| Revision as of 08:37, 29 July 2013 editBonkers The Clown (talk | contribs)14,613 editsm Reverted 1 edit by Whiteswanlake (talk) to last revision by Bonkers The Clown. (TW)← Previous edit | Revision as of 09:05, 29 July 2013 edit undoWhiteswanlake (talk | contribs)10 edits This page is not simply advertising for a court case, either. Cut it out.Next edit → | ||
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| | type = ] | | type = ] | ||
| | traded_as = | | traded_as = | ||
| | industry = ] | | industry = ] | ||
| | genre = <!-- Only used with media and publishing companies --> | | genre = <!-- Only used with media and publishing companies --> | ||
| | fate = | | fate = | ||
| | predecessor = | | predecessor = | ||
| | successor = | | successor = | ||
| | foundation = |
| foundation = 2007 | ||
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| | defunct = <!-- {{End date|YYYY|MM|DD}} --> | | defunct = <!-- {{End date|YYYY|MM|DD}} --> | ||
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| headquarters = | ||
| | location_country = | | location_country = Singapore | ||
| | locations = |
| locations = 24 locations in Singapore, Tokyo, London, Bangkok, Dubai, Manila<br />Kuala Lumpur, Jakarta, New York, Hong Kong | ||
| | area_served = | | area_served = | ||
| | key_people = | | key_people = | ||
| | products = Tea<br />Tea accessories<br />Tea-infused patisseries<br />Tea gastronomy<br />Tea-scented perfumery<br />Tea-infused chocolates & ice creams | |||
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| TWG Tea Company Pte. Ltd. is a luxury tea company which was founded in 2007 in Singapore. | |||
| ==History== | |||
| TWG Tea was established in 2008 by Taha Bouqdib<ref name="CNN 1">{{cite news|url=http://travel.cnn.com/singapore/none/twg-tea-salon-000401 |date=December 1, 2009 |title=TWG Tea Salon: Taking over Singapore one cup at a time |newspaper='']'' }}</ref> and Manoj Murjani.<ref>{{cite news|newspaper=] |url=http://www.asiaone.com/Business/SME+Central/Prime+Movers/Story/A1Story20091019-174488.html |title=Tea for two and me and you |date=October 20, 2009 }}</ref> The abbreviation is a shortening of "The Wellness Group".<ref>{{cite web|publisher=TWG Tea |url=http://www.twgtea.com/aboutus.html |title=About us |accessdate=July 28, 2013 }}</ref> Bouqdib chose Singapore as the organisation's headquarters in order to assert "Singapore’s pivotal role in the tea trade".<ref name="CNN 1"/> TWG opened its first tea outlet in Raffles Place's Republic Plaza.<ref name="CNN 1"/> | |||
| ==Overview== | ==Overview== | ||
| TWG Tea, which stands for 'The Wellness Group'<ref>http://www.forbes.com/global/2009/1214/life-singapore-murjani-bouqdib-twg-ritzy-tea.html</ref> specializes in the finest whole-leaf teas from 45 tea-producing regions around the world<ref>The High End (print). January 2009. “TWG Tea’s tasters travel the globe in search of the best leaves for their line of luxury teas.”</ref><ref>Caulfield, Fiona. SilverKris (print). July 2009. Tea’s new journey. “TWG Tea has boldly launched its brand of luxury teas”</ref><ref>Seno, Alexandra. The Globe & Mail (online). 25 November 2010. Luxury tea purveyor hopes to brew business in Canada. | |||
| Cited as the "first and only upscale tea salon" in Singapore, TWG Tea predominantly sells tea, in addition to handmade pastries and desserts. Outlets are found in various territories worldwide, including Singapore, the United States, Dubai,<ref name="CNN 1"/> Malaysia, Thailand, Hong Kong, Britain, Japan,<ref>{{cite web|url=http://www.changiairport.com/shopping-and-dining/shopping/twg-tea-boutique |title=TWG Tea Boutique |publisher=Changi Airport |accessdate=July 28, 2013 }}</ref> the Philippines, and Australia.<ref>{{cite web|publisher=TWG Tea |url=http://www.twgtea.com/ourlocations.html |title=Our locations |accessdate=July 28, 2013 }}</ref> The company is looking to expand to China.<ref>{{cite news|newspaper='']'' |url=http://www.bangkokpost.com/business/news/361096/something-brewing |title=Something's brewing |date=July 23, 2013 }}</ref> | |||
| http://www.theglobeandmail.com/report-on-business/small-business/grow/alexandra-seno/luxury-tea-purveyor-hopes-to-brew-business-in-canada/article1811808/ | |||
| </ref><ref>Armendariz, Matt. Martha Stewart. 2010 Holiday Gift Guide. November 2010. “This luxury tea company makes some of the most unique, high quality teas” | |||
| ==Criticism== | |||
| http://gifts.marthastewart.com/for-foodies.aspx?pg=-1 | |||
| The '']'' described TWG Tea as the "world’s finest luxury tea brand".<ref>{{cite news|url=http://manilastandardtoday.com/2013/07/23/a-fashionable-tea-experience/ |title=A fashionable tea experience |date=July 23, 2013 |newspaper='']'' }}</ref> In July 2013, a lawsuit against TWG Tea was filed by tea retailer Tsit Wing International and its parent company Tsit Wing, for incorporating the abbreviation TWG in its name, which was trademarked by Tsit Wing. The latter company, which is based in Hong Kong, was founded in 1932.<ref name="ST 1">{{cite news|newspaper=] |date=July 28, 2013 |title=Storm brews over TWG Tea logo in HK court |url=http://www.stasiareport.com/the-big-story/asia-report/hong-kong/story/storm-brews-over-twg-tea-logo-hk-court-20130728 |author=K.C. Vijayan }}</ref> | |||
| </ref> and retails loose teas, tea bags, packaged teas, tea gift collections and hampers as well as tea accessories, tea-infused gourmet items<ref>Fahmy, Miral. Reuters UK. 2 February 2010. Tea becomes trendy as industry turns over a new leaf. “TWG Tea, a Singapore-based gourmet brand”. </ref> and tea scented candles<ref>Bloomberg Business Week. TWG Tea Company Pte Ltd. / Company Overview. “It operates tea boutiques and tea counters. It offers loose teas, tea bags, packaged teas, and gift collections, as well as tea accessories, such as gourmet products, tea accoutrements, tea containers, tea scented candles, and tea services.” | |||
| http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=129940388 | |||
| A judge noted that the use of the "existence of the date 1837 in TWG Tea's sign has led people to believe that the company was established at that time", while in actuality it was founded much later, in 2008. In justification, the firm's spokespeople claimed that it was instead a tribute to the "year when the Chamber of Commerce was founded in Singapore".<ref name="ST 1"/> | |||
| </ref>. TWG Tea serves sweet and savory tea-infused cuisine in elegant tea salons and produces tea-infused patisseries for take-away. The brand operates 24 locations in ], ], ], ], ], ], the ], the ], and the ], where customers are invited to discover the unique TWG Tea concept composed of a tea boutique, tea salon and take-away patisserie counter. Incorporating an international distribution network to professionals in 42 countries TWG Tea also supplies the leading luxury hotels, fine-dining restaurants and airlines<ref>World Tea News. OSIM and TWG Tea Co. Form Joint Venture. 25 April 2011. “TWG Tea sells its wellness teas in 20 countries and supplies hotels, restaurants and airlines.”</ref> of the world. The TWG Tea collection includes over 800<ref>Yim, Victoira. "Time For Tea: TWG Tea." Expat Living 10 Aug. 2010: 250. Print. “TWG Tea offers more than 1,000 varieties of tea”</ref> single-estate teas<ref>Verma, Rahul. Telegraphindia.com. 14 December 2008. A T-junction. “The boutique at Singapore’s Republic Plaza offers 600 single estate and hand-blended teas.”</ref> and unique<ref>34. Armendariz, Matt. Martha Stewart. 2010 Holiday Gift Guide. November 2010. “This luxury tea company makes some of the most unique, high quality teas” | |||
| http://gifts.marthastewart.com/for-foodies.aspx?pg=-1 | |||
| </ref> tea blends<ref>Mendoza, Don. TODAY online. A little indulgence never hurt anyone. 29 May 2010. “And the more than 800 single estate "fine harvest" teas and exclusive blends, of course.”</ref>, and offers its extensive range of exquisite teas to customers in the brand's own luxurious outlets as well as at the brand's concessions in renowned retailers such as ] and ]<ref>Bowman, Jo. CNBC Business (online). The New World Cup. June 2010. “Singapore-based TWG Tea, founded in 2007 and supplier to Harrods and Dean & DeLuca” | |||
| http://www.cnbcmagazine.com/story/the-new-world-cup/1164/1/ | |||
| </ref>. TWG Tea prides itself on sourcing the very best teas available from the world’s most renowned tea plantations<ref>Fah Thai. Eat and Drink. January 2009. “it has direct access to the world’s best tea plantations” </ref><ref>Celdran, David, Manila Bulletin, Guilty Pleasures | |||
| http://www.mb.com.ph/articles/325268/guilty-pleasures | |||
| “TWG Tea sources the best tea leaves , from around the world” | |||
| </ref>. | |||
| ==References== | ==References== | ||
Revision as of 09:05, 29 July 2013
 | This article is an orphan, as no other articles link to it. Please introduce links to this page from related articles; try the Find link tool for suggestions. (July 2013) |
 | |
| Company type | Private |
|---|---|
| Industry | Tea retail, food & beverage & services |
| Founded | 2007 |
| Headquarters | Singapore |
| Number of locations | 24 locations in Singapore, Tokyo, London, Bangkok, Dubai, Manila Kuala Lumpur, Jakarta, New York, Hong Kong |
| Products | Tea Tea accessories Tea-infused patisseries Tea gastronomy Tea-scented perfumery Tea-infused chocolates & ice creams |
| Website | www |
TWG Tea Company Pte. Ltd. is a luxury tea company which was founded in 2007 in Singapore.
Overview
TWG Tea, which stands for 'The Wellness Group' specializes in the finest whole-leaf teas from 45 tea-producing regions around the world and retails loose teas, tea bags, packaged teas, tea gift collections and hampers as well as tea accessories, tea-infused gourmet items and tea scented candles. TWG Tea serves sweet and savory tea-infused cuisine in elegant tea salons and produces tea-infused patisseries for take-away. The brand operates 24 locations in Singapore, Japan, Thailand, Malaysia, Indonesia, Hong Kong, the United Kingdom, the Philippines, and the United States, where customers are invited to discover the unique TWG Tea concept composed of a tea boutique, tea salon and take-away patisserie counter. Incorporating an international distribution network to professionals in 42 countries TWG Tea also supplies the leading luxury hotels, fine-dining restaurants and airlines of the world. The TWG Tea collection includes over 800 single-estate teas and unique tea blends, and offers its extensive range of exquisite teas to customers in the brand's own luxurious outlets as well as at the brand's concessions in renowned retailers such as Harrods and Dean & DeLuca. TWG Tea prides itself on sourcing the very best teas available from the world’s most renowned tea plantations.
References
- http://www.forbes.com/global/2009/1214/life-singapore-murjani-bouqdib-twg-ritzy-tea.html
- The High End (print). January 2009. “TWG Tea’s tasters travel the globe in search of the best leaves for their line of luxury teas.”
- Caulfield, Fiona. SilverKris (print). July 2009. Tea’s new journey. “TWG Tea has boldly launched its brand of luxury teas”
- Seno, Alexandra. The Globe & Mail (online). 25 November 2010. Luxury tea purveyor hopes to brew business in Canada. http://www.theglobeandmail.com/report-on-business/small-business/grow/alexandra-seno/luxury-tea-purveyor-hopes-to-brew-business-in-canada/article1811808/
- Armendariz, Matt. Martha Stewart. 2010 Holiday Gift Guide. November 2010. “This luxury tea company makes some of the most unique, high quality teas” http://gifts.marthastewart.com/for-foodies.aspx?pg=-1
- Fahmy, Miral. Reuters UK. 2 February 2010. Tea becomes trendy as industry turns over a new leaf. “TWG Tea, a Singapore-based gourmet brand”.
- Bloomberg Business Week. TWG Tea Company Pte Ltd. / Company Overview. “It operates tea boutiques and tea counters. It offers loose teas, tea bags, packaged teas, and gift collections, as well as tea accessories, such as gourmet products, tea accoutrements, tea containers, tea scented candles, and tea services.” http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=129940388
- World Tea News. OSIM and TWG Tea Co. Form Joint Venture. 25 April 2011. “TWG Tea sells its wellness teas in 20 countries and supplies hotels, restaurants and airlines.”
- Yim, Victoira. "Time For Tea: TWG Tea." Expat Living 10 Aug. 2010: 250. Print. “TWG Tea offers more than 1,000 varieties of tea”
- Verma, Rahul. Telegraphindia.com. 14 December 2008. A T-junction. “The boutique at Singapore’s Republic Plaza offers 600 single estate and hand-blended teas.”
- 34. Armendariz, Matt. Martha Stewart. 2010 Holiday Gift Guide. November 2010. “This luxury tea company makes some of the most unique, high quality teas” http://gifts.marthastewart.com/for-foodies.aspx?pg=-1
- Mendoza, Don. TODAY online. A little indulgence never hurt anyone. 29 May 2010. “And the more than 800 single estate "fine harvest" teas and exclusive blends, of course.”
- Bowman, Jo. CNBC Business (online). The New World Cup. June 2010. “Singapore-based TWG Tea, founded in 2007 and supplier to Harrods and Dean & DeLuca” http://www.cnbcmagazine.com/story/the-new-world-cup/1164/1/
- Fah Thai. Eat and Drink. January 2009. “it has direct access to the world’s best tea plantations”
- Celdran, David, Manila Bulletin, Guilty Pleasures http://www.mb.com.ph/articles/325268/guilty-pleasures “TWG Tea sources the best tea leaves , from around the world”