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| ==Flagship brands== | ==Flagship brands== | ||
| ===Alaska-branded products=== | ===Alaska-branded products=== | ||
| ====Evaporated and Condensed Milk==== | |||
| * Alaska Evaporated Filled Milk | * Alaska Evaporated Filled Milk | ||
| * Alaska Sweetened Condensed Filled Milk | * Alaska Sweetened Condensed Filled Milk | ||
| ====Evaporated and Condensed Creamer==== | |||
| * Alaska Condensada | * Alaska Condensada | ||
| * Alaska Evaporada | * Alaska Evaporada | ||
| ====Powdered Milk==== | |||
| * Alaska Chocolate Powdered Milk Drink | * Alaska Chocolate Powdered Milk Drink | ||
| * Alaska Instant Powdered Milk Drink | * Alaska Instant Powdered Milk Drink | ||
| ====Ready to Drink Milk==== | |||
| * Alaska Choco | * Alaska Choco | ||
| * Alaska Fresh Milk | * Alaska Fresh Milk | ||
| Line 53: | Line 57: | ||
| * Alaska Yoghurt Drink | * Alaska Yoghurt Drink | ||
| ====All-Purpose Cream==== | |||
| * Alaska Crema | * Alaska Crema | ||
| ====Coffee Creamer==== | |||
| * Alaska Krem Top Coffee Creamer | * Alaska Krem Top Coffee Creamer | ||
| ====Nutritionals==== | |||
| * Alaska Nutri Build 345 | * Alaska Nutri Build 345 | ||
Revision as of 01:30, 7 November 2012
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|
| Company type | Milk company |
|---|---|
| Industry | Dairy products |
| Founded | 1972 |
| Headquarters | 6/F Corinthian Plaza 121 Paseo de Roxas Avenue, Makati City, Philippines |
| Website | www.alaskamilk.com |
Alaska Milk Corporation or AMC is one of the leading manufacturers of milk products in the Philippines. Its milk products are sold under the Alaska brand and is also the parent company of the Philippine Basketball Association (PBA) team, Alaska Aces. Alaska Milk Corporation is also listed in the Philippine Stock Exchange. As of December 13, 2010, the company has a total market capitalization of P11.9 billion and share price of P13.50.
Company profile
Alaska Milk Corporation was incorporated in 1994. However, long before that, operations have already started as early as 1972 through a Holland Milk Products, Incorporated. Holland Milk was a joint venture between Holland Canned Milk International B.V. and General Milling Corporation, another company founded by Wilfred Steven Uytengsu, Sr.. General Milling has interest in flour, feeds and soy bean milling. Holland Milk initially just produced canned evaporated and condensed milk and UHT ready to drink milk. But in the 1980S, the company started producing powder-filled milk under the Alaska brand. Because of the rapid growth of the company’s milk business, management decided to spin-off milk production as a independent entity and incorporated it as Alaska Milk Corporation in 1994. A year later, its shares were listed in the Philippine Stock Exchange under the stock symbol AMC.
When AMC reorganized its distribution operations and networks, Nabisco International and Quaker Oats, Incorporated tapped the company to be its exclusive distributor of Nabisco and Quaker Oats products. The agreement was terminated in 2001 when Philip Morris and Pepsi Company acquired Nabisco International and Quaker Oats, Incorporated, respectively.
Flagship brands
Alaska-branded products
Evaporated and Condensed Milk
- Alaska Evaporated Filled Milk
- Alaska Sweetened Condensed Filled Milk
Evaporated and Condensed Creamer
- Alaska Condensada
- Alaska Evaporada
Powdered Milk
- Alaska Chocolate Powdered Milk Drink
- Alaska Instant Powdered Milk Drink
Ready to Drink Milk
- Alaska Choco
- Alaska Fresh Milk
- Alaska Hi-Calcium Non-Fat Milk
- Alaska Slim Milk
- Alaska Sweet Milk
- Alaska Yoghurt Drink
All-Purpose Cream
- Alaska Crema
Coffee Creamer
- Alaska Krem Top Coffee Creamer
Nutritionals
- Alaska Nutri Build 345
Other brands
Brands are manufactured by this company, under license from Nestle:
- Alpine
- Carnation
- Cow Bell
- Liberty
- Milkmaid
Other developments
Following the termination of the distribution agreement, AMC introduced an evaporated creamer and a UHT All-Purpose Cream, Alaska Crema in 2003. The former was to complete the value line of liquid canned milk while the latter is to complete the line of cooking milk.
In 2007, AMC acquired international milk brands of Société Des Produits Nestlé S.A., which included Alpine, Liberty and Krem-Top brands. With these deals, AMC accounted nearly 80% of the liquid milk market. A year later, AMC introduced Alaska Yoghurt Drink and Cowbell Condensada. Cowbell Condensada is marketed towards lower-income consumers who have become price sensitive.
AMC also distributes other foreign brands. In 2005, it has signed an agreement with Kellogg’s Asia Marketing, Inc. to distribute Kellogg’s ready-to-eat cereals; and Hersheys Food Corporation for the Hershey UHT chocolate milk drink from 2003 to 2007.
Alaska Aces
Main article: Alaska Aces (PBA)AMC CEO Wilfred Uytengsu, Jr. was only 23 years old when his father asked him to do a feasibility study on putting up a basketball team. The Alaska team debuted in 1986 with some of the holdovers from the Magnolia Team. But it was only in 1991 did the Alaska team win its first championship. To date, Alaska is one of the winningest team in the league with a total of 13 titles (six Governor's Cup and Inivitational Championship, three All-Filipino Cup Championship, two Commissioner's Cup Championship and two Fiesta Cup Championship). In September 2010, the Alaska franchise celebrated its 25 years in league and paid tribute to its players.
References
External Links
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