a conversational aside (e.g. ]). Examples of non-candy products featured in ''Seinfeld'' are ] (whose advertisements at the time featured Jason Alexander), ] (a chicken restaurant chain), ], ], Bosco, ], ], ], ], ], the board games ] and ], ] and the ] clothing catalog (which actually went bankrupt whilst the show was still active). The computers in Jerry's apartment are always ] brand computers; the featured model changed every few seasons to reflect Apple's latest offerings. A recurring feature of ''Seinfeld'' was its use of specific products as plot points, especially various ] products. These products might be a central feature of a plot narrative (e.g. ], ], ], and ]), or associating the candy with a guest character (e.g. ] bars), or simply discussing the merits of the candy in a conversational aside (e.g. ]). Examples of non-candy products featured in ''Seinfeld'' are ] (whose advertisements at the time featured Jason Alexander), ] (a chicken restaurant chain), ], ], Bosco, ], ] ], ], ], ], the board games ] and ], ] and the ] clothing catalog (which actually went bankrupt whilst the show was still active). The computers in Jerry's apartment are always ] brand computers; the featured model changed every few seasons to reflect Apple's latest offerings.


While the show's creators claim that they themselves were not engaging in a ] strategy for commercial gain, ''Seinfeld'' is widely credited by marketers and advertisers with affecting a change in attitude toward product placement in US ] TV shows. . While the show's creators claim that they themselves were not engaging in a ] strategy for commercial gain, ''Seinfeld'' is widely credited by marketers and advertisers with affecting a change in attitude toward product placement in US ] TV shows. .

Revision as of 23:48, 23 April 2006

1989 American TV series or program
Seinfeld
Created byLarry David
Jerry Seinfeld
StarringJerry Seinfeld
Jason Alexander
Julia Louis-Dreyfus
Michael Richards
Country of originUSA
No. of episodes181 (incl. 4 clip shows and one special)
Production
Running time21 Minutes (syndication),
22 Minutes (original)
Original release
NetworkNBC
ReleaseJuly 5, 1989 –
May 14, 1998

Seinfeld was an American television sitcom set in New York City that ran from July 5, 1989, to May 14, 1998. It was one of the most popular and influential TV programs of the 1990s. In 2002, TV Guide released a list of the top 50 greatest shows of all time and ranked Seinfeld #1. The show was created by Larry David and Jerry Seinfeld. It stars Jerry Seinfeld playing "Jerry Seinfeld", a character named after and based largely on himself, and is set predominantly in an apartment block in Manhattan's Upper West Side. It features mainly Jerry's friends and acquaintances such as Elaine Benes (Julia Louis-Dreyfus), George Costanza (Jason Alexander) and Cosmo Kramer (Michael Richards). It was produced by Castle-Rock Entertainment (then helmed by actor-producer Rob Reiner) and distributed by Columbia Pictures Television (now Sony Pictures Television).

Overview

The show has been famously described as "a show about nothing" (a self-referential phrase from an episode describing Jerry and George's attempt to create a sitcom), as most of the comedy was based around the largely inconsequential minutiae of everyday life, and often involved petty rivalries and elaborate schemes to gain the smallest advantage over other individuals. Seinfeld himself notes that his original premise - and the purpose for the standup excerpts that bookended each show - was that the show would be about how a comedian gathers material for his act. The characters have also been described as utterly selfish and amoral; the show stood out by depicting these traits in a comedic fashion (However, it should be noted that a common motif concerns characters' attempts to make correct moral choices, only to have their attempts backfire exponentially). In contrast to many other sitcoms, the allowing of scenes to lapse into sentimentality was generally avoided, and Jerry Seinfeld and Larry David's dictum of "no hugging, no learning" gave the show its distinctively acerbic and cynical tone. However, themes of illogical social graces and customs, neurotic and obsessive behavior, and the mysterious workings of relationships ran in numerous episodes, making it possible to categorize the show as a comedy of manners. The show's creators made a conscious effort to reflect the activities of real people, rather than the idealized escapist characters often seen on television, although many of the show's plots involve intricate, and often cyclical strings of events that converge in the end to form a grand irony.

File:Jerrygeorge.jpg
Jason Alexander as George, Jerry Seinfeld as himself and Julia Louis-Dreyfus as Elaine in "The Dinner Party"

Previous shows on television were almost always family or co-worker driven, but Seinfeld holds itself up as being a then-rare example of a sitcom wherein none of the characters were related by blood or employed in the same building or business. In fact, many characters were not employed at all.

File:Restaruantseinfeld.jpg
Tom's Restaurant, a diner at 112th St. and Broadway in Manhattan, referred to as "Monk's Cafe" in the show.

According to Bruce Fretts' 1993 The "Entertainment Weekly" "Seinfeld" Companion, Seinfeld's audience was, "TV-literate, demographically desirable urbanites, for the most part-who look forward to each weekly episode in the Life of Jerry with a baby-boomer generation's self-involved eagerness." Likewise, in episodes adhering to the original concept, the show featured clips of Seinfeld himself delivering a standup routine at the beginning and end of each episode, the theme of which relates to the events depicted in the plot. By this device the distinction between the actor Jerry Seinfeld and the character who is portrayed by him is deliberately blurred. In later seasons, these standup clips became less frequent and were ultimately discontinued. All of the main characters were modeled after Seinfeld's or Larry David's real-life acquaintances. In fact, many of the plot devices are based on real-life counterparts - such as the Soup Nazi (based on Al Yeganeh) and J. Peterman of the J. Peterman catalogue.

Another violation of the fiction convention of isolating characters from the actors playing them, and separating the characters' world from the actors' and audience's world, was a story arc that concerned the characters' roles in promoting a television sitcom series named Jerry. Jerry was much like Seinfeld in that Seinfeld played himself, and that the show was "about nothing". Jerry was launched in the 1993 season finale of Seinfeld, in an episode titled "The Pilot". This story arc, along with other examples of self-reference, have led many critics to point out the postmodern nature of the show.

Jerry Seinfeld performing his famous stand-up comedy in the final moments of "The Boyfriend, Part 2"

According to Katherine Gantz, this entanglement of character and actor relationships "seems to be a part of the show's complex appeal. Whereas situation comedies often dilute their cast, adding and removing characters in search of new plot possibilities, Seinfeld instead interiorizes; the narrative creates new configurations of the same limited cast to keep the viewer and the characters intimately linked. In fact, it is precisely this concentration on the nuclear set of four personalities that creates the Seinfeld community".

Another attribute that makes Seinfeld exceptional is that in almost every episode, several story threads are presented at the beginning, generally involving the various characters in separate and unrelated situations, which then converge and are interwoven towards the end of the episode in an ironic fashion. Due to the densely-plotted construction of the storylines, attempts to summarize the action in a given script are generally more verbose than one would expect for a sitcom. Despite any separate plot strands, the narratives show "consistent efforts to maintain intimacy" between the small cast of characters. "Much of Seinfeld's plot and humor hinge on outside personalities threatening—and ultimately failing—to invade the foursome, ... especially where Jerry and George are concerned." (Gantz 2000)

Gantz maintains that another factor in, or further proof of, spectators' and characters' participation in a Seinfeld community is the large amount of in-slang, "a lexicon of Seinfeldian code words and recurring phrases that go unnoticed by the infrequent or 'unknowing' viewer". These include "Bubble Boy", "Master of My Domain", "Shrinkage", "Mulva", "Crazy Joe Davola", "Man Hands", "Yada Yada Yada", "Dr. Van Nostrand", "Spongeworthy", "Close Talker" and "Art Vandelay" (the last two of which are menu options at Moe's Southwest Grill).

The show premiered as The Seinfeld Chronicles on Thursday, May 31, 1990 on NBC. Seinfeld was not an immediate success. After the pilot was shown, on July 5, 1989, a pickup by NBC did not seem likely and the show was actually offered to Fox, which declined to pick up the show. It was only thanks to Rick Ludwin, head of late night and special events for NBC, for diverting money from his budget, that the next four episodes were filmed. After nine years on the air and 180 episodes filmed, the series finale of Seinfeld aired on Thursday, May 14, 1998. It was watched by a huge audience, estimated at 76 million viewers. Jerry Seinfeld holds both the record for the "most money refused" according to the Guinness Book of World Records by refusing an offer to continue the show for $5 million per episode, and another record for the Highest Ever Annual Earnings For A TV Actor, while the show itself held the record for the Highest Television Advertising Rates through 2004, when the final episode of Friends aired.

In 2004 a deal was negotiated to make Seinfeld available on DVD for the first time. Due to legal problems with the cast involving episode commentary and other DVD extras, the release was pushed back. The first 3 seasons were released November 23, 2004, and season 4 was released on May 17, 2005. Season 5 and season 6 were released on November 22, 2005.

Characters

Main characters

Jerry Seinfeld

File:Jseinfeld.jpg
Jerome (Jerry) Seinfeld

Jerome "Jerry" Seinfeld (played by Jerry Seinfeld) — A standup comedian who seeks out relationships with very attractive women, which rarely last more than one episode. He usually notices some very minor defect they have and makes a big deal about it, causing his relationships to end in very embarrassing ways. He constantly makes observations about circumstances, instances, and life in general, and furthermore makes a healthy habit of mocking others. Of the main characters, he seems to be the most sensible, in that he usually just sarcastically comments on the strange things the others do, instead of participating. In a DVD commentary for the fifth season episode "The Opposite", Jerry described his encouragment of his friends often bad or impractical ideas as "...leading him down the primrose path". On occasion he will reluctantly help his friends, but he seems to take the most pleasure in seeing them fail. However, he does put up with a lot from his friends, particularly Elaine's numerous small favors, George's complaints of life and scheming, and Kramer's constant mooching. Among other things, he is obsessed with cleanliness, cereal, sports cars, and Superman (there were visual, conversational, and thematic references to Superman throughout the series. There is also a poster of a Porsche in Jerry's Apartment.). His constant need to dissect tiny events in his life begins to wear the other characters thin in later episodes, especially Elaine. Jerry is the only character to appear in every episode of the show. Jerry's most widely known vehicle that he has driven is a black Saab 900 convertible, which always has a problem, usually caused by Kramer. Jerry also drove a BMW until it was plagued by the body odor of a valet attendant in the fourth season.

George Costanza

File:Costanza.jpg
George Louis Costanza

George Louis Costanza (played by Jason Alexander) — A "short, stocky, slow-witted, bald man" (as described by Elaine), the neurotic George is a self-loathing, pathological liar domineered by his parents, Frank and Estelle. He is also best friends with Jerry, and seems to have been since their school years. He has held many jobs, including that of a real estate agent and assistant to the traveling secretary for the New York Yankees. He also worked briefly at a sporting equipment company called Play Now and at Kruger Industrial Smoothing (and — very briefly — at Pendant Publishing) in addition to nearly acquiring a job as a bra salesman for Sid Farkus, a friend of his father's, but this was derailed by George's temptation to feel the fabric of a woman's jacket between his fingers on his way to the elevator. George was also a hand model for less than one episode in "The Puffy Shirt".

His relationships with women were always unsuccessful, although ironically, his most disastrous relationship, an engagement to Susan Ross (played by Heidi Swedberg) was one of the few that ended "well" for George (He feared marriage and the death of Susan bailed him out, although her parents continued to torment him after her demise). His talents include lying, the video game Frogger, parallel parking, finding good deals, making "good" time on car trips, knowing whether someone's uncomfortable at a party, the ability to recall the best public rest room near a given location in Manhattan, and the ability to correctly spell unusual last names (something that he does in a number of episodes). He also has excellent hearing and in addition to his parallel parking skills, considers himself a good driver overall, claiming it runs in his family.

The character of George was based on a combination of the show's co-creator, comedian Larry David, and Jerry's real-life childhood friend Michael Costanza. Episode plots would frequently feature George manufacturing elaborate deceptions at work or in his relationships, in order to gain or maintain some small or imagined advantage. Most of George's reprehensible actions are the result of his taking the advice of others too seriously. For example, Jerry once jokingly suggested that he should only do the opposite of what his instinct tells him, as his instincts seem to lead only to misfortune. This comment led George to try and center his whole life around the principle although in this particular instance, George was succesful, keeping a steady girlfriend for an entire episode without conflict and even landing a job with the New York Yankees, one he would keep for much of the series. His disastrous engagement to Susan also began with a remark made by Jerry. Thus it could be argued that George is not really a bad person, but just easily swayed by others. Many of George's predicaments were based on those that Larry David had found himself in at one point or another in his own life. For example, in the episode The Revenge, when George quits his job in a fury only to realize his actions were a mistake, he goes back the next day as if nothing happened; this was based on an identical incident when Larry David, working as a writer for Saturday Night Live, quit and returned to his job in the same manner. Ironically though, this plan actually worked for David, who stayed on as an SNL writer for the rest of the season, whereas George was abruptly told to leave the building upon his reentry.

Alexander originally portrayed George as a character similar to Woody Allen (which is beleived to have originally inspired the glasses George wore), some saying his performance bordered on impersonation. But as the show progressed, George became a fuller character as Alexander discovered that the character was not based on Allen but rather on the show's co-creator, Larry David. As Alexander remarks in an interveiw for the "Seinfeld" DVD, the true root of his character was realized upon a conversation between Alexander and David earlier on in the series, in which Alexander questions a script saying, "This could never happen to anyone and even if it did, no human being would react like this" to which David replied, "What do you mean? This happened to me once and this is exactly how I reacted".

George is a polarizing character. Many fans of the show love him, while those who dislike the show will often cite his character as the reason.

Elaine Benes

Elaine Marie Benes

Elaine Marie Benes (played by Julia Louis-Dreyfus) — Like Jerry, much of Elaine's life revolves around trying to arrange relationships with attractive individuals, although some of hers last longer than Jerry's. Her most memorable is her on-again, off-again relationship with David Puddy (played by Patrick Warburton). She has also held jobs for Pendant Publishing, The J. Peterman Catalog, and as a personal assistant to the wealthy Mr. Justin Pitt. Elaine was a composite of many female acquaintances of the writers, the two most prominent being writer Carol Leifer, Seinfeld's real-life ex-girlfriend, and the other being Monica Yates, Larry David's ex-girlfriend. In the show Elaine and Jerry dated, and "broke up", timeline-wise, just before the first episode, remaining good friends over the course of the show. The couple rekindled their romance in "The Deal" and slept together in "The Mango" (in order to save their friendship, which was deteriorating due to the revelation that Elaine faked her orgasms while they dated), but the relationship reverted to platonic in both instances without any significant explanation.

Elaine was from Towson, Maryland, an affluent Baltimore suburb, and went to Tufts University (her "safety school") and usually works as a writer-editor. She has a sister named Gail as heard in the episode, "The Pick". She was consequently a Baltimore Orioles fan, a fact that memorably had her kicked out of a New York Yankees game. Elaine is most often a victim of circumstance, usually coming into conflict with inadequate boyfriends or the arbitrary demands of her eccentric employers. She is usually fairly apathetic to the problems of others, unless of course they affect her directly. She can be surprisingly ruthless, and seems to be inwardly bitter about the state her life is in (in one episode, in a discussion about what she wanted to be when she grew up, Elaine says she does not remember, but "it wasn't this". She also occasionally remarks that she needs to find new friends, and even tried to fit in with Bizarro Jerry (Kevin), George (Gene) and Kramer(Feldman) before they rejected her in "The Bizarro Jerry".) She is also known for her unusual spastic dancing style, described as a "full body dry heave", by George (a.k.a. Little Kicks).

The middle name "Marie" was a name that Julia Louis- Dreyfus had picked out for the character.

Cosmo Kramer

File:Kramer6.jpg
Cosmo Kramer
File:Kramer entrance.gif
An extreme example of Kramer's wild entrances

Cosmo Kramer (played by Michael Richards) — Tall, wild-haired, and almost always wearing pants too short for him, Kramer is the most eccentric and animated Seinfeld character. He is perhaps most famous for his "entrance," violently swinging open the door to Jerry's apartment and sliding into the room unexpectedly. This alledgedly caused frequent door replacement on the set (every season or so). Until the 6th season, his first name was unknown. Once his full name was revealed in "The Switch" by his mother, Babs Kramer, most minor characters began calling him Cosmo, but the main group continued calling him Kramer. In the pilot, he is actually referred to as "Kessler" by Jerry, since the writers were worried about upsetting the real-life Kramer - Kenny Kramer, the New York neighbour of the show's co-creater Larry David on whom the character was based. This was later referenced in the episode "The Betrayal," which shows a scene where Jerry first moves into his apartment and meets Kramer, mistaking his name for Kessler.

Kramer is perpetually unemployed after going on strike from a bagel shop that he worked at before the show began. In "The Strike" (episode 166, season 9), Kramer briefly goes back to work at the shop after 12 years of striking only to go back on strike a few days later. He also had breif employment at Coleman's Department Store as a department store Santa Clause. Throughout the series, he frequently pursues hare-brained money-making schemes, nearly all of them his own invention. Despite the failure of the majority of these schemes and his unwillingness to even apply for a normal job, he always seems to have more than enough money when he needs it; in one episode George makes a comment about Kramer "falling ass-backward into money", suggesting he could have inherited some money or won some kind of lottery, but there is no evidence ever given in the show to support this theory. It became more of a running joke which is never fully explained. Kenny Kramer, upon whom Cosmo Kramer was based, supported himself with the residual profits that he earned from a patent that he developed in the 1970s for the disco ball. In an episode where Jerry was being audited, Kramer told Jerry that he had stopped paying taxes years ago, prompting Jerry to quip "that's easy when you have no income". Although, the financial stability of Kramer is debatable. This is due to the fact that in one episode, George asks Kramer if he can break a twenty, to which he replies, "I only have hundreds", and in another episode, when Kramer is explaining to Jerry that wallets are a nuisance and that he should use a money clip he advises Jerry to "keep the big bills on the outside" to which Jerry remarked, "that's a five".

One of the most popular characters on the show, Kramer is often described as the "action character" that draws audiences with his wild and unusual antics displaying Michael Richards' skillful physical comedy. He usually enters Jerry's apartment very suddenly, bursting through the door, sometimes hitting someone. In one show, Kramer is called a "Hipster Doofus" by his current girl friend, a name actually used to describe the charcter in a magazine article which is also reused later by Elaine. He is based on Larry David's neighbor, Kenny Kramer, whose real-life "Seinfeld Reality Tour" was actually spoofed in one episode as the Cosmo's "J. Peterman Reality Tour". In contrast to the other characters, his eccentricities lead him to be almost always painfully honest. He is friends with Newman, as well as a wide variety of (mostly off-screen) acquaintances and shady partners, including Lomez and Bob Sacamano.

Kramer's Inventions and Ideas

  • A coffee table book about coffee tables, while on Regis and Kathy Lee, he spits his coffee and he is no longer allowed to tour. ("The Opposite")
  • A pizza place where you make your own pizza from scratch, but they end up getting in a huge argument ("The Couch")
  • Cologne that smells like the beach, but the idea is later stolen by Calvin Klein ("The Pez Dispenser")
  • The Bro, a bra for men, Kramer goes into business with Frank Costanza , but the guy they propose the idea to asks Frank if he can go out with Estelle causing Frank to get angry and ruin the deal. ("The Couch")
  • PB & J's, a restaurant that only sells peanut butter and jelly sandwiches, nothing becomes of it ("The Friars Club")
  • A bladder system for oil tankers. (essentially a big rubber ball inside the tanker which would prevent spillage if there was a crack in the hull)
  • Eliminating all the furniture in his house and replacing them with levels.

Recurring characters

This is a quick list of recurring characters. For more see: Minor characters in Seinfeld

Newman

Main article: Newman (Seinfeld)

Newman (played by Wayne Knight) — Jerry and Kramer's neighbor; a portly, vengeful and spasmodic U.S. postal carrier. Newman is Jerry's archenemy, and at the same time Kramer's friend. In his first (offscreen) appearance, Newman was voiced by Larry David, though Wayne Knight over-dubbed David's lines for the show's syndicated airings. Newman and Jerry often use a specific routine of greeting each other when they meet, Jerry saying "Hello, Newman", and Newman replying "Hello, Jerry", both speaking in a venomous tone of mutual disgust. He never misses a chance to get Jerry into trouble. For example in one episode he has Jerry taken into custody by the Postal Inspection Service for suspicion of mail fraud. Nevertheless, he never seems to mind hanging around in Jerry's apartment from time to time as if they were friends. Occasionally, a story places him in the role of a fifth member of the group, though usually he is an antagonist.

Like many of the Seinfeldian characters, Newman is a paradigm of contradiction. On the one hand he is slovenly (realizes he is sitting on a fork in his apartment), lazy (doesn't deliver mail when it rains, despite the famed saying, "Neither snow, nor rain, nor sleet," misquoted by George in the show as "neither rain..."), and completely selfish. However, he displays a surprising sensitivity, as in his infatuation with Elaine and his poetry for Kramer in the bookstore, as well as intelligence, such as when he decides in a Solomon-esque way to assign the rightful owner of the bicycle. Newman is once described by George as "merry"; to the audience's surprise, Jerry agrees with this observation. Newman usually exits Jerry's apartment with a 'Ta-ta, Jerry!' and a snickering laugh. In one episode, Kramer notes that Newman is an excellent tree-climber (when Newman is climbing a tree to retrieve a discarded fur coat,) and Newman tells him that he learned to climb trees "in the Pacific Northwest." In another episode, Jerry described Newman's tennis playing ability in the most superlative of terms: "He's fantastic!"

Others

File:Costs.jpg
Frank Costanza - George's father
  • Estelle Costanza (played by Estelle Harris) — George's nagging and often obnoxious mother.
  • Frank Costanza (played by Jerry Stiller) — George's hot-tempered, eccentric father
  • Susan Ross (played by Heidi Swedberg) — George's ex-fiancée who dies from licking toxic envelopes, mailing her wedding invitations
  • Helen Seinfeld (played by Liz Sheridan) — Jerry's quintessentially Jewish mother
  • Morty Seinfeld (played by Phillip Bruns and later by Barney Martin) — Jerry's father; a retired raincoat salesman
  • Jacopo Peterman (played by John O'Hurley) — Elaine's eccentric and loquacious boss
  • George Steinbrenner (played by Lee Bear, voiced by Larry David) — George Costanza's boss while working for the Yankees-- a satire of real-life Yankees owner George Steinbrenner who passed on playing the character himself due to unfamiliarity with the show.
  • Uncle Leo (played by Len Lesser) — Jerry's unavoidable and annoying uncle who is known for holding onto your arm when he talks to you.
  • Cousin Jeffery-- Uncle Leo's son (and Jerry's cousin) who was never made an onscreen charcter. Obsessed with nature, Uncle Leo is constantly reminding Jerry of his position at the parks department.
  • David Puddy (played by Patrick Warburton) — Elaine's on-again/off-again boyfriend
  • Mickey Abbott (played by Danny Woodburn) — Kramer's small friend.
  • Mr. Wilhelm (played by Richard Herd) — George's superior at the New York Yankees
  • Mr. Lippman (played by Richard Fancy) — Elaine's boss at Pendant Publishing; later owner of the Muffin Company 'Top of The Muffin to You!'
  • Mr. (Justin) Pitt (played by Ian Abercrombie) — an eccentric millionaire who hired Elaine as his personal assistant.
  • Jackie Chiles (played by Phil Morris) — Kramer's lawyer and parody of Johnnie Cochran
  • Kenny Bania (played by Steve Hytner) — a stand-up comedy hack, and one of Jerry's nemeses
  • Yev Kasem, a.k.a. "The Soup Nazi" (played by Larry Thomas) - An eccentric New York City soup vendor.
  • "Crazy" Joe Davola (played by Peter Crombie) — a "lunatic" who stalks Elaine, George, Jerry and Kramer. At one point he tries to attack Jerry while yelling "Sic Semper Tyrannis!" Named after a real aquaintence of co-creator Larry David's.
  • Sue Ellen Mischke (played by Brenda Strong) - Elaine's rival, she is often referred to as "The Braless Wonder." She is also the heiress to the Oh Henry! candybar fortune.
  • Sally Weaver (played by Kathy Griffin) - In "The Doll" Susan's old roommate from college, Sally Weaver, gives Jerry a package that she wants him to be careful with. In "The Cartoon" Sally opens her one-woman stand-up show about "Jerry Seinfeld - the Devil."
  • Bob Sacamano - Kramer's oft-referenced but never appearing friend, who often is the source of bizarre anecdotal advice.
  • Mr. Kruger (played by Daniel von Bargen) - George's boss at Kruger Industrial Smoothing.
  • Dr. Tim Whatley (played by Bryan Cranston) - Jerry's dentist, whom he suspects converted to Judaism just so he could make Jewish jokes. He's also a "regifter" in another episode after Jerry gives him Super Bowl tickets.
  • Lloyd Braun - George's boyhood rival, who later ended up in a psychiatric facility. He went out with Elaine, tried to help save a historic theatre with Kramer, and sold computers for Frank Costanza.
  • Babs Kramer - Kramer's mother.
  • Bubble Boy - Boy that lives in a bubble. Jerry agrees to visit him with Elaine, George, and Susan after talking with his father. George has a disagreement with him about a game of trivial pursuit
  • "Fragile" Frankie Murman - Jerry's old friend from summer camp (George refers to him as "the summer me.") Gave Jerry a conversion van in The Junk Mail. "Fragile," because when upset he runs into the woods, digs a hole, and sits in it.
  • Alec Berg - Alec Berg is a person with really good hockey seats which Jerry and Kramer really want...... They get to go to one game but when Jerry refuses to give a follow-up thank you they don't get anymore tickets because Alec Berg gives them away...... "It's a good John Houseman name Alec Beerrrrg"-Kramer
  • Denim Vest played by Kevin Hamilton MacDonald - Party goer at Tim Whatleys party. Elaine gives him a fake number...later he gives her a fake number on the street (hubba hubba).
  • Eduardo Corochio - Elaine makes up an affair she had in Switzerland with a bull fighter named Eduardo Corochio in order to impress a married couple she and George went to dinner with.
  • Jay Reimenschneider a friend of Kramer's. Reimenschneider "eats horse all the time. He gets it from his butcher" "I know the junky that left these chunkies! Newman!"
  • Lt. Bookman- (Philip Barker Hall), a library "cop" that tracks down Jerry on his unreturned book in the episode The Library (season 3).

see: Minor characters in Seinfeld

Memorable incidents

The Contest (Season 4)

File:Georgelay.jpg
George Costanza in The Contest.

One of the most controversial Seinfeld episodes, "The Contest", centers on a pact of self-denial between Jerry, George, Kramer and Elaine. The four place a bet (with Elaine contributing a higher stake) on who can go the longest without masturbating. In the show, however, they were able to convey the meaning without actually using the word "masturbation". Kramer's early exit from the bet has become a classic moment in Seinfeld history, with his simple "I'm out!" as he slams his cash on the counter. This episode also features Jane Leeves (of Frasier fame) as "The Virgin", Jerry's girlfriend at the time.

Other classic moments include: Jerry's rant about the woman across the street, who struts around naked in her apartment, compromising his ability to remain "Master of His Domain" (and the same woman responsible for Kramer's early departure); Elaine's fascination with John F. Kennedy, Jr.; George's subtle introduction of the subject matter with the phrase, "My mother caught me"; and the "ease" with which the characters can sleep at night, depending on their current standing in the contest. It was revealed in "The Puffy Shirt" that George was the winner of The Contest, although in "The Finale" four years later, George admitted that he had cheated and that Jerry was the true master of his domain.

In a 2001 episode of Curb Your Enthusiasm, during an argument between Larry David and Jason Alexander, it is mentioned that David participated in a contest exactly like this one, after Jason comments that that sort of thing would never happen. On the second DVD of the Season 4 Seinfeld collection, Kenny Kramer states that David did participate in such a contest and complained to him at the time about how difficult it was. On the third week, according to Kenny Kramer, David was the victor.

Moops (Season 4)

File:Bubbleboy.jpg
George Costanza and Susan Biddle Ross scuffling in The Bubble Boy.

In the episode "The Bubble Boy", George claims "The Moops" is the answer to the Trivial Pursuit question "Who invaded Spain in the 8th century A.D.?" The Bubble Boy contested the answer, claiming it was the Moors (which is correct). George, with his stubborn nature, in reaction to the belligerent arrogance of the Bubble Boy, and out of spite, refused to accept the response in favor of the (presumably misprinted) answer given by the card. During the argument, George accidentally "pops" the bubble, sending bubble boy to the hospital. This incident is based on an actual error spotted by one of the writers in (according to different sources) either a 1970s home edition of Jeopardy! or in Trivial Pursuit.

The Junior Mint (Season 4)

Jerry accompanies Elaine on a hospital visit to a seriously ill ("something with his spleen") ex-boyfriend and artist, Roy (Sherman Howard), whom she broke up with because he was fat. Kramer tags along to steal latex gloves, and is invited by the surgeon to view the surgery. When his date cannot make it to the surgery, Kramer asks Jerry to join him. During the surgery, Kramer persistently offers Jerry a Junior Mint which he tries to paw away; instead, it flies over the viewing mezzanine, and falls into Roy's open abdominal cavity. The doctor notices something, but cannot figure out what, and closes the cavity. Roy's condition turns critical, and George decides to buy some of his triangle art thinking that if the artist dies, he could make a profit if the value of the art increases. However, Roy's condition significantly improves, something Roy credits to the fact that George bought his art. The doctor credits the upturn to "something beyond science, something, from above."

"Dolores!" (Season 4)

In the same episode as the Junior Mint, Jerry is dating an attractive woman whose name he cannot remember. With only one clue -- she told him her name rhymes with a part of the female anatomy -- he spends the episode avoiding the use of her name, and trying to find ways to ascertain it, including digging in her purse and having his friends stop by, hoping she will introduce herself. Jerry and George try to guess the name, with choices of Bovary, Loreola, Hest, Gipple, and most famously: Mulva. When she eventually realizes Jerry doesn't know her name, she breaks up with him, leaving his apartment in a huff. Right after she leaves, Jerry suddenly remembers her name, and calls out to her from his window, "Dolores!" According to an interview with Castle Rock executive Glenn Padnick that is included on the Seinfeld Season Four DVD, the script originally called for Jerry to call out the name "Cloris". However, between scenes during the taping of the episode, the audience was asked what they thought the woman's name was, and an audience member answered with "Dolores". Padnick decided that this name was better than what they had in the script and went down to the stage and had the scene taped with the audience member's guess. The "mystery woman" was played by Susan Walters.


The Puffy Shirt (Season 5)

In the episode of the same name, Jerry accidentally agrees to wear a new "puffy shirt" on The Today Show because Kramer's girlfriend Leslie (who designed the shirt) is a "low-talker". George's career as a "hand model", Elaine's job as an organizer for the Goodwill committee organizing Jerry's Today Show appearance and Leslie's future as a clothes designer all come to an end when Jerry denounces the shirt on the air. This episode spawned Jerry's phrase "but I don't want to be a pirate!" which would be re-used (albeit in different versions) later in the series.

The Move (Season 6)

From the episode The Fusilli Jerry. "The Move" refers to a complex sexual technique invented by Jerry that he shares with George with the promise that if George can master it he'll "never be alone again." Elaine's on/off boyfriend, Puddy, uses it on Elaine, leading Elaine to chastise Jerry for sharing intimate secrets with Puddy, a hallmark of male-bonding. The entire technique of The Move is never shared with the audience, leaving the audience to fill in the gaps themselves. George attempts to use it on his own girlfriend at the time, but she catches him with "crib notes" detailing the maneuvers written on his hand.

The Soup Nazi (Season 7)

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Larry Thomas as Yev Kasem, better known as the Soup Nazi.

In this episode, Jerry introduces George and Elaine to a soup restaurant run by a draconian owner, whom the customers have nicknamed the "Soup Nazi" (it is revealed in the last episode that the Soup Nazi's name is actually Yev Kasem). The restaurant is based on Soup Kitchen International in New York City. The owner enforces strict rules about ordering: State your order, then move quickly down the line with your money ready. Jerry coaches Elaine on the rules, but she disregards them, wasting the Soup Nazi's time and infuriating him. He kicks her out, yelling, "No soup for you!", which would become a catch phrase. The episode also includes a plot about an armoire that Elaine buys and then leaves on the street, asking Kramer to watch it. It is stolen right in front of him by a pair of effeminate, antique-loving men, who Kramer later refers to as "street toughs." Later, Elaine finds the Soup Nazi's recipes and distributes them widely in an act of vengeance, ruining his business. Before doing this, Elaine confronts the Soup Nazi and says in a mocking voice, "You're through Soup Nazi, no more soup for you...NEXT!!!" Larry Thomas received an Emmy nomination for his role as the Soup Nazi. Viewers find this character as an essential part of Seinfeld.

The Seven (Season 7)

From the episode The Seven. George tells Susan he has the perfect name picked out for their future child: Seven. Susan is less than impressed, but when she tells friend's who are expecting a child, they love the name and plan to use it. George goes to their home to talk them out of it and the woman goes into labour. George joins them in the cab on the way to the hospital trying to talk them out of using the name: "I thought we agreed on 'Soda!'"

The Little Kicks (Season 8)

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Elaine Doing the Dry Heave (a.k.a. Little Kicks)

In the episode "The Little Kicks" Elaine performs her notorious "Little Kicks" dance in front of co-workers at a J. Peterman party. George (and later Jerry) exclaim "Sweet fancy Moses!" in reference to Elaine's dancing skill, which is described as "a full body dry-heave set to music". Throughout the episode she is mercilessly mocked behind her back by co-workers; at first she believes George has caused her troubles, but later learns her dancing is at fault. The dance involves her hands in thumbs up mode and little kick-ups with her feet. She is eventually informed by Jerry through a misfortunate illegal video pirating incident.

"Serenity Now!" (Season 9)

"Serenity Now!" is meant as a relaxation technique used by George's father in a season nine episode, especially when arguing with his wife. It turns out to be quite ineffective, according to George's nemesis, Lloyd Braun, who spent time in a mental institution because he suppressed his own anger for years, explaining "serenity now, insanity later." Kramer tries using the technique but explodes anyway, destroying 25 computers George had been storing in Kramer's apartment. Frank Costanza changes his saying to "Hoochie mama" when Mrs. Costanza tries to put her car into the garage.

"Festivus" (Season 9)

From "The Strike". Elaine and Kramer find out that growing up in George's family they celebrated Festivus rather than Christmas. Festivus was made up by Frank Costanza as he did not like the commercial and religious aspects of Christmas. Festivus involves setting up an aluminum pole rather than a tree as Frank notes "requires no decoration; I find tinsel distracting." Frank decides to re-visit the holiday which he has not celebrated in years including the "airing of grievances" and the "feats of strength" much to the dismay of George.

Popular Catchphrases

  • "I'm out!" - Kramer, from "The Contest"
  • "My boys can swim!!" - George/Kramer, from "The Fix-Up"
  • "There's not a square to spare."- from "The Stall"
  • "Elaine, he's a male bimbo. He's a 'mimbo'."-Jerry, from "The Stall"
  • "These pretzels are making me thirsty." - Jerry, George, Elaine, and Kramer; "The Alternate Side"
  • "Not that there's anything wrong with that!" - Jerry, George, Kramer, and Mrs. Seinfeld; "The Outing"
  • "Hello, Newman." - Jerry, Mrs. Seinfeld; from several episodes, starting with "The Suicide"
  • "Yada, yada, yada." - Jerry, George, Elaine; from "The Yada Yada"
  • "No soup for you!" - The Soup Nazi, Elaine; from "The Soup Nazi"
  • "King of the County/Queen of the Castle/Lord of the Manor." - George, Elaine and Jerry, respectively; from "The Contest"
  • "He's a re-gifter!" - Elaine, from "The Label Maker"
  • "Low talker" - from "The Puffy Shirt"
  • "High Talker" - from "The Pledge Drive"
  • "Close talker" - from "The Raincoats"
  • "Master of your domain" - from "The Contest"
  • "They're real, and they're spectacular!" - Sidra, Jackie Chiles; from "The Implant" and "The Finale, Part 2"
  • "But I don't want to be a pirate!" - Jerry, from "The Puffy Shirt"
  • "Shrinkage" - George, from "The Hamptons"
  • "They're very refreshing!" - Kramer, from "The Junior Mint"
  • "It's like putting your whole mouth in the dip!"- from "The Implant"
  • "She's got man hands!" - Jerry; from "The Bizarro Jerry"
  • "Maybe the dingo ate your baby!" - Elaine, from "The Stranded"
  • "Stella! Stella!" - Elaine, from "The Pen"
  • "You know we're living in a SOCIETY!" - George, from "The Chinese Restaurant"
  • "Giddy Up" - Kramer; from many episodes
  • "The sea was angry that day my friends. Like an old man trying to send back soup in a deli." - George; from "The Marine Biologist"
  • "My Little Jerry!" - Kramer, from 'The Little Jerry"
  • "I find tinsel distracting" - Frank Costanza, from "The Strike"
  • "It's a Festivus for the rest of us!" - Frank Costanza, from "The Strike"
  • "Serenity Now!" - Frank Costanza, George, Kramer; from "Serenity now!"

Criticism and Popularity

Television critics championed the series from its low-rated roots in the early 1990s, up to its first season at number one in the Nielsen ratings. For its first five seasons on the air, Seinfeld was seen as steadily improving in its wit and storytelling. Seasons four and five in particular are considered the show's "prime", as it became one of television's top-rated comedies and managed to impress critics at magazines such as TV Guide, Entertainment Weekly and even The New Yorker. These seasons produced a string of high-profile episodes (e.g. "The Outing", "The Puffy Shirt") but chief among them was "The Contest", from an Emmy-winning script by co-creator Larry David, whose subject matter - masturbation - was considered both risky for producers and risqué by audiences.

Season six found the show changing directors (Andy Ackerman replacing Tom Cherones) and slightly altering its pace, to the displeasure of some. Jerry Seinfeld later told TV Guide that he and his writers were "crawling" creatively at this point, running low on premises and creative resolutions. Even so, the series remained well-regarded and produced some of its most infamous shows ("The Fusilli Jerry", "The Jimmy").

The series bounced back from this dry spell - according to the cast, crew and many critics - at the beginning of season seven. A younger and almost all-new writing staff poked fun at the underdeveloped lives of its four lead characters, who were now becoming neurotic, single forty-somethings. A story arc was introduced in which George Costanza became engaged to former girlfriend Susan Ross, whose life was derailed by him a few seasons back. Raking in its highest ratings ever, Seinfeld produced some of its most well-regarded episodes in the first half of this season - namely "The Soup Nazi", "The Sponge" and "The Rye". As the season advanced, however, it took on an increasingly darker tone, culminating in perhaps the most polarizing episode ever: "The Invitations". Boasting a surprise ending in which Susan is killed by the toxic glue on George's cheap choice of wedding invitation, many felt the show had taken its misanthropic streak too far. Others found the twist to be edgy and original.

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A shot of Susan's grave, from the show's eighth season premiere.

The show divided even more of its audience in its final two seasons. Executive producer and alleged driving-force behind Seinfeld, writer/comedian Larry David, left the series except to continue a recurring voice-over as George's boss, George Steinbrenner. Without his - as Jerry Seinfeld put it - "obsessive" attention, the show became more of a fast-paced, absurdist farce, with more slapstick humor and plotlines occasionally delving into pure fantasy.

Some of these earlier off-beat entries were greeted as fun diversions, such as "The Bizarro Jerry" (which featured Elaine befriending polar opposites of Jerry, George and Kramer). As the eighth and ninth seasons progressed, however, most critics felt the show had gotten too cartoonish for its own good. The New York Post went so far as to conduct a poll early in the ninth season, asking readers whether or not the series was as strong as it used to be. More than half of those polled said that it was not up to its previous standards. Jerry Seinfeld responded with a letter to the Post thanking them for considering his show to be so important.

Most fans argue that even as Seinfeld changed its comedic approach in later years, it remained funny and watchable. A few of the show's most popular plots and catch-phrases (Festivus, "Serenity Now") come from its final year, and it never faced a decline in the Nielsen ratings. It finished with its critical and fan reputation wholly intact.


Ratings

Here is a list of Seinfeld's ratings per season throughout its nine-year run.

Season 1: Not in the top 30
Season 2: Not in the top 30
Season 3: Not in the top 30
Season 4: #25
Season 5: #3
Season 6: #1
Season 7: #2
Season 8: #2
Season 9: #1

Ending

Hype

On December 26, 1997, Jerry Seinfeld announced that the series would end production the following spring. The announcement made the front page of all the major New York newspapers, including the New York Times. Jerry Seinfeld was even featured on the cover of Time Magazine's first issue of 1998.

The series ended with a 75-minute episode (cut down to 60 minutes in syndication, in two parts) written by returning co-creator and former executive producer Larry David. It also was the first episode since the seventh season to feature opening and closing stand-up acts by Jerry Seinfeld. The finale was filmed in front of an audience of NBC executives and additional friends of the show. The press and the public were shut out of the filming for the sake of keeping its plot secret, and all who attended the finale signed written "vows of silence" .

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The secrecy only seemed to increase speculation on how the series would end. Some suggested Jerry and Elaine would get married, and more cynical fans favored Julia Louis-Dreyfus's suggestion that the foursome die in a car accident after all their wishes come true. The producers of the show tweaked the media about the hype, spreading a false rumor about Newman ending up in the hospital and Jerry and Elaine sitting in a chapel, presumably to get married.

The actual finale poked fun at the many rumors that were circulating, seeming to move into several supposed plots before settling on its true storyline - a lengthy trial in which Jerry, George, Elaine and Kramer are prosecuted for lack of humanity.

The Finale

After finally striking a deal with NBC over their sitcom pilot, Jerry, Jerry and George are faced with having to leave New York City for California. Before doing so, they decide to take NBC's private jet to Paris with Elaine and Kramer, for one "last hurrah". Unfortunately, Kramer causes engine troubles by hopping up and down on the plane while trying to get water out of his ears, nearly killing the four friends in a crash. Upon what looks to be their final moments of life, George reveals he cheated in The Contest, and Elaine tells Jerry "There's something I have to tell you. I...love..." only to have the pilot regain control at the last second and in mid-sentence. They make an emergency landing in the fictional small town of Lathem, Massachusetts.

While killing time in Lathem, waiting for the plane to be repaired, they witness an overweight man getting robbed at gunpoint. Instead of helping him, they crack jokes about his size while Kramer films it all on his camcorder, then they proceed to walk away. The victim notices this, and tells the reporting officer. The four main characters are then arrested for violating a fictional Good Samaritan law that requires bystanders to help out in such a situation.

File:Seinfeld finale.jpg
The 'New York four' are led into prison at the end of "The Finale".

A lengthy trial ensues, bringing back many characters from past shows as character witnesses testifying against the group for their "selfish" acts from throughout the series. The Virgin, the low talker, the Bubble Boy, Babu Bhatt, the Soup Nazi, Susan Ross' doctor from the night she died, and several others are called to the witness stand, among many more enemies and acquaintances. Right before the verdict is read, Jerry receives a phone call, telling him that the plane's been repaired. The four are found guilty, and sentenced to a year in prison, with Judge Arthur Vandelay proclaiming: "I can think of nothing more fitting than for the four of you to spend a year removed from society so that you can contemplate the manner in which you have conducted yourselves."

In the final scene before the credits, the four main characters sit in a jail cell - strangely unfazed by what has just happened to them, still concerned mostly with the minutiae that preoccupied them beforehand. Jerry begins a conversation about George's shirt buttons, using lines from the very first episode of the series ("The second button is the key button. It literally makes or breaks the shirt."). Many believing to be a metaphor showing that throughout the series they have yet to do anything with their lives. George then wonders if they have had that conversation before, and they both examine that possibility. The camera then pans away from the group in their small holding cell, presumedly representing their self-centered isolation from society - implied throughout the show's later years, now shown quite literally.

In a last bit of comedy during the credits, Jerry is seen wearing an orange jumpsuit, performing a stand-up routine of prison-related jokes. "So what is the deal with the yard? I mean when I was a kid my mother wanted me to play in the yard. But of course she didn't have to worry about my next door neighbor Tommy sticking a shiv in my thigh." He is eventually threatened by a heckler/fellow prisoner (voiced by Larry David). The final line of the series is Jerry, being yanked off stage, saying "Hey, you've been great, I'll see you in the cafeteria!"

Reaction and Ratings

The final Seinfeld was criticized by many for being vindictive towards the characters - who are shown to be amoral, selfish misanthropes - and, by extension, towards the audience who tuned in to watch them every week. Entertainment Weekly's Ken Tucker seemed to echo the majority sentiment in declaring the episode "off-key and bloated...Ultimately, Seinfeld and David's kiss-off to their fans was a loud, hearty, 'So long, suckers!'" Others valued it for the perceived in-joke of the four characters being convicted and imprisoned on the charge that they did nothing, a play on the "show about nothing" mantra.

The Clip Show (the 45-minute clip show preceding the final episode) and "The Finale" garnered a 41.3 rating and a 58 share in the Nielsen Ratings, or about 76 million people. Seinfeld finished as the #1 most watched show of its final season. The only other shows to do so were I Love Lucy (in 1957), and The Andy Griffith Show (in 1968). It also set a new world record in 30-second Ad Cost on TV, $2 million for 30-second advertisement back in 1998.

Cast careers after Seinfeld

Since the end of the program, Alexander has acted in film, theater and television, including guest appearances on Larry David's HBO series Curb Your Enthusiasm. Louis-Dreyfus also appeared on Enthusiasm and has received on-screen and voice credits in television (such as Arrested Development) and animated film. Richards continues to appear in new film and television work as well. Louis-Dreyfus is starring in the CBS sitcom The New Adventures of Old Christine, which debuted in March 2006 and premiered with strong ratings, and has been consistent ever since, causing many to claim that the "Seinfeld curse" has been broken.

Alexander, Louis-Dreyfus and Richards have all attempted unsuccessfully to launch new sitcoms as title-role characters. Despite decent acclaim and even some respectable ratings each show was cancelled quickly, usually within the first season. This has given rise to the term "Seinfeld Curse" to describe sitcom failure by an actor following massive success on an ensemble show, a phrase oft-used in reference to Matt LeBlanc's Friends spin-off Joey.

"It's so completely idiotic.... It's very hard to have a successful sitcom," Larry David once said of the curse. Most new sitcoms do not enjoy the success of hits like Seinfeld, though David's Curb Your Enthusiasm went on to win Emmy awards; the series relied on his signature humor, embodied in the Seinfeld character of George.

The relevant shows were Jason Alexander's Bob Patterson and Listen Up!, Michael Richards' The Michael Richards Show, and Julia Louis-Dreyfus' Watching Ellie. Listen Up!'s 22 episodes make it the longest running show starring a Seinfeld alum since Seinfeld ended.

Patrick Warburton, who played David Puddy, was also hit by the curse when his superhero-themed show, The Tick, was cancelled after just one season. However, he has found success in voice acting. His repertoire includes the voice of Joe Swanson in Family Guy, the title character of Buzz Lightyear of Star Command , Brock Samson in The Venture Bros, and Kronk in both The Emperor's New Groove and the The Emperor's New School. Lately he can be seen on ABC's show Less Than Perfect as Jeb Denton.

Alexander was also the voice of Duckman, which had a certain amount of success (although this series ran from 1994 until 1997, which coincided with the run of Seinfeld). Wayne Knight has since had some roles with more or less the same importance of Newman, like the one in the not so successful The Edge, and one as a police officer in 3rd Rock from the Sun. He also had a voice cameo as a minor demon from hell in Justice League Unlimited animated series, and achieved some success as the voice of the human villain Al in Toy Story 2 in 1999, a year after Seinfeld's finale. However, the actor who really broke the curse, at least for recurring guest stars, was Jerry Stiller who was cast successfully as Doug Heffernan's annoying father-in-law Arthur, in The King of Queens. In the summer of 2005, John O'Hurley, who played J. Peterman in a recurring role on the final seasons of Seinfeld, received extensive publicity when he finished as the runner-up on the highly rated American ABC reality series Dancing with the Stars to Kelly Monaco (but won the subsequent "rematch"). John O'Hurley has gone on to make cameo appearances in many other programs, including SpongeBob SquarePants and Drake & Josh. O'Hurley has also done numerous amounts of television commercials for GCI, an Alaskan phone and internet communications company.

Meanwhile, Seinfeld went on tour, in 1998, and recorded a comedy special entitled I'm Telling You for the Last Time. An album of the same name was also released that year, and it featured samples of his stand-up performance.

An episode of Saturday Night Live hosted by Jerry Seinfeld featured an "episode" of Oz (using the actual set and actors) where Jerry, who was sent to prison during the final episode of Seinfeld, is transferred to Em City; the short film combines and parodies memorable moments in both series.

After his sitcom went off the air, Seinfeld returned to stand-up comedy. The process of developing and performing new material at clubs around the world was chronicled in a 2002 documentary, Comedian, directed by Christian Charles. His stand-up routine is highly acclaimed and Jerry was ranked #12 in Comedy Central's list of the 100 greatest standups of all time. Jerry Seinfeld has written a few books, mostly archives of past routines.

Seinfeld also appeared in two commercial 'webisodes' promoting American Express Credit Cards in which he appeared together with an animated rendering of Superman, voiced by Patrick Warburton (who had portrayed David Puddy on Seinfeld). The webisodes were aired in 2004 and directed by Barry Levinson.

Product placement

A recurring feature of Seinfeld was its use of specific products as plot points, especially various candy products. These products might be a central feature of a plot narrative (e.g. Junior Mints, Twix, Jujyfruits, and Pez), or associating the candy with a guest character (e.g. Oh Henry! bars), or simply discussing the merits of the candy in a conversational aside (e.g. Chuckles). Examples of non-candy products featured in Seinfeld are Rold Gold pretzels (whose advertisements at the time featured Jason Alexander), Kenny Rogers Roasters (a chicken restaurant chain), Drake's Coffee Cakes, Pepsi, Bosco, Snapple, Cadillacs Specialized Bicycles, Ovaltine, Arby's, TV Guide, the board games Risk and Scrabble, Entenmann's and the J. Peterman clothing catalog (which actually went bankrupt whilst the show was still active). The computers in Jerry's apartment are always Apple Macintosh brand computers; the featured model changed every few seasons to reflect Apple's latest offerings.

While the show's creators claim that they themselves were not engaging in a product placement strategy for commercial gain, Seinfeld is widely credited by marketers and advertisers with affecting a change in attitude toward product placement in US primetime TV shows. . In general, product placement became much more frequent in TV shows after Seinfeld demonstrated that a successful show could work specific products into its plots and dialogue.

For details of a study on the effectiveness of product placement (without respect to whether it was paid for or intended to promote products), see "Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld." by Dana T. Weaver of Penn State University.

Two types of advertising, neither of which were actual product placement, also capitalized on the Seinfeld show. One is described as a "Webisode," a reverse form of product placement. In this form, instead of inserting its product into an episode, American Express "inserted" Jerry Seinfeld and an animated Superman (voiced by Patrick Warburton, who also acted on the show, playing the role of David Puddy) into its commercial. The second type is the use of the show's actors, such as Jason Alexander in a Chrysler commercial. In this type, which ran after the series ended, Alexander behaves much like his character George, and his relationship with Lee Iacocca is said to play on his relationship with George Steinbrenner in the show.

Although not necessarily seen as a product placement, but to show the and character's lead actor interest as he is publicly known for; in several episodes of his sitcom, a Porsche themed painting (depicting a 904 GTS race car competing in the 1964 Targa Florio race in Italy, which it won) is visible on a wall in his apartment, an issue of Excellence magazine, a Porsche-centered publication, is featured prominently on an outdoor magazine rack.

Music

A signature of Seinfeld is its theme music: distinct solo sampled bass guitar riffs which open the show and connect the scenes. These short riffs were composed by Jonathan Wolff and are considered groundbreaking in their use as sitcom music. They vary throughout each episode, and are played in an improvised blues-funk style. An additional musical theme with an ensemble, led by a synthesized mid-range brass instrument, ends each episode.

Non-original music featured in the show:

Awards

Seinfeld won the Emmy Award for Outstanding Comedy Series in 1993, and it was nominated for the award every year from 1992-1998 (seasons 3-9). The show has also won a Golden Globe Award for Best Comedy Series in 1994; the Peabody Award in 1993; the Television Critics Award" in 1992 and 1993; the Screen Actors Guild Award for Outstanding Ensemble in a Comedy Series in 1995, 1997, and 1998; and the People's Choice Award for Favorite Television Comedy Series from 1997-1999.

Jerry Seinfeld

  • Golden Globe for Best Performance by an Actor in a Comedy Series - 1994.

Michael Richards

  • Emmy for Outstanding Supporting Actor in a Comedy Series - 1992-1993, 1993-1994, and 1996-1997.

Julia Louis-Dreyfus

  • Emmy for Outstanding Supporting Actress in a Comedy Series - 1995-1996.
  • Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Comedy Series - 1996, 1997.

Jason Alexander

  • Screen Actors Guild Award Outstanding Performance by a Male Actor in a Comedy Series - 1995

Writing

  • Emmy Outstanding Writing for a Comedy Series - "The Fix-Up" - Larry Charles and Elaine Pope (1991); "The Contest" - Larry David (1992);
  • Writers Guild Award for Episodic Comedy - "The Contest" - Larry David (1994); "The Mango" - Lawrence H. Levy (teleplay/story), Larry David (teleplay) (1995); "The Pool Guy" - David Mandel (1997); "The Fatigues" - Gregg Kavet, Andy Robin (1998)

DVDs

Seinfeld episodes are being released on a series of DVDs. So far, they are:

  • "Seinfeld: Volume 1: Seasons 1&2" (2004)
  • "Seinfeld: Volume 2: Season 3" (2004)
  • "Seinfeld: Volume 3: Season 4" (2005)
  • "Seinfeld: Volume 4: Season 5" (2005)
  • "Seinfeld: Volume 5: Season 6" (2005)

There have been no announcements regarding release dates for seasons 7, 8, and 9.

Episodes

Main article: List of Seinfeld episodes

References

  • Fretts, Bruce. The Entertainment Weekly Seinfeld Companion. New York: Warner Books. 1993. ISBN 0446670367.
  • William Irwin (Ed.). Seinfeld and Philosophy: A Book about Everything and Nothing. Peru, Illinois: Open Court Publishing Company. 1999. ISBN 0812694090.
  • Gantz, Katherine. "Not That There's Anything Wrong with That": Reading the Queer in Seinfeld. In Calvin Thomas (Ed.). Straight with a Twist: Queer Theory and the Subject of Heterosexuality. Champaign. Illinois: University of Illinois Press. ISBN 0252068130.
  • Gattuso, Greg. The Seinfeld Universe: The Entire Domain. New York: Citadel Press. 1996. ISBN 0806520019.
  • Rosenthal, Phil (November 18, 2004). Gold, Jerry! Gold! Chicago Sun Times.
  • Seinfeld, Jerry. Sein Language. Bantam. 1993. ISBN 0553096060.
  • Weaver, D.T. & Oliver, M.B. (2000) Summary of the paper,"Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld".

See also

Seinfeld
Episodes
Characters
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