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| The name '']'' is French for “future,” and takes inspiration from early geometric sans-serif typefaces ] (1922) designed by ], and ] (1927) designed by ]. Frutiger intended Avenir to be a more organic, ] interpretation of these highly geometric types. While similarities can be seen with Futura, the two-story lowercase '''a''' is more like Erbar, and also recalls Frutiger’s earlier namesake typeface ]. | The name '']'' is French for “future,” and takes inspiration from early geometric sans-serif typefaces ] (1922) designed by ], and ] (1927) designed by ]. Frutiger intended Avenir to be a more organic, ] interpretation of these highly geometric types. While similarities can be seen with Futura, the two-story lowercase '''a''' is more like Erbar, and also recalls Frutiger’s earlier namesake typeface ]. | ||
| Avenir was originally released in 1988 with three weights, each with a ] and ] version, and used Frutiger’s two-digit weight and width convention for names: 45 (book); 46 (book oblique); 55 (text weight); 56 (text weight oblique); and, 75 (bold) and 76 (bold oblique). The typeface family was later expanded to six weights, each with a roman and oblique version. |
Avenir was originally released in 1988 with three weights, each with a ] and ] version, and used Frutiger’s two-digit weight and width convention for names: 45 (book); 46 (book oblique); 55 (text weight); 56 (text weight oblique); and, 75 (bold) and 76 (bold oblique). The typeface family was later expanded to six weights, each with a roman and oblique version. | ||
| ==Avenir Next== | ==Avenir Next== | ||
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| ==Avenir Next W1G== | ==Avenir Next W1G== | ||
| It is a version of Avenir Next with |
It is a version of Avenir Next with support of Greek and Cyrillic texts. | ||
| The font family includes 16 fonts in 8 weights (ultralight, light, thin, regular, medium, demi, bold, heavy) and 1 width (based on normal width), with complementary italics. OpenType features include numerator/denominator, fractions, standard ligatures, lining/old style figures, localized forms, scientific inferiors, subscript/superscript, small caps. | The font family includes 16 fonts in 8 weights (ultralight, light, thin, regular, medium, demi, bold, heavy) and 1 width (based on normal width), with complementary italics. OpenType features include numerator/denominator, fractions, standard ligatures, lining/old style figures, localized forms, scientific inferiors, subscript/superscript, small caps. | ||
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| * ] began using Avenir, along with the Greta typeface, in a 2007 redesign of its publication. | * ] began using Avenir, along with the Greta typeface, in a 2007 redesign of its publication. | ||
| * In 2008, ] adopted Avenir as its primary ] ] as part of its project to update the university's ], noting that the font "...conveys the balance, simplicity and strength of our University." <ref>{{cite web | url=http://www.wfu.edu/identity/guide/wfu_identity.typography.pdf | title=Section 4: Typography | accessdate=2008-09-03 | format=PDF | work=Identity Standards, Standards Guide | publisher=Wake Forest University | page=3}}</ref> | * In 2008, ] adopted Avenir as its primary ] ] as part of its project to update the university's ], noting that the font "...conveys the balance, simplicity and strength of our University." <ref>{{cite web | url=http://www.wfu.edu/identity/guide/wfu_identity.typography.pdf | title=Section 4: Typography | accessdate=2008-09-03 | format=PDF | work=Identity Standards, Standards Guide | publisher=Wake Forest University | page=3}}</ref> | ||
| * Avenir is used as a font for the ] in all brand communication materials. |
* Avenir is used as a font for the ] in all brand communication materials.<ref>{{cite web | url=http://www.eurovision.tv/upload/brand/ESC_GUIDELINES_FIN08.pdf | title=Brand Guidelines | accessdate=2010-03-09 | format=PDF | publisher=] | page=12}}</ref> | ||
| * ]' 2011 film ] uses Avenir for its titles. | * ]' 2011 film ] uses Avenir for its titles. | ||
| * The ] logo as of late 2005 uses Avenir. The font is also use in the company's advertising. | * The ] logo as of late 2005 uses Avenir. The font is also use in the company's advertising. | ||
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| * Avenir is used for the subway signage of the French city ]. | * Avenir is used for the subway signage of the French city ]. | ||
| *] uses Avenir for its ] app and some ] screens in ].<ref>{{cite web|url=http://9to5mac.com/2012/06/26/apple-adds-avenir-typeface-to-ios-6-maps/|title=Apple adds Avenir typeface to iOS 6 in Maps|last=Betters|first=Élyse|date=June 26, 2012|work=9to5Mac.com|accessdate=June 27, 2012}}</ref> | *] uses Avenir for its ] app and some ] screens in ].<ref>{{cite web|url=http://9to5mac.com/2012/06/26/apple-adds-avenir-typeface-to-ios-6-maps/|title=Apple adds Avenir typeface to iOS 6 in Maps|last=Betters|first=Élyse|date=June 26, 2012|work=9to5Mac.com|accessdate=June 27, 2012}}</ref> | ||
| *] use it on their album cover for ]. | *] use it on their album cover for ]. | ||
| *] uses Avenir as part of their brand. | *] uses Avenir as part of their brand. | ||
| *] used Avenir on his campaign materials during the ].<ref>, retrieved November 13, 2012.</ref> | *] used Avenir on his campaign materials during the ].<ref>, retrieved November 13, 2012.</ref> | ||
Revision as of 14:23, 24 March 2013
 | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Avenir" typeface – news · newspapers · books · scholar · JSTOR (February 2011) (Learn how and when to remove this message) |
 | |
| Category | Sans-serif |
|---|---|
| Classification | Geometric sans-serif Humanist sans-serif |
| Designer(s) | Adrian Frutiger |
| Foundry | Linotype GmbH |
| Date released | 1988 |
Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988, and released by Linotype GmbH, now a subsidiary of Monotype Corporation.
The name Avenir is French for “future,” and takes inspiration from early geometric sans-serif typefaces Erbar (1922) designed by Jakob Erbar, and Futura (1927) designed by Paul Renner. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types. While similarities can be seen with Futura, the two-story lowercase a is more like Erbar, and also recalls Frutiger’s earlier namesake typeface Frutiger.
Avenir was originally released in 1988 with three weights, each with a roman and oblique version, and used Frutiger’s two-digit weight and width convention for names: 45 (book); 46 (book oblique); 55 (text weight); 56 (text weight oblique); and, 75 (bold) and 76 (bold oblique). The typeface family was later expanded to six weights, each with a roman and oblique version.
Avenir Next
In 2004, Frutiger, together with Linotype in-house type designer Akira Kobayashi, reworked the Avenir family to address on-screen display issues. The result was titled Avenir Next.
Initial release of the typeface family was increased to 24 fonts: 6 weights, each with a roman and italic version, in 2 widths: normal and condensed. Frutiger's numbering system was abandoned in favor of more conventional weight names. The glyph set was expanded to include small caps, old style figures, subscripts and superscripts, ligatures.
2 extra font weights (light, thin) are added to the widest font width (total 4 fonts) during the release of Avenir Next W1G, for a total of 28 fonts.
Janna
Janna is an Arabic variant designed by Nadine Chahine, based on the original Avenir. Janna, which means “heaven” in Arabic, was first designed in 2004 as a signage face for the American University of Beirut. The Arabic glyphs are based on the previously released Frutiger Arabic, but were made more angular.
Two roman fonts, in regular and bold weights, were produced. It supports ISO Adobe 2, Latin Extended, Arabic, Persian, and Urdu characters, and tabular numerals for the supported languages.
Avenir Next W1G
It is a version of Avenir Next with support of Greek and Cyrillic texts.
The font family includes 16 fonts in 8 weights (ultralight, light, thin, regular, medium, demi, bold, heavy) and 1 width (based on normal width), with complementary italics. OpenType features include numerator/denominator, fractions, standard ligatures, lining/old style figures, localized forms, scientific inferiors, subscript/superscript, small caps.
OpenType features include numerator/denominator, fractions, standard ligatures, lining/old style figures, localized forms, scientific inferiors, subscript/superscript, small caps.
Avenir Next Rounded (2012)
It is a version of Avenir Next with rounded terminals, designed by Akira Kobayashi and Sandra Winter.
The family includes 8 fonts in 4 weights (regular, medium, demi, bold) and 1 width (based on normal width), with complementary italics. OpenType features include numerator/denominator, fractions, standard ligatures, lining/old style figures, localized forms, scientific inferiors, subscript/superscript, small caps.
Usage
- LG Electronics currently uses Avenir as the primary button typeface for most of their cellular phones.
- Avenir was immediately successful in print publishing. An improvement of hinting in Avenir Next has made for improved on-screen display, even in smaller point sizes.
- The city of Amsterdam uses Avenir as principal typeface in its corporate identity. The font was chosen when design bureau Eden Design & Communication won a city wide competition. Eden contracted Thonik for the new design.
- BBC Two has also begun to use Avenir as its main corporate font in its logo and identity, another shift away from the once universal use of the Gill Sans font across all of the BBC's output.
- Dallas/Fort Worth International Airport and Hong Kong International Airport uses Avenir extensively as a part of its way-finding signage and brand identity.
- Key Bank has begun using Avenir in its advertising and signage.
- Avenir 45 Book is used internally and externally throughout the Spokane, WA based Red Lion Hotel Corporation.
- Philadelphia based SIG (Susquehanna International Group) uses Avenir as its main font for corporate identity and branding.
- Scottish Water uses Avenir as its main font for external communications and corporate branding.
- USA based electronics recycler Newport Computer Services has begun using Avenir as part of its logo and advertising.
- Avenir was used by the Japan Airlines group quite extensively, including the words “Japan Airlines” painted on the sides of aircraft.
- Banrisul, uses Avenir in its branding and advertising.
- Dwell magazine began using Avenir, along with the Greta typeface, in a 2007 redesign of its publication.
- In 2008, Wake Forest University adopted Avenir as its primary sans serif typeface as part of its project to update the university's visual identity, noting that the font "...conveys the balance, simplicity and strength of our University."
- Avenir is used as a font for the Eurovision Song Contest in all brand communication materials.
- J. J. Abrams' 2011 film Super 8 (film) uses Avenir for its titles.
- The AT&T logo as of late 2005 uses Avenir. The font is also use in the company's advertising.
- Carleton University in Ottawa uses Avenir alongside Egyptienne as a primary font in its visual identity.
- The College of Charleston uses Avenir Next as its primary san-serif type face as described in its brand manual.
- Jason Derulo's debut album of the same name uses Avenir Black on the track listing.
- Avenir is used for the subway signage of the French city Rennes.
- Apple uses Avenir for its Maps app and some Siri screens in iOS 6.
- Audrey use it on their album cover for The Fierce and the Longing.
- Starbucks uses Avenir as part of their brand.
- François Hollande used Avenir on his campaign materials during the 2012 presidential election in France.
- CBS This Morning started using Avenir during its 2012 relaunch.
- Queen Elizabeth's Grammar School for Boys uses this for their titles.
- The Walt Disney World Resort has, in 2013, begun to use Avenir as their main typeface on signage, printed materials, website, and mobile apps (whereas Univers was previously used).
References
- A new form of an old friend: Avenir Next Rounded
- Avenir, the future for Amsterdam. August 7, 2003
- "Section 4: Typography" (PDF). Identity Standards, Standards Guide. Wake Forest University. p. 3. Retrieved 2008-09-03.
- "Brand Guidelines" (PDF). EBU. p. 12. Retrieved 2010-03-09.
- Betters, Élyse (June 26, 2012). "Apple adds Avenir typeface to iOS 6 in Maps". 9to5Mac.com. Retrieved June 27, 2012.
- François Hollande, le candidat du graphisme, retrieved November 13, 2012.
- Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. ISBN 0-300-10073-6.
- Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
- Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.
External links
- Type Gallery - Avenir
- Overview on Avenir Next features
- Avenir at typophile
- Avenir vs. Avenir Next
- Linotype presents Avenir Next, a classic font by Adrian Frutiger, thereby expanding the Platinum Collection with a further typography highlight.
- New Arabic Typefaces for Multilingual Communication Today
- Janna Font Family - by Nadine Chahine
- Avenir Next Brochure
- Avenir on Fonts.com
- Avenir Next Rounded font family - Designed by Adrian Frutiger in 2012 Akira Kobayashi in 2012