Viceroy (cigarette): Difference between revisions

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			'''Viceroy''' is a low-cost ] brand owned by London-based ]. Viceroy cigarettes are made by ] (B&W), an American tobacco company which was bought by ] (BAT) in 1927. Viceroys were first produced in 1936; the first filter cigarettes with a cork tip.<ref name=Cox2008>{{cite book \|url=http://books.google.com/books?id=RwVkMMLqMdkC&pg=PA102 \|page=102–103 \|last=Cox \|first=Jim \|title=Sold On Radio: Advertisers in the Golden Age of Broadcasting \|publisher=McFarland \|year=2008 \|isbn=0786433914}}</ref>
	{{unreferenced\|date=May 2010}}
	'''Viceroy''' ]s are made by ].<ref></ref>

			==Origin==
	Viceroy originated in the U.S. in 1936 as the world's first cork-tipped filter cigarette. In 1952 it was the first brand to add a ] which established a new industry standard. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100's in 1992 ~~and New Viceroy 100's box styles, and Viceroy ] in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend~~.		Viceroy originated in the U.S. in 1936, produced by B&W as the world's first cork-tipped ]. It was a mid-priced brand at the time, equivalent to B&W's Raleigh cigarettes flagship brand, but more expensive than ] cigarettes introduced by B&W in 1929.<ref name=Cox2008/> In 1952 Viceroy was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100's in 1992.

			In the 1970s, Viceroy was proposed as part of a B&W marketing test to see whether children could be encouraged to become smokers. This was discovered by the ] during a closed investigation of cigarette company advertising practices. The Viceroy ad campaign was not carried out.<ref>{{cite journal \|url=http://www.vanityfair.com/magazine/archive/1996/05/wigand199605 \|page=4 \|title=The Man Who Knew Too Much \|month=May \|year=1996 \|journal=Vanity Fair \|first= Marie \|last=Brenner}}</ref>
	After the ] merger, the brand has been played down, continuing to be sold on the markets where demand is strong, like ], the ], ], ], ] and ].

	Viceroy Red and Blue are sold as a budget brand in ].
			The Viceroy brand was involved in public controversy beginning in 1994 when ] Commissioner ] revealed that B&W had been found growing ] tobacco plants in South America, the plants engineered to produce increased levels of ]. Viceroy King Size and Viceroy Lights King Size cigarettes made in 1993 were identified as some of the B&W brands carrying "approximately 10% of this genetically bred high-nicotine tobacco called Y-1," referring to ].<ref>{{cite journal \|url=http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1759375/pdf/v003p00362.pdf \|title=The control and manipulation of nicotine in cigarettes \|last=Kessler \|first=D. A. \|authorlink=David Aaron Kessler \|journal=Tobacco Control \|year=1994 \|number=3 \|pages=362–369}}</ref>

			Further controversy came in 1995 when former B&W vice president ], a research chemist, revealed that B&W had been adding chemicals to the B&W cigarette brands ], ] and Viceroy to increase smokers' addiction to nicotine.<ref name=Cox2008/><ref>{{cite web \|url=http://legacy.library.ucsf.edu/tid/xhq07a00 \|title=Deposition of Jeffrey Wigand, Ph.D. \|date=November 14, 1996 \|work=Legacy Tobacco Documents Library \|publisher=University of California, San Francisco \|accessdate=November 20, 2012}}</ref>

			New Viceroy 100's box styles changed in the 1990s, and Viceroy Menthol was introduced in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend.

			==Modern brand==
			On July 30, 2004, parent company ] was formed as a joint venture between the U.S. branch of BAT and ]. The Viceroy brand was brought under the Reynolds American umbrella as a part of B&W under RJR Tobacco.<ref>Cox 2008, p. 231</ref>

			After the B&W merger, the Viceroy brand has been played down in the U.S., continuing to be sold on the markets where demand is strong, like Russia, Poland, the Czech Republic, Argentina, Romania, the Middle East, Turkey, Chile and Venezuela.<ref>{{cite web \|url=http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO6Z2KVH?opendocument&SKN=1 \|title=Our international brands \|publisher=British American Tobacco \|accessdate=November 20, 2012}}</ref> Viceroy Red and Blue are sold as a budget brand in Canada.

	==See also==		==See also==
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	==External links==		==External links==
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Revision as of 01:42, 21 November 2012

Viceroy is a low-cost cigarette brand owned by London-based British American Tobacco. Viceroy cigarettes are made by Brown & Williamson (B&W), an American tobacco company which was bought by British American Tobacco (BAT) in 1927. Viceroys were first produced in 1936; the first filter cigarettes with a cork tip.

Origin

Viceroy originated in the U.S. in 1936, produced by B&W as the world's first cork-tipped filter cigarette. It was a mid-priced brand at the time, equivalent to B&W's Raleigh cigarettes flagship brand, but more expensive than Wings cigarettes introduced by B&W in 1929. In 1952 Viceroy was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100's in 1992.

In the 1970s, Viceroy was proposed as part of a B&W marketing test to see whether children could be encouraged to become smokers. This was discovered by the Federal Trade Commission during a closed investigation of cigarette company advertising practices. The Viceroy ad campaign was not carried out.

The Viceroy brand was involved in public controversy beginning in 1994 when U.S. Food and Drug Administration Commissioner David Aaron Kessler revealed that B&W had been found growing genetically modified tobacco plants in South America, the plants engineered to produce increased levels of nicotine. Viceroy King Size and Viceroy Lights King Size cigarettes made in 1993 were identified as some of the B&W brands carrying "approximately 10% of this genetically bred high-nicotine tobacco called Y-1," referring to Y1 tobacco.

Further controversy came in 1995 when former B&W vice president Jeffrey Wigand, a research chemist, revealed that B&W had been adding chemicals to the B&W cigarette brands Kool, Capri and Viceroy to increase smokers' addiction to nicotine.

New Viceroy 100's box styles changed in the 1990s, and Viceroy Menthol was introduced in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend.

Modern brand

On July 30, 2004, parent company Reynolds American Inc. was formed as a joint venture between the U.S. branch of BAT and R.J. Reynolds Tobacco Company. The Viceroy brand was brought under the Reynolds American umbrella as a part of B&W under RJR Tobacco.

After the B&W merger, the Viceroy brand has been played down in the U.S., continuing to be sold on the markets where demand is strong, like Russia, Poland, the Czech Republic, Argentina, Romania, the Middle East, Turkey, Chile and Venezuela. Viceroy Red and Blue are sold as a budget brand in Canada.

References

^ Cox, Jim (2008). Sold On Radio: Advertisers in the Golden Age of Broadcasting. McFarland. p. 102–103. ISBN 0786433914.
Brenner, Marie (1996). "The Man Who Knew Too Much". Vanity Fair: 4. {{cite journal}}: Unknown parameter |month= ignored (help)
Kessler, D. A. (1994). "The control and manipulation of nicotine in cigarettes" (PDF). Tobacco Control (3): 362–369.
"Deposition of Jeffrey Wigand, Ph.D." Legacy Tobacco Documents Library. University of California, San Francisco. November 14, 1996. Retrieved November 20, 2012.
Cox 2008, p. 231
"Our international brands". British American Tobacco. Retrieved November 20, 2012.

External links

British American Tobacco

Subsidiaries

Current

Former

Integrated	Batus Inc. (USA) Brown & Williamson (USA) Ente Tabacchi Italiani Italy Murray, Sons and Company (UK) Rothmans International (USA)
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