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Revision as of 06:50, 5 October 2013
George Patterson Y&R (GPYR) is an Australasian advertising agency with offices in Melbourne, Sydney, Brisbane, Canberra and Auckland. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).
Merged businesses
TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. Known as "Patts" in the industry, the business had been George Patterson Advertising from its formation in 1934 when George Patterson demerged the Sydney & Melbourne business he had started in 1918 from Catts-Patterson; George Patterson Bates from the 1990s, when the agency's long-standing Asian affiliation with Bates Worldwide was formalised with an acquisition by Bates, then one of the two worldwide network holdings of Saatchi & Saatchi PLC; and George Patterson Partners at the time of the WPP acquisition, having been primed for sale under that name by the TCG management-buyout group since 2003.
WPP merged the Australian offices of its worldwide Young & Rubicam brand with George Patterson. WPP had acquired the worldwide Young & Rubicam brand in 2000.
Leadership
George Patterson Y&R offices operates with a system of local office CEOs for Sydney, Melbourne, Brisbane & Auckland. Jason Buckley is the Regional COO and Ben Coulsen is the Regional ECD for ANZ.
Its major clients include the ADF, Suncorp Group, Colgate Palmolive and LG Electronics.
Controversy
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References
- Ryan, Rosemary (27 October 2005). "WPP ANNOUNCES WHAT EVERYONE ALREADY KNEW". bandt.com.au. Retrieved 20 May 2011.