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'''Roblox''', stylized as '''RŌBLOX''', is a ] created and marketed toward children and teenagers aged 8–18. In the game, players are able to create their own ], in which they or other ] members may enter and socialize within the blocks of varying shapes, sizes, and ]s.<ref name="cnet">{{cite news|url=http://news.cnet.com/8301-19882_3-20070969-250/roblox-a-virtual-world-of-lego-like-blocks/ |title=Roblox: A virtual world of Lego-like blocks |publisher=] |accessdate=29 February 2012|date = 14 June 2011|last = Needleman|first = Rafe}}</ref> Games on Roblox can be ]ed using a ] edition of ], to affect events that occur in-game and create different ]s. The game has been known to be quite educational as children will learn computer programming, stocks, ratios, the advertising world and marketing throughout their choices on Roblox{{Citation needed|date = November 2013}}. The company's main source of ] comes from the "''Builders Club''" virtual benefits, in which users who have created an ] may purchase either ''Builders Club'', ''Turbo Builders Club'', or ''Outrageous Builders Club'', otherwise known by users as ''BC, TBC, and OBC'', respectively.<ref name=":1">{{cite news|last=Shedletsky|first=John|title=Builders Club is Coming…|url=http://blog.roblox.com/2007/08/builders-club-is-coming/|publisher=Roblox Corporation|date = 2 August 2007}}</ref>
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== History and development ==
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Roblox was created by founder and co-founder David Baszucki and Erik Cassel in 2004 and officially launched in 2005.<ref name=":2">{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=32789865|title=Roblox Info on BusinessWeek|publisher=]|accessdate=20 September 2009}}</ref> It was named after a portmanteau of the words ''robots'' and ''blocks''.<ref name=":3">{{cite news|url=http://blog.roblox.com/2009/09/interview-with-telamon/|title=Interview with Telamon|publisher=Roblox Corporation|accessdate=20 September 2009|date = 14 September 2009|last = Herndon|first = Becky Lee}}</ref> Roblox was created in ], in the ].
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=== Early history (2006–2009) ===
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In early 2006, Roblox had one currency, known as ''Roblox Points'', which was subsequently discontinued and replaced with "tickets" and "Robux". In mid-2007, Roblox added more customization to user characters to allow items such as hairpieces to be worn.<ref name=":4">{{cite news|url=http://blog.roblox.com/2007/05/more-character-visuals|title=More Character Visuals|publisher=Roblox Corporation|accessdate=22 March 2010|date = 8 May 2007|first = John|last = Shedletsky}}</ref> Roblox badges were first introduced on 22 December 2006. One of the badges was the "Bloxxer" badge.<ref>
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{{cite news
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| url=http://blog.roblox.com/2006/12/roblox-badges/
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| title=ROBLOX Badges
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| first=David
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| last=Baszucki
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| date=22 December 2006
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| publisher=Roblox Corporation
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| accessdate=15 March 2013
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}}</ref> Meshes were added, and so were the abilities of sending friend requests to other players, and sending messages. Other things accomplished in 2006 were searching through players, places, and items, multiplayer places, stats, and inventories.<ref>
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{{cite news
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| url=http://blog.roblox.com/2007/01/2006-in-review/
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| title=2006 in Review
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| first=John
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| last=Shedletsky
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| date=1 January 2007
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| publisher=Roblox Corporation
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| accessdate=15 March 2013
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}}</ref>
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In 2007, character customization became possible.<ref>
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{{cite news
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| url=http://blog.roblox.com/2007/01/blox-james-blox/
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| title=Blox. James Blox.
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| first=John
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| last=Shedletsky
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| date=12 January 2007
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| publisher=Roblox Corporation
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| accessdate=15 March 2013
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}}</ref> In late January, the abuse report queue was introduced, with the ability for any user to report content as inappropriate through the "Report Abuse" buttons disseminated throughout the site.<ref>
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{{cite news
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| url=http://blog.roblox.com/2007/01/report-abuse/
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| title={{-"}}Report Abuse!!!{{"-}}
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| first=Erik
| last=Cassel
| date=31 January 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref> In March 2007, Roblox became compliant with ], with the addition of safe chat, a change which made users who indicated to be under the age of 13 at registration only able to communicate by selecting predefined messages from a menu.<ref>
{{cite web
| url=http://blog.roblox.com/2007/03/a-new-day-dawns/
| title=A New Day Dawns…
| first=John
| last=Shedletsky
| date=27 March 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref> In August 2007, Roblox added ''Builders Club'', a premium membership, and applied server improvements.<ref>{{cite news
| url=http://blog.roblox.com/2007/08/builders-club-is-here/
| title=Builders Club is Here!
| first=John
| last=Shedletsky
| date=16 August 2007
| publisher=Roblox Corporation
}}</ref>

=== Exclusive features and game features (2010–2012) ===

In 2010, Roblox began creating body shapes which ''Builders Club'' members could purchase using virtual currency.<ref>{{cite news|url=http://blog.roblox.com/2010/05/do-you-need-any-body/|title=Do You Need Any Body?|date = 14 May 2010|last = Shedletsky|first = John|publisher = Roblox Corporation}}</ref> These body shapes were available in the catalog as packages, which included many items that were all obtained when the package was bought. These packages varied in size and price and occasionally went on sale.

In 2011, more than 5.4 million games were created by users.{{Citation needed|date = November 2013}}

At the ''Roblox Game Conference'', Roblox released a system that allowed members with a premium membership to ''trade'' collectible items with other users who have ''Builders Club''. Over time, other features have been added to the system such as increasing the value of a trade, adding Robux to a trade, and owning and trading multiple copies of the same collectible item.<ref>{{cite news|url=http://blog.roblox.com/2013/04/purchase-and-trade-multiple-copies-of-limited-items/ |title=Purchase and Trade Multiple Copies of Limited Items Today |publisher=Roblox Corporation |date=16 August 2013 |accessdate=26 June 2013|last = Venugopal|first = Sairam}}</ref>

On 13 January 2012, Roblox announced on the blog that their first ''Hack Week'' had been held. The post announcing it described it as a week where developers worked on projects they chose that they then had to present to the company and that, if considered interesting, could be put further work on.<ref>{{Cite news|title = Hack Week: The Series!|date = 13 January 2012|url = http://blog.roblox.com/2012/01/hack-week-the-series|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210449/http://blog.roblox.com/2012/01/hack-week-the-series|archivedate = 8 March 2013}}</ref> Projects worked on by developers were later described by blog posts during the rest of the year. They included the implementation of the possibility for user interface elements to rotate,<ref>{{Cite news|title = Hack Week: Implementing Rotatable GUIs|date = 1 August 2012|url = http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis|archivedate = 2 October 2012|last = Chandrasekaran|first = Deepak|publisher = Roblox Corporation|archiveurl = https://web.archive.org/web/20121002074233/http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis/|accessdate = 19 December 2013}}</ref> which was later added to the game engine, the exploration of a system for crafting items,<ref>{{Cite news|title = Hack Week: Exploring a Crafting System in ROBLOX|date = 30 July 2012|url = http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archivedate = 8 March 2013|archiveurl = https://web.archive.org/web/20130308210306/http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox}}</ref> the suggestion of a system that would allow game developers to connect many games together,<ref>{{Cite news|title = The Big Bang at ROBLOX: Universe Creation|date = 13 January 2012|url = http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210441/http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation/|archivedate = 8 March 2013}}</ref> which was also later added to the engine<ref>{{Cite news|title = Game Universes and the Quest for Massive Scale|date = 18 December 2013|last = Haak|first = Andrew|url = http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20131220050214/http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|archivedate = 20 December 2013}}</ref> and the creation of a mobile website to replace the normal website for tablets and cell phones.<ref>{{Cite news|title = ROBLOX’s Mobile Site, m.roblox.com, Now Live for Testing|date = 24 August 2012|url = http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|last = Teel|first = Toby|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20130308204911/http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|archivedate = 8 March 2013}}</ref>

On 5 June 2012, Roblox announced that a new water material was released to add to the existing collection of "high scalability" terrain cell materials.<ref>{{cite news|url=http://blog.roblox.com/2012/06/the-water-is-running-in-roblox/ |title=The Water Is Running in ROBLOX |publisher=Roblox Corporation |date=5 June 2012 |accessdate=26 June 2013|first = Andrew|last = Haak}}</ref>

On 11 December 2012, Roblox released the ability to play games on iOS.<ref>{{cite news|title=ROBLOX Mobile Is Out of Beta: Download and Play Today!|url=http://blog.roblox.com/2012/12/roblox-mobile-is-out-of-beta-download-and-play-today/|publisher=Roblox Corporation|accessdate=14 December 2012|date = 11 December 2012|last = Bromley|first = Dylan}}</ref><ref>{{cite news|url = http://massively.joystiq.com/2012/12/26/mmo-family-roblox-ceo-david-baszucki-talks-mobile-app-plans-fo|title = MMO Family: Roblox CEO David Baszucki talks mobile app, plans for the future|last = Bryan|first = Karen|publisher = Massively|date = 26 December 2012}}</ref><ref>{{cite news|url = http://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/|title = Roblox goes mobile in time for the holidays|publisher = VentureBeat|date = 12 December 2012|last = Grubb|first = Jeffrey}}</ref><ref>{{cite news |url=http://www.maclife.com/article/news/roblox_brings_millions_user_created_games_ios |title=ROBLOX Brings Millions of User Created Games to iOS |date=12 December 2012 |website=Mac{{!}}Life |last=Clark |first=Matt}}</ref><ref>{{cite news|url = http://www.forbes.com/sites/alexkonrad/2012/12/12/the-worlds-most-popular-kids-site-take-its-games-mobile/|title = The World’s Most Popular Kids Site Takes Its Games Mobile|date = 12 December 2012|publisher = Forbes|last = Konrad|first = Alex}}</ref> The current iOS devices compatible with running Roblox games are the iPad 2 and newer devices including mini, iPhone 4 or newer, and the iPod touch 5th generation. The mobile Roblox application gives users the ability to customize their character, shop in the virtual catalog, play games, view their profile, and respond to messages. Previous to the release of the mobile Roblox application, the company created 20 virtual Roblox tablets. Players who purchased one received a brand new ].{{Citation needed|date = November 2013}}

On 21 December 2012, featherweight parts were introduced. This feature enhanced game performance heavily by decreasing the usage of file space for each part in a place.<ref>{{cite news|url=http://blog.roblox.com/2012/12/featherweight-parts-one-million-parts-one-roblox-world/ |title=Featherweight Parts: One Million Parts, One ROBLOX World |publisher=Roblox Corporation |date=21 December 2012 |accessdate=26 June 2013|first = Simon|last = Kozlov}}</ref>

=== Contemporary history (2012–present) ===

The co-founder of Roblox, Erik Cassel, died on the morning of 11 February 2013 after a three-year battle with cancer.<ref>{{cite news|last=Baszucki|first=David|url=http://blog.roblox.com/2013/02/in-memory-of-erik-cassel/|title=In Memory of Erik Cassel|publisher=Roblox Corporation|date=12 February 2013|accessdate=12 February 2013}}</ref> The safe chat feature was removed and was replaced by a system based on a ] for users under 13 years old and on a ] for other users. This new system allows users under the age of 13 to create content on the website, which they were not able to do previously. It applies to all parts of the website and to in-game chat.<ref>{{cite news|url = http://blog.roblox.com/2013/07/new-white-list-system-gives-everyone-a-voice|title = New "White List" System Gives Everyone a Voice|date = 22 July 2013|last = Liu|first = Allen|publisher = Roblox Corporation}}</ref> The lighting system was improved with the addition of ] implemented in a ]-based fashion.<ref>{{cite news|url = http://www.gamezebo.com/news/2013/05/17/roblox-introduces-new-dynamic-lighting-engine|title = ROBLOX introduces new Dynamic Lighting engine|date = 17 May 2013|last = Jasko|first = Joe|publisher = ]}}</ref><ref>{{cite news|url = http://blog.roblox.com/2013/05/lights-on-dynamic-lighting-and-shadows-are-here|title = Lights On: Dynamic Lighting and Shadows are Here|last = Kapoulkine|first = Arseny|publisher = Roblox Corporation|date = 9 May 2013}}</ref> Dynamic lights were later added to the mobile version of Roblox.<ref>{{cite news|url = http://inventorspot.com/articles/roblox_launches_dynamic_lighting_ios|title = Roblox Launches Dynamic Lighting On iOS|last = Greene|first = Nicholas|publisher = InventorSpot|date = 5 July 2013}}</ref><ref>{{cite news|url = http://blog.roblox.com/2013/05/lights-on-dynamic-lighting-and-shadows-are-here|title = Lights On: Dynamic Lighting and Shadows are Here|date = 9 May 2013|publisher = Roblox Corporation|last = Kapoulkine|first = Arseny}}</ref> Recently{{When|date = November 2013}}, animations have made a debut in Roblox, with an overhaul of the default Roblox character animations. In December 2013, an animation plugin was made available to be used. Users also became able to insert basic humanoids through the interface of the studio.<ref>{{cite news|url = http://blog.roblox.com/2013/10/new-movements-set-stage-for-keyframe-animation-system/|title = New Movements Set the Stage for Keyframe Animation System|date = 2 October 2013|publisher = Roblox Corporation|last = D'Amelio|first = Vince|accessdate=3 October 2013}}</ref>
Around August 2013, the minimum price for catalog items increased from 5 virtual tickets to 300 tickets{{Citation needed|date = November 2013}}, but this was met by criticism from the community,{{By whom|date=November 2013}} and it was reduced to 100 tickets.
On October 11, 2013, body packages became available to all members of Roblox, including those who did not have a premium membership. <ref>http://blog.roblox.com/2013/10/body-packages-now-available-to-all-robloxians/</ref>
Around October 2013, players became able to change their usernames to unused ones for 1000 Robux. The feature also allows your original name to be saved in case a user changes back.

== Gameplay ==

Players can customize their virtual characters with hundreds of different hats, head shapes, body shapes, clothing, and gear. Players may create their own articles of clothing, which allows for a more personalized in-game experience. However, selling player-created articles of clothing and collectible items require ''Builders Club'', but non-premium players may still create t-shirts, which are decals attached to the front of a player's torso. ]

=== Social interaction ===

Players can add other people they meet in the game to their friends list. Since 2011, this can be done inside a game.{{Citation needed|date = November 2013}} From the friends list, players can select up to 20 friends as their best friends. Players can set their profile status for their best friends to view on their news feed.<ref>{{cite news|url=http://blog.roblox.com/2009/07/status-updates-best-friends-and-feeds-oh-my/|title=Status Updates, Best Friends, and Feeds, oh my|publisher=Roblox Corporation|accessdate=23 February 2012|date = 30 July 2009}}</ref> Players also have the option join community groups.<ref>{{cite news|url=http://blog.roblox.com/2009/07/social-feature-bonanza/|title=Social Feature Bonanza!|publisher=Roblox Corporation|accessdate=23 February 2012|date = 30 July 2013|last = Brown|first = Tim}}</ref> After joining, players can then advertise their group,<ref>{{cite news|url=http://blog.roblox.com/2011/02/advertise-this-group/|title=Advertise This Group|publisher=Roblox Corporation|accessdate=23 February 2012|date = 3 February 2011|last = Shedletsky|first = John}}</ref> participate in group relations,<ref>{{cite news|url=http://blog.roblox.com/2011/04/group-relationships-feature/|title=Group Relationships Feature!|publisher=Roblox Corporation|accessdate=23 February 2012|last = Herndon|first = Becky Lee|date = 8 April 2011}}</ref> and set their primary group.<ref>{{cite news|url=http://blog.roblox.com/2011/04/group-theory-2/|title=Group Theory|publisher=Roblox Corporation|accessdate=23 February 2012|last = Shedletsky|first = John|date = 28 April 2011}}</ref> On the website and in game, users who are under 13 years old can only use specific words that are part of a whitelist maintained by the Roblox moderators. In contrast, users who are over 13 years old can use any word except words that are part of a blacklist.

=== World construction ===

]
Players construct games with building bricks or blocks that vary in size, shape, and color using Roblox Studio, a program used for customizing places. Players can use the programming language ] to dynamically change the environment of the game.<ref>{{cite news|url=http://kidslike.info/roblox_using_roblox_as_an_educational_programming_language |title=Roblox as an educational program language|publisher=Kids Like|accessdate=24 January 2009|date = 9 December 2008}}</ref> Also, plugins can be developed with Lua to be used in Roblox Studio.<ref>{{cite news|url=http://www.makeuseof.com/tag/roblox-lego-meets-webkinz-equals-fun-games/|title=Roblox - A Cool Lego-Based Free Virtual World for Kids|publisher=makeuseof.com|accessdate=11 October 2009|date = 29 June 2009|last = McDowell|first = Guy}}</ref> Roblox Studio was recently{{When|date = November 2013}} replaced with its successor, Roblox Studio 2013. The second version of Studio features a more organized layout, ], and a new design. Players were initially having problems with the screen shaking, the inability to select parts, and crashes during the first few weeks of the release.{{Citation needed|date = November 2013}}

=== Economy and currency ===

Roblox includes two ]: tickets and Robux. They can be converted from one to the other with the currency exchange.<ref>{{cite news|url=http://blog.roblox.com/2008/11/its-the-economy/|title=It’s the Economy…|accessdate=19 July 2010|date = 21 November 2008|last = Shedletsky|first = John|publisher = Roblox Corporation}}</ref><ref>{{cite news|url=http://www.forbes.com/sites/alexknapp/2012/01/30/roblox-lets-kids-build-their-own-worlds-online/|title=Roblox Lets Kids Build Their Own Worlds Online|publisher=]|accessdate=23 February 2012|last = Knapp|first = Alex|date = 30 January 2012}}</ref> Tickets are earned for a variety of activities, such as when places are visited, as a daily login bonus, or for item sales including clothing. In-game items can be sold for either a set price in any type of currency, allowing the buyer to choose which currency they pay with. Robux is earned daily by premium members in varying amounts depending on the user's type of membership. Robux can also be earned through sale of virtual goods or can be purchased directly with money.

===Mobile gameplay===
Roblox can be played on the iPad 2, the iPhone 4, the iPod touch 5th generation or any successor to one of those devices.{{Citation needed|date = November 2013}} This is done with the Roblox application which can be obtained from the application store. The application allows purchasing items from the catalog that are not available for users not using the mobile application using the currency system of iTunes. The application can be used to view the user's inventory, friends, groups and messages. It can also be used to purchase upgrades (premium memberships or Robux) with the currency system provided by ].

During the alpha period, only selected places could be played from the application.{{Citation needed|date = November 2013}} The application is now stable and allows any place to be played. However, many places are not adapted to be played on the mobiles, which can result in games being too slow or some games being impossible to play because of the controls that are not available on mobile computers.

=== Holiday traditions ===

During holidays like ], ], or ], Roblox will occasionally adapt the website to resemble the season. For example, in Halloween, the website theme will be black, orange, and purple, with a ] representing the "o" in ''Roblox''. In Easter, Roblox sets up a level where players can search the world for "eggs" to collect and earn as hats for their character. On Halloween and Christmas, Roblox creates "gifts" that the players can earn or buy. After they are no longer obtainable, the gifts will open after a set period and give players a specific unique item.

== Moderation ==
{{unreferenced section|date=January 2014}}
As Roblox moderators work to maintain a safe environment for children, many aspects of the site are moderated. Some moderated targets are the forum and game chat logs. If a player violates the conditions of use, a moderation action may be taken on the account, which may be terminated or prevented from using the website for a determined period. When a player's account is deactivated, other users are no longer able to view the user's profile, statistics, or inventory (the profile will be replaced by the message "The item you requested does not exist"), although they can still play games created by the player. Inappropriate usernames will be changed to "Content Deleted" with several numbers afterwards and the usual removal of the ability to view the profile. Similarly, inappropriate content will be replaced by "".

== Upgrades ==

Roblox is ], although members may purchase memberships to enhance their game experience. One membership option, ''Builders Club'', grants players multiple amenities, including a daily virtual currency stipend of 15 Robux per day. Cards are available for sale in the ], ], ], ], ], and in the ].<ref name=":1">{{cite news|url=http://blog.roblox.com/2010/10/roblox-cards-now-available-at-7-eleven/|title=ROBLOX Cards Now Available at 7-Eleven! |publisher=Roblox Corporation|accessdate=5 October 2010 | date=1 October 2010|last = Shedletsky|first = John}}</ref> Roblox cards can be brought at ],<ref>{{cite news|title=ROBLOX Cards now available at Toys R Us!|url=http://blog.roblox.com/2010/09/roblox-cards-now-available-at-toys-r-us-2/|publisher=Roblox Corporation|date = 26 September 2010|last = Herndon|first = Becky Lee}}</ref> ],<ref name=":1" /> ],<ref name=":2">{{cite news|title=ROBLOX Cards Now Available at Best Buy and GameStop|url=http://blog.roblox.com/2010/10/roblox-cards-now-available-at-best-buy-and-gamestop/|publisher=Roblox Corporation|last = Shedletsky|first = John|date = 31 October 2010}}</ref> ],<ref name=":2" /> ],<ref>{{cite news|title=ROBLOX Cards Available at Walmart!|url=http://blog.roblox.com/2011/05/roblox-cards-available-at-walmart/|publisher=Roblox Corporation|date = 16 May 2011|last = Herndon|first = Becky Lee}}</ref> ],<ref>{{cite news|title=ROBLOX Cards Now Available in Canada!|url=http://blog.roblox.com/2011/09/roblox-cards-now-available-in-canada/|publisher=Roblox Corporation|date = 9 September 2011|last = McGrath|first = Christina}}</ref> ],<ref name=":3">{{cite news|title=ROBLOX Game Cards now Available at Target and CVS|url=http://blog.roblox.com/2011/10/roblox-game-cards-now-available-at-target-and-cvs/|publisher=Roblox Corporation|date = 24 October 2011|last = McGrath|first = Christina}}</ref> ],<ref name=":3" /> ],<ref>{{cite news|title=ROBLOX Cards Go International!|url=http://blog.roblox.com/2011/11/roblox-cards-go-international/|publisher=Roblox Corporation|date = 13 November 2011|last = McGrath|first = Christina}}</ref> ],<ref name=":4">{{cite news|title=ROBLOX cards available at F.Y.E. and EB Games|url=http://blog.roblox.com/2012/02/roblox-cards-available-at-f-y-e-and-eb-games/|publisher=Roblox Corporation|date = 8 February 2012|last = McGrath|first = Christina}}</ref> ],<ref name=":4" /> ], and ] (Part of the WAL-MART Family), and ] in the United Kingdom. In addition to normal game cards, Roblox released ''Double Peg'' cards, which are larger than the original cards and have two distinctive "pegs" located on the top. They can currently only be bought at GameStop.<ref>{{cite news|title=ROBLOX Double Peg Card now available at Gamestop|url=http://blog.roblox.com/2011/11/roblox-double-peg-card-now-available-at-gamestop/|publisher=Roblox Corporation|date = 23 November 2011|last = McGrath|first = Christina}}</ref>

== Relief funds ==

In 2010, Roblox published two hats in the virtual catalog that players could purchase to fund for ] relief for the ]. They were named the "Blue Hat for Haiti", and the "Red Hat for Haiti". For every player who bought the blue hat, Roblox would donate 10 cents to the Red Cross Relief Fund to help Haiti recover. For every player who bought those items, Roblox had donated 65 cents to the ].{{Citation needed|date = November 2013}}

In 2011, Roblox also published two hats that players could purchase to raise money for Japan after the ]. The Rising Sun Cap and the Japanese Baseball Cap were put into the catalog for players to buy. For every Rising Sun Cap that players bought, Roblox would donate $1.00 to the Red Cross. For every Japanese Baseball Cap that players bought, Roblox would donate 10 cents to the Red Cross.{{Citation needed|date = November 2013}}

In 2013, Roblox published a hat after the death of their co-founder, Erik Cassel. Every time the hat was bought, Roblox would donate money toward ], as cancer was the cause of Cassel's death.<ref>{{cite news|url=http://blog.roblox.com/2013/02/gear-items-in-remembrance-of-erik-cassel/ |title=Erik Cassel Apparel: Proceeds go to Cancer Research |publisher=Roblox Corporation |date=15 February 2013 |accessdate=26 June 2013|first = David|last = Baszucki}}</ref>

Again in 2013, Roblox published two hats after ]. For every hat that a player bought, Roblox would either donate 10 cents or 65 cents depending on the hat.{{Citation needed|date = November 2013}}
== Events ==

Every year, the Roblox staff travels to a center and hosts a convention where players can go and meet the administrators and view demonstrations.

=== Roblox Rally 2011 ===

The 2011 convention was held at the ] in San Francisco, California on 1 August 2011.{{Citation needed|date = November 2013}} At the time, the convention was named the ''Roblox Rally''. Attendants received a free poster, a t-shirt, water bottle, and their own lanyard. Each player who attended also received a free lunch of their choice.

=== Roblox Game Conference 2012 ===

In 2012, the convention was held at the ] in Santa Clara, California on 14 July 2012.{{Citation needed|date = November 2013}} The convention was again renamed, this time as the ''Roblox Game Conference''. Attendees received a poster, and their own lanyard. If tickets were purchased before certain dates, they would also receive extra items such as a t-shirt, a water bottle, virtual gear or a virtual visor, or a combination of these.

=== Bloxcon 2013 ===

For the first time in its history, the Roblox convention was held outside of its home state. There have been three different conventions, each hosted on a separate date.
* The first one was held on 13 July 2013, at the ], in Chicago, Illinois.{{Citation needed|date = November 2013}}
* The second ''Bloxcon'' was held on 27 July 2013, at the ] in London, England, just a mere two weeks after the first one.{{Citation needed|date = November 2013}}
* The third ''Bloxcon ''was held at the ] in New York City, New York on 10 August 2013.{{Citation needed|date = November 2013}}
* The final ''Bloxcon ''was announced in June. The final convention was the Virtual ''Bloxcon'' and was held on 21 September 2013.{{Citation needed|date = November 2013}}

=== 2013 Roblox Film Festival ===

There was a ''Roblox Film Festival'' in 2013 which had been previously announced on the blog and which started in late April and ended at midnight on 3 June 2013. Players were allowed to choose from a variety of categories, some applying to the ''Bloxcon'' events and create a short video of varying time lengths. For example, a user might enter a video showing what ] is like. The winning video picked from each category relating to a ''Bloxcon'' was shown at the actual event. The prize is an award under the moniker "BLOXY", mocking the ].<ref>{{cite news|title=Win a Prestigious Bloxy at the ROBLOX Film Festival!|url=http://blog.roblox.com/2013/04/win-a-prestigious-bloxy-at-the-roblox-film-festival/|publisher=Roblox Corporation|date = 13 April 2013|last = Haak|first = Andrew}}</ref>

=== Monthly ''Bloxcasts'' ===

On 23 November 2013, it was announced on the blog<ref>{{cite news|title=The First "BLOXcast" Livestream Is December 7th|url=http://blog.roblox.com/2013/11/the-first-bloxcast-livestream-is-december-7th/|date = 23 November 2013|last = Haak|first = Andrew|publisher = Roblox Corporation}}</ref> that beginning 7 December 2013, a livestream titled ''Bloxcast'' would take place every month lasting about one hour and a half. The ''Bloxcasts'' will feature live gameplay from the staff, Q&A sessions, and announcements involving the game and updates.

== References ==
{{reflist|30em}}

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Revision as of 23:39, 5 February 2014

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2005 video game
RŌBLOX
Roblox logo
Developer(s)Roblox Corporation
EngineOGRE3D
ImPlicitNgine
Platform(s)Microsoft Windows, Mac OS X, iPad 2+, iPhone 4+, iPod touch 5th generation
Release2005
Genre(s)MMORPG, physics-based sandbox game
Mode(s)Multiplayer

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