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| '''Leon''' is a restaurant group, based in ], specialising in seasonal, locally sourced fast-food.<ref>{{cite news|url=http://www.telegraph.co.uk/foodanddrink/recipes/3315597/Fast-but-not-furious.html|title= Fast, but not furious|author= Day Lewis, Tamasin|work=]|date= 16 October 2004|accessdate=26 September 2012| location=London}}</ref> | '''Leon''' is a restaurant group, based in ] http://restaau.co.uk/, specialising in seasonal, locally sourced fast-food.<ref>{{cite news|url=http://www.telegraph.co.uk/foodanddrink/recipes/3315597/Fast-but-not-furious.html|title= Fast, but not furious|author= Day Lewis, Tamasin|work=]|date= 16 October 2004|accessdate=26 September 2012| location=London}}</ref> | ||
| ==History== | ==History== | ||
Revision as of 07:30, 11 January 2013
Leon is a restaurant group, based in ] http://restaau.co.uk/, specialising in seasonal, locally sourced fast-food.
History
Leon was founded by chef Allegra McEvedy with Henry Dimbleby and John Vincent and was named after Vincent's father. Leon opened its first outlet in Carnaby Street in 2004. Six months after opening, Leon was named the “Best New Restaurant in Great Britain” at The Observer Food Monthly Awards. In March 2009 McEvedy gave up her role at Leon to focus on writing and television work, but she remains a shareholder in the business.
Leon opened its first restaurant outside London in 2009, at Bluewater.
Future plans
The Financial Times reported in February 2012 that Leon have hired Brad Blum, former Burger King chief executive, to advise on expansion plans and that they have also signed a deal with US-based HMSHost to open their first two franchised outlets in the United States.
Other activities
As well as running restaurants Leon has produced a series of cookbooks which are marketed in the United Kingdom and in the United States.
Organisation
Henry Dimbleby is the group's chief executive. He is also a founder director of the Sustainable Restaurant Association.
References
- Day Lewis, Tamasin (16 October 2004). "Fast, but not furious". The Telegraph. London. Retrieved 26 September 2012.
- "Food chefs: Allegra McEvedy". London: BBC website. Retrieved 23 September 2012.
- ^ Evans, Simon (16 August 2009). "Henry Dimbleby: nine restaurants and growing". The Independent. London. Retrieved 23 September 2012.
- Bordell, Tom and Jaffer, Mehdi. "If God owned McDonald's..." London: The Gateway. Retrieved 23 September 2012.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ Nielsen, Tina (July 2008). "Fast food needn't be junk food". Director magazine. London. Retrieved 23 September 2012.
- Scott-Moncrieff, Chloe (22 January 2006). "Fast food needn't be junk food". The Independent. London. Retrieved 23 September 2012.
- "Leon takes on the fast food big boys". Wellbeing Magazine. London. 1 September 2010. Retrieved 23 September 2012.
- Moules, Jonathan (6 February 2012). "Leon hires former Burger King chief". Financial Times. London. Retrieved 23 September 2012.
- Andres, Holly (17 October 2012). "English restaurateurs share ideas for healthy cooking in 'Leon: Naturally Fast Food'". Press-Telegram. Long Beach, California. Retrieved 7 November 2012.
- "Our Directors and Key Staff". Sustainable Restaurant Association. Retrieved 2 October 2012.