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'''Numa Numa''' is an ] based on amateur videos, most notably '''''Numa Numa Song''''' by ], made for the song "]" as performed by ]. Brolsma's video, released in December 2004 on the website ], was the first Numa Numa–themed video to gain widespread attention. Less than three months after the ], it had been viewed more than two million times on the debut website alone. ''Numa Numa Song'' has since spawned many parody videos, including those created for the "New Numa Contest", sponsored by Brolsma, which promised ]45,000 in prize money for submissions. His original video was named 41st in the 2006 broadcast of ] by ] in the ].<ref>{{cite web |url=http://www.channel4.com/entertainment/tv/microsites/G/greatest/greatest_funny_moments/26-50.html |title=Channel4 - 100 Greatest FUNNY MOMENTS |accessdate=2007-07-02 |work=channel4.com |archiveurl = http://web.archive.org/web/20070622050945/http://www.channel4.com/entertainment/tv/microsites/G/greatest/greatest_funny_moments/26-50.html |archivedate = June 22, 2007}}</ref> '''Numa Numa''' is an ] based on amateur videos, most notably '''''Numa Numa Song''''' by ], made for the song "]" as performed by ]. Brolsma's video, released in December 2004 on the website ], was the first Numa Numa–themed video to gain widespread attention. Less than three months after the ], it had been viewed more than two million times on the debut website alone. ''Numa Numa Song'' has since spawned many parody videos, including those created for the "New Numa Contest", sponsored by Brolsma, which promised ]45,000 in prize money for submissions. His original video was named 41st in the 2006 broadcast of ] by ] in the ].<ref>{{cite web |url=http://www.channel4.com/entertainment/tv/microsites/G/greatest/greatest_funny_moments/26-50.html |title=Channel4 - 100 Greatest FUNNY MOMENTS |accessdate=2007-07-02 |work=channel4.com |archiveurl = http://web.archive.org/web/20070622050945/http://www.channel4.com/entertainment/tv/microsites/G/greatest/greatest_funny_moments/26-50.html |archivedate = June 22, 2007}}</ref>


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==Background==


The Numa Numa phenomenon was first popularized by Gary Brolsma's release of ''Numa Numa Dance'' on ].com on December 6, 2004.<ref>{{cite web|url=http://www.newgrounds.com/portal/view/206373|title=Numa Numa Dance|accessdate=2007-07-05|work= Newgrounds.com}}</ref> The video shows ] wearing headphones and ]ing to the audio of the original ] track whilst moving his head, shoulders and arms gesticulating to the music in an animated and earnest manner. Brolsma was sitting at his computer filming himself with a webcam. This video has been viewed over 700 million times on ] (from many different ] videos, though the official video received approximately 40 million views).


By February 25, 2005, less than 3 months after he released the video on Newgrounds, it had been viewed more than two million times on that site alone.<ref name="George1">Feuer & George (2005)</ref> Brolsma later stated in an interview, "''...I found it in another (I believe it was Japanese) flash animation with cartoon cats''".<ref>{{cite web|url= http://www.newnuma.com/story.html|title=Gary Brolsma & The Numa Story|accessdate=2007-07-03|work=Gary Brolsma & New Numa! }}</ref> Others have noted Brolsma's inspiration was the Japanese flash animation ''Maiyahi'' by the ] user "ikari", which featured ] wordplay (from Romanian into Japanese) and whose video featured an animated version of the popular ] cat ].<ref>{{cite web|last=Lucas|first=Dean|title=Famous Pictures Magazine - Numa Numa|url=http://www.famouspictures.org/mag/index.php?title=Numa_Numa|accessdate=2007-06-01}}</ref><ref>"" (original video, as Flash Program), (video), "" #Japan on DALnet, Micha 2005 (explanation).</ref> By February 25, 2005, less than 3 months after he released the video on Newgrounds, it had been viewed more than two million times on that site alone.<ref name="George1">Feuer & George (2005)</ref> Brolsma later stated in an interview, "''...I found it in another (I believe it was Japanese) flash animation with cartoon cats''".<ref>{{cite web|url= http://www.newnuma.com/story.html|title=Gary Brolsma & The Numa Story|accessdate=2007-07-03|work=Gary Brolsma & New Numa! }}</ref> Others have noted Brolsma's inspiration was the Japanese flash animation ''Maiyahi'' by the ] user "ikari", which featured ] wordplay (from Romanian into Japanese) and whose video featured an animated version of the popular ] cat ].<ref>{{cite web|last=Lucas|first=Dean|title=Famous Pictures Magazine - Numa Numa|url=http://www.famouspictures.org/mag/index.php?title=Numa_Numa|accessdate=2007-06-01}}</ref><ref>"" (original video, as Flash Program), (video), "" #Japan on DALnet, Micha 2005 (explanation).</ref>


On ], ''Numa Numa Dance'' has since been seen more than eighteen million times. From there it has been copied onto hundreds of other websites and blogs. According to a November 27, 2006 report by the ], based on page impression figures collated by ] company The Viral Factory, ''Numa Numa Dance'' is the second-most watched viral video of all time, with 700 million views, losing out only to ].<ref>{{cite news|title=Star Wars Kid is top viral video|url=http://news.bbc.co.uk/1/hi/entertainment/6187554.stm|publisher=BBC News|date=2006-11-27|accessdate=2007-07-01}}</ref> Brolsma <!-- Who, Brolsma or Star Wars kid? --> received mainstream media coverage from ]'s '']'', ]'s '']'', and ]'s '']'' and the Numa Numa video was listed as number 1 on ]s ''Top 40 Internet Superstars''. According to '']'', however, he was an "''unwilling and embarrassed Web celebrity''".<ref name="George1"/> He canceled media appearances but reappeared in September 2006 with a professionally produced video, ''New Numa'', featuring a song specially made for him by Variety Beats.<ref></ref> This video, hosted on ], marked the start of the "New Numa Contest", which promised ]45,000 in prize money and a ]25,000 award to the winner.<ref>{{cite press release |title=Viral video legend Gary Brolsma returns with "New Numa" and $45,000 in prizes for other viral enthusiasts|publisher=Jaeter Corp.<!-- This may be the publisher; see the copyright notice at the bottom of http://www.newnuma.com/press_release.html -->|date= 2006-08-28|url=http://www.newnuma.com/press_release.html|accessdate=2007-07-12}}</ref> On ], ''Numa Numa Dance'' has since been seen more than eighteen million times. From there it has been copied onto hundreds of other websites and blogs. According to a November 27, 2006 report by the ], based on page impression figures collated by ] company The Viral Factory, ''Numa Numa Dance'' is the second-most watched viral video of all time, with 700 million views, losing out only to ].<ref>{{cite news|title=Star Wars Kid is top viral video|url=http://news.bbc.co.uk/1/hi/entertainment/6187554.stm|publisher=BBC News|date=2006-11-27|accessdate=2007-07-01}}</ref> Brolsma <!-- Who, Brolsma or Star Wars kid? --> received mainstream media coverage from ]'s '']'', ]'s '']'', and ]'s '']'' and the Numa Numa video was listed as number 1 on ]s ''Top 40 Internet Superstars''. According to '']'', however, he was an "''unwilling and embarrassed Web celebrity''".<ref name="George1"/> He canceled media appearances but reappeared in September 2006 with a professionally produced video, ''New Numa'', featuring a song specially made for him by Variety Beats.<ref></ref> This video, hosted on ], marked the start of the "New Numa Contest", which promised ]45,000 in prize money and a ]25,000 award to the winner.<ref>{{cite press release |title=Viral video legend Gary Brolsma returns with "New Numa" and $45,000 in prizes for other viral enthusiasts|publisher=Jaeter Corp.<!-- This may be the publisher; see the copyright notice at the bottom of http://www.newnuma.com/press_release.html -->|date= 2006-08-28|url=http://www.newnuma.com/press_release.html|accessdate=2007-07-12}}</ref>

A story in the June/July 2006 issue of ] explores the song's spread and global homogenization, while arguing that Brolsma's video "''singlehandedly justifies the existence of webcams (....) It’s a movie of someone who is having the time of his life, wants to share his joy with everyone, and doesn’t care what anyone else thinks''".<ref>{{cite news |first=Douglas |last=Wolk |authorlink= |author= |coauthors= |title=The syncher, not the song: The irresistible rise of the Numa Numa Dance |url=http://believermag.com/issues/200606/?read=article_wolk |work= |publisher=] |id= |pages= |page= |date=June/July 2006 |accessdate=2007-07-02 |language= |quote= }}</ref>

Brolsma appeared in the video for the Weezer single "Pork and Beans," singing along with the band while doing the Numa Numa dance.

The original Brolsma "Numa Numa Dance" was featured in a ] of the TV series '']'', where characters Abby and McGee both expressed their fondness for the video, and in the 2008 "]" episode of the animated TV comedy series '']''. Japanese variety show '']'' featured ] members ] and ] lip-synching and dancing to the song during one of the program's ] sketches in 2005.

In 2006, South Korean singer Yoo Hyun Young performed her version, releasing it as "Noona's (Big Sister's) Dream".

In the summer of 2008 YouTube anthropologist Michael Wesch identified the video and its numerous replies as an important part of the newly emerging video sharing service. He has called Brolsma "the first guy on the dance floor at this global mixer".<ref>{{cite news|title=An Anthropological Introduction to YouTube|url=http://www.youtube.com/watch?v=TPAO-lZ4_hU|publisher=YouTube/Library of Congress|date=2008-06-23|accessdate=2011-04-04}}</ref>

In the 2009 college football game between the ] and the ], a Brolsma impersonator conducted the Michigan State Marching Band at halftime at ] as they played "Dragostea din tei." During the ], the ad for ] briefly showed Brolsma doing the Numa Numa dance.

In the 2011 movie ], the penguins dance to the song.

Spanish comedians ] also did a parody of this song called '']''.

In the German TV parody show ''Switch'', one of the actors in disguise as ] dances to the song.<ref>url=http://www.youtube.com/watch?v=fJQR7hKX1FU</ref>


==Notes== ==Notes==

Revision as of 09:39, 23 September 2012

Numa Numa is an Internet phenomenon based on amateur videos, most notably Numa Numa Song by Gary Brolsma, made for the song "Dragostea din tei" as performed by O-Zone. Brolsma's video, released in December 2004 on the website Newgrounds.com, was the first Numa Numa–themed video to gain widespread attention. Less than three months after the release, it had been viewed more than two million times on the debut website alone. Numa Numa Song has since spawned many parody videos, including those created for the "New Numa Contest", sponsored by Brolsma, which promised US$45,000 in prize money for submissions. His original video was named 41st in the 2006 broadcast of 100 Greatest Funny Moments by Channel 4 in the UK.

.

By February 25, 2005, less than 3 months after he released the video on Newgrounds, it had been viewed more than two million times on that site alone. Brolsma later stated in an interview, "...I found it in another (I believe it was Japanese) flash animation with cartoon cats". Others have noted Brolsma's inspiration was the Japanese flash animation Maiyahi by the Albinoblacksheep.com user "ikari", which featured soramimi wordplay (from Romanian into Japanese) and whose video featured an animated version of the popular Shift JIS art cat Monā.

On Newgrounds, Numa Numa Dance has since been seen more than eighteen million times. From there it has been copied onto hundreds of other websites and blogs. According to a November 27, 2006 report by the BBC, based on page impression figures collated by viral marketing company The Viral Factory, Numa Numa Dance is the second-most watched viral video of all time, with 700 million views, losing out only to "Star Wars kid". Brolsma received mainstream media coverage from ABC's Good Morning America, NBC's The Tonight Show with Jay Leno, and VH1's Best Week Ever and the Numa Numa video was listed as number 1 on VH1s Top 40 Internet Superstars. According to The New York Times, however, he was an "unwilling and embarrassed Web celebrity". He canceled media appearances but reappeared in September 2006 with a professionally produced video, New Numa, featuring a song specially made for him by Variety Beats. This video, hosted on YouTube, marked the start of the "New Numa Contest", which promised US$45,000 in prize money and a US$25,000 award to the winner.

Notes

  1. "Channel4 - 100 Greatest FUNNY MOMENTS". channel4.com. Archived from the original on June 22, 2007. Retrieved 2007-07-02.
  2. ^ Feuer & George (2005)
  3. "Gary Brolsma & The Numa Story". Gary Brolsma & New Numa!. Retrieved 2007-07-03.
  4. Lucas, Dean. "Famous Pictures Magazine - Numa Numa". Retrieved 2007-06-01.
  5. "Maiyahi" (original video, as Flash Program), 恋のマイアヒ　空耳 (video), "The Maiyahi song" #Japan on DALnet, Micha 2005 (explanation).
  6. "Star Wars Kid is top viral video". BBC News. 2006-11-27. Retrieved 2007-07-01.
  7. Gary Brolsma & The Numa Story
  8. "Viral video legend Gary Brolsma returns with "New Numa" and $45,000 in prizes for other viral enthusiasts" (Press release). Jaeter Corp. 2006-08-28. Retrieved 2007-07-12.

References

External links

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